Alfary Group
- Company typePrivate
- Founded2018
- HeadquartersPaterson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Alfary Group firmographics
Firmographics- Name
- Alfary Group
- Legal name
- Alfary Group
- Website
- https://alfarygroup.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alfary Group industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Medicare Supplement (Medigap) Plans (FSAIAGAB), MA-PD Plans (Medicare Advantage with Prescription Drug Coverage) (FSAIAGAG)
Keywords
Where Alfary Group is headquartered
LocationHeadquarters
- HQ city
- Paterson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Alfary Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Insurance Commission Revenue: Alfary Group generates revenue through commissions from insurance carriers when they successfully enroll clients in Medicare and other health insurance plans. The company works with over 15 insurance carriers and provides consulting services to help clients select appropriate coverage.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Alfary Group product offering
Product offeringCore offering
Alfary Group is a Medicare-focused health insurance agency that provides free 1-on-1 consultations, plan comparison, and enrollment assistance for Medicare-eligible individuals. Certified healthcare agents help clients navigate Medicare Advantage, Medicare Part D prescription drug coverage, and related health insurance options through partnerships with 15+ insurance carriers including Aetna, Anthem, BlueCross BlueShield, Cigna, Humana, United Healthcare, and WellCare. Services are delivered at no cost to clients, with revenue earned through commissions from insurance carriers upon successful enrollment.
Product overview
Alfary Group is a Medicare-focused health insurance services agency operating as a single-service consulting platform rather than a software product. The company provides Medicare insurance consultation, plan enrollment, and policy review services through a network of certified agents. Their core offerings include Medicare Advantage Plans and Medicare Part D prescription drug coverage, supplemented by free consultation and policy review services. The company works exclusively with a network of 15+ insurance carrier partners to offer beneficiaries a range of plan options. Services are delivered through in-person appointments at their New Jersey location and remote consultation options.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Insurance Consultation & Enrollment Services
- Medicare Advantage Plan Selection & Enrollment
- Medicare Part D Prescription Drug Plan Consultation
- Existing Policy Review Service
Quantifiable outcome
- 25,000+ consultations and cases resolved
- +2 more outcomes
Companies that use Alfary Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Alfary Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alfary Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AetnacoreInsurance carrier partner providing Medicare and health insurance plans offered to Alfary Group clients. Alfary Group earns commissions for enrolling clients in Aetna plans.
- AnthemcoreInsurance carrier partner providing Medicare and health insurance plans. Alfary Group enrolls clients in Anthem plans and receives commission revenue.
- Blue Cross Blue ShieldcoreMajor health insurance carrier partner offering Medicare Advantage and other health plans through Alfary Group's sales channel.
- CignacoreInsurance carrier partner providing health insurance products. Alfary Group offers Cigna plans to clients seeking Medicare and health coverage.
- HumanacoreMedicare-focused insurance carrier partner. Alfary Group enrolls beneficiaries in Humana Medicare Advantage plans.
- United HealthcarecoreLarge health insurance carrier partner offering Medicare Advantage and other plans through Alfary Group's distribution channel.
- WellCarecoreMedicare-focused insurance carrier. Alfary Group partners with WellCare to offer Medicare plans to eligible beneficiaries.
- WellPointcoreInsurance carrier partner (now part of Anthem). Alfary Group offers WellPoint health plans to clients.
- AmeriHealthcoreRegional health insurance carrier partner serving New Jersey market. Alfary Group offers AmeriHealth plans to local beneficiaries.
- Fidelis CarecoreMedicare and Medicaid insurance carrier partner. Alfary Group provides access to Fidelis Care plans for eligible clients.
- Clover HealthminorMedicare Advantage insurance carrier partner. Alfary Group offers Clover Health plans as part of their carrier network.
- ConnecticCareminorConnecticut-based insurance carrier partner. Alfary Group offers ConnecticCare plans to eligible beneficiaries.
- Braven HealthminorMedicare Advantage plan provider. Alfary Group includes Braven Health in their carrier offerings.
- Get Covered NJminorNew Jersey's official health insurance marketplace. Alfary Group assists clients with Get Covered NJ enrollment.
- HealthInsurance.comminorInsurance comparison platform partner. Alfary Group leverages this partnership for lead generation and plan comparison services.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Alfary Group competitors and assessment
Company assessmentBroad incumbents
- eHealth: Large publicly traded health insurance marketplace and brokerage selling Medicare plans nationwide online and via call centers. Overlaps with Alfary on Medicare Advantage/Medigap distribution but operates at vastly greater scale with proprietary technology.
- SelectQuote: Public insurance distributor with significant Medicare Advantage and supplemental lines sold via direct-to-consumer channels. Comparable to Alfary as a carrier-agnostic broker earning commissions, but at national scale.
- GoHealth: Public Medicare-focused broker and technology platform with large telesales operations. Comparable to Alfary in the Medicare distribution model but differentiated by scale, technology, and call-center-led acquisition.
- Humana's CenterWell: Major Medicare Advantage carrier and pharmacy operator that distributes plans via captive and independent agents. Overlaps with Alfary as both a carrier partner and a competitor through direct-to-consumer enrollment.
- Cigna Medicare: Named Alfary carrier partner that also distributes Medicare Advantage plans direct-to-consumer. Comparable as both a partner and a competitive distribution channel for Medicare enrollment in the NJ market.
- AARP Medicare Plans (UnitedHealthcare partnership): Major co-branded Medicare distribution channel pairing AARP's brand with UnitedHealthcare's plans. Overlaps with Alfary's Medicare Advantage distribution and serves the same 65+ demographic with established brand advantages.
Direct peers
- HealthMarkets: Independent health insurance brokerage representing multiple carriers and serving individuals and families with Medicare, ACA, and supplemental products. Closely comparable to Alfary in carrier-agnostic brokerage model and target customer segments.
- Medicareful (Colton & Company): Independent Medicare-focused agency representing multiple carriers and providing enrollment assistance to beneficiaries. Directly comparable to Alfary in model, customer (Medicare beneficiaries), and commission revenue structure.
Regional players
- New Jersey Department of Banking and Insurance (Medicare Assistance): State-level SHIP/Medicaid counseling resources serving New Jersey Medicare beneficiaries free of charge. Competitive overlap in customer guidance role but operates as a public resource rather than a paid broker.
Others
- Anthem Blue Cross Blue Shield (Elevance Health): One of Alfary's named carrier partners (also part of WellPoint); a large payer offering Medicare Advantage plans through agent networks. Comparable as a distribution counterpart rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Alfary Group social profiles
Digital presenceAlfary Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfary Group leadership team
Management profileNumber of profiles
Profiles9 records
Alfary Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfary Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfary Group
What does Alfary Group do?
Alfary Group is a Medicare-focused health insurance agency that provides free 1-on-1 consultations, plan comparison, and enrollment assistance for Medicare-eligible individuals. Certified healthcare agents help clients navigate Medicare Advantage, Medicare Part D prescription drug coverage, and related health insurance options through partnerships with 15+ insurance carriers including Aetna, Anthem, BlueCross BlueShield, Cigna, Humana, United Healthcare, and WellCare. Services are delivered at no cost to clients, with revenue earned through commissions from insurance carriers upon successful enrollment.
Is Alfary Group a public or private company?
Alfary Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alfary Group founded?
Alfary Group was founded in 2018. It employs 11 to 50 people.
Where is Alfary Group based?
Alfary Group is headquartered in Paterson, United States, in the North America region.
How does Alfary Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Alfary Group's main competitors?
Broad incumbents on record are eHealth, SelectQuote, GoHealth, Humana's CenterWell, Cigna Medicare and AARP Medicare Plans (UnitedHealthcare partnership). Direct peers are HealthMarkets and Medicareful (Colton & Company). New Jersey Department of Banking and Insurance (Medicare Assistance) is listed as a regional player. Anthem Blue Cross Blue Shield (Elevance Health) is listed as an others.
Does Alfary Group have an API?
No public API is recorded for Alfary Group.
What industry is Alfary Group in?
Alfary Group's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAIAGAB, Medicare Supplement (Medigap) Plans. Its NAICS code is 524210 and its SIC code is 6411.