BHM Media Solutions

What BHM Media Solutions does

BHM Media Solutions GmbH is a privately held German technology company headquartered in Marburg (Universitätsstr. 62, HRB 6076) with sales and business development operations in Munich (Rosenheimer Str. 143C, Design Offices). Founded by Alexander Bauer and Stefan E. Muth, the company operates as part of the BHM GROUP conglomerate and delivers media and communications solutions to enterprise clients primarily in Germany but with a global footprint. Its product portfolio is organized around three registered brand platforms: iFEEDBACK® (a digital customer feedback platform with digital questionnaires, mobile surveys, QR-code-based collection, and real-time push messaging, deployed at over 3,000 locations across more than 30 countries), gestgid® (a digital hospitality platform for guest communication, directories, and information services), and UMNION® (an all-in-one cloud platform combining customer relationship management and business process digitization). The company also provides iPad-based kiosk terminals with plug-and-play installation and 3G connectivity, available for rent or purchase; iPad terminal rental is publicly listed starting at 29 EUR per month.

The company monetizes through four streams: recurring SaaS subscriptions to its cloud platforms, hardware sales and rental of iPad terminals, project-based custom software development (covering native apps for iOS/Android/Windows, HTML5 web apps, online platforms, and interfaces/integrations), and implementation plus managed support services that include a 24-hour terminal replacement program. Go-to-market is sales-led and enterprise-focused, with Business Development Managers and Sales Assistants managing direct customer consultation from first contact through contract signing, complemented by website-driven consultation requests, email-based lead capture, and a Tidio-powered live chat on the company website. Customers span hospitality (InterContinental Berlin, Apollo Hotels — primary segment), quick-service restaurants (McDonald's, cited as an 8–12% revenue lift case study), food & beverage/CPG (Mondelez International), automotive (BMW Group), and technology (Texas Instruments).

The company is owned and operated by its co-founders with no external institutional investment, public listing, or disclosed funding rounds. It holds registered trademarks on iFEEDBACK®, gestgid®, and UMNION® but has no patents, no disclosed AI/ML capabilities, and no disclosed revenue. Delivery leverages the broader BHM GROUP's consulting and implementation resources, and the company presents itself as providing combined consulting and software services from a single source — from needs analysis through implementation and ongoing support.

Name

BHM Media Solutions

Legal name

BHM Media Solutions GmbH

Website

https://bhmms.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BHM Media Solutions GmbH is a German technology company that develops and operates cloud-based platforms — iFEEDBACK® (digital customer feedback), gestgid® (digital hospitality), and UMNION® (CRM/business process digitization) — serving enterprises across hospitality, food service, automotive, and consumer goods in 30+ countries.

Ownership category

akta.pro rank

Product category

Customer Experience / Digital Feedback Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Customer Support, Contact Center & Case Management (Omnichannel) (THALAGAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer feedback platform
• Digital hospitality software
• Cloud CRM platform
• Custom app development
• Mobile survey solutions

Headquarters

HQ city

Marburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscriptions (SaaS): Subscription-based access to iFeedback® platform and other cloud solutions including digital feedback management, reporting, and platform hosting. Operated in more than 30 countries across 3,000+ locations.
2. Hardware Sales and Rental: Sale and rental of iPad terminals for events, corporate functions, and customer feedback installations. Includes vorkonfigurierte (pre-configured) terminals with plug-and-play installation, remote maintenance, and theft protection. Rental starting from 29 EUR/month.
3. Custom Software Development: Individual development of web applications, mobile apps (native and HTML5), online platforms, and interface solutions for business clients. Professional services from conception through implementation and support.
4. Implementation and Support Services: Technical implementation, configuration, on-site mounting, and ongoing support for terminal deployments including 24-hour replacement service for support cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

BHM Media Solutions develops and operates cloud-based platforms for digital customer feedback (iFEEDBACK®), digital hospitality (gestgid®), and CRM/business process digitization (UMNION®), deployed at over 3,000 locations in more than 30 countries. The company also supplies iPad-based feedback terminals for rent or purchase, and provides custom native and HTML5 mobile app development, web platform development, and interface integration services for enterprise clients.

Product overview

BHM Media Solutions operates a platform-plus-modules architecture centered on three core products: iFeedback® (digital customer feedback platform with real-time reporting), gestgid® (digital hospitality platform), and UMNION® (All-in-One cloud platform). The iFeedback® ecosystem includes sub-modules for Guide (digital directories), Terminals (iPad hardware), and Materials/Videos. The company also offers complementary services including native app development (iOS, Android, Windows), HTML5 web apps, website design, online platform/SaaS development, interface integration services, and iPad terminal rental/purchase. Services are delivered in partnership with the BHM GROUP.

Differentiator

Problem solved

Functional benefit

Brands

• iFEEDBACK®: Digital customer feedback platform operating in more than 30 countries with over 3,000 locations worldwide.
• gestgid®
• UMNION®

Products and services

• iFEEDBACK® Digital customer feedback platform enabling real-time feedback collection via digital questionnaires and mobile surveys at over 3,000 locations worldwide. Includes Guide, Terminals, and Materials modules for hospitality, restaurants, and event use cases.
• gestgid® Digital hospitality platform for creating and managing digital apps, including directory and information services for hotels and hospitality businesses.
• UMNION® Cloud Platform All-in-One cloud platform providing integrated business solutions combining CRM and business process digitization capabilities. Award-winning cloud solution combining consulting and software expertise.
• iPad Terminals Stationary and mobile iPad-based terminals with floor stands or universal holders, 3G internet connectivity, plug-and-play installation, remote maintenance, and theft protection. Available for rent (starting at 29 EUR/month) or purchase for events, corporate functions, and permanent installations.
• Custom Software Development Individual development of web applications, mobile apps, online platforms, and interface solutions for business clients, delivered from conception through implementation and support. Includes website design, analysis, optimization, online platforms and e-business solutions, and interface/integration services connecting legacy systems.
• Mobile App Development (Native & HTML5) Custom development of native mobile applications for iOS, Android, and Windows platforms (utilizing device functions like camera and enabling push notifications) and HTML5 cross-platform web-based applications accessible online without download or installation.

Quantifiable outcome

• 8-12% revenue increase for McDonald's customer through iFeedback® implementation and operational restructuring
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BHM GROUPcoreStrategic or Co-development PartnerBHM Media Solutions operates as part of BHM GROUP, benefiting from the experience and expertise of affiliated companies. The group provides combined consulting and software services from a single source, with BHM Media Solutions serving as internal service provider while also leveraging the group's collective professional implementation capabilities from analysis through implementation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Revinate: Revinate provides hotel CRM, guest feedback, and marketing automation to hospitality operators globally. It overlaps directly with both gestgid® (digital hospitality) and iFEEDBACK® (guest feedback).
• TrustYou: TrustYou operates a hotel guest feedback and reputation management platform used by hotels worldwide. It is directly comparable to iFEEDBACK® for the hotel segment and gestgid®'s digital hospitality use cases.
• Customer Alliance: Customer Alliance specializes in hotel reputation management and guest survey solutions across Europe. It is a like-sized regional competitor to iFEEDBACK® for hospitality feedback use cases.
• Shiji Group: Shiji Group offers hospitality technology including PMS, POS, and guest experience platforms for hotels and restaurants. It competes with the broader BHM stack including gestgid® and custom hospitality applications.

Broad incumbents

• Qualtrics: Qualtrics (owned by SAP) is an enterprise experience management platform covering customer, employee, and brand experience. It overlaps with iFEEDBACK®'s customer feedback capabilities at the enterprise tier.
• Sitecore: Sitecore is a digital experience platform offering content, personalization, and customer data capabilities for enterprises. It competes with UMNION®'s broader business process digitization and CRM positioning.
• Zendesk: Zendesk is a customer support and engagement platform with survey and feedback features. It is an adjacent incumbent whose customer support and case management capabilities overlap with iFEEDBACK®'s real-time guest engagement features.
• Salesforce: Salesforce is the dominant CRM platform with Service Cloud and Survey capabilities that intersect with UMNION®'s CRM and customer communication positioning. It represents the broad enterprise incumbent BHM competes against.
• Medallia: Medallia is an enterprise customer experience and feedback management platform serving global brands. It is a much larger incumbent competing with iFEEDBACK® for the same enterprise feedback budget.

Emerging players

• Mews: Mews is a cloud-native hospitality PMS and guest experience platform that overlaps with gestgid®'s digital hospitality functionality. It is a faster-growing emerging player in the same hospitality tech category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BHM Media Solutions