Cardell Cabinetry

What Cardell Cabinetry does

Cardell Cabinetry is a U.S. kitchen and bathroom cabinetry brand owned and operated by Cabinetworks Group Michigan LLC, a privately held manufacturer headquartered in Ann Arbor, Michigan. Cabinetworks Group acquired the Cardell brand name and trademarks in November 2014 from the original San Antonio-based Cardell Cabinetry. The brand sells exclusively through Menards retail stores and Menards.com across the contiguous United States, with no distribution in Alaska, Hawaii, or international markets. End customers are primarily DIY homeowners undertaking kitchen or bathroom renovations, with a secondary segment of professional contractors and designers who leverage Menards' in-store 3D design services.

The product portfolio is organized into two tiers: the Cardell Designer Collection, a premium semi-custom line with extensive door styles, wood species, finishes, and storage solutions backed by a limited lifetime warranty; and the Cardell Cornerstone Collection, a special-order value line offering 450+ door/species/finish combinations, 9 door styles, and 20+ finish options, backed by a 25-year limited warranty. Material options include Maple, Oak, Cherry, Hickory, Rustic Hickory, Quartersawn Oak, Rustic Alder, and the proprietary UltraCore engineered substrate. Differentiation rests on hand-applied glazing techniques, weathered paint and stain finishes, and a complimentary Free In-Home Delivery Service that includes scheduled appointments and threshold delivery within the contiguous U.S. Digital tools consist of an Inspiration Gallery, Style Boards, Pairings, and integration with Menards' Ū CRËATË online kitchen design tool.

Revenue is generated through one-time hardware sales of cabinetry products via the Menards channel, with pricing opaque and quote-based. Go-to-market is a hybrid retail plus product-led model: Menards drives in-store discovery through free design consultations with 3D imaging, while Cardell's website and social channels (Pinterest, Facebook, Instagram, YouTube, Houzz, Tumblr) drive top-of-funnel inspiration and consideration. The company holds no disclosed patents, no public revenue figures, no disclosed leadership team, and no external funding.

Name

Cardell Cabinetry

Legal name

Cabinetworks Group Michigan LLC

Website

https://cardell.com

Company type

Private

Operating status

Operating

Short description

Cardell Cabinetry is a U.S. kitchen and bathroom cabinetry brand owned by Cabinetworks Group, sold exclusively through Menards retail stores and Menards.com to DIY homeowners and contractors across the contiguous United States via two product collections.

Ownership category

akta.pro rank

Product category

Kitchen & Bathroom Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Kitchen cabinetry
• Bathroom cabinetry
• Semi-custom cabinets
• Cabinet manufacturer
• Wood cabinetry

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cabinetry Product Sales: Cardell Cabinetry generates revenue through the sale of kitchen and bathroom cabinetry products. Products are sold as one-time purchases through Menards retail locations and online, with Free In-Home Delivery Service included.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Cardell Cabinetry manufactures and sells semi-custom kitchen and bathroom cabinetry through two main collections — the premium Cardell Designer Collection and the value-tier Cardell Cornerstone Collection. Products are available exclusively through Menards retail stores and the Menards online platform (Ū CRËATË), and all orders within the contiguous United States include complimentary in-home delivery service.

Product overview

Cardell Cabinetry is a kitchen and bathroom cabinetry manufacturer offering two distinct product collections: the Cardell Designer Collection (premium semi-custom cabinetry with extensive door style, wood type, and finish options plus advanced storage solutions) and the Cardell Cornerstone Collection (flexible special-order cabinetry with on-trend styles at accessible price points). The product portfolio includes various door styles (shaker, traditional, ornate), multiple wood species (maple, oak, cherry, hickory, rustic alder), diverse finish options (paints, stains, glazes), and organizational accessories (roll-out trays, pull-outs, drawer dividers). Both collections include complimentary in-home delivery service within the contiguous United States and are backed by Cardell Cabinetry warranties. Products are available exclusively through Menards retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Cardell Designer Collection: Premium semi-custom cabinetry collection featuring a wide range of door styles, wood species, finishes, and storage solutions with a limited lifetime warranty.
• Cardell Cornerstone Collection

Products and services

• Cardell Designer Collection A premium semi-custom cabinetry collection offering the largest selection of door styles, wood species, finishes, and storage solutions. Features more ornate door styles and extensive customization options, backed by a limited lifetime warranty. Sold to homeowners undertaking kitchen or bathroom renovation projects.
• Cardell Cornerstone Collection A flexible special-order cabinetry collection offering smart, straightforward products with on-trend styles and colors. Includes over 450 door/species/finish combinations across 9 door styles and 20+ finish options, backed by a 25 Year Limited Warranty. Targeted at homeowners seeking accessible price points.
• Free In-Home Delivery Service Complimentary delivery service included with all Cardell Designer and Cornerstone Collection orders within the contiguous United States. Includes scheduled delivery appointments, text message notifications, and threshold delivery to the first accessible room.
• Kitchen Project Planner A downloadable project planning tool (PDF guide) that helps customers track progress, organize decisions, and stay on track during kitchen renovation projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MenardscoreChannel Partner/ Reseller/ Distributor · 1 November 2014Cardell Cabinetry products are available exclusively through Menards retail stores and Menards online platform. Menards provides free in-store design services with 3D imaging technology, allowing customers to visualize their kitchen designs before purchase. The partnership includes free in-home delivery service for all Cardell orders.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kemper Cabinetry: Semi-custom cabinetry brand sold through The Home Depot. Comparable in distribution channel strategy, semi-custom positioning, and DIY-renovator target customer.
• Shenandoah Cabinetry: Stock-to-semi-custom cabinet manufacturer sold through Lowe's and independent dealers. Directly comparable in kitchen cabinetry SKU breadth and homeowner renovation customer focus.
• KraftMaid: Semi-custom cabinetry brand sold exclusively through Lowe's. Directly comparable as a national home-center-exclusive semi-custom cabinet brand with overlapping door/finish customization and warranty positioning.
• Decorá Cabinetry: Semi-custom cabinetry brand carried by independent dealers and select home-center channels. Comparable semi-custom kitchen/bath product line targeting homeowners undertaking renovations.
• American Woodmark: One of North America's largest cabinet manufacturers, operating multiple brands across semi-custom and value tiers sold through home centers and independent dealers. Direct comparable as a multi-brand cabinetry manufacturer with overlapping product/market.
• MasterBrand Cabinets: Multi-brand cabinet manufacturer following the merger of MasterBrand and American Woodmark's cabinet operations. Highly comparable in scale, go-to-market through home centers and dealers, and portfolio breadth.

Broad incumbents

• Thomasville Cabinetry: Broader home-furnishings brand with cabinetry lines sold through The Home Depot. Comparable in cabinetry product, semi-custom configurations, and DIY/pro-channel market overlap.
• IKEA: Global broad-line home furnishings retailer with the SEKTION modular kitchen system and bathroom cabinetry lines. Comparable as a kitchen/bath cabinetry competitor in the DIY renovation market, though with very different price point and distribution model.

Emerging players

• Omega Cabinetry: Semi-custom and full-custom cabinet manufacturer targeting the premium renovation and designer channel. Comparable in custom door/finish depth, premium positioning, and kitchen/bath product overlap.

Regional players

• MasterBrand Bath (formerly Master Bath): Bath vanity and bathroom-storage cabinetry brand carried through home centers. Relevant as a cabinetry peer in the bathroom segment of Cardell's product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKiruwJmTXi4smYphguhFjA
• Facebookfacebook.com/cardellatmenards
• Instagraminstagram.com/cardellcabinetry
• Pinterestpinterest.com/cardellcabinetry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardell Cabinetry