Murobond

What Murobond does

Murobond Coatings Pty Ltd is an Australian family-owned specialty paint manufacturer founded in 1988 and headquartered in Artarmon, NSW. The company produces premium water-based paints differentiated by three pillars: aesthetic finish quality (mineral silicate, cement-based, lime wash, micaceous iron oxide, elastomeric membrane, and pearlescent glaze formulations), technical performance (chemical bonding with masonry substrates, UV and mould resistance, elastomeric flexibility, low-VOC chemistry including products under 1 g/L VOC and zero-VOC lines), and environmental sensitivity (83% wastewater recycling, 100% diversion of recoverable materials from landfill, certified renewable electricity).

The product portfolio spans the PURE acrylic system (Chalk, Ceiling Flat, Wall Flat, Low Sheen, +Grain, Aqua Satin, Aqua Gloss), Murowash grained mineral flat paint, Murobond Cement Paint, Mineral Silicate Paint, Pentimento Lime Wash, Bridge Paint (MIO), Aqua Glaze Pearl, Murolast elastomeric membrane, Woodwash Interior/Exterior, and a three-part Rust Paint System, supported by primers, sealers, Murothane protective finish, brushes, and sample pots. The catalogue comprises 663+ colours across multiple curated collections, including collaborations with stylist Jason Grant (Perfect Days, Out of the Blue, Mr Jason Grant palette) and Sibella Court's The Society Inc. (Palimpsest, The Society Inc range).

Murobond sells direct-to-consumer via its e-commerce site murobond.com.au (sample pots, brushes, and select SKUs) and through a stockist network covering all Australian states and territories plus international locations in China (Shanghai, Guangzhou) and Malaysia (Subang Jaya, Kuching, Kota Kinabalu), the latter operated through wholly-owned Murobond Paints Sdn. Bhd. subsidiaries. Customer segments are architects and interior designers, homeowners and stylists, and commercial/hospitality clients; reference projects include the $30 million Hydro Majestic Hotel refurbishment (2014), Oran Park Hotel, and the Cobar Sound Chapel (2022) by composer Georges Lentz and architect Glenn Murcutt. Pricing is unit-based and premium (sample pots from A$13, paint SKUs typically A$35–A$343), with revenue not publicly disclosed and no parent company, institutional investors, or funding rounds disclosed.

Name

Murobond

Legal name

Murobond Coatings Pty Ltd

Website

https://murobond.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Murobond is an Australian family-owned specialty paint manufacturer (founded 1988) producing premium low-VOC water-based paints across mineral silicate, cement, lime wash, and acrylic chemistries, selling direct-to-consumer online and via stockists in Australia, China, and Malaysia, serving architects, designers, homeowners, and commercial clients.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMADAKAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMAEAHAA), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Water-based paints
• Decorative coatings
• Specialty paint finishes
• Architectural paints
• Mineral silicate coatings

Headquarters

HQ city

Artarmon

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and Specialty Coating Sales: Direct sales of water-based paints and specialty coatings through company website and stockist network. Products include various paint types (Murowash, PURE, Cement Paint, Mineral Silicate, Bridge Paint, Woodwash, Rust Paint) and ancillary products (primers, sealers, brushes).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Murobond manufactures and sells premium water-based architectural paints and specialty coatings, including acrylic (PURE), mineral silicate, cement-based, lime wash, micaceous iron oxide, pearlescent glaze, elastomeric membrane, and timber wash systems. Products are sold direct-to-consumer via the company website (sample pots, brushes, accessories) and through a network of stockists across Australia, China, and Malaysia for full paint lines, supported by 663+ curated colours across stylist co-developed collections.

Product overview

Murobond is an Australian family-owned paint company established in 1988, producing superior quality water-based paints. The company focuses on three pillars: aesthetics, technological expertise, and environmental sensitivity. Their product portfolio centers around the PURE acrylic paint system (offering Chalk, Ceiling Flat, Wall Flat, Low Sheen, +Grain, Aqua Satin, and Aqua Gloss finishes), supplemented by specialty products including Murowash (grained mineral flat paint), Murobond Cement Paint (weather-resistant powder form), Mineral Silicate Paint (potassium silicate-based for masonry), Pentimento Lime Wash (velvety textured limewash), Bridge Paint (micaceous iron oxide), Aqua Glaze Pearl (pearlescent glaze), Murolast Elastomeric Membrane (waterproof flexible coating), Woodwash Interior/Exterior (translucent timber finishes), and Rust Paint System (three-part aging effect system). Supporting products include primers (Murobond Primer, Metal Primer, Mineral Silicate Primer), sealers (Sealer & Binder, Clear Acrylic Sealer), Murothane protective finish, Water Sheeting Conditioner additive, and application tools (brushes, sample pots). Creative collaborations have produced color collections with stylists Jason Grant (Mr Jason Grant palette, Perfect Days, Out of the Blue) and Sibella Court's The Society Inc. (Palimpsest, Society Inc. range).

Differentiator

Problem solved

Functional benefit

Brands

• Perfect Days: A colour story collection created by Australian interior stylist Jason Grant, inspired by Japan and Japanese aesthetics.
• Palimpsest
• Out of the Blue
• The Society Inc

Products and services

• PURE Paint System Environmentally friendly versatile acrylic paint system available in multiple finishes (Chalk, Ceiling Flat, Wall Flat, Low Sheen, +Grain, Aqua Satin, Aqua Gloss) for interior and exterior surfaces. Easy to use with no smell, water clean-up, high opacity, and low VOC formulations.
• Murowash Unique finely grained mineral flat paint with subtle color variation and no streaking, suitable for interior and exterior use. Offers a flat finish with grained texture and can be combined with sand or Murolast membrane.
• Murobond Cement Paint Durable weather-resistant cement paint supplied in powder form that ages and fades with exposure, creating rich, moody colors and soft shades that age to a matt patina. Suitable for cement render, bagging, brickwork, and dimensionally stable surfaces.
• Mineral Silicate Paint Potassium silicate-based paint that chemically combines with masonry surfaces to produce an extremely hard, durable, long-lasting finish. Offers excellent UV resistance, water repellency, vapor transmission, and naturally resists algae, mould, and fungus.
• Pentimento Lime Wash Lime wash creating a rich, velvety, textured finish on internal and external surfaces. Combines traditional lime wash techniques with modern technology to deliver a subtle mottled patina with individual, unique results.
• Bridge Paint Water-based micaceous iron oxide paint (MIO) suitable for interior and exterior surfaces. Provides a sleek range of colors and is designed for bridge, industrial, and architectural applications.
• Aqua Glaze Pearl Unique water-based glaze delivering rich luminous pearlescent color in a glossy finish. Highly serviceable for high-traffic areas or as a feature wall treatment.
• Murolast Elastomeric Membrane Highly advanced formulation with naturally flexible resin (no plasticisers) that forms a flexible, waterproof protective skin over substrates. Available in Matt and Satin finishes, expanding and contracting with structures without deterioration.
• Woodwash Interior Soft translucent wash reminiscent of Scandinavian limed timber providing a matt finish. Water-based, low VOC, non-yellowing, low odour formulation suitable for furniture and interior wood surfaces.
• Woodwash Exterior Opaque penetrating water-based oil for exterior timber. Provides water-repellant finish with high UV, mould, and mildew resistance while binding wood fibres to reduce swelling, shrinking, cracking, and erosion.
• Rust Paint System Three-part system (Base Part 1, Finish Part 2, Clear Part 3) that creates an authentic rusted effect on any paintable surface for instant aged finishes on interior and exterior surfaces.
• Murothane Protective Finish Flexible water-based protective clear finish for interior surfaces with waxed satin finish. Provides exceptional trafficability for floors, shelving, counters, and furniture with minimal yellowing and easy recoating.
• Mineral Silicate Matt Clear High-performance single component water-based mineral silicate coating for masonry, lime and cement renders, and concrete surfaces that chemically combines with the substrate.
• Sample Pots and Sample Pot Kit Sample pots available for online ordering and direct delivery for color selection, including individual product sample pots and a Sample Pot Kit (4 pots and 4 brushes) at A$54.50.
• Paint Brushes Application tools including Sample Pot Brush (A$2.00-A$10.50) and Italian Block Brush / Lime Wash Brush (A$43.57-A$77.00) for various painting techniques.

Quantifiable outcome

• Manufacturing procedures contain and recycle waste water as far as possible (83% at June 2021)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, notable and major.

• Jason GrantcoreStrategic or Co-development Partner · 1 January 2024Australian interior stylist, designer, and author who created 'Perfect Days' colour collection inspired by Japan (2024) and 'Out of the Blue' colour story (2024). Ongoing creative collaboration for paint collections.
• The Society Inc. (Sibella Court)coreStrategic or Co-development Partner · 1 January 2022Internationally acclaimed interior stylist Sibella Court collaborated with Murobond to create 'Palimpsest' paint range - a uniquely coordinated range of premium water-based paints for interiors and exteriors. Palimpsest palette inspired by Sydney's native landscape built upon with long-standing structures.
• Georges Lentz and Glenn MurcuttnotableStrategic or Co-development Partner · 1 January 2022Composer/sound artist Georges Lentz and architect Glenn Murcutt collaborated on the Cobar Sound Chapel, a permanent sound installation artwork in NSW. Murobond paints used for Gates (Bridge Paint Carbon) and Dome (Aqua Glaze Pearl Golden Silk).
• Christopher Reeve Design (CRD)majorStrategic or Co-development Partner · 1 January 2014Architecture firm that selected Murobond for the $30 million Hydro Majestic Hotel refurbishment. Murobond developed custom colours including 'Hydro Ivory' for the 1.27 km facade, working closely with CRD to meet specialized period detail requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haymes Paint: Australian family-owned premium paint manufacturer with a similarly broad range of decorative and specialty coatings sold through stockists and trade channels. Closest direct analogue to Murobond's positioning, scale, and channel mix in Australia.
• Little Greene: UK premium decorative paint brand with heritage-positioned colour collections and specifier-friendly finishes. Closely comparable to Murobond on curated-colour storytelling, premium pricing, and stockist model.
• Resene: New Zealand-headquartered premium paint manufacturer with strong Australian share and an architect/specifier focus, including low-VOC and specialty finishes. Comparable in channel strategy and product breadth across architectural/decorative coatings.
• Porters Paints: Australian specialty paint maker with a strong designer/specifier following, known for bespoke finishes such as chalk washes, liquid patina, and mineral paints — directly comparable to Murobond's heritage/decorative portfolio and architect channel.
• Farrow & Ball: UK-headquartered premium decorative paint brand whose designer-led colour collections, heritage positioning, and stockist-based distribution closely mirror Murobond's brand playbook.

Broad incumbents

• Taubmans: Established Australian mass-market paint brand with trade-focused distribution. Provides a broader incumbent reference point for pricing and channel dynamics that shape Murobond's premium niche.
• Benjamin Moore: US premium independent paint manufacturer with architect/specifier following and independent-dealer model. Useful benchmark for premium positioning and stockist-based international brand-building.
• DuluxGroup (Dulux): Australia's leading mass-market decorative paint brand under DuluxGroup, with significant share and a 'premium' sub-range. Competes with Murobond across most stockist shelves and architecture specifications but at much greater scale and breadth.

Emerging players

• Bauwerk: Australian-Austrian lime-wash and natural plaster specialist with overlapping low-VOC, mineral-based positioning. Partial product overlap on Pentimento Lime Wash and Mineral Silicate rather than full competitor.
• Bio Products New Zealand: New Zealand producer of natural, low-VOC paints and stains with a designer/specifier bent. Comparable on environmental credentials and architectural use cases, though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Murobond
• Instagraminstagram.com/murobond_paint_
• LinkedInlinkedin.com/company/murobond-coatings

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murobond