ORGANIC Farma Zdrowia

What ORGANIC Farma Zdrowia does

ORGANIC Farma Zdrowia operates commercially as Organic Market / Organic24.pl, a Poland-based retailer of certified organic and ecological food products founded in 2017 and headquartered in Warsaw (ul. Staniewicka 5, 03-310). The business sells a broad catalog of organic groceries, fresh produce, dairy, meat, plant-based alternatives, fish, beverages, dietary/dietetic products, children's foods, supplements and vitamins, natural cosmetics, eco-friendly cleaning supplies, zero-waste items, frozen products, and an 18+ organic alcohol range. The company self-describes as Poland's largest organic (EKO) product retailer with the widest selection in the market and serves health-conscious consumers, special-diet followers (vegan, keto, gluten-free, lactose-free, Mediterranean, DASH, sirtuin, etc.), and families with children.

The underlying operation is a hybrid e-commerce and physical-retail platform. The online storefront at organic24.pl runs 24/7 with doorstep delivery nationwide, supplemented by brick-and-mortar stores in multiple Polish cities. The principal technical/commercial differentiator is cold-chain logistics — the company states it was the first Polish organic retailer to ship refrigerated and frozen organic products nationwide — supported by a Warsaw warehouse/distribution facility and third-party delivery partnerships with DPD, Poczta Polska, InPost, and GLS. Marketing is delivered through content (GoOrganic online magazine), an Instagram presence (@organicmarket.pl), email newsletters, and on-site expert recommendations.

The revenue model is unit-priced retail under a direct-to-consumer motion with pay-as-you-go billing. The pricing structure includes free parcel-locker delivery for orders over 399 PLN and occasional promotional discounts on selected items; no subscription or contract tier is disclosed. Per firmographic data, the company operates with a headcount of 1-10 employees, indicating a lean organizational structure relative to its claim of category leadership in Polish organic retail. Note: a financials table in the input shows values in the trillions of dollars, which are clearly misattributed relative to a 1-10 employee Polish e-commerce retailer and have been disregarded; the underlying revenue field is null.

Name

ORGANIC Farma Zdrowia

Legal name

Organic Market

Website

https://organicmarket.pl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ORGANIC Farma Zdrowia (operating as Organic Market / Organic24.pl) is a Warsaw-based Polish online and physical retailer of certified organic groceries, supplements, and eco-friendly household products, serving health-conscious consumers and special-diet shoppers nationwide with refrigerated and frozen delivery.

Ownership category

akta.pro rank

Product category

Organic Food Retail

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Fresh Organic Produce Wholesale (AFAIAJAA)

Keywords

• Organic food retail
• Online grocery store
• Ecological groceries
• Natural cosmetics
• Healthy food delivery

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from direct sale of organic and ecological food products through e-commerce platform and physical retail stores. Products include groceries, fresh produce, dairy, meat, beverages, supplements, cosmetics, and household products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ORGANIC Farma Zdrowia (trading as Organic Market / Organic24.pl) is a Polish online and brick-and-mortar retailer of certified organic and ecological food products. It offers EU-certified organic groceries, fresh produce, dairy, meat, fish, plant-based alternatives, supplements, natural cosmetics, eco-friendly cleaning products, frozen goods, and gift sets to individual consumers across Poland, with nationwide home delivery including refrigerated and frozen items.

Product overview

Organic24.pl is an online organic grocery store operating as Organic Market, offering a comprehensive e-commerce platform for home delivery of certified organic food products throughout Poland. The platform functions as a single unified online marketplace with extensive product categories including organic groceries, fresh produce, dairy, bakery items, plant-based alternatives, meat and deli products, fish and seafood, beverages, dietary products, children's items, supplements and vitamins, natural cosmetics, eco-friendly cleaning products, zero waste items, frozen foods, organic alcoholic beverages (18+), and gift sets. The company also maintains physical retail stores and offers a loyalty program. Products are characterized by EU organic certification (eko leaf logo), with offerings spanning specialty diets (gluten-free, lactose-free, vegan, keto) and curated selections like Superfoods and expert-recommended items.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic24.pl Online Organic Grocery Store
• Physical Retail Organic Stores

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frisco.pl: Major Polish online grocery retailer with nationwide cold-chain delivery and broad private-label and branded assortment. Overlaps with Organic Market on online grocery, fresh, and refrigerated delivery, though with a wider mass-market positioning.
• Biogo: Polish online organic and healthy food retailer offering a similarly broad assortment of organic groceries, dietary products, and natural cosmetics for nationwide delivery. Closest direct competitor in the Polish online organic specialty space.
• Thrive Market: US-based online membership retailer focused on organic, non-GMO, and natural products with nationwide delivery. Closest international analog to Organic Market's online pure-play organic specialist model.

Broad incumbents

• Stokrotka: National Polish grocery chain with growing organic and healthy-food ranges under its own brand and from suppliers. Competes with Organic Market across most categories but at mainstream price points and channel scale.
• Carrefour Polska: Multinational hypermarket and supermarket operator in Poland with extensive Bio organic lines in-store and online. Overlaps with Organic Market on premium organic groceries, fresh produce, and dietary products.
• Lidl Polska: German discount grocery chain with a meaningful organic range (Bioland partnerships, private-label organic) and rotating premium organic specials. Important broader competitor in the Polish organic space.
• Whole Foods Market: Amazon-owned premium organic and natural-foods retailer with curated assortment, omnichannel (in-store + online), and strong brand trust. Represents the global template for premium organic retail that Organic Market is attempting to scale domestically.
• Biedronka: Portugal-owned Jeronimo Martins discount grocery chain that dominates Polish retail and has been aggressively expanding certified organic SKUs at aggressive price points. Represents the primary price-side competitive threat to pure-play organic specialists.
• Auchan Polska: French hypermarket chain in Poland with broad organic assortments including fresh produce, dairy, and bakery. Larger-scale competitor offering organic alongside conventional grocery.

Emerging players

• Naturhouse: International dietary and nutrition retailer specializing in diet products, supplements, and slimming foods. Compares with Organic Market's dietary, supplements, and special-diet customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/organicmarket.pl
• LinkedInlinkedin.com/company/organic-market-ekologiczny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORGANIC Farma Zdrowia