Developer docs
API playgroundTry for free, no card

Search company profiles

Market Advisory Services

Full company profile

uuid002liwb

Namestring
Market Advisory Services
Legal namestring
MAS, Inc.
Websiteurl
masfinance.com
Company typeenum
Private
Founded yearint
1993
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSpring Lake, United States
HQ citystring
Spring Lake
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
strategic advisory services, M&A advisory, management consulting, exit strategy advisory, software M&A brokerage
Industry4 codes
1M&A Advisory (Buy-Side & Sell-Side)
CodeBPAHAOAAPrimaryYes
2Corporate Strategy Advisory
CodeBPAHADAAPrimaryNo
3Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory)
CodeBPAHAOALPrimaryNo
4Buy-Side Search & Acquisition Advisory
CodeFSAEAIADPrimaryNo
NAICS code3 codes
  • Investment Banking and Securities Intermediation52315
  • Management Consulting Services54161
  • Administrative Management and General Management Consulting Services541611
SIC code2 codes
  • Services-Management Consulting Services8742
  • Services-Management Services8741
Product category
M&A Advisory Services
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Strategic Advisory and Management Consulting
TypeProfessional Services
Description

MAS generates revenue through strategic advisory and management consulting engagements, providing services to private software company founders, owners, and management on exit strategies and M&A transactions, as well as advising buyers (public and private conglomerates) on acquisitions. Revenue is project-based, driven by individual advisory mandates.

masfinance.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Market Advisory Services is an international strategic advisory and management consulting boutique that advises founders, owners, and management of private software companies on exit strategies and as sellers of their businesses. It also advises public and private conglomerate buyers on identifying acquisitions to expand their vertical industry solutions portfolios, with additional work in procurement review, supplier review, and cross-border business development across the Commodities, Energy, and Finance verticals.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Market Advisory Services (MAS) is a strategic advisory and management consulting boutique offering M&A advisory services. The company provides exit strategy advisory for private software company founders, owners, and management (as sellers), as well as acquisition advisory for public and private conglomerate buyers. Services include software M&A advisory, procurement review, supplier review, and cross-border business development consulting across the Commodities, Energy, and Finance vertical industries. The firm operates as a single service offering (consulting/advisory) rather than a software product platform.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Generational Group
TypeDirect peer
Description

Boutique M&A advisory firm serving lower middle-market companies across multiple sectors including technology and software. Comparable to MAS as a relationship-driven boutique advisor in software M&A, particularly at the lower end of the market.

2Berkery Noyes
TypeDirect peer
Description

Independent investment bank providing M&A advisory to software, fintech, and healthcare technology companies. Comparable to MAS as a specialist advisor in vertical software M&A with a similar boutique, transaction-focused model.

3Software Equity Group
TypeDirect peer
Description

Boutique M&A advisory firm focused exclusively on software and software-enabled services companies. Closely comparable to MAS in its vertical software sell-side and buy-side focus, deal size profile, and senior-led boutique delivery model.

4Mirus Capital Advisors
TypeDirect peer
Description

Boutique investment bank providing M&A advisory to technology, business services, and consumer companies. Comparable to MAS as a smaller, specialist advisory serving software and technology sellers with a relationship-driven model.

5GP Bullhound
TypeDirect peer
Description

Technology-focused advisory firm offering M&A and capital raising to software and digital companies globally. Comparable to MAS in its cross-border software M&A advisory scope and senior-led boutique model, though GP Bullhound is larger and more capitalized.

6Hampleton Partners
TypeDirect peer
Description

International M&A advisor for technology companies, particularly in software, SaaS, and digital services. Comparable to MAS in cross-border software sell-side advisory and vertical technology specialization, with similar boutique positioning.

7Houlihan Lokey
TypeBroad incumbent
Description

Global investment bank with strong technology, media, and telecom M&A franchise. Competes with MAS for software sell-side mandates at the upper end of the market where MAS's boutique capacity is a constraint.

8Petsky Prunier
TypeDirect peer
Description

Specialist M&A advisory firm serving software, data, and digital media companies. Directly comparable to MAS in its software-vertical focus, sell-side emphasis, and boutique execution model with deep sector relationships.

9Harris Williams
TypeBroad incumbent
Description

Large middle-market investment bank with dedicated software and tech-enabled services practice. Overlaps with MAS in software M&A advisory but serves a broader range of sectors and can field larger deal teams.

10Qatalyst Partners
TypeBroad incumbent
Description

Independent, technology-focused investment bank advising software, internet, and fintech companies on M&A. Competes with MAS for software sell-side and buy-side mandates but operates at significantly larger scale and brand recognition.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Market Advisory Services

M&A Advisory Servicesmasfinance.com

Market Advisory Services firmographics

Firmographics
Name
Market Advisory Services
Legal name
MAS, Inc.
Website
https://masfinance.com
Company type
Private
Founded year
1993
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Market Advisory Services industry classification

Industry
Product category
M&A Advisory Services
NAICS
Investment Banking and Securities Intermediation (52315), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
SIC
Services-Management Consulting Services (8742), Services-Management Services (8741)
akta.pro primary industry
M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
akta.pro secondary industries
Corporate Strategy Advisory (BPAHADAA), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Buy-Side Search & Acquisition Advisory (FSAEAIAD)

Keywords

  • Strategic advisory services
  • M&A advisory
  • Management consulting
  • Exit strategy advisory
  • Software M&A brokerage

Where Market Advisory Services is headquartered

Location

Headquarters

HQ city
Spring Lake
HQ country
United States
HQ region
North America

Markets served

Market Advisory Services business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Strategic Advisory and Management Consulting: MAS generates revenue through strategic advisory and management consulting engagements, providing services to private software company founders, owners, and management on exit strategies and M&A transactions, as well as advising buyers (public and private conglomerates) on acquisitions. Revenue is project-based, driven by individual advisory mandates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Market Advisory Services product offering

Product offering

Core offering

Market Advisory Services is an international strategic advisory and management consulting boutique that advises founders, owners, and management of private software companies on exit strategies and as sellers of their businesses. It also advises public and private conglomerate buyers on identifying acquisitions to expand their vertical industry solutions portfolios, with additional work in procurement review, supplier review, and cross-border business development across the Commodities, Energy, and Finance verticals.

Product overview

Market Advisory Services (MAS) is a strategic advisory and management consulting boutique offering M&A advisory services. The company provides exit strategy advisory for private software company founders, owners, and management (as sellers), as well as acquisition advisory for public and private conglomerate buyers. Services include software M&A advisory, procurement review, supplier review, and cross-border business development consulting across the Commodities, Energy, and Finance vertical industries. The firm operates as a single service offering (consulting/advisory) rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Companies that use Market Advisory Services

Customer profile

Segments3 records

Ideal customer profiles3 records

Market Advisory Services technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Market Advisory Services partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves3 records

Expansion highlights3 records

Market Advisory Services competitors and assessment

Company assessment

Direct peers

  • Generational Group: Boutique M&A advisory firm serving lower middle-market companies across multiple sectors including technology and software. Comparable to MAS as a relationship-driven boutique advisor in software M&A, particularly at the lower end of the market.
  • Berkery Noyes: Independent investment bank providing M&A advisory to software, fintech, and healthcare technology companies. Comparable to MAS as a specialist advisor in vertical software M&A with a similar boutique, transaction-focused model.
  • Software Equity Group: Boutique M&A advisory firm focused exclusively on software and software-enabled services companies. Closely comparable to MAS in its vertical software sell-side and buy-side focus, deal size profile, and senior-led boutique delivery model.
  • Mirus Capital Advisors: Boutique investment bank providing M&A advisory to technology, business services, and consumer companies. Comparable to MAS as a smaller, specialist advisory serving software and technology sellers with a relationship-driven model.
  • GP Bullhound: Technology-focused advisory firm offering M&A and capital raising to software and digital companies globally. Comparable to MAS in its cross-border software M&A advisory scope and senior-led boutique model, though GP Bullhound is larger and more capitalized.
  • Hampleton Partners: International M&A advisor for technology companies, particularly in software, SaaS, and digital services. Comparable to MAS in cross-border software sell-side advisory and vertical technology specialization, with similar boutique positioning.
  • Petsky Prunier: Specialist M&A advisory firm serving software, data, and digital media companies. Directly comparable to MAS in its software-vertical focus, sell-side emphasis, and boutique execution model with deep sector relationships.

Broad incumbents

  • Houlihan Lokey: Global investment bank with strong technology, media, and telecom M&A franchise. Competes with MAS for software sell-side mandates at the upper end of the market where MAS's boutique capacity is a constraint.
  • Harris Williams: Large middle-market investment bank with dedicated software and tech-enabled services practice. Overlaps with MAS in software M&A advisory but serves a broader range of sectors and can field larger deal teams.
  • Qatalyst Partners: Independent, technology-focused investment bank advising software, internet, and fintech companies on M&A. Competes with MAS for software sell-side and buy-side mandates but operates at significantly larger scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Market Advisory Services financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Market Advisory Services leadership team

Management profile

Number of profiles

Market Advisory Services funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Market Advisory Services M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Advisory Services

What does Market Advisory Services do?

Market Advisory Services is an international strategic advisory and management consulting boutique that advises founders, owners, and management of private software companies on exit strategies and as sellers of their businesses. It also advises public and private conglomerate buyers on identifying acquisitions to expand their vertical industry solutions portfolios, with additional work in procurement review, supplier review, and cross-border business development across the Commodities, Energy, and Finance verticals.

Is Market Advisory Services a public or private company?

Market Advisory Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Market Advisory Services founded?

Market Advisory Services was founded in 1993. It employs 1 to 10 people.

Where is Market Advisory Services based?

Market Advisory Services is headquartered in Spring Lake, United States, in the North America region.

How does Market Advisory Services make money?

One revenue line is on record: strategic Advisory and Management Consulting.

Who are Market Advisory Services's main competitors?

Direct peers on record are Generational Group, Berkery Noyes, Software Equity Group, Mirus Capital Advisors, GP Bullhound, Hampleton Partners and Petsky Prunier. Broad incumbents are Houlihan Lokey, Harris Williams and Qatalyst Partners.

Does Market Advisory Services have an API?

No public API is recorded for Market Advisory Services.

What industry is Market Advisory Services in?

Market Advisory Services's product category is M&A Advisory Services. Its primary akta.pro industry code is BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side), with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 52315 and its SIC code is 8742.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales