Independent Home Products

What Independent Home Products does

Independent Home Products, LLC is a privately held home improvement company founded in 2007 that manufactures and installs custom walk-in bathtubs and accessible bathing solutions for individual homeowners. The company serves primarily seniors, people with disabilities, and homeowners seeking bathroom safety modifications, operating from a Bellevue, WA service office and serving 50+ cities across Washington state. Headcount is 1-10 employees, consistent with a regional specialist operator rather than a scaled national platform.

The core technology is a set of six proprietary walk-in bathtub models (Celebrity, Access, Supreme, Royal, Cube, Imperial) and the doorless Freedom Shower, all custom-molded at a single manufacturing facility in Long Island, NY. Differentiated technical features include power speed drains (1-2 minute drainage vs. industry standard of 5+ minutes), leak-proof door seals, hydrotherapy jet systems (air jets, whirlpool water jets, dual air/water), LED temperature controls with anti-scald limits, ADA-compliant contoured non-skid seating, outward-swinging wheelchair-accessible doors, powered lift seats (Royal model), and bariatric capacity up to 500 pounds (Imperial model). All units install in approximately one day, often within hours. The company holds a lifetime warranty on parts and labor and has an A+ Better Business Bureau rating.

The business model is direct-to-consumer, sales-led, and quote-based. Revenue is generated primarily from one-time product sales (typically low-five-figure tickets) plus bundled professional installation services performed by in-house technician teams. No dealer network, no retail distribution, and no recurring revenue streams are present. Go-to-market relies on free in-home consultations, a 1-year price freeze on written quotes, and a heavy local-SEO strategy executed through 100+ city-specific landing pages targeting Washington communities. Marketing channels are limited to organic search, social media presence on Facebook/Google/Yelp/Houzz, BBB accreditation, and customer referral/testimonial generation. Pricing is not publicly disclosed and is determined per quote.

Name

Independent Home Products

Legal name

Independent Home Products, LLC

Website

https://walk-in-bathtubs-wa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent Home Products, LLC manufactures and installs custom walk-in bathtubs and accessible showers for seniors, people with disabilities, and homeowners seeking bathroom safety solutions across 50+ Washington state cities. Founded in 2007, the company operates from Bellevue, WA with manufacturing in Long Island, NY.

Ownership category

akta.pro rank

Product category

Walk-in Bathtubs and Accessible Bathing Solutions

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN)

akta.pro secondary industries

Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD), Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)

Keywords

• Walk-in bathtubs
• Accessible bathing solutions
• Bathroom safety products
• Walk-in showers
• Senior bath solutions

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Walk-In Bathtub Sales: One-time sale of custom-manufactured walk-in bathtubs. Products are priced based on model, features, and customization. The company provides written quotes valid for 30 days with a 1-year price freeze option.
2. Installation Services: Professional installation of walk-in tubs and showers performed by skilled technicians. Installation includes removal of old bathtub, plumbing assessment and adjustments, and complete setup including any necessary electrical work for hydrotherapy models.
3. Walk-In Shower Sales & Installation: Sale and installation of barrier-free roll-in showers and walk-in showers. The Freedom Shower model offers accessibility without a door, low threshold entry, and slip-resistant flooring.
4. Accessories and Add-Ons: Additional features and accessories including heated seats, chromotherapy lighting, LCD control panels, aromatherapy, designer faucet sets, extendable shower heads, FM speakers and radio.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Independent Home Products, LLC manufactures, sells, and installs custom walk-in bathtubs and barrier-free walk-in showers targeted at seniors and individuals with mobility limitations. Products are produced at a manufacturing facility in Long Island, NY and sold directly to homeowners in Washington state through free in-home consultations, with professional installation included. The company offers a full product line of wheelchair-accessible, hydrotherapy, and bariatric-capacity tubs backed by a lifetime parts and labor warranty.

Product overview

Independent Home Products, LLC is a home improvement company specializing in walk-in bathtubs and accessible bathing solutions. The product portfolio includes multiple walk-in bathtub models (Celebrity, Access, Supreme, Royal, Cube, and Imperial) and the Freedom Shower, all manufactured in their Long Island, NY facility. The company offers a comprehensive range of services including installation, hydrotherapy options, handicap accessibility solutions, tub-to-shower conversions, and senior bath solutions. The product line features various accessibility options including wheelchair-accessible models with outward swinging doors, powered lift seats, and bariatric-size units supporting up to 500lbs. Walk-in showers are available as doorless barrier-free units with custom tile accenting. The company serves Washington state with free in-home consultations and 1-day installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity Walk-In Bathtub Walk-in bathtub designed to fit into an existing shower stall or previous tub space, featuring a low 5-inch step-in, 18-inch wide door, and ADA-compliant contoured non-skid seat. Targeted at seniors and individuals with mobility limitations who want to remain bathing independently.
• Access Walk-In Bathtub Wheelchair-accessible walk-in bathtub with an outward-swinging door for easy transfer from wheelchair to bath bench, designed to fit any standard bathtub opening. Built for users with physical disabilities requiring ADA-compliant transfers.
• Supreme Walk-In Bathtub Newest line of walk-in tubs designed for independence while bathing, featuring an inward-swing door and a full-figure size. Targeted at homeowners seeking a modern walk-in tub option.
• Royal Walk-In Bathtub Walk-in bathtub featuring a powered contoured seat that raises and lowers to the base of the tub via push-button control, assisting users with limited mobility in lowering into and rising out of the tub.
• Cube Walk-In Bathtub Compact walk-in bathtub designed to fit into a standard shower stall space, with an optional 12-jet air whirlpool configuration. Ideal for bathrooms with limited footprint.
• Imperial Walk-In Bathtub Widest walk-in bathtub in the line, designed for fuller-figured customers or those wanting extra room, holding up to 500 pounds with extra-high walls for deep soaking. Built for bariatric users needing greater capacity.
• Freedom Shower Doorless walk-in shower designed for wheelchair accessibility with a low threshold, non-slip floor, and molded shower seat. Provides barrier-free entry for users with limited mobility or those transferring from a wheelchair.
• Walk-In Bathtub and Shower Installation Services Professional installation of walk-in tubs and showers performed by in-house skilled technicians. Service includes removal of the old bathtub, plumbing assessment and adjustments, and complete setup including any necessary electrical work for hydrotherapy models. Typically completed within one day.
• Tub-to-Walk-In Shower Conversion Conversion service that transforms an existing standard bathtub into a walk-in shower, removing the dangerous high-wall barrier. Targeted at homeowners seeking fall-prevention upgrades without a full bathroom remodel.
• Bathroom Safety Modifications Bathroom safety improvements including grab bar installation, non-slip surfaces, tile work, and other accessibility modifications. Targeted at homeowners looking to make bathrooms safer without committing to a full remodel.

Quantifiable outcome

• Walk-in tubs help people transfer safely into and out of bathtubs, reducing fall risk for seniors
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kohler Walk-In Bath: Premium bath-fixture incumbent offering walk-in baths as part of a broad kitchen-and-bath portfolio — competes in the same product category with brand and R&D scale IHP cannot match.
• Jacuzzi Bath Remodel: National bath-remodel brand offering walk-in tubs and shower conversions under the Jacuzzi umbrella — overlaps with IHP's product line but competes primarily through dealer/install networks rather than custom in-house manufacturing.
• American Standard Walk-In Tubs: Major national plumbing-fixtures brand with a walk-in-tub line sold through dealers and big-box retailers — overlaps in product category but operates through a fundamentally different (retail/dealer) channel and at much larger scale.

Direct peers

• Bath Fitter: National tub-and-shower conversion and acrylic-liner specialist serving residential homeowners with accessibility remodels — directly competes with IHP's tub-to-shower conversion and accessibility renovation services.
• Safe Step: National walk-in-tub manufacturer and direct-to-consumer installer with a sales-led, in-home-consultation motion targeting seniors — directly overlaps IHP's product line, customer segment (seniors/mobility-limited), and go-to-market approach, but at national scale.
• Ella's Bubbles: Walk-in-tub specialist offering custom-built acrylic tubs with hydrotherapy and ADA features for seniors and disabled customers — same product category, same buyer segment, with broader national distribution.
• Re-Bath: National bathroom-remodel franchise specializing in tub and shower conversions for accessibility and aging-in-place — directly competes with IHP's tub-to-shower conversion services and serves the same senior/homeowner segment through a franchise model.

Others

• Angi (formerly Angie's List / HomeAdvisor): Lead-generation and home-services marketplace connecting homeowners with local contractors including bathroom remodelers — not a direct competitor but a channel and CAC-competitor that affects how IHP acquires customers versus buying leads.

Regional players

• Accessible Home & Bath: Regional walk-in-tub and accessibility-remodel installer operating outside Washington — directly comparable business model (D2C walk-in tub sales + installation, in-home consultations) but serving a different geography, illustrating the regional-fragmentation dynamic of the category.

Emerging players

• Lifeway Mobility: Regional accessibility-solutions provider offering walk-in tubs, grab bars, stair lifts, and home-modification services for seniors and disabled customers — partial overlap with IHP on walk-in tubs but broader aging-in-place portfolio and multi-state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Walk-In-Bathtubs-of-WA-176766952520884

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Home Products