Bruce Stevenson Insurance Brokers

What Bruce Stevenson Insurance Brokers does

Bruce Stevenson Insurance Brokers is a specialist insurance brokerage headquartered in Edinburgh, Scotland, founded in 1981. The firm provides commercial, corporate, and private client insurance solutions across a broad range of industry verticals, including farming, property, renewable energy, whisky production, life sciences, technology, social housing, and hospitality. It operates six offices across Scotland — Edinburgh, Elgin, Galashiels, Glasgow, Perth, and Turriff — and serves both mid-market and enterprise clients with sector-specific risk advisory and broking services.

The company generates revenue through commissions and fees earned on insurance placements, working with leading underwriters to structure coverage for clients with complex or non-standard risk profiles. Its vertical specialization model relies on deep sector expertise held by long-tenured brokers, many with 30–60+ years of combined experience in their respective fields. In October 2023, the firm was acquired by Howden Insurance Brokers, becoming part of the Howden Group — an employee-owned insurance platform with more than 20,000 specialists globally. As part of Howden, Bruce Stevenson now operates as Howden Scotland and ranks as the 5th largest insurance broker in the UK by relevant measures.

The firm's go-to-market combines local office presence with targeted industry partnerships, including a position as Principal Partner of the British & Irish Lions and affiliations with groups such as the Scottish Tourism Alliance, Buell Hospitality Group, and the Scottish Wholesale Association. Leadership is led by Managing Director Kenny Hogg. No proprietary technology platform, AI/ML tooling, or digital-first distribution model is disclosed in available materials — the business is fundamentally a relationship-led, specialist broking operation.

Name

Bruce Stevenson Insurance Brokers

Legal name

Howden Group Holdings Ltd

Website

https://brucestevenson.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Bruce Stevenson Insurance Brokers (now Howden Scotland) is an Edinburgh-headquartered specialist insurance brokerage serving Scottish mid-market and corporate clients across farming, property, renewable energy, whisky, life sciences, technology, social housing, and hospitality verticals via six offices.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Private client insurance
• Corporate risk advisory
• Farming insurance solutions
• Employee benefits consulting

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: The company acts as an insurance broker, arranging insurance coverage for clients and earning commissions from insurance providers. They work with a range of leading insurers to provide appropriate products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bruce Stevenson Insurance Brokers (now operating as Howden Scotland) is a Scotland-based insurance broker that arranges commercial, corporate, and private client insurance coverage on behalf of clients. The firm works with a panel of leading insurers to source tailored policies across specialist sectors including farming, hospitality, property, renewable energy, whisky distilleries, life sciences, technology, and social housing, and additionally provides employee benefits advisory services.

Product overview

Bruce Stevenson Insurance Brokers (now Howden Scotland) is a tailored insurance solutions provider offering a unified platform of commercial, corporate, and private client insurance products. The portfolio includes Business Insurance, Farming and Agricultural Insurance, Hospitality and Tourism Insurance, Property Insurance, Renewable Energy Insurance, Whisky Distilleries and Private Collections Insurance, Life Sciences Insurance, Technology Insurance, Social Housing Insurance, Employee Benefits, and Private Clients and Collections Insurance. The company operates as part of Howden Insurance Brokers following an October 2023 acquisition, combining local Scottish expertise with global resources across 20,000+ specialists worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance
• Farming and Agricultural Insurance
• Hospitality and Tourism Insurance
• Property Insurance
• Renewable Energy Insurance
• Whisky Distilleries and Private Collections Insurance
• Life Sciences Insurance
• Technology Insurance
• Social Housing Insurance
• Employee Benefits
• Private Clients and Collections Insurance
• Commercial Insurance

Named customers4 records

Segments11 records

Ideal customer profiles11 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Howden Insurance BrokerscoreStrategic or Co-development Partner · 1 October 2023In October 2023, Bruce Stevenson became part of Howden Insurance Brokers, combining trusted local expertise with the global strength and resources of Howden. This acquisition marked an exciting new chapter, enabling the Scottish operation to offer even greater reach and insight across a wide range of sectors.
• The British & Irish LionsflagshipGTM or Marketing PartnerPrincipal Partner of The British & Irish Lions. Howden was the official front-of-jersey sponsor for The Qatar Airways Lions Men's Tour to Australia in 2025, and is the first-ever Series Title Partner for the Howden Lions Women's Tour to New Zealand in 2027.
• Scottish Tourism AlliancecoreStrategic or Co-development PartnerHowden proudly supports the Scottish hospitality and tourism industry in partnership with the Scottish Tourism Alliance, providing strategic advice and expertise to clients throughout the sector.
• Buell Hospitality GroupcoreStrategic or Co-development PartnerHowden works closely with Buell Hospitality Group to support and advise hospitality clients across Scotland.
• Scottish Wholesale AssociationcoreStrategic or Co-development PartnerHowden maintains a close working relationship with the Scottish Wholesale Association to provide insurance advisory services to wholesale members.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NFP: US-headquartered insurance broker and wealth manager with expanding UK footprint, focused on middle-market and specialty commercial accounts. Compares to Howden Scotland's relationship-led, vertical-specialist value proposition.
• Brown & Brown, Inc. US-listed insurance brokerage that has aggressively expanded in the UK (including Bollington), competing head-to-head with Howden's regional UK offices for SME, commercial and specialty placements using a similar relationship-led model.
• Lockton: World's largest independent insurance broker with major London and regional UK operations. Competes directly with Howden Scotland for mid-market and specialty commercial accounts across hospitality, real estate, energy and life sciences.
• PIB Group: UK-focused insurance intermediary consolidator with a regional and specialty-broking model spanning commercial lines, employee benefits and motor. Closely comparable in size, structure and growth approach to Bruce Stevenson's multi-office Scottish franchise.
• Arthur J. Gallagher & Co. Large global insurance brokerage with significant UK operations and a strong specialty / sector-focused model (agriculture, hospitality, real estate, energy, life sciences). Highly comparable to Bruce Stevenson's vertical-led, relationship-based go-to-market.
• Towergate Insurance Brokers: One of the UK's largest regional insurance brokers (now part of the Howris Capital / JLT heritage within Marsh), with strong regional offices and specialisms in commercial, property and motor. Directly comparable in footprint and product mix to Bruce Stevenson.

Broad incumbents

• Howden Group Holdings: Direct parent company and largest peer: a multinational employee-owned insurance brokerage group ranked 5th largest in the UK with 20,000+ specialists globally. Bruce Stevenson now sits within Howden's Scottish operations alongside the wider group offering the same insurance, reinsurance, employee benefits and risk advisory lines.
• Aon: Global professional services firm and top-three insurance broker with a strong UK presence across commercial risk, reinsurance, health and wealth solutions. Direct competitor in the same specialty lines (commercial, life sciences, real estate, technology) that Bruce Stevenson sells to.
• Willis Towers Watson (WTW): Global advisory, broking and solutions firm competing for the same corporate insurance, risk and employee benefits mandates as Howden Scotland. Overlap is strongest in commercial property, construction and financial lines.
• Marsh & McLennan: Largest global insurance broker and risk advisor, operating across commercial, reinsurance and consulting lines. Competes with the Howden network for the same multinational and Scottish corporate accounts Bruce Stevenson targets through its sector specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/howden---specialist-insurance-broker
• Instagraminstagram.com/howdeninsurance
• Xx.com/BruceStevenson_
• Facebookfacebook.com/BruceStevensonInsuranceBrokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruce Stevenson Insurance Brokers