Tezmarin

What Tezmarin does

Tezmarin Turizm ve Ticaret A.Ş. is Turkey's largest yacht distributor, founded in 1996 as the marine division of Tezman Holding A.Ş. The company holds exclusive Turkish distributorship rights for 17 premium international yacht brands, anchored by its long-standing partnership with Groupe Beneteau (Beneteau, Lagoon Catamarans, CNB, Wellcraft, Wally) and supplemented by Italian builders (Arcadia, Pardo, Grand Soleil, Austin Parker), Polish builder Delphia, Finnish XO Boats, and RIB/electric propulsion brands (Savage, Zen Marine, BWA, TEMO). Its operations span new and used boat sales, a 14+ point authorized service network across the Turkish Aegean and Mediterranean coasts (Istanbul, Bodrum, Didim, Çeşme, Göcek, Fethiye, Marmaris), yacht charter through Navigare Yachting, insurance via sister company Tezman Sigorta, and a dedicated second-hand marketplace (ikincieltekne.com).

The business operates a direct-to-consumer sales model from headquarters offices in Istanbul (Beyoğlu HQ, Pendik Beneteau Center, Küçükköy Hangar) and Bodrum (Turgutreis Lagoon Center), complemented by authorized resellers (Drive-in Marine, Suzuki Marine Turkey). Revenue is generated primarily through one-time high-ticket sales of new and used yachts — prices range from approximately €1,590 (TEMO 450 motor) to over €1.99 million (Grand Trawler 63), with catamarans, motor yachts, sailing yachts, RIBs, and outboard boats across all major segments — plus recurring after-sales service revenue, financing commissions through partner banks, and trade-in transactions.

Tezmarin has been ranked No. 1 among approximately 500 Beneteau distributors worldwide continuously since 2008, and has received multiple consecutive global awards from Beneteau, Lagoon (including 2026 Best After-Sales Service Worldwide), Aquila, and Wellcraft. The company targets individual recreational boat buyers as its primary customer segment, with secondary segments in charter/tourism operators and sailing clubs. Its go-to-market combines field sales offices, international boat show presence (Cannes, Düsseldorf, Venice, Miami, Bosphorus), branded events (Tezmarin Open Days, Lagoon Catamaran Shows), the Tezmarin Channel YouTube platform (118+ videos), and a semi-annual magazine.

Name

Tezmarin

Legal name

Tezmarin Turizm ve Ticaret A.Ş.

Website

https://tezmarin.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Tezmarin is Turkey's largest yacht distributor, exclusively representing 17 premium international brands including Beneteau, Lagoon, and Arcadia, with a 14-point service network across the Turkish coast and No. 1 global ranking among Beneteau distributors since 2008.

Ownership category

akta.pro rank

Product category

Yacht & Boat Distribution

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Yacht Manufacturing (IMAJAEAE)

akta.pro secondary industries

Luxury Motor Yacht Manufacturing (IMAJAMAD), Luxury Sailing Yacht Manufacturing (IMAJAMAC), Luxury Yacht Tenders & Support Craft Manufacturing (IMAJAMAK)

Keywords

• Yacht distribution
• Boat sales
• Marine services
• After-sales maintenance
• Yacht charter

Headquarters

HQ city

Beyoglu

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Boat Sales: Tezmarin generates primary revenue through the sale of new yachts and boats from their portfolio of international brands including Beneteau, Lagoon, Wally, Arcadia, Pardo, Grand Soleil, Wellcraft, Austin Parker, CNB, XO Boats, Delphia, and RIB boat brands. Sales include motor yachts, sailing yachts, catamarans, and rigid inflatable boats.
2. Used Boat Sales: Tezmarin operates a significant used boat marketplace with approximately 97 boats listed, including both their own traded-in vessels and third-party listings. They facilitate both buying and selling of pre-owned yachts.
3. After-Sales Service: Comprehensive after-sales service including maintenance, repairs, parts, and technical support across their service network in Istanbul, Bodrum, Didim, Çeşme, Göcek, Fethiye, and Marmaris.
4. Yacht Charter Services: Through Navigare Yachting partnership, Tezmarin offers yacht charter services for customers seeking fractional ownership or vacation experiences.
5. Insurance Services: Tezman Sigorta provides yacht and boat insurance services as a complementary offering to their customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tezmarin distributes new yachts and boats from 15+ world-renowned international manufacturers (Beneteau, Lagoon, Wally, Arcadia, Pardo, Grand Soleil, Wellcraft, Austin Parker, CNB, XO Boats, Delphia, Savage, Zen Marine, BWA, and TEMO electric motors) across Turkey. The company also operates a used boat marketplace (ikincieltekne.com), a nationwide after-sales service network covering all major Turkish coastal areas, yacht charter services via Navigare Yachting, and boat insurance through Tezman Sigorta.

Product overview

Tezmarin is Turkey's largest yacht distributor, established in 1996 as part of Tezman Holding. The company operates as a multi-brand distribution platform offering new boats from 16+ world-renowned yacht manufacturers and related maritime services. The core product portfolio includes sailing yachts (Beneteau Oceanis/First, Grand Soleil, CNB), motorboats (Beneteau Antares/Swift Trawler/Gran Turismo, Pardo, Wellcraft), catamarans (Lagoon from 38-80+ feet), luxury yachts (Wally, Arcadia, Austin Parker), adventure boats (XO Boats), RIB boats (Savage, Zen Marine, BWA), and electric propulsion (TEMO motors). Supporting services include after-sales maintenance network across Turkey, second-hand boat sales via ikincieltekne.com, yacht charter through Navigare Yachting partnership, and insurance services. The company has won multiple dealer awards from Groupe Beneteau and Lagoon, ranking among the world's top distributors since 2008.

Differentiator

Problem solved

Functional benefit

Brands

• Tezman Sigorta: Insurance services for boats and yachts
• Bensail
• Tezmarin Channel
• Tezmarin Friends Club
• Tezmarin Mag

Products and services

• Beneteau Yachts and Motorboats Sales of Beneteau sailing yachts, motor yachts, and dayboats — the world's largest yacht manufacturer portfolio including Oceanis, First, Antares, Swift Trawler, Gran Turismo, and Flyer series for individual recreational buyers and charter operators in Turkey.
• Lagoon Catamarans Sales of Lagoon sailing and power catamarans from 38 to 80+ feet, including Lagoon 38, 42, 46, 51, 55, 60, Seventy 7, and Eighty 2 models for individual buyers, charter operators, and sailing clubs in Turkey.
• Wally Yachts Sales of Wally luxury sailing and motor yachts known for innovative design and high-performance for premium individual buyers in Turkey.
• Arcadia Yachts Sales of Arcadia semi-custom luxury motor yachts (A80, A96, A115, Sherpa series) featuring eco-friendly design philosophy for affluent Turkish buyers.
• Pardo Yachts

Quantifiable outcome

• Tezmarin has been ranked No. 1 among approximately 500 Beneteau distributors worldwide since 2008
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Wally YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive Turkish representative for Wally, the legendary Italian yacht brand known for innovative designs and luxury performance yachts.
• Savage PowerboatscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive Turkish distributor for Savage Powerboats, a premium brand bringing new premium powerboat experiences to Turkey.
• ZEN MarinecoreChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive Turkish distributor for ZEN Marine boats, a Greek manufacturer of high-performance rigid inflatable boats (RIBs) including the ZEN 40S.
• Grand Soleil YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive Turkish distributor for Grand Soleil Yachts, the prestigious Italian sailing yacht manufacturer known for performance cruising yachts.
• Austin Parker YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive Turkish distributor for Austin Parker Yachts, an Italian shipyard specializing in traditional-style motor yachts.
• Drive-in MarineminorChannel Partner/ Reseller/ Distributor · 1 January 2023Authorized dealer for Beneteau Antares OB, BMA, BWA, and T-Tender products, extending sales reach in specific product categories.
• Suzuki Marine TurkeyminorChannel Partner/ Reseller/ Distributor · 1 January 2023Authorized dealer for Beneteau Antares 8 Fishing boats through Suzuki Marine's distribution network.
• Delphia YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive Turkish distributor for Delphia Yachts, a Polish manufacturer specializing in river cruisers and small sailing yachts, including the award-winning Delphia 11 with electric propulsion.
• BWA BoatscoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive Turkish distributor for BWA Boats, an Italian manufacturer of premium rigid inflatable boats (RIBs) including the Granturismo Sport series.
• TEMOcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive Turkish distributor for TEMO electric outboard motors (TEMO 450 and TEMO 1000), offering eco-friendly propulsion solutions.
• Navigare YachtingcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive Turkish representative for Navigare Yachting, a global yacht charter company offering fractional ownership and charter vacation experiences.
• Tezman SigortaminorChannel Partner/ Reseller/ Distributor · 1 January 2022Related insurance company providing yacht and boat insurance services to Tezmarin customers under the Tezman Holding umbrella.
• Arcadia YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive Turkish distributor for Arcadia Yachts, an Italian shipyard specializing in innovative motor yachts with eco-friendly design philosophy.
• BensailminorChannel Partner/ Reseller/ Distributor · 1 January 2021Partner company under Tezman Holding offering additional sailing and marine products.
• Pardo YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 2020Exclusive Turkish distributor for Pardo Yachts, the award-winning Italian boat builder known for the Pardo 43, Pardo 38, and Pardo GT52/GT75 models.
• Galatasaray Sailing ClubminorGTM or Marketing Partner · 1 January 2013Sponsorship partnership with Galatasaray Sailing Club, one of Turkey's oldest and most prestigious sailing clubs, supporting youth sailing development and competitive sailing.
• Groupe Beneteau (Beneteau, CNB Yachts, Lagoon Catamarans, Wally, Wellcraft)coreChannel Partner/ Reseller/ Distributor · 1 January 1996Exclusive Turkish distributor for Beneteau sailing yachts, motor yachts, and day boats; CNB Yachts; Lagoon Catamarans; Wally luxury yachts; and Wellcraft sport boats. This is Tezmarin's primary partnership, having maintained the No. 1 Beneteau distributor position globally since 2008.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Denison Yachting: U.S. luxury yacht brokerage and new-yacht sales operation (now part of MarineMax) representing brands like Beneteau and Lagoon. Strongly overlapping in customer profile, brand portfolio, and brokerage-plus-dealer model.
• Camper & Nicholsons: Heritage luxury yacht broker and new-yacht distributor with offices across the Mediterranean including the Turkish coast. Overlaps on luxury yacht sales, charter, and after-sale management.
• OneWater Marine: U.S. multi-brand boat retailer (NASDAQ: ONEW) with ~70 locations and growing service operations. Comparable business model of distributing multiple premium brands with attached service revenue.
• MarineMax: Largest U.S. recreational boat and yacht retailer (NYSE: HZO), operating ~130 locations across 22 states. Closest large-cap comparable to Tezmarin's multi-brand dealer/service/charter model.
• Burgess Yachts: Global luxury yacht broker and charter specialist headquartered in London, active across the Mediterranean including Turkish Riviera. Comparable in serving UHNW yacht buyers and charter customers with a mix of new-build, brokerage and charter revenues.
• Northrop & Johnson: International luxury yacht brokerage covering sales, charter, and new construction in Mediterranean markets. Comparable in serving premium and semi-custom yacht buyers with a multi-region service layer.

Broad incumbents

• Sunseeker: British luxury motoryacht manufacturer with a global dealer network including Mediterranean specialists. Comparable in producing and distributing premium motor yachts through regional exclusive representatives.
• Ferretti Group: Italian luxury motor yacht manufacturer (Ferretti, Riva, Pershing, CRN, Custom Line) operating a partly-direct / partly-dealer distribution model for premium motoryachts that overlap with Tezmarin's Pardo/Austin Parker/Arcadia offerings.
• Groupe Beneteau: Tezmarin's largest principal (Beneteau, Lagoon, CNB, Wally, Wellcraft) and the world's largest sailboat manufacturer. Operates its own direct sales subsidiaries in select markets and is therefore both supplier and potential disintermediator.

Regional players

• Simpson Marine: Long-established multi-brand luxury yacht dealer/distributor headquartered in Hong Kong and serving Southeast Asia (Thailand, Singapore, Malaysia, Indonesia). Operates the same multi-brand distributor playbook as Tezmarin but anchored in APAC premium hubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tezmarin
• LinkedInlinkedin.com/company/tezmarin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tezmarin