Packqueen

What Packqueen does

PackQueen is an Australian privately-held manufacturer and direct-to-business e-commerce retailer of paper- and cardboard-based packaging, founded in 2007 and headquartered in Thomastown, Melbourne. The company operates a single unified online storefront selling 6,000+ products across 700+ box sizes, spanning cardboard mailer and shipping cartons, custom-printed packaging, gift boxes and bags, food packaging (cake, chocolate, pizza, macaron, coffee pouches), wine and beer carriers, rigid luxury boxes, and accessories such as tissue, ribbon, tape, labels, and calico bags. Manufacturing and printing are performed in-house at the Melbourne facility using die-cut box production and four printing methods — digital, flexo, offset, and screen — supporting custom branding from minimum orders of 25 units (digital) to 250+ units (flexo).

The company serves a horizontal cross-section of the Australian economy including e-commerce shippers, retailers, food and hospitality operators, gift and event businesses, and warehouse operations, with named enterprise customers spanning American Express, Myer, Cotton On, MECCA, Ducati, Browns Brothers, BCF, Fernwood, Adelaide Convention Centre, and Bright Brewery. Its go-to-market combines a self-serve transactional e-commerce motion for stock SKUs with a quote-based inside-sales motion for custom and high-volume enterprise work, complemented by phone ordering, click-and-collect from the Thomastown warehouse, and email support.

Revenue mechanics are entirely transactional and unit-priced: standard boxes sell from approximately $0.55-$0.85 per unit, custom-printed boxes from around $8-10 per unit, and accessories such as tissue and ribbon at modest unit prices, with tiered bulk discounts. The company claims to have served 90,000+ Australian businesses since founding, ships Australia-wide plus internationally, and markets itself as Australia's largest online packaging range, supported by earned media coverage on 7 News, 9 News, Donna Hay Magazine, Herald Sun, and Foxtel. PackQueen is independently owned with no disclosed institutional funding, no M&A activity, and no disclosed leadership team in the source material.

Name

Packqueen

Legal name

PackQueen

Website

https://packqueen.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

PackQueen is an Australian manufacturer and e-commerce retailer of cardboard, gift, and food packaging, serving over 90,000 businesses since 2007 with 6,000+ products, 700+ box sizes, and in-house custom printing from minimum 25 units.

Ownership category

akta.pro rank

Product category

Commercial Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Paperboard Container Manufacturing (32221), Paper Bag and Coated and Treated Paper Manufacturing (322220), Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650), Wholesale-Paper & Paper Products (5110), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Paper Bags & Sacks (Multiwall, SOS, Grocery) (IMALACAD), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Cardboard packaging supplies
• Custom printed boxes
• Wholesale mailer boxes
• Food packaging solutions
• Gift boxes manufacturer

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Standard Packaging Products: PackQueen generates revenue through the sale of standard packaging products including cardboard boxes, mailer boxes, gift boxes, food packaging, and packaging supplies. Products are sold in various quantities with tiered pricing for bulk orders. Stock products ship within 1-2 business days.
2. Custom Printed Packaging: Revenue from custom printing services applied to packaging products. Minimum orders start from 25 units for digital printing and 250+ units for flexo printing. Custom-size packaging requires 250 unit minimums. Lead times vary from 5-20 work days depending on product type and printing method.
3. Wholesale and Bulk Orders: Bulk discount pricing available for larger orders. The company ships from minimum 25 units and offers competitive wholesale rates for standard and custom packaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

PackQueen manufactures and sells cardboard-based packaging products including mailer boxes, shipping cartons, gift boxes, food packaging, wine and beer boxes, and paper bags through its Australian e-commerce platform. The company also provides custom printing services (digital, flexo, offset, and screen printing) on packaging from minimum 25 units, serving businesses of all sizes across Australia.

Product overview

PackQueen is an Australian e-commerce packaging supplier operating as a single unified online platform offering over 6,000 packaging products. The product portfolio centers on cardboard boxes (including mailer boxes, shipping cartons, and Australia Post boxes), custom printed packaging solutions, and food/gift packaging. Core offerings include die cut mailer boxes (300+ sizes), gift boxes, food packaging, wine/beer boxes, and paper bags. Custom printing services enable branding on ready-stock boxes from 25 units using digital, flexo, offset, and screen printing. Add-on accessories include tissue paper, wrapping paper, packaging tape, ribbons, labels, and calico bags. The company manufactures locally in Melbourne and delivers Australia-wide.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardboard Boxes (Mailer Boxes, Shipping Cartons, Australia Post Boxes) Self-locking die cut cardboard boxes, shipping cartons, and Australia Post-approved postage boxes available in over 300 sizes for shipping and mailing needs.
• Custom Printed Boxes Custom printed packaging boxes using digital, flexo, offset, and screen printing methods, with custom sizes and full branding options available from 25 units.
• Gift Boxes Folding gift boxes in one-piece, two-piece, clear lid, and window designs, including jewellery boxes, hat boxes, and invitation boxes.
• Food Packaging Food-safe packaging including cake boxes, chocolate boxes, cupcake boxes, pizza boxes, macaron boxes, cookie boxes, lunch boxes, food trays, and coffee/food pouches.
• Gift Bags Paper gift bags in kraft brown, kraft white, premium laminated, and reusable plastic, plus calico bags and wine gift bags.
• Wine & Beer Boxes Specialized packaging for wine and beer including single/double/triple wine boxes, wine glass boxes, wine shipping cartons, wine gift bags, and beer can/bottle carriers.
• Tissue Paper & Wrapping Decorative tissue paper, wrapping paper, shredded kraft paper filler, and honeycomb wrapping paper for gift presentation.
• Packaging Tape Standard and custom printed packaging tape in various widths and finishes including transparent, white, and black backing options.
• Custom Printed Tissue Paper Custom printed tissue paper with one-colour or two-colour designs, food-grade options, and solid background or reversed artwork.
• Custom Printed Ribbon Custom printed satin or grossgrain ribbon with one-colour or CMYK full-colour printing on 90m rolls.
• Custom Labels & Stickers Custom printed labels and stickers on A4 sheets or rolls with full colour prints in triangle, star, rectangle, or circle shapes.
• Pick Bin & Storage Boxes Warehouse storage and pick bin boxes for efficient picking processes, available in various sizes including C-flute options.
• Backing Board Cardboard backing boards for protection of posters, cards, and pictures during transport, in A5, A4, A3, A2, and A1 sizes.
• Rigid Boxes Luxury rigid boxes with premium finishes including magnetic closure options for high-end product presentation.
• Multi Crease Boxes Versatile boxes with multiple crease lines allowing adjustable heights across A5, A4, A3, A2, and A1 sizes in a single design.
• Super Strong Boxes Heavy-duty cardboard boxes designed for extra protection of heavy items during shipping and storage.
• Paper Mailer Bags 100% recyclable paper mailer bags including tough courier shipping options at 160gsm weight as a sustainable alternative to plastic mailers.
• Custom Printed Courier/Mailing Bags Custom printed plastic or home compostable courier mailing bags in 4 sizes with full colour printing options.
• Calico Bags (Drawstring & Tote) Reusable calico drawstring bags and tote bags, plain or custom printed, in various sizes including organic cotton options.
• Custom Postcards Custom printed postcards in A5, A6, and other sizes with single or double-sided printing and gloss or matt lamination.
• Hang Tags Custom printed hang tags in square, rectangle, or beveled shapes with full colour or one-colour black printing.
• Graphic Design Service Graphic design service for simple text placement on packaging using free fonts as part of the custom packaging solution offering.

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• PakFactory: North America-based online custom packaging manufacturer offering printed boxes, mailers, and packaging supplies with low minimums. Comparable on e-commerce-first GTM, custom printed box range, and SMB target customer.
• noissue: Global DTC-focused custom printed packaging supplier (tissue, mailers, boxes, stickers) selling predominantly online with low-MOQ customisation. Highly comparable to PackQueen on model, customer (D2C/ecommerce SMBs), and sustainability-led positioning.
• Arka: Online custom packaging and print-on-demand supplier for e-commerce brands, offering boxes, mailers, bags, and inserts with design tools. Directly comparable on digital-first custom packaging model and SMB/D2C target.

Broad incumbents

• Amcor: Global packaging giant with flexible and rigid packaging across food, beverage, healthcare and personal care. Comparable as the broad incumbent whose FMCG and beauty packaging competes for the same enterprise customer RFPs PackQueen serves.
• Orora Limited: Australian-listed packaging manufacturer with fibre, beverage, and rigid container operations. Comparable as an established domestic packaging producer serving similar B2B customers with overlapping corrugated and paperboard products.
• Pact Group Holdings: ASX-listed packaging manufacturer spanning rigid plastics, metals, paperboard and specialty packaging. Comparable as a major Australian packaging incumbent whose paperboard and specialty segments overlap with PackQueen's product categories.
• Waddington North America (Novolex): Large North American producer of packaging products including clamshells, rigid containers and folding cartons. Comparable as a broad incumbent with overlapping paperboard and food packaging categories serving enterprise CPG customers.
• Visy: Australia's largest privately-owned packaging and paper recycling company, with broad corrugated, paperboard and rigid packaging capability. Comparable as the dominant domestic incumbent whose range and scale dwarf PackQueen.
• Signet (Office Choice/Complete Office Supplies): Australian B2B supplier of packaging, warehouse consumables, and workplace supplies, distributing across multiple categories. Comparable as a competing B2B packaging and consumables distributor overlapping on shipping cartons, mailers and warehouse supplies.

Emerging players

• Packhelp: European online platform offering custom printed boxes, mailers and packaging supplies with low MOQs to SMBs. Comparable as a digitally native custom packaging player serving a similar SMB/D2C segment, though primarily focused on the EU market.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PACKQUEEN
• LinkedInlinkedin.com/company/packqueen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packqueen