Banton Lauret

What Banton Lauret does

Banton Lauret is a privately-held, family-owned multi-service platform headquartered in Vignonet (Gironde), France, that has served the Bordeaux wine industry since 1989. The company operates through six complementary business poles — Vigne (vineyard labor and mechanical work with a fleet of 500+ machines), Vin (winemaking, oenological consulting, and innovative tube-format packaging via its Tubebottling subsidiary), Environnement (FrostBoss anti-frost wind turbines, BIODIV'O aquatic ecosystem management, eco-grazing, agrivoltaïc solutions), Bâtiment (construction and energy renovation, strengthened by the 2022 acquisition of Lespinasse BTP), Espaces Verts (landscaping with Interservices cooperative membership), and Gastronomie & Événementiel (catering and the La Petite Perdrix bakery-pastry brand in Saint-Émilion). Approximately 250 permanent employees and 500 seasonal workers operate across 9 legal entities. Proprietary technical components include the FrostSmart remote monitoring system, variable-rate and geolocated spraying technologies, agrivoltaïc installations with adjustable metallic chassis, and an in-house R&D facility at GFA Haut Saint-Georges. The company holds a portfolio of certifications including RGE Qualibat, Handibat, QualiTerritoires, and signed the government charter for agricultural work companies in Gironde.

Revenue is generated through project-based professional services contracts across all poles, plus hardware sales (FrostBoss turbines, Tubebottling packaging), maintenance subscriptions, and direct-to-consumer retail at La Petite Perdrix and via the Interservices cooperative. Go-to-market combines enterprise field sales targeting wine estates across Bordeaux appellations and nationally for specialized solutions (anti-frost, agrivoltaïsme, BIODIV'O aquatic services), supported by strategic technology and distribution partnerships (New Zealand Frost Fans, Groupe VALOREM, Géocarta, NG Fagotto, My Terroir, Drone+, ID EAUX). Pricing is project-based and not publicly disclosed; energy renovation services access French government subsidy schemes (MaPrimeRénov', eco-PTZ, CEE). Customer segments include wine estates and châteaux (primary), professionals, local authorities, individual homeowners for building/landscaping, and end consumers for catering and bakery services.

Name

Banton Lauret

Legal name

Banton Lauret

Website

https://banton-lauret.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Banton Lauret is a family-owned French multi-service platform, founded in 1989 and headquartered in Vignonet, Gironde, that provides vineyard management, winemaking, environmental, construction, landscaping, and gastronomy services to wine estates across Bordeaux and other French regions via six business poles and 9 entities.

Ownership category

akta.pro rank

Product category

Viticultural Services

NAICS

Wineries (312130), Caterers (72232)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Viticultural services
• Wine industry support
• Vineyard construction
• Frost protection solutions
• Landscape maintenance services

Headquarters

HQ city

Vignonet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vine & Wine Services: Provision of qualified vineyard labor (manual and mechanical work), winemaking support (chai work, wine processing, bottling), itinerant vineyard management, and wine trading/negoce services to wine estates. Revenue generated through project-based service contracts and equipment rental.
2. Environmental Solutions: Sale, installation, and maintenance of FrostBoss anti-frost wind machines; aquatic ecosystem management via BIODIV'O; eco-grazing services; agrivoltaïc solutions. Includes ongoing maintenance contracts and subsidy facilitation services.
3. Building & Construction Services: General construction and renovation services (structural and finishing work), plumbing/heating installation, RGE-certified energy renovation projects. Revenue through project-based contracts with professionals, local authorities, and individuals.
4. Landscaping Services: Landscape design, creation, and maintenance services including robotic maintenance, ecological corridors, water management systems. Includes 50% tax credit eligible garden maintenance services for individuals via Interservices cooperative membership.
5. Gastronomy, Events & Food Services: Catering services for wine estates (events, seminars, primeurs, winetourism receptions), artisanal bakery/pastry production and retail at La Petite Perdrix, snacking services. Revenue from event contracts, retail sales, and B2B supply to wine properties.
6. Wine Conditioning & Packaging: Specialized wine conditioning in tube formats (Tubebottling subsidiary) and innovative packaging solutions for direct-to-consumer wine sales and promotional/educational tasting formats. Revenue from processing fees and packaging sales.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Founded in 1989, Banton Lauret is a multi-service provider to the wine industry in Bordeaux, organized around six complementary service poles: Pôle Vigne (vineyard work), Pôle Vin (winemaking services), Pôle Environnement (environmental solutions including FrostBoss frost protection and aquatic management), Pôle Bâtiment (construction and renovation), Pôle Espaces Verts (landscaping), and Pôle Gastronomie & Événementiel (catering and events). The company operates nine entities with 250 permanent and 500 seasonal employees to serve wine estates, local professionals, and authorities.

Product overview

Banton Lauret is a multi-service company organized around six complementary business poles serving the viticultural sector in Bordeaux and Nouvelle-Aquitaine. Its core offering spans: (1) the Vigne pole delivering manual and mechanical vineyard work with a fleet of 500+ machines; (2) the Vin pole providing cellar management, oenological consulting, and innovative tube-format conditioning through its Tubebottling subsidiary; (3) the Environment pole (Biodiv'o) offering FrostBoss frost protection turbines and aquatic ecosystem management; (4) the Bâtiment pole for construction and renovation (strengthened by the 2022 acquisition of Lespinasse BTP); (5) the Espaces Verts pole for landscaping; and (6) the Gastronomie & Événementiel pole for catering and La Petite Perdrix bakery-pastry operations. The company also provides sub-services including an itinerant vineyard manager (chef de culture itinérant), mobile mechanic, property audit and consulting, and eco-grazing. Distribution is supported by partners Direct du Château and Flakon. With over 30 years of history (founded 1989), the company employs approximately 250 permanent and 500 seasonal workers across its 9 entities.

Differentiator

Problem solved

Functional benefit

Brands

• La Petite Perdrix: Bakery and pastry service operated in collaboration with chefs Adrien Salavert and David Charrier from Les Belles Perdrix restaurant, serving wine properties with artisanal breads, pastries, and event cakes.
• BIODIV'O

Quantifiable outcome

• 85/100 on the Egapro gender equality index for 2021 (third consecutive year)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Interservices (Services à la Personne Cooperative)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Banton Lauret Espaces Verts is a member of the Interservices cooperative (services à la personne), enabling its garden maintenance services to qualify for the 50% tax credit available for household services in France.
• Groupe VALOREMcoreStrategic or Co-development Partner · 1 January 2023Banton Lauret established a partnership with Groupe VALOREM (independent green energy operator) for agrivoltaïc solutions in vineyards. VALOREM provides expertise in designing and deploying solar installations adapted to viticultural practices, while Banton Lauret brings wine industry knowledge and client access. Mathieu Bernard, VALOREM Nouvelle-Aquitaine manager, contributed expertise on agrivoltaïc benefits for vineyards.
• Adrien Salavert & David Charrier (Les Belles Perdrix / Troplong-Mondot)coreStrategic or Co-development Partner · 1 January 2023Banton Lauret collaborated with chefs Adrien Salavert and David Charrier (Les Belles Perdrix restaurant at Troplong-Mondot) to create La Petite Perdrix artisanal bakery and pastry brand in the Saint-Émilion vineyards. Chefs contribute culinary expertise and menu design for the bakery and events supply.
• FlakonminorChannel Partner/ Reseller/ Distributor · 1 January 2023Flakon is a partner for wine packaging and sales channel expansion, collaborating with Banton Lauret Tubebottling to broaden wine sales channel options for wine estates beyond traditional bottle formats.
• Direct du ChâteauminorChannel Partner/ Reseller/ Distributor · 1 January 2023Direct du Château is a wine commerce partner that leverages Banton Lauret's relationships with wine estates to facilitate wine marketing and distribution through optimized sales channels tailored to each property's image.
• My TerroircoreStrategic or Co-development Partner · 1 January 2022Banton Lauret partnered with My Terroir, a recognized caterer in Bordeaux serving wine estates in Gironde. My Terroir provides complete catering for wine events including bespoke events, braséro cooking, and terroir-sourced products. My Terroir delivers 5,000+ harvest meals and Gerbaude celebrations annually for wine properties. Banton Lauret leverages this partnership to offer integrated winetourism and event services.
• GÉOCARTAcoreTechnology or Integration · 1 January 2022GÉOCARTA is a leader in high-resolution subsoil imaging using geophysical methods. Their equipment provides precise maps of soil physics (texture, structure, depth) at intra-plot scale, used by Banton Lauret for vineyard restructuring decisions, harvest zone definition, and soil homogenization. The partnership enables Banton Lauret to offer soil analysis and mapping services to wine estate clients.
• NG Fagotto (Nicola & Gaëlle Fagotto)coreTechnology or Integration · 1 January 2022NG Fagotto provides soil regeneration consulting for wine estates, helping restore soil life for better vine nutrition and biodiversity preservation. Using tools like circular chromatography to assess plant organic matter status, they co-develop viticultural protocols with Banton Lauret. Some client vineyards have tripled yields following their recommendations.
• New Zealand Frost Fans (FrostBoss)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Banton Lauret is the official French distributor of New Zealand Frost Fans' FrostBoss anti-frost wind turbines. They handle distribution, installation, maintenance, and client support across France, with approximately 170 units installed. The partnership includes distribution agreements and exclusive maintenance rights in France.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• New Holland Agriculture: Global brand of CNH Industrial supplying tractors, harvesters, and specialty equipment including vineyard configurations. Comparable as a major provider of the mechanized vineyard machinery that Banton Lauret's Pôle Vigne operates and maintains, though at a much larger scale and through equipment sales rather than services.
• Compass Group: UK-headquartered global contract catering and food services company with French subsidiary Scolarest. Comparable to Banton Lauret's catering and events pole as a broad incumbent in hospitality services, with Sodexo being the closest French competitor in event catering.
• Infaco: French manufacturer of professional electric pruning shears and vineyard tools based in Cahuzac-sur-Vère. Comparable as another France-headquartered specialist serving professional viticulture with mechanized/manual tools, addressing the same labor productivity challenges Banton Lauret tackles via outsourced services.
• Pellenc: French manufacturer of professional-grade vineyard equipment (pruners, leaf removers, sprayers, harvesters) headquartered in Pertuis. Comparable to Banton Lauret's Pôle Vigne as both serve the same French vineyard customer base with complementary mechanized solutions; Pellenc is the equipment side, Banton Lauret is the service side.
• Sodexo: Global food services and catering company with significant operations in France. Comparable to Banton Lauret's Pôle Gastronomie & Événementiel as both provide catering and event hospitality services, though Sodexo operates across many sectors and Banton Lauret focuses on wine estate events.
• Kubota Corporation: Japanese global manufacturer of tractors and agricultural machinery with significant European specialty/vineyard equipment presence. Comparable as a major supplier of mechanized vineyard equipment used by professional viticulture service providers like Banton Lauret.
• AGCO Corporation: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra brands) with vineyard and specialty crop machinery lines. Comparable as a broad incumbent supplying the mechanized equipment fleet that Banton Lauret's Pôle Vigne relies on for its 500+ machine operations.

Emerging players

• Naio Technologies: French agricultural robotics startup developing autonomous weeding and vineyard robots. Comparable as a France-based agtech addressing labor shortages and sustainable viticulture in the same wine industry customer base that Banton Lauret serves, though via technology rather than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lapetiteperdrix/?hl=fr
• Xx.com/BantonLauret
• Facebookfacebook.com/bantonlauret33
• LinkedInlinkedin.com/company/banton-lauret-prestations-vitivinicoles

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banton Lauret