Coastal Auto Restoration & Performance

What Coastal Auto Restoration & Performance does

Coastal Automotive (also doing business as Coastal Auto Restoration & Performance) is a family-owned, full-service auto repair shop located at 1214 Live Oak Ave, Pascagoula, Mississippi. Founded in 1980 as Byrd's Automotive by Dennis Byrd, the business was acquired in 2021 by Thomas and Heather Bacon and rebranded Coastal Automotive. The shop serves individual vehicle owners and small fleet operators across the Mississippi Gulf Coast, offering a comprehensive suite of mechanical services organized into nine core categories — AC and heat repair, brake repair, cooling system, diagnostics, electrical system, engine and transmission repair, oil changes, suspension, and tires and alignments — plus make-specific specialized programs for Ford, Honda, Chevrolet, Nissan, and Toyota vehicles, including hybrid and EV models. The 2024 CARFAX Top-Rated Service Center award, an average 4.9-star verified rating, and a 5-year/50,000-mile nationwide warranty via NAPA AutoCare anchor its competitive positioning.

The business operates with a traditional technology footprint. There is no proprietary software platform, no AI/ML capability, and no disclosed SaaS offering; the principal digital process is a Digital Vehicle Inspection (DVI) workflow used to share repair findings with customers. Distribution is single-channel and physical: customers visit the Pascagoula shop by appointment or walk-in, with free shuttle service within 15 miles and after-hours drop-off. Customer acquisition is driven by an SEO-optimized website with brand- and service-specific landing pages, an active blog covering seasonal maintenance topics, Google Business reviews, CARFAX/AAA/TechNet/NAPA credentialing, and text-message opt-in marketing — no paid advertising channels were identified.

Revenue is generated through labor charges and parts markups on individual repair transactions. Routine services are priced à la carte (e.g., $49.95 semi-synthetic oil change, $69.95 full synthetic oil change), while complex repairs (engine, transmission, electrical, suspension) are quoted after a free written estimate. Customer financing is offered through Synchrony Financial (6 or 12 months interest-free) and Koalafi (no-credit-needed installment plans). The company is privately held by the Bacon family with no institutional capital, no parent company, no subsidiaries, and no disclosed revenue.

Name

Coastal Auto Restoration & Performance

Legal name

Coastal Automotive

Website

https://coastal-auto.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Coastal Automotive is a family-owned, full-service auto repair shop in Pascagoula, Mississippi, serving individual vehicle owners and small fleet operators across the Mississippi Gulf Coast with mechanical, diagnostic, and brand-specialized (including hybrid/EV) services for domestic and import vehicles.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industry

Chassis, Suspension & Steering Preventive Service (TLAKAGAF)

Keywords

• Automotive repair services
• Vehicle maintenance
• Brake and engine repair
• Oil change services
• Digital vehicle inspection

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Automotive Repair and Maintenance Services: Revenue generated from labor charges for repair and maintenance services (brakes, engine, transmission, suspension, AC, electrical, diagnostics, oil changes, tires/alignments, cooling system), plus markup on parts and fluids installed. Services are priced individually; complex repairs quoted after inspection.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Coastal Automotive is a full-service brick-and-mortar auto repair shop in Pascagoula, MS that performs repair and maintenance on all domestic and import vehicles, including AC & heat, brakes, cooling systems, diagnostics, electrical, engine and transmission, oil changes, suspension, and tires/alignments, along with brand-specialized repair for Ford, Honda, Chevrolet, Nissan, and Toyota. Services are delivered in person at the shop, supported by free multi-point inspections, Digital Vehicle Inspection (DVI) reports, a 5-year/50,000-mile nationwide warranty on qualifying parts, and interest-free financing through Synchrony and Koalafi.

Product overview

Coastal Automotive operates as a full-service auto repair facility offering a comprehensive portfolio of mechanical services organized into two main categories: core automotive services and vehicle make-specific specialized repair services. The core services include AC & Heat Repair, Brake Repair, Cooling System Repair, Auto Diagnostics, Electrical System Repair, Engine & Transmission Repair, Oil Changes, Suspension Repair, and Tires & Alignments—each offered as distinct service modules that customers can access individually. The specialized services include make-specific repair programs for Ford, Honda, Chevrolet, Nissan, and Toyota vehicles, providing targeted expertise for these popular brands with compatible parts and brand-specific diagnostic capabilities. The company also offers ancillary services including free vehicle inspections, financing options, roadside assistance, and CARFAX vehicle history integration.

Differentiator

Problem solved

Functional benefit

Products and services

• AC & Heat Repair Comprehensive air conditioning and heating system repair and maintenance services including inspections, refrigerant checks, component repairs, and system optimization for passenger comfort, for individual vehicle owners in the Pascagoula, MS area.
• Brake Repair Full-service brake repair including inspection of brake fluid, pads, rotors, hydraulic components, and parking brake, with certified technician repairs using quality brake components.
• Cooling System Repair Cooling system repair including radiator maintenance and repair, water pump and thermostat services, hose inspection, coolant replacement, and comprehensive cooling system restoration.
• Auto Diagnostics Advanced auto diagnostic services using computational systems and precision tools to identify root causes of mechanical issues including check engine light diagnosis.
• Electrical System Repair Complete auto electrical services including diagnosis and repair of faulty wiring, computer and electrical unit failures, battery replacements, accessory installations, and complex electrical system repairs.
• Engine & Transmission Repair Comprehensive engine and transmission services including tune-ups, engine diagnostics and rebuilds, EcoBoost engine services, transmission inspection, fluid changes, repairs, and overhauls for both automatic and manual transmissions.
• Oil Changes Oil change services including semi-synthetic ($49.95) and full synthetic ($69.95) options, with oil and filter changes, fluid level checks, and complimentary multi-point inspections.
• Suspension Repair Suspension service and repair including inspection for wear, rust, and punctures, shocks and struts replacement, spring repair, bushing replacement, and comprehensive suspension system restoration.
• Tires & Alignments Complete tire services including road force balancing, tire balance and alignment, tire inspection, rotation, balancing, patching, replacement, and precision wheel alignment services.
• Ford Repair Specialized Ford repair services including EcoBoost engine expertise, electrical system diagnostics for hybrid and electric models, transmission services, and maintenance using Ford-compatible parts.
• Honda Repair Specialized Honda repair including certified technician services for the entire Honda lineup, engine and transmission solutions, advanced electrical diagnostics, and Honda-compatible parts.
• Chevrolet Repair Specialized Chevrolet repair including engine and transmission services, electrical system diagnostics for Volt and Bolt EV models, and genuine Chevrolet parts for lasting repairs.
• Nissan Repair Specialized Nissan repair including Leaf and electric vehicle expertise, advanced electrical diagnostics, and high-quality Nissan-compatible parts.
• Toyota Repair Specialized Toyota repair including hybrid model expertise (Prius, Highlander Hybrid), drivetrain services, and Toyota-compatible parts for optimal performance and durability.

Quantifiable outcome

• 5-year/50,000-mile nationwide warranty on qualifying parts and services
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor.

• CARFAXminorGTM or Marketing Partner · 1 January 2024Coastal Automotive participates in the CARFAX service center program, which provides vehicle history information and brand exposure through the CARFAX platform. CARFAX awards the Top-Rated Service Center distinction to qualifying shops based on verified customer reviews.
• AAA (American Automobile Association)minorGTM or Marketing PartnerCoastal Automotive displays AAA membership/logo on its website and shop, indicating it is an AAA-approved repair facility. AAA members may receive discounts or are directed to the shop through AAA's referral network.
• TechNetminorGTM or Marketing PartnerCoastal Automotive is a TechNet member. TechNet is a network of independent automotive repair shops that provides marketing support, training, and brand recognition for member shops.
• NAPA AutoCare CenterminorChannel Partner/ Reseller/ DistributorCoastal Automotive is a NAPA AutoCare Center, meaning it sources parts through NAPA and may offer the NAPA nationwide warranty on parts and repairs. NAPA provides the shop with parts supply, marketing materials, and warranty program participation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pep Boys: Iconic national auto service and parts retailer offering tires, alignments, brakes, and general maintenance. Competes with Coastal on tires/brakes/maintenance with significantly larger footprint and brand recognition.
• Firestone Complete Auto Care: Bridgestone-owned national chain of auto service centers offering tires, alignments, brakes, and general maintenance. Competes head-to-head with Coastal on tires, alignments, and brakes, and has substantially greater marketing and scale advantages.

Others

• NAPA AutoCare Center (network): Coastal is itself a NAPA AutoCare Center; the broader NAPA network is a coalition of independent shops sharing parts supply, warranty programs, and brand standards. NAPA-affiliated peers in the Gulf Coast region compete with Coastal on trust signals, warranty, and parts pricing.

Emerging players

• Take 5 Oil Change: Fast-growing drive-through quick-lube concept expanding across the Southeast U.S. Direct competitor for the oil change segment of Coastal's business with a stronger unit-economics model and increasing Gulf Coast presence.

Regional players

• Jiffy Lube: Largest U.S. quick-lube chain focused on oil changes and ancillary services. Competes with Coastal on the entry-level oil change service ($49.95 semi-synthetic at Coastal vs. Jiffy Lube's typical pricing) and serves a similar convenience-driven customer.

Direct peers

• Monro Auto Service and Tire Centers: Publicly traded chain of neighborhood auto service and tire centers offering brakes, steering, alignment, tires, and undercar repair. Closest scaled comparable to Coastal on undercar/alignment focus and suburban small-format shop model.
• Christian Brothers Automotive: National franchise of independent full-service auto repair shops built on a faith-based, trust-and-transparency brand promise. Direct comparable to Coastal on service mix (brakes, engine, diagnostics), customer experience emphasis (inspections, shuttles, warranties), and the use of NAPA AutoCare parts supply.
• Midas: National franchised auto service chain historically rooted in brakes, mufflers, and exhaust, now offering full mechanical service. Comparable on service scope and customer segment, and a direct competitor for the same brake, steering, and suspension work Coastal promotes.
• AAMCO Transmissions & Total Car Care: Franchised transmission-and-general auto repair chain offering engine, transmission, brakes, and electrical work. Comparable on transmission/engine specialization and warranty-backed service model, though at a much larger national scale than Coastal.
• Meineke Car Care Centers: Franchised full-service auto repair chain offering oil changes, brakes, exhaust, and engine diagnostics. Directly comparable service menu and walk-in customer base; competes in Coastal's same independent-repair category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CoastalAutoRestorationPerformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Auto Restoration & Performance