Homes & Gardens Real Estate

What Homes & Gardens Real Estate does

Homes & Gardens Real Estate Limited is a private, family-owned real estate brokerage established in 1953 and headquartered at 3659 99 ST NW, Edmonton, Alberta. The firm operates exclusively in the Edmonton and Greater Edmonton Area market, providing buyer and seller representation across residential, commercial, farm, land, and multi-family property categories. Its core technology stack is the MLS® Multiple Listing Service system accessed through its Edmonton Real Estate Board membership, which underpins property search and listing functionality on the company website. The platform exposes a property search interface with categories spanning residential single-family homes, commercial properties, land and vacant lots, farms and rural properties, and multi-family dwellings, augmented by standard tools including a property showing request system, an iGUIDE 3D virtual tour integration, and a mortgage calculator.

The business model is a traditional sales-led brokerage monetized through real estate commissions earned on completed property transactions facilitated by a network of approximately 30+ licensed agents. Pricing is quote-based and negotiated per transaction; no public commission schedule is disclosed. Customer acquisition relies on agent-client relationships, the company website's property search functionality, and physical presence across at least nine surrounding communities including Sherwood Park, St. Albert, Stony Plain, Spruce Grove, Devon, Leduc, Morinville, Fort Saskatchewan, and Drayton Valley. The agent directory includes multilingual representation, supporting a diverse buyer and seller base.

Homes & Gardens is privately held with no parent company, no institutional investors, no subsidiaries, and no disclosed funding rounds. The company has not pursued acquisition, expansion outside the Edmonton CMA, or significant technology investment beyond standard MLS-integrated brokerage tools. Ownership commentary describes it as an independent Edmonton-based family business, and there is no evidence of M&A activity, leadership turnover, or material restructuring in the available data.

Name

Homes & Gardens Real Estate

Legal name

Homes & Gardens Real Estate Limited

Website

https://homesandgardensrealestate.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Homes & Gardens Real Estate Limited is a family-owned Edmonton real estate brokerage founded in 1953, serving residential and commercial buyers and sellers across the Greater Edmonton Area through a network of licensed agents and MLS®-powered property search tools.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Ranches & Livestock Properties Brokerage (BPAJADAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Real estate agent services
• Property listing search
• Edmonton real estate

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage收取佣金 on property transactions including residential, commercial, farm, land, and multi-family properties. Revenue is generated through commissions on completed property sales and purchases facilitated through their agent network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Homes & Gardens Real Estate Limited operates a traditional real estate brokerage founded in 1953, serving Edmonton and the Greater Edmonton Area. The company provides buyer and seller representation for residential, commercial, farm, land, and multi-family properties, leveraging its Edmonton Real Estate Board membership and MLS® access to deliver property search, listing, and transaction support through a network of licensed agents.

Product overview

Homes & Gardens Real Estate Limited operates as a traditional real estate brokerage offering a unified set of property listing services through its website. The core offering consists of property search functionality across multiple categories: residential single-family homes, commercial properties, land/vacant lots, farms/rural properties, and multi-family dwellings. The company provides standard real estate transaction support including buyer resources, seller resources, and mortgage services. The platform integrates with the Edmonton Real Estate Board's MLS system for property data. Key digital tools include property showing request scheduling, virtual tour viewing capabilities, and a mortgage calculator. The company does not operate a modular platform architecture but rather provides integrated real estate services through its website and agent network.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Brokerage Buyer and seller representation service for residential properties including single-family homes, townhouses, and condominiums in the Greater Edmonton Area, delivered through a network of licensed real estate agents with MLS® system access.
• Commercial Property Brokerage Buyer and seller representation for commercial properties including office, retail, industrial, and business properties available for sale or lease across the Edmonton market.
• Farm and Rural Property Brokerage Brokerage service for rural properties including farms, agri-business operations, and agricultural land in the Greater Edmonton Area.
• Land and Vacant Lot Brokerage Brokerage service for vacant land, commercial land, and rural development properties in the Edmonton region.
• Multi-Family Property Brokerage Brokerage service for multi-family residential investment properties including duplexes, triplexes, townhouses, and apartment buildings.
• Real Estate Agent Representation Direct personalized representation services delivered by a network of licensed real estate agents and associates, including multilingual capabilities, for buyers and sellers across the Greater Edmonton Area.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Edmonton Real Estate BoardcoreOthersAs a member of the Edmonton Real Estate Board, the company has access to the MLS® Multiple Listing Service system for property listings. This membership enables agents to list and search properties across the Edmonton market and share listings with other member brokerages.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Royal LePage: One of Canada's largest traditional residential real estate franchise networks with strong Edmonton-area agent presence. Competes directly with Homes & Gardens for residential listings, buyer representation, and agent recruiting in the same geographic footprint.
• RE/MAX Canada: Global real estate franchise with a substantial agent network across Edmonton and Alberta. Directly comparable traditional brokerage model relying on commissions, MLS access, and agent-driven buyer/seller representation.
• Coldwell Banker Canada: National real estate franchise operating in the Edmonton market with comparable residential, commercial, and luxury brokerage services. Same commission-based business model and reliance on MLS® and agent network.
• Century 21 Canada: International brokerage brand with franchise offices in Edmonton offering residential, commercial, and rural property services. Direct competitor in the same regional market with similar agent-franchise economics.
• MaxWell Polaris Realty: Edmonton-headquartered independent brokerage with a strong local agent network. Closest head-to-head regional competitor to Homes & Gardens, sharing the same Alberta market and full-service commission model.
• Sotheby's International Realty Canada: Luxury-leaning brokerage brand active in the Edmonton and Alberta luxury segment. Comparable traditional commission model with international referral network — competes for the same high-end Edmonton listings.

Emerging players

• PropertyGuys.com: Canadian discount/flat-fee real estate brokerage with a presence in Alberta. Competes with Homes & Gardens on the seller side by offering lower commission alternatives, pressuring traditional full-service pricing in the same Edmonton market.
• Zolo: Canadian tech-enabled real estate platform aggregating MLS listings and offering agent-matching services. Not a direct commission competitor but a technology-driven alternative that could siphon listing traffic and agent leads from traditional Edmonton brokerages.
• Zoocasa: Canadian real estate search and brokerage platform owned by Rogers. Comparable to Homes & Gardens in targeting Canadian home buyers/sellers with a digital-first experience that competes for the same Edmonton-area buyer attention.

Regional players

• REALTORS Association of Edmonton member brokerages (e.g., Initia Real Estate, YEGPro): Independent Edmonton-area brokerages sharing the same Edmonton Real Estate Board membership and MLS® access as Homes & Gardens. They compete for the same local agent talent pool and serve overlapping buyer/seller segments in the same communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes & Gardens Real Estate