What Bear does

Bear (小熊电器) is a Chinese creative small home appliance manufacturer founded in 2006 in Shunde District, Foshan, Guangdong Province, and listed on the Shenzhen Stock Exchange (stock code: 002959.SZ) since August 2019 under the legal entity 小熊电器股份有限公司. The company designs, develops, manufactures, and sells over 80 product categories and 900+ models spanning four segments: kitchen appliances (air fryers, blenders, rice cookers, electric hot pots, health pots, yogurt makers, steam pots, toasters, food choppers), living appliances (humidifiers, electric water dispensers, garment steamers, mini washing machines, heaters), personal care appliances (neck/shoulder massagers, eye massagers), and infant care appliances (dual-chamber sterilizers, baby food makers). Underlying technical capabilities include a patent portfolio of 2,600+ national patents (240+ invention patents), proprietary technologies such as nano-scale micro-bubble heating plates, five-layer noise reduction, visual-window air fryer heating, and foldable multi-functional pot structures, all produced across five smart manufacturing bases totaling 580,000 square meters with over 20 million units of annual assembly capacity.

The company generates revenue through hardware unit sales of self-developed consumer appliances priced from entry-level to high-end tiers, distributed primarily via e-commerce channels (Tmall flagship, JD.com self-operated, Pinduoduo, Douyin, Xiaohongshu) complemented by a national brand experience store (小熊生活馆) opened in Shunde in April 2026 and overseas channels in Vietnam/Southeast Asia and France. Customer segments are diversified B2C personas targeting young Chinese consumers (Z generation, refined mothers, single-person households, outdoor/camping enthusiasts), with reported 2022 full-year revenue of approximately 41.15亿 CNY (~$597M USD), up from 36亿 CNY in 2020, implying a 2016–2023 CAGR above 20%. The company has positioned itself as the "first creative small appliance stock" (创意小家电第一股) and pursues a "young people love Bear" brand strategy. Notable commercial milestones include the 2026 strategic partnership with Baidu Intelligent Cloud to co-develop AI-powered smart appliances on the ERNIE 5.0 foundation model, and the acquisition of the Luoman (罗曼) oral care brand to extend into personal care segments and leverage ODM/OEM export expertise.

Name

Bear

Legal name

小熊电器股份有限公司

Website

https://bears.com.cn

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bear (小熊电器) is a Chinese creative small home appliance manufacturer founded in 2006, publicly listed on the Shenzhen Stock Exchange, producing 80+ categories of kitchen, living, personal care, and infant appliances targeting young Chinese consumers through an omnichannel e-commerce-led go-to-market strategy.

Ownership category

akta.pro rank

Product category

Creative Small Home Appliances

NAICS

Small Electrical Appliance Manufacturing (33521)

SIC

Household Appliances (3630)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Creative small appliances
• Kitchen electric appliances
• Home appliance manufacturer
• Personal care appliances
• Infant care appliances

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 小家电产品销售: 通过自主研发的80余个品类、900多款型号产品进行销售，包括厨房电器、生活电器、个人护理、婴童用品等

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bear designs, manufactures, and sells a broad portfolio of creative small home appliances (小家电) across kitchen, living, personal care, and infant care categories. The company sells through its own e-commerce flagship stores on Tmall and JD.com, its official website, social commerce channels, and a growing offline presence via its brand experience stores. Products range from air fryers, blenders, rice cookers, and yogurt makers to massagers, humidifiers, and AI-powered smart appliances co-developed with Baidu.

Product overview

Bear (小熊电器) is a Chinese creative small home appliance company founded in 2006 in Foshan, Guangdong. The company operates on an '创意小家电+互联网' (Creative Small Appliances + Internet) business model. Product portfolio encompasses over 80 categories and 900+ models across four main segments: 厨房小家电 (kitchen appliances including air fryers, blenders, rice cookers, steamers, yogurt makers, toasters, food choppers, electric lunch boxes, health tea pots, and multifunctional pots), 生活小家电 (living appliances including humidifiers, heaters, washing machines, garment steamers, and electric water dispensers), 个护小家电 (personal care including neck/shoulder massagers, eye massagers), and 婴童小家电 (infant care appliances including breast pumps, bottle sterilizers, and baby food makers). Recent AI-powered products include the AI智享 series developed with Baidu ERNIE 5.0 featuring voice interaction and smart recommendations. Award-winning innovations include the 小食光电蒸锅 (AWE2026 Innovation Award) and 折叠多功能锅 (AWE2024 Excellence Award).

Differentiator

Problem solved

Functional benefit

Brands

• 罗曼 (Luoman): Professional oral care brand offering electric toothbrushes, water flossers, and oral hygiene products, positioned as a high-end personal care brand covering daily care, deep cleaning, and professional care scenarios

Products and services

• Blender (破壁机) Five-layer noise reduction blender with 31,000 RPM motor, 1.75L capacity, detachable blade design for easy cleaning, and a PC holographic display with 10 menu options for home users.
• Air Fryer (空气炸锅) Steam-assisted air fryer combining high-temperature hot air with micro-steam circulation, featuring 6.3-inch visual window, auto-flip reminder, 4D vortex hot air, and smart touch control with 7 cooking modes for home consumers.
• Electric Hot Pot (电火锅) Multi-purpose pot with dual-flavor (鸳鸯) design for simultaneous cooking, featuring dual-ring riveted tubes for fast heating and non-stick coating for home dining and entertaining.
• Health Tea Pot (养生壶) Nile green retro-design health tea pot with visible glass filter, 24-hour appointment, 11-level temperature control, 1.5L capacity, 1000W power, and embedded stewing pot for multiple tea preparation methods. Features nano-scale micro-bubble heating plate for 50% noise reduction.
• Humidifier (加湿器) 10.5L large capacity humidifier with UV-C sterilization, 300ml/h fog output, 12-hour timer, smart constant humidity control, and large curved touch screen for home air quality.
• Electric Water Dispenser (电热水瓶) 5L capacity electric water dispenser with 11-level temperature preservation settings, 304 stainless steel interior, dual boiling modes, visual water scale, and night light for home and office use.
• Egg Cooker (煮蛋器) Double-layer square egg cooker with expanded capacity, silver ion antibacterial steam plate (99.9% antibacterial rate), 9.5-hour smart appointment, 5 preset menus, and PTC anti-scale heating plate for breakfast preparation.
• Electric Rice Cooker (电饭煲) 1.2L capacity compact rice cooker with 300W low power consumption, microcomputer control, non-stick inner pot, 3 preset menus, and detachable warming plate for single-person or small household meal preparation.
• Toaster (多士炉) Color steel exterior toaster with visible rapid baking window, 3cm thick slots, 5-level taste settings, 2-minute crispy baking, and dual-sided heating for breakfast preparation.
• Neck Massager (颈部按摩仪) U-shaped neck massager with 6 3D massage heads and human-like massage simulation, featuring 2200mAh large battery (1.5 hours runtime), 45-degree warm compress, and 3.7V low-voltage operation for office workers and home users.
• Electric Double Boiler (电炖盅) 0.6L single-serve electric double boiler for bird's nest or personal portion cooking, featuring dual lid design for 隔水炖 (water-separated stew) and direct boiling, 8 smart menus, and microcomputer temperature control for health-conscious consumers.
• Food Chopper (切碎机) Luxurious jade green design food chopper with 300W motor, 2L glass bowl, and 2-speed chopping control, featuring retro aesthetic and premium craftsmanship for home food preparation.
• Electric Lunch Box (电饭盒) 1.5L capacity portable electric lunch box with 9.5-hour appointment function, PTC heating, 304 stainless steel double-layer inner pots, negative pressure sealed lid, and portable design for office workers and travelers.
• Electric Steam Pot (电汽锅) Tower-style distillation method electric steamer with 3L ceramic pot and 304 stainless steel inner tank, featuring microcomputer 5-menu presets for clear, low-oil soup preparation for health-conscious consumers.
• Yogurt Maker (酸奶机) Fermentation yogurt maker with 1+4 configuration options, featuring 304 stainless steel and ceramic materials, 0 additives, and microcomputer constant temperature control for home yogurt production.
• Noodle Press (压面枪) Wireless handheld noodle maker with traditional handcraft process, featuring 304 stainless steel detachable mold heads, 5 noodle type options, 30-second noodle production, and USB charging for home pasta and noodle preparation.
• Electric Cooking Pot (电煮锅) Double-burner electric cooking pot with independent temperature control, 3-layer die-cast body, 1.4L wok capacity, premium non-stick coating, and detachable serving design for home cooking.
• Garment Steamer (挂烫机) Handheld compact garment steamer for wrinkle removal and clothing care at home or during travel.
• Electric Heater (电暖器) Foot warmer and home heating electric heater for winter cold relief and personal warmth in offices or homes.
• Washing Machine (洗衣机) Mini washing machine with sterilization function for compact spaces, targeting single-person households and small apartments.
• AI Smart Series (AI智膳系列) First AI-powered smart home appliance series developed in partnership with Baidu using Wenxin 5.0 model (2.4 trillion parameters), featuring natural voice interaction ('Hello Little Bear' wake word), recipe recommendations, adaptive parameter adjustment, and dietary advice for proactive smart cooking assistance.
• Small Food Electric Steam Pot (小食光电蒸锅) Award-winning steam cooker featuring four-ring fire technology with 2200W power for 40-second rapid steam and 2-minute full boil. Built with 304 stainless steel (0 plastic, 0 coating), detachable base, and 3L capacity with multiple cooking modes. Winner of AWE2026 Aipland Innovation Award.
• Foldable Multi-functional Pot (折叠多功能锅) Award-winning innovative folding structure multi-functional pot with 2100W power for 1-second rapid heating, supporting cooking, steaming, grilling, and hot pot modes. Patent design reduces storage space by 50%. Winner of AWE2024 Aipland Excellence Award.
• Bear White Coffee Pro (小熊小白咖 Pro) Coffee machine with pressure-controlled extraction technology designed for beginners to replicate café-quality coffee at home, featuring intuitive controls.
• Bear First Dual-Chamber Sterilizer (小熊首款双胆消毒柜) Dual-chamber sterilizer with independent dual-chamber design for separating infant care items with independent sanitation cycles, solving efficiency issues of single-chamber units for baby bottle and accessory sterilization.
• Bear Neck and Shoulder Massager (小熊肩颈按摩仪) Wide-area massage nodes with human-like pressing simulation for relieving neck and shoulder stiffness in office workers suffering from muscle tension.
• Bear Eye Massager (小熊眼部按摩仪) Eye massage device for pressure relief and relaxation during office breaks, featuring isolation from external light and ambient sound for office and travel use.
• Luoman Oral Care Products (罗曼个护口腔护理产品) Subsidiary brand Luoman offering electric toothbrushes, water flossers, and related oral hygiene devices, positioned as a high-end personal care brand covering daily care, deep cleaning, and professional oral care scenarios; leverages Luoman's ODM/OEM experience for international market expansion.

Quantifiable outcome

• 养生壶连续5年天猫、京东销量第一，累计销售超2271万台
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 百度智能云coreTechnology or Integration · 12 March 2026与百度智能云达成战略合作，基于参数规模2.4万亿的文心大模型5.0，共同打造新一代AI小家电。合作覆盖AI新品系列开发、企业数智化建设、品牌协同等领域。
• 罗曼（Luoman）coreStrategic or Co-development Partner收购专业口腔护理品牌罗曼，拓展智能牙刷等个护产品线，满足用户口腔健康等细分场景需求，并借鉴其ODM/OEM出海经验。
• 清华大学minorStrategic or Co-development Partner与清华大学等高校展开深度研究合作，共同推进企业及小家电产业的产品研发，在工业设计领域形成合力。
• 顺德职业技术学院minorStrategic or Co-development Partner联合设立校外实训基地，提供40个品类产品供工业设计专业进行课堂教学、学生实践、科研教研。
• 大石晓规（日本艺术家）minorGTM or Marketing Partner联合推出"小熊微笑系列"联名产品，以七个微笑小人传递微笑的七种不同含义，传递积极乐观的生活态度。
• 宫西达也（日本绘本作家）minorGTM or Marketing Partner推出"好好吃系列"联名产品，涵盖电烤箱、养生壶、电热锅、电饭煲、早餐机等品类，倡导用户关注亲子情感互动。
• 檀健次coreGTM or Marketing Partner品牌代言人，以创意短片、直播互动等方式触达年轻消费群体，全网曝光量达5.9亿以上。

Scale indicators16 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Supor (苏泊尔): Supor is a major Chinese cookware and small kitchen appliance brand owned by SEB Group, with direct overlap to Bear in rice cookers, electric pots, kettles, and air fryers. Comparable in mid-range kitchen appliance positioning and Chinese retail distribution, though Supor leans more toward cookware heritage.
• Royalstar (荣事达): Royalstar is a long-established Chinese small home appliance brand covering kitchen and living appliances at accessible price points. Comparable in SKU breadth and domestic distribution focus, though Royalstar's brand is more legacy and less design-forward than Bear's creative positioning.
• Joyoung: Joyoung is a leading Chinese small kitchen appliance manufacturer (豆浆机, blenders, rice cookers, air fryers) directly competing with Bear across the same core categories and similar mid-range price points. Comparable in scale, product breadth, and channel mix with direct overlap in soy-milk makers, blenders, and rice cookers where Bear also competes.

Broad incumbents

• Robam (老板电器): Robam is a leading Chinese kitchen appliance specialist focused on higher-end range hoods, stoves, and steam-oven products. While Robam sits in the premium built-in kitchen segment versus Bear's countertop creative appliances, it is a comparable Chinese listed kitchen appliance brand targeting similar aspirational consumer positioning.
• Midea (美的): Midea is a Chinese home appliance conglomerate with a much broader portfolio spanning major and small kitchen/living appliances. While Midea competes with Bear across multiple small appliance categories (rice cookers, blenders, humidifiers), it operates at materially larger scale with stronger cost structure and broader retail leverage.
• Haier (海尔): Haier is one of China's largest home appliance groups with a growing small-appliance portfolio through sub-brands. Comparable in kitchen and living appliance categories (humidifiers, water dispensers, blenders), but Haier is materially larger with global distribution and a stronger major-appliance legacy.

Regional players

• De'Longhi: De'Longhi is an Italian specialty kitchen appliance brand (espresso machines, air fryers, portable heaters) with strong design-led positioning. Comparable in premium small appliance categories (coffee, air fryers, heaters) where Bear also competes, but De'Longhi operates in higher price tiers with European/global brand recognition.
• Hamilton Beach Brands: Hamilton Beach is a US small appliance company offering blenders, toasters, coffee makers, and air fryers at mid-tier price points. Comparable in product category mix and mass-market appliance positioning, primarily relevant as a US-listed comparable rather than a direct competitor given Bear's China-centric footprint.
• Cuisinart: Cuisinart is a US-based small kitchen appliance brand (food processors, blenders, coffee makers) competing with Bear in cross-border e-commerce and ASEAN markets. Comparable in design-driven kitchen appliances targeting aspirational consumers, though Cuisinart is concentrated in Western markets where Bear has limited presence.

Emerging players

• Mijia / Xiaomi Ecosystem: Mijia is Xiaomi's smart home ecosystem offering design-forward small appliances at aggressive price points via online channels. Comparable in targeting young consumers with connected, minimalist products; a direct disruptor on platforms like Tmall, JD, and Xiaomi's own retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bear