Tiburon Research

What Tiburon Research does

Tiburon Research is a Moscow-headquartered online market research company founded in 2009 that provides consumer and user research services to Russian enterprises, marketing teams, product managers, and advertising agencies. It operates a proprietary online respondent panel of approximately 670,000 members, including a specialized B2B sub-panel reaching sole proprietors, company owners, C-suite executives, and finance leaders. Core products include Quick Surveys (quantitative surveys delivered in 48-72 hours), Quick Talks (AI-assisted qualitative interviews), Brand Tracker, Digital Audit and Digital Lift (advertising verification and effectiveness), Customer Satisfaction/Loyalty Tracker, and Ad Tracker. The technical stack is built on the proprietary Fastuna survey platform, supplemented by DataTile (visualization), MakesSense (qualitative analysis), and AI coding for open-ended responses, giving Tiburon vertical integration from panel management through dashboard delivery.

The company runs a sales-led B2B professional services model with project-based pricing (Quick Surveys range from RUB 70,000 to RUB 160,000 per project depending on sample size and audience complexity) and recurring subscription-style engagements for tracking studies. Demand is captured primarily through the website contact form (with a 2-hour callback commitment) and a dedicated tender page for enterprise procurement, supplemented by an inbound content engine: the Metodichka (Методичка) methodology newsletter (2,000+ subscribers), a Telegram channel with 5,600+ followers, regular webinars, and an online course (Research as a Growth Tool). Joint research case studies with brands such as Dodo Pizza, Tutu, Ivi, Fitmost, and Периодика — plus partnerships with advertising agencies Okkam Creative, OMD Media Group, and MediaBrands — serve as both delivered work and marketing. The company's stated client list includes Sberbank, Alfa Bank, Invitro, Dodo Pizza, Avito, Ozon, MegaFon, Tutu, Ivi, Fitmost, Сибирская водочная компания, and Периодика, positioning Tiburon among the top-10 research firms in Russia.

Tiburon is a privately held LLC (OOO TIBURON) with no disclosed external funding, subsidiaries, or parent company, founded by Artem Tinchurin and led by a small team of department heads across tracking research, innovation projects, marketing communications, and research operations. The business operates exclusively within the Russian Federation and offers corporate training and methodology guides as an adjacent education vertical through its Школа исследований (School of Research) sub-brand.

Name

Tiburon Research

Legal name

OOO TIBURON (ООО «ТИБУРОН»)

Website

https://tiburon-research.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiburon Research is a Moscow-based online market research firm, founded in 2009, that runs a 670,000-respondent panel and delivers quantitative surveys, AI-assisted qualitative interviews, brand tracking, and digital advertising measurement to Russian enterprises, marketers, product teams, and advertising agencies.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Advertising (7310)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Online survey research
• B2B panel access
• Brand tracking studies
• Advertising effectiveness

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Quantitative Research Services: Quick Surveys: rapid quantitative survey projects with expert researcher support. Project-based pricing ranging from RUB 70,000 to 160,000 depending on sample size and audience complexity. Delivered within 48-72 hours.
2. Tracking Studies: Recurring brand health tracking, advertising effectiveness tracking, and customer satisfaction/loyalty tracking. Conducted on a recurring basis with online dashboards for ongoing monitoring.
3. Digital Advertising Measurement: Digital Audit (ad verification) and Digital Lift (campaign impact measurement) services for online advertising campaigns.
4. B2B Panel Access: Access to specialized business audience respondent panel with up to 500 interviews per project, 72-hour field collection. Includes IP, company owners, C-suite, finance directors, chief accountants.
5. Research Training and Education: Educational services including webinars, the 'Research as a Growth Tool' online course, corporate training, and methodology guides (Методичка). Webinar recordings and educational materials are distributed for professional development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tiburon Research is an independent online market research company founded in 2009 in St. Petersburg. It provides quantitative and qualitative research services for businesses, including rapid online surveys, AI-moderated qualitative interviews, brand and advertising tracking studies, ad verification, and B2B panel access. Service delivery is powered by its proprietary Fastuna research platform and an in-house panel of business respondents.

Product overview

Tiburon Research operates a multi-product online marketing research platform serving researchers, marketers, and product teams. The core offering centers on a 670,000+ respondent panel enabling rapid quantitative surveys (Quick Surveys) and AI-powered qualitative interviews (Quick Talks). The product portfolio includes brand health tracking (Brand Tracker), digital advertising verification (Digital Audit), advertising effectiveness measurement (Digital Lift, Ad Tracker), and customer satisfaction monitoring (Customer Satisfaction Tracker). Specialized offerings include a B2B Panel for business audience recruitment. The platform is powered by the Fastuna research platform, with supplementary tools DataTile and MakesSense for data processing and qualitative analysis. Educational sub-brands include the Research School with webinars and the Методичка (Methodology Guide) knowledge base. Quick Surveys pricing ranges from 70,000 to 160,000 rubles per project depending on sample size and audience complexity.

Differentiator

Problem solved

Functional benefit

Brands

• Quick Surveys: Quick quantitative surveys service with researcher support for fast business insights within 48-72 hours
• Fastuna
• Digital Lift
• Digital Audit
• Brand Tracker
• DataTile
• MakesSense
• Методичка (Metodichka)
• School of Research (Школа исследований)

Products and services

• Quick Surveys (Быстрые опросы) Rapid quantitative online surveys designed for business clients that need quick-turnaround market and consumer feedback. The offering is positioned as a fast-deployable quantitative research product.
• Quick Talks (Быстрые разговоры) AI-moderated qualitative interviews for business clients, providing rapid qualitative consumer insights without the scheduling overhead of traditional focus groups.
• B2B Panel Access to Tiburon's proprietary panel of business respondents, enabling client research among B2B audiences such as managers, professionals, and decision-makers.
• Brand Tracker (Бренд-трекер) Standardized, recurring brand tracking study that measures brand awareness, usage, perception, and other equity metrics over time for enterprise clients.
• Ad Tracker (Ad-трекер) Standardized advertising tracking study that monitors ad campaign contact, recall, and performance metrics for clients.
• Digital Audit (Цифровой аудит) Ad verification service that audits digital advertising delivery, placement, and quality for advertisers and agencies.
• Digital Lift Ad effectiveness study designed to measure the incremental impact of digital advertising campaigns on brand and business KPIs.
• Customer Satisfaction and Loyalty Tracker Recurring tracking program that measures customer satisfaction, loyalty, and related CX metrics for enterprise clients.
• Research School (Школа исследований) Educational program from Tiburon Research offering market research training and methodology content for aspiring researchers and client teams.

Quantifiable outcome

• Survey results delivered in 48-72 hours in working days
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Okkam CreativecoreGTM or Marketing PartnerJoint webinar and collaborative research project on influencer (blogger) advertising campaigns. Research conducted on 2,300+ respondents on bloggers popular with different target audiences. Produced a joint study on blogger campaign planning and effectiveness measurement, including the 'stream categories' concept for influencer classification. Tiburon provided research expertise; Okkam Creative provided industry perspective.
• Dodo Pizza (Додо Пицца)coreStrategic or Co-development PartnerMulti-year Brand Health Tracking relationship. Dodo Pizza uses Tiburon's services for recurring brand image monitoring, advertising effectiveness, and Digital Audit. Research findings directly influenced Dodo Pizza's 2024 and 2025 advertising campaigns (Quality, Diverse Menu, Delivery, 'Choice for Every Day'). Also used Digital Audit to identify audience targeting misalignment and adjust age-segmented communication strategy.
• Tutu (Туту)coreStrategic or Co-development PartnerJoint consumer research project on travel motivations and planning behavior of Russians. Published as a case study 'From the Couch to the Suitcase'. 1,000 interviews conducted via Quick Surveys. Findings used by Tutu for marketing strategy and content development.
• Иви (Ivi)minorStrategic or Co-development PartnerOngoing brand image tracking and content perception research for the online cinema/streaming platform. Ivi shared detailed methodology of their approach in Tiburon's methodology guide article on brand image research.
• Fitmost (Фитмост)minorStrategic or Co-development PartnerJoint research on sports and fitness habits of Russians. Conducted via Quick Surveys, 1,000 respondents. Study covered training locations, gym selection criteria, and how sports influence social life.
• ПериодикаminorStrategic or Co-development PartnerJoint research with online photobook service on photo-taking, storage, and printing habits of Russians. Conducted via Quick Surveys, 1,000 respondents. Results published as case study on consumer photography behavior.
• FastunacoreTechnology or IntegrationFastuna (fastuna.ru) is Tiburon Research's survey management platform and online survey tool. Provides the technical infrastructure for Quick Surveys, respondent panel management, and report generation. Available at fastuna.ru/quicksurveys.
• ИКРА (School of Creativity)minorGTM or Marketing PartnerJoint webinar on how research data and creativity together drive business growth. Covered idea generation using research methods and creative techniques.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research and consulting firm with operations across 90+ markets. Historically operated in Russia and competes for enterprise brand-tracking, ad-effectiveness, and consumer research budgets with Tiburon's target clients.
• Kantar: Global data, insights, and consulting company with extensive brand tracking, ad effectiveness, and consumer research capabilities. Broad incumbent historically competing with Tiburon for enterprise research budgets in Russia.
• NielsenIQ: Global consumer intelligence firm (formed from Nielsen's connect business and GfK) providing market research, retail measurement, and consumer insights. Broad incumbent competing with Tiburon in brand tracking and ad effectiveness measurement.
• Romir: One of the largest established Russian research holdings operating consumer panels (Romir Scanner) and full-service research. Broad incumbent in the same Russian market research space, with longer history and broader service portfolio than Tiburon.

Direct peers

• Toluna: Global online panel-based research platform providing quant and qual research, brand tracking, and consumer insights. Closely comparable business model to Tiburon at international scale, with similar focus on speed and panel-driven delivery.
• Cint: Global panel exchange and research infrastructure provider connecting researchers with respondent panels worldwide. Comparable in panel-management and survey-platform technology, though more infrastructure/aggregator than full-service research.
• Anketolog: Russian online survey platform operating its own respondent panel and offering self-service and full-service market research. Most direct Russian competitor to Tiburon given overlapping B2B enterprise customer base and panel-based research model.
• Dynata: One of the world's largest first-party data and panel providers for market research, offering quant and qual solutions to enterprises. Comparable to Tiburon's panel + research services model at global scale, with overlapping ad measurement and brand tracking capabilities.
• OMI (Online Market Intelligence): Russian online market research firm serving enterprise clients with custom quantitative and qualitative research, brand tracking, and panel-based studies. Direct competitor in the same Russian enterprise market research segment.

Emerging players

• Prolific: Online participant platform for academic and commercial research, providing vetted respondents for surveys and studies. Comparable in panel-based research infrastructure though focused more on academic and Western enterprise markets than Russia-specific B2B research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiburon Research