Desired Wings
Desiredwings is a Singapore-incorporated, India-focused reward-based crowdfunding platform serving women entrepreneurs and women-led initiatives across social causes, creative projects, and startups, monetizing via an 11.8% effective platform fee on raised funds.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Desired Wings does
Desiredwings operates a reward-based crowdfunding platform targeting women entrepreneurs and women-led initiatives in India, positioning itself as India's first and largest women-centric crowdfunding platform. The platform is operated by Innov Crowd Pte Ltd, a Singapore-incorporated entity with its registered office at 1 North Bridge Road, Singapore. Core functionality includes a self-serve campaign creation flow (under 2 minutes), video pitch uploads (up to 2 minutes), reward-based pledge mechanics, and an intuitive dashboard for project owners to track funding, donors, and rewards status. The technology supports payments via credit card, debit card, and net banking, and is built on the Catapooolt platform infrastructure.
The platform also bundles 360-degree marketing support—PR, digital, email, and social media amplification—activated after project owners raise initial traction (typically 25% recommended) from their personal networks. Additional services include low-cost video pitch assistance, expert coaching, access to influencers, investors, and mentors, and channel partnerships with online retail and brand marketers for post-campaign distribution. The platform spans 16 campaign categories including music, literature, gaming, fashion, film, stage, events, food, travel, technology, environment, sports, art & craft, photography, social causes, and startups.
The business model is take-rate based: campaign creation is free, and Desiredwings charges a 10% platform fee plus 18% GST on that fee (an 11.8% effective rate) on any amount raised, deducted before funds transfer to project owners, regardless of whether the campaign target is met. Secondary revenue comes from video production services at minimum cost. Go-to-market is community-led, with project owners driving initial traction through personal networks before platform-led marketing kicks in. No disclosed funding, headcount, revenue, or management team information is available.
Desired Wings firmographics
Firmographics- Name
- Desired Wings
- Legal name
- Innov Crowd Pte Ltd
- Website
- https://desiredwings.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Desiredwings is a Singapore-incorporated, India-focused reward-based crowdfunding platform serving women entrepreneurs and women-led initiatives across social causes, creative projects, and startups, monetizing via an 11.8% effective platform fee on raised funds.
- Ownership category
- akta.pro rank
Desired Wings industry classification
Industry- Product category
- Online Crowdfunding Platform
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Desired Wings is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Desired Wings business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Platform Transaction Fee: Desiredwings charges a fixed platform fee of 10% plus 18% GST on the 10% (equivalent to 10% + 1.8% = 11.8% effective rate) for any amount raised, regardless of whether the campaign achieves its target. The fee is deducted before transferring funds to Project Owners. This is the primary revenue stream for the platform.
- Professional Services: The platform offers video production services at minimum cost for campaign creators who need assistance creating their pitch videos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Campaign Creation (Free) |
| Transaction based/ take rate | Pay-as-you-go | Platform Fee (11.8% effective rate) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Desired Wings product offering
Product offeringCore offering
Desiredwings operates an online reward-based crowdfunding platform that enables women entrepreneurs and women-led initiatives in India to raise funds from a large base of individual contributors. The platform provides campaign creation tools with video upload, intuitive dashboards for tracking progress, marketing and PR support, expert coaching, and connections to investors, mentors, and retail channel partners across 16 campaign categories.
Product overview
Desired Wings operates as a unified crowdfunding platform ecosystem, combining its core Desiredwings Crowdfunding Platform with the Catapooolt technology infrastructure. The platform serves as India's first women-centric reward-based crowdfunding platform, enabling women entrepreneurs to raise funds through campaigns. Key integrated offerings include the Campaign Dashboard for real-time campaign management, 360-Degree Marketing Campaign Support for PR and promotional assistance, Expert Coaching Services for mentorship, Womenentrepreneur Community Access for networking, Online Retail Partner Network for distribution, and Channel Partner Services for investor connections. The platform supports 16 campaign categories spanning Music, Literature, Gaming, Fashion, Film, Stage, Events, Food, Travel, Technology, Environment, Sports, Art & Craft, Photography, Social, and Startups.
Differentiator
Problem solved
Functional benefit
Brands
- Catapooolt: A related crowdfunding platform mentioned as a brand, with campaigns, FAQs, and social media presence. The Terms and Conditions reference Catapooolt's platform features including video pitching guidance and crowdfunding strategy.
Products and services
- Desiredwings Crowdfunding Platform Reward-based crowdfunding platform for women entrepreneurs and women-led initiatives in India to create fundraising campaigns, receive contributions from individual backers, and access marketing, coaching, and investor/mentor support.
- Catapooolt Platform The parent crowdfunding technology platform that underpins Desiredwings, offering video pitch support, reward-based crowdfunding mechanics, and integrations connecting approved campaigns with investors, channel partners, and brand marketers.
- Video Pitch Assistance Professional video production service offered at minimum cost to help campaign creators produce compelling 2-minute video pitches for their crowdfunding campaigns.
- Expert Coaching Services Dedicated coaching from industry veterans providing hands-on guidance throughout the crowdfunding journey, including advice on availing government schemes available for women entrepreneurs in different sectors.
Quantifiable outcome
- Platform enables campaigns to reach a broad audience through social sharing and platform marketing, with recommendation to raise 25% of funds in the first phase through personal networks before platform marketing begins.
Companies that use Desired Wings
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Desired Wings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Desired Wings partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Online Retail PartnerscoreDesiredwings has established relationships with online retail partners to help patch campaign owners' businesses with retail distribution channels, creating a sales pipeline beyond the crowdfunding platform.
- The Economic TimesflagshipFlagship initiative 'The Economic Times Changemakers Season 1 & 2' in partnership with Economic Times creates high-profile recognition for women entrepreneurs and campaigns on the platform.
- NasscomflagshipFlagship initiative 'Nasscom Catapooolt Gamechangers' creates industry recognition and platform for women-led tech startups and innovations.
- WomennovatorflagshipWomennovator initiative supports women entrepreneurs through the Desiredwings platform, providing additional visibility and support for women-led campaigns.
- Influencers and Mentors NetworkcorePlatform provides access to renowned influencers, top-notch investors, and mentors who support women entrepreneurs throughout their crowdfunding journey.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Desired Wings competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Desired Wings social profiles
Digital presenceDesired Wings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desired Wings leadership team
Management profileNumber of profiles
Desired Wings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desired Wings M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desired Wings
What does Desired Wings do?
Desiredwings operates an online reward-based crowdfunding platform that enables women entrepreneurs and women-led initiatives in India to raise funds from a large base of individual contributors. The platform provides campaign creation tools with video upload, intuitive dashboards for tracking progress, marketing and PR support, expert coaching, and connections to investors, mentors, and retail channel partners across 16 campaign categories.
Is Desired Wings a public or private company?
Desired Wings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Desired Wings founded?
Desired Wings was founded in 2015. It employs 11 to 50 people.
Where is Desired Wings based?
Desired Wings is headquartered in New Delhi, India, in the Asia region.
How does Desired Wings make money?
Two revenue lines are on record. Platform Transaction Fee is the primary driver. The others are professional Services.
Does Desired Wings have an API?
No public API is recorded for Desired Wings.
What industry is Desired Wings in?
Desired Wings's product category is Online Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 81321 and its SIC code is 7370.