What FOM- Public Opinion Foundation does

FOM (Public Opinion Foundation / ГК ФОМ), legally organized as ООО "инФОМ", is a Moscow-headquartered Russian private limited liability company founded in 1992 that provides sociological research and communication solutions through five interconnected business lines: FOM Surveys (quantitative survey methodologies including the weekly FOMnibus, megaFOM covering all 85 RF subjects, teleFOM/CATI, domoFOM face-to-face, setiFOM online, and microFOM qualitative methods), FOM Crowd (operating the CrowdSpace crowdsourcing platform with expert cloud, longitudinal panel, creative, and consumer community formats), FOM Communications (branding, data visualization, digital marketing, and website development), FOM Sociology (non-commercial research, methodological development, and academic engagement including an HSE base department), and Complex Solutions (integrated projects combining all competencies). The underlying technology stack centers on proprietary infrastructure: the Oracle-based G-System for end-to-end survey data management, the CrowdSpace internet platform for crowdsourced projects, a CATI call-center system with three-stage quality control developed with RANEPA, and a respondent database of over 1.9 million contacts built since 2009. FOM operates as a B2B professional services firm with quote-based project pricing, distributed exclusively through direct sales via email ([email protected]) and phone (+7 495 653-82-32), targeting government ministries (Bank of Russia, Ministry of Health), major banks (Sberbank), and large corporations (PwC, Rambler, Skolkovo, INTEKO, ROSKINO, World Class), with geographic coverage spanning all 85 subjects of the Russian Federation across 104 urban and rural settlements. Revenue is not publicly disclosed; the firm was the undisputed leader of the Association 'Group 7/89' Rating of Research Companies (РИК) from 2007 to 2015.

Name

FOM- Public Opinion Foundation

Legal name

ООО "инФОМ"

Website

https://fom-gk.ru

Company type

Private

Founded year

1992

Operating status

Operating

Short description

FOM (Public Opinion Foundation) is a Moscow-based private research firm founded in 1992 that conducts sociological surveys, operates the CrowdSpace crowdsourcing platform, and delivers communications solutions to Russian government ministries, major banks, and large corporations.

Ownership category

akta.pro rank

Product category

Sociological and Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Sociological research services
• Market research surveys
• Crowdsourcing platform services
• Public opinion research
• Communication and branding solutions

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Survey Research Services: Comprehensive sociological and marketing research services including FOMnibus (weekly omnibus survey), megaFOM (85-subject multi-topic survey with 65,000+ respondents), teleFOM (telephone surveys), domoFOM (face-to-face household surveys), setFOM (online surveys), and microFOM (qualitative focus groups and depth interviews). Revenue generated from per-project fees and potentially recurring subscription arrangements with major clients.
2. Complex Integrated Projects: Full-cycle project implementation combining surveys, crowdsourcing, communications, and sociological analytics. Clients include government ministries and large corporations requiring integrated research-communication solutions.
3. Communication Services: Visual communication and marketing solutions including branding, data visualization, digital promotion, design and production. Project-based professional services for corporate clients.
4. Crowdsourcing Platform Services: CrowdSpace platform services including expert cloud, longitudinal panel, creative projects, and consumer community management. Platform serves both FOM's own projects and external client projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FOM conducts representative sociological and marketing research across the Russian Federation, operating weekly omnibus, multi-subject, telephone, face-to-face, online, and qualitative surveys. It runs the CrowdSpace crowdsourcing platform for community-based problem solving, and delivers visual communication, branding, and digital marketing services, integrating all four competencies into complex large-scale research-and-communication projects for government and corporate clients.

Product overview

FOM- Public Opinion Foundation operates as a diversified research and communications conglomerate with five interconnected business units: (1) ФОМ Опросы providing quantitative survey methodologies (ФОМнибус, мегаФОМ, телеФОМ, домоФОМ, сетеФОМ, микроФОМ), (2) ФОМ Крауд operating the КраудСпейс crowdsourcing platform for community-based problem solving, (3) ФОМ Коммуникации delivering branding, data visualization and digital marketing services, (4) ФОМ Социология conducting non-commercial sociological research and education, and (5) Комплексные Решения integrating all four competencies for large-scale projects. The company has operated since 1992 and maintains a nationwide interviewer network covering all 85 RF subjects.

Differentiator

Problem solved

Functional benefit

Brands

• ФОМнибус: Weekly representative survey of the Russian population since 1992
• мегаФОМ
• телеФОМ
• домоФОМ
• сетеФОМ
• микроФОМ
• ФОМ-Соц
• ФОМ-Лабс
• ФОМ-Методики
• ФОМ-Издания
• ФОМ-Облако
• ФОМ-Наука
• ФОМ-Инфо

Products and services

• FOM Surveys (ФОМ Опросы) Collection of sociological and marketing data through surveys of the general population and target groups, serving as FOM's primary research division for institutional clients.
• FOMnibus (ФОМнибус) Weekly representative multi-topic omnibus survey of the Russian population with results delivered within 10 days.
• megaFOM (мегаФОМ) Multi-topic survey covering all 85 Russian Federation subjects for regional and small-segment analysis.
• teleFOM (телеФОМ) Telephone-based survey of target audiences using FOM's CATI call-center system.
• domoFOM (домоФОМ) Face-to-face household survey of the Russian population based on representative territorial sampling.
• setiFOM (сетеФОМ) Online survey of internet users delivered through an interactive questionnaire with CrowdSpace-integrated recruitment.
• microFOM (микроФОМ) Qualitative research service comprising focus groups and in-depth interviews with target audiences.
• FOM Crowd / CrowdSpace (ФОМ Крауд / КраудСпейс) Crowdsourcing platform and managed community service that connects client organizations with a community of participants for problem-solving, idea generation, and collaborative work.
• FOM Communications (ФОМ Коммуникации) Visual communications and marketing solutions including branding, data visualization, digital promotion, and design for corporate clients.
• FOM Sociology (ФОМ Социология) Non-commercial sociology unit performing thematic studies, methodological research, educational projects, and scientific communication.
• Complex Solutions (Комплексные Решения) Integrated full-cycle projects that combine surveys, crowdsourcing, communications, and sociological analytics for large-scale client engagements.

Quantifiable outcome

• Weekly representative survey of 1,500 respondents across 53 RF subjects with statistical error not exceeding 3.6%
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SberbankcoreStrategic or Co-development PartnerOngoing collaboration on multiple projects including 'Active Age 50+' (senior engagement), 'Svoa Atmosfera' (banking service quality), and Corporate University mobile app. Major strategic client with repeated engagements across FOM service lines.
• PwCcoreStrategic or Co-development PartnerCollaboration on 'Business Book of the Year in Russia' prize - FOM organized public voting for this prestigious business literature award established by PwC. Regular partner in logo displays.
• Bank of RussiacoreStrategic or Co-development PartnerExclusive provider of sociological monitoring for inflation expectations and consumer sentiment measurement - critical monetary policy research partnership.
• Ministry of Health of RussiacoreStrategic or Co-development PartnerJoint project 'Factory of Health' dedicated to public health ideas development and healthy lifestyle promotion. Government partnership for public health communication.
• Skolkovo FoundationminorStrategic or Co-development PartnerDevelopment of presentation materials for Skolkovo innovation foundation. Visual communication and branding services.
• RamblerminorStrategic or Co-development PartnerCrowdsourcing project 'Rambler.Idea' for service improvement - platform for user-generated ideas and suggestions for Rambler services.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and public opinion firm with extensive syndicated tracking, omnibus products, and custom research. Comparable to FOM in methodology (surveys, panels, qualitative) and offering breadth, though serving a much broader international client base.
• GfK (NIM Group): Global market research firm providing consumer panels, syndicated research, and ad-hoc studies. Overlaps with FOM's consumer research methodology and client types, though at significantly larger international scale.
• NielsenIQ: Global consumer intelligence firm offering syndicated retail/consumer measurement and custom research. Overlaps with FOM in consumer insight, brand tracking, and large-scale panel methodology, though focused on FMCG/retail rather than public opinion.
• Kantar: Global research and insights firm operating consumer panels, syndicated studies, and media measurement. Operates in the same broader market as FOM with overlapping capabilities in public opinion, brand tracking, and consumer research, though at global scale.

Direct peers

• Levada Center: Russia's most prominent independent sociological research center conducting nationwide public opinion polling, including the Levada Monthly and election studies. Directly comparable as a Russian non-profit pollster with similar weekly/national survey methodology and government/enterprise client base.
• VTsIOM (Russian Public Opinion Research Center): State-linked Russian public opinion research center conducting nationwide sociological surveys, electoral studies, and consumer research. Closest direct competitor to FOM in syndicated tracking, omnibus surveys, and government-contract research in Russia.
• Romir: Russian private market research company offering consumer panels, syndicated research, and ad-hoc studies. Comparable to FOM in serving corporate and government clients with representative national surveys and consumer behavior data in the Russian market.
• Yandex Toloka: Russian-origin crowdsourcing platform offering data labeling, survey, and crowd project services. Directly comparable to FOM's CrowdSpace in the crowdsourcing/external community engagement space within the Russian-speaking market.

Regional players

• Tiburon Research: Russian market research agency conducting consumer and B2B research across Russia and CIS. Regional peer serving similar enterprise clients with survey-based research, though typically more commercial/marketing focused than FOM's public opinion core.
• Russian Academy of Sciences Sociological Institute: Russian academic research institution conducting sociological studies and methodology development. Comparable to FOM in the sociology/FOM-Sociology line of business, particularly in academic publishing, methodology research, and theoretical work — though operating as an academic rather than commercial entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FOMgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOM- Public Opinion Foundation