Scottish Field
Scottish Field, founded in 1903 and headquartered in Edinburgh, is a monthly Scottish lifestyle magazine publisher covering culture, travel, food, whisky, and property, distributed via print and digital subscriptions, plus a Cask & Still whisky sub-brand and mobile app.
- Company typePrivate
- Founded1903
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Scottish Field does
Scottish Field is a Scottish lifestyle magazine publisher, established in 1903 and headquartered at 496 Ferry Road, Edinburgh. The company produces a monthly magazine covering Scottish culture, heritage, travel, food, whisky, property, and country living, distributed in both print (via mymagazinesub.co.uk) and digital (via pocketmags.com) formats. Its digital presence is built on a WordPress-based content management system spanning eight category verticals (Homes & Gardens, Food & Drink, Outdoors, Travel, Culture, Fashion & Beauty, Living, and News), supplemented by the "Love Scotland" newsletter reaching approximately 42,000 predominantly Scottish-American subscribers.
The company operates a sub-brand, Cask & Still, comprising a dedicated whisky and spirits magazine and the Cask & Still Trails mobile application launched in 2024, which provides interactive trail maps, curated whisky trails, and integrated accommodation booking for spirits tourists. Revenue is generated through print and digital subscriptions, display advertising and sponsored content, affiliate and booking commissions via the app, reader competitions, and a branded merchandise e-commerce shop. Distribution relies on third-party subscription platforms (mymagazinesub.co.uk and pocketmags.com) and a separate online shop at shop.scottishfield.co.uk, with the editorial operation overseen from Edinburgh and regulated by IPSO under the UK Editors' Code of Practice.
Scottish Field firmographics
Firmographics- Name
- Scottish Field
- Legal name
- Scottish Field
- Website
- https://scottishfield.co.uk
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Scottish Field, founded in 1903 and headquartered in Edinburgh, is a monthly Scottish lifestyle magazine publisher covering culture, travel, food, whisky, and property, distributed via print and digital subscriptions, plus a Cask & Still whisky sub-brand and mobile app.
- Ownership category
- akta.pro rank
Scottish Field industry classification
Industry- Product category
- Lifestyle Magazine
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
- akta.pro secondary industry
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Scottish Field is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Scottish Field business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print Subscriptions: Monthly print magazine subscriptions sold through mymagazinesub.co.uk, providing recurring subscription revenue from readers who prefer physical copies of the magazine.
- Digital Subscriptions: Digital edition subscriptions available through pocketmags.com, offering readers access to the magazine on tablets and mobile devices.
- Advertising: The magazine generates revenue through display advertising and sponsored content. Media pack available for advertisers, with contact at [email protected].
- App Downloads and Trail Bookings: The Cask & Still Trails App provides a platform for whisky trail exploration with integrated accommodation booking functionality, creating opportunities for affiliate and booking commissions.
- Competitions: Regular competitions with prizes including luxury stays, products, and experiences. Competitions serve as engagement tools and may include sponsored prize contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Print Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Scottish Field product offering
Product offeringCore offering
Scottish Field publishes a monthly Scottish lifestyle magazine covering culture, heritage, travel, food, whisky, property, and country living, available in both print and digital editions. The company operates the Cask & Still sub-brand dedicated to whisky and spirits, including its own magazine and the Cask & Still Trails mobile app for trail exploration and accommodation booking. Revenue is generated through consumer subscriptions, advertising, and affiliate/booking commissions.
Product overview
Scottish Field is a single-product lifestyle magazine publisher with two primary formats (print and digital) and one sub-brand (Cask & Still whisky magazine). The company operates a digital magazine platform, a companion mobile app (Cask & Still Trails App), and subscription services. The core product is the Scottish Field Magazine covering Scottish culture, travel, food, whisky, property, and country living. Cask & Still is a dedicated whisky and spirits publication with its own app offering interactive trail maps and spirits discovery features. All products are available through subscription-based distribution models.
Differentiator
Problem solved
Functional benefit
Brands
- Cask and Still: A specialty section and magazine dedicated to whisky and spirits coverage, also featuring a mobile app for whisky trails
Products and services
- Scottish Field Magazine (Print Subscription) Scotland's leading lifestyle monthly print magazine, established in 1903, featuring Scottish culture, heritage, travel, food, whisky, property, and country living. Sold by subscription through mymagazinesub.co.uk and delivered monthly to subscribers in Scotland, the wider UK, and internationally.
- Scottish Field Digital Edition Digital subscription version of Scottish Field magazine available globally through Pocketmags, enabling readers to access the publication on iOS, Android, and web-enabled devices.
- Cask & Still Magazine A whisky and spirits magazine published periodically by Scottish Field, covering Scottish whisky, gin, and rum, distillery features, cocktail guides, and the Scottish Field Whisky Challenge. Back issues are available.
- Cask & Still Trails App A mobile application for whisky and spirits enthusiasts providing an interactive map of 7 curated trails across Scotland, expert-curated trail content, whisky and spirits news, integrated accommodation booking, personalised user profiles, and offline trail access for exploring Scottish whisky regions.
- Love Scotland Newsletter A free email newsletter from Scottish Field delivering regular updates on Scottish lifestyle, culture, heritage, and content to subscribers, with a base of 42,000 predominantly Scottish-American women engaged with Scottish heritage content.
Companies that use Scottish Field
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Scottish Field technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Scottish Field partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cask & StillcoreCask & Still is a whisky and spirits section within Scottish Field, with its own dedicated magazine and mobile app. This branded content vertical covers Scottish whisky, gin, and rum, featuring trails, distillery profiles, and spirits news. The app offers interactive maps and accommodation booking.
- mymagazinesub.co.ukcoreOfficial subscription platform for Scottish Field print magazine. Readers subscribe through this channel to receive print editions of the magazine.
- pocketmags.comcoreDigital magazine platform for Scottish Field's digital edition subscriptions, providing global access to digital content.
- IPSO (Independent Press Standards Organisation)minorScottish Field is regulated by IPSO and adheres to the Editors' Code of Practice, demonstrating commitment to journalistic standards and editorial accountability.
- Flickr (Scottish Field Muse Group)minorCommunity platform for readers to share photos, building engagement and user-generated content around Scottish Field content.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Scottish Field competitors and assessment
Company assessmentDirect peers
- The Field: Long-running UK magazine covering country pursuits, shooting, field sports, and rural lifestyle. Highly comparable to Scottish Field's Outdoors and country-living coverage, with similar niche-rural advertising and subscription economics.
- Delicious Magazine: UK food and lifestyle magazine. Comparable to Scottish Field's Food & Drink and Eating Out verticals, with a similar print-plus-digital subscriber model and food/travel advertiser base.
- Country Life: Iconic UK weekly magazine covering country living, property, and rural lifestyle. Closest direct analog to Scottish Field in the British premium lifestyle print category, sharing the heritage-magazine positioning and country-property advertising base.
- Homes & Gardens: UK heritage interiors and gardening magazine. Comparable as a British premium lifestyle title with overlapping Homes & Gardens / Interiors content and a similar advertiser mix of luxury home, garden, and travel brands.
- Whisky Magazine: Global whisky-focused publication covering distilleries, reviews, and travel. Direct competitor to Scottish Field's Cask & Still sub-brand and the most relevant comparator for benchmarking whisky-content audience and advertiser demand.
- Scotland Magazine: Travel and lifestyle magazine dedicated to Scotland. Overlaps with Scottish Field's travel, food, and culture verticals and competes for the same Scotland-curious reader and travel-advertising dollar.
Broad incumbents
- Tatler: Established British society and lifestyle magazine. Operates in the same premium UK lifestyle print category as Scottish Field but at a national, mass-luxury scale rather than a Scottish regional niche.
- Waitrose Magazine: UK supermarket-published lifestyle and food magazine. Comparable as a high-circulation UK lifestyle print title with multi-format distribution and a strong food/whisky-relevant advertising environment.
Regional players
- The Scotsman: Major Scottish national newspaper. Competes for Scottish advertising budgets and reader attention; comparable as a Scotland-focused media outlet but in news rather than lifestyle.
Others
- VisitScotland: Scotland's national tourism organization. Relevant ecosystem comparator for the travel and whisky-tourism content monetized via Scottish Field's Cask & Still Trails App and travel verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Scottish Field social profiles
Digital presenceScottish Field compliance and trust
Trust signalCompliance1 record
Scottish Field financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scottish Field leadership team
Management profileNumber of profiles
Scottish Field funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scottish Field M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scottish Field
What does Scottish Field do?
Scottish Field publishes a monthly Scottish lifestyle magazine covering culture, heritage, travel, food, whisky, property, and country living, available in both print and digital editions. The company operates the Cask & Still sub-brand dedicated to whisky and spirits, including its own magazine and the Cask & Still Trails mobile app for trail exploration and accommodation booking. Revenue is generated through consumer subscriptions, advertising, and affiliate/booking commissions.
Is Scottish Field a public or private company?
Scottish Field is a private company. It is classified as unknown and is currently operating.
When was Scottish Field founded?
Scottish Field was founded in 1903. It employs 11 to 50 people.
Where is Scottish Field based?
Scottish Field is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Scottish Field make money?
Five revenue lines are on record. Print Subscriptions are the primary driver. The others are digital Subscriptions, advertising, app Downloads and Trail Bookings and competitions.
Who are Scottish Field's main competitors?
Direct peers on record are The Field, Delicious Magazine, Country Life, Homes & Gardens, Whisky Magazine and Scotland Magazine. Broad incumbents are Tatler and Waitrose Magazine. The Scotsman is listed as a regional player. VisitScotland is listed as an others.
Does Scottish Field have an API?
No public API is recorded for Scottish Field.
What industry is Scottish Field in?
Scottish Field's product category is Lifestyle Magazine. Its primary akta.pro industry code is MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing, with a secondary code of THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka). Its NAICS code is 5131 and its SIC code is 2731.