What Healing Equity United does

Healing Equity United is a privately held, Black and Asian women-owned DEIB consulting firm founded in 2018 by Fiona Oliphant and Jess Ayden Li that serves nonprofit organizations, coalitions, and foundations across the United States. The firm offers three core service lines: customized organizational consulting engagements that help clients build cultural accountability teams and equity frameworks; a proprietary 60-hour DEIB training curriculum covering foundations of DEIB through operationalization, including modules on white supremacy culture, racial trauma, and allyship to solidarity; and 1:1 certified coaching for nonprofit leaders using a decolonized methodology that combines storytelling and somatic practices. The company also publishes original research on Oppression-Based Traumatic Stress (OBTS), produces the 'Woke Isn't Enough' podcast and YouTube strategy sessions, and runs cohort-based programs including Building Bridges and Liberatory Supervision.

The underlying methodology combines anti-oppression, anti-racism, and cultural humility frameworks and is differentiated from conventional DEIB training by its emphasis on moving clients from awareness to sustained organizational action and addressing both individual and systemic trauma. The OBTS research study, which surveyed over 130 participants across nonprofit, government, academic, and corporate sectors, is a notable intellectual asset that supports credibility and thought leadership.

Healing Equity United generates revenue through customized professional-services engagements priced on a contact/inquiry basis with multi-year contract cadence. Go-to-market is sales-led and event-driven, combining direct outreach, content marketing (blog, podcast, YouTube, email newsletter), and cohort-based programs as demand-generation channels. The firm operates from three regional offices (Washington, D.C.; Oakland, CA; Seattle, WA) supporting both on-site and virtual delivery, with a 3-person core consulting team and no disclosed external funding.

Name

Healing Equity United

Legal name

Healing Equity United, LLC

Website

https://healingequityunited.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Healing Equity United is a Black and Asian women-owned consulting firm providing DEIB consulting, a 60-hour training curriculum, 1:1 coaching, and original OBTS research primarily to nonprofit organizations, coalitions, and foundations across the United States.

Ownership category

akta.pro rank

Product category

DEIB Consulting & Training

NAICS

Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Social Services (8300)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Equity & Inclusion Training (EDABAIAF)

Keywords

• DEIB consulting services
• Nonprofit training programs
• Executive coaching services
• Anti-oppression training
• Organizational equity consulting

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Customized consulting engagements with organizations to transform power, culture, and leadership. Engagements help organizations develop DEIB strategies, cultural accountability teams, and equity frameworks.
2. Training Programs: 60-hour DEIB training curriculum offered to organizations. Customized training workshops on topics including foundations of DEIB, breaking bias barriers, culture of power, white supremacy culture, racial trauma, allyship to solidarity, and organizational DEIB operationalization.
3. Coaching Services: 1:1 certified coaching support for nonprofit leaders building cultures of diversity, equity, inclusion, and belonging. Decolonized coaching approach with somatic practices and storytelling.
4. Events and Webinars: Strategy sessions, workshops, and cohort-based programs (Building Bridges Cohort, Liberatory Supervision Cohort) offered both publicly and for private organizations. Some events are free with suggested donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Healing Equity United is a Black and Asian women-owned consulting firm that provides customized organizational DEIB consulting, a 60-hour proprietary DEIB training curriculum, and 1:1 decolonized coaching for nonprofit leaders. The firm sells to nonprofits, coalitions, and foundations, with engagements aimed at transforming power, culture, and leadership and operationalizing anti-oppression frameworks. Complementary offerings include original OBTS research, public webinars, cohort-based programs, and the "Woke Isn't Enough" podcast.

Product overview

Healing Equity United is a Black and Asian women-owned consulting firm offering a portfolio of services including organizational consulting, a 60-hour customizable training curriculum, 1:1 coaching for nonprofit leaders, and original research on Oppression-Based Traumatic Stress (OBTS). The company also produces the 'Woke Isn't Enough' podcast and hosts regular educational events and webinars. Services are delivered through a collaborative, anti-oppression framework focused on radical healing and dismantling systems of oppression within nonprofit organizations and foundations.

Differentiator

Problem solved

Functional benefit

Brands

• Woke Isn't Enough: A podcast hosted by Healing Equity United exploring topics of diversity, equity, inclusion, and belonging.

Quantifiable outcome

• Organizations report successful establishment of Cultural Accountability teams and permanent DEI task forces following engagements
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aperian Global: Larger DEI, inclusion, and cross-cultural training provider serving enterprise and global clients. Comparable in DEI training delivery but operates at greater scale with a broader, more corporate customer mix than HEU.

Direct peers

• Race Forward: National racial justice nonprofit that combines research, training, and consulting to advance equity. Comparable to HEU in anti-racism/anti-oppression framework, nonprofit and foundation client base, and training/research-driven service mix.
• Cook Ross: DEI consulting firm offering leadership coaching, organizational development, and inclusive leadership training to mission-driven and corporate clients. Comparable in offering customized DEI engagements and coaching services to HEU.
• The Winters Group: Specialist DEI and racial equity consulting firm serving nonprofits, foundations, and government agencies. Closely comparable to HEU in target customer, anti-oppression framing, and customized training/consulting delivery model.
• Equity in the Center: Nonprofit that partners with foundations, nonprofits, and social impact organizations to advance racial equity, offering research, frameworks, and consulting. Closely aligned with HEU's nonprofit/foundation focus and equity-centered methodology.
• The Justice Collective: Boutique DEI and racial equity consulting firm serving social sector clients with training, coaching, and strategy work. Comparable in size, mission-driven focus, and anti-oppression framing.
• Paradigm Strategy: Equity and inclusion consulting firm focused on social impact organizations, providing strategy, training, and culture change support. Comparable to HEU in mission-aligned client base and consulting-plus-coaching model.
• LifeLabs Learning: Learning and development company providing DEI, manager, and inclusion training to organizations globally. Comparable to HEU in customized DEI training curricula and cohort/workshop delivery, though broader in scope.
• Polaris Diversity Inc. (PDI): DEI consulting firm offering training, coaching, and strategic advisory to mission-driven and corporate clients. Comparable to HEU in customized training and coaching engagements, though broader client base.

Emerging players

• Centre for Global Inclusion: Nonprofit offering DEI benchmarks, resources, and frameworks to organizations worldwide. Comparable in content/research-driven DEI thought leadership but complementary rather than directly competitive with HEU's consulting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xyoutube.com/@wokeisntenough
• YouTubeyoutube.com/@wokeisntenough
• Facebookfacebook.com/healingequityunited
• LinkedInlinkedin.com/company/healingequityunited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Equity United