Vilebrequin
- Company typePrivate
- Founded1970
- HeadquartersGeneva, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Vilebrequin firmographics
Firmographics- Name
- Vilebrequin
- Website
- https://vilebrequin.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Vilebrequin industry classification
Industry- Product category
- Luxury Swimwear
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Swimwear & Beachwear Cut & Sew (IMAOAEAH), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
Keywords
Where Vilebrequin is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Vilebrequin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Vilebrequin generates revenue through direct sales of luxury swimwear and resort apparel across multiple categories including men's, women's, boys', girls', and baby swimwear and ready-to-wear. Products are sold through owned e-commerce platform and physical retail boutiques.
- Monogramming Personalization Service: In-store monogramming service for personalizing swimwear and apparel items at select store locations.
- Repair Services: Repair service for men's swim shorts, extending product lifecycle and customer retention.
- Gift Cards: Online e-gift cards available in multiple currencies (AUD, CAD, CHF, CNY, EUR, GBP, HKD, MOP, MXN, SGD) with denominations from $100 to $2,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Swim Trunks - Core luxury swimwear products |
| One time/ perpetual license | Pay-as-you-go | Ready-to-Wear - Linen shirts and polos |
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Vilebrequin product offering
Product offeringCore offering
Vilebrequin designs, manufactures, and sells luxury swimwear (centered on the iconic 1971 Moorea men's swim trunk), women's, boys', girls', and baby swimwear, family-coordinated ready-to-wear clothing (polos, linen shirts, dresses, sweaters), and beach accessories (caps, towels, bags, sunglasses, footwear). Products are sold through owned e-commerce, physical boutiques, and branded La Plage beach venues, with in-store monogramming and swimwear repair services supporting the core offering.
Product overview
Vilebrequin is a luxury swimwear and beachwear brand founded in Saint-Tropez in 1970, offering high-end swim trunks, beachwear, and resort clothing for the entire family. The product portfolio centers on men's and women's swimwear (core Moorea swim trunk design and variations), supplemented by men's and women's ready-to-wear collections (polos, shirts, dresses, outerwear), children's swimwear and clothing, and beach accessories. The brand operates with a platform of services including monogramming personalization in select stores, repair services for swimwear, gift cards, and branded beach hospitality experiences at five international locations. Vilebrequin also maintains collaborative collections with partners including 3.PARADIS, Fabrice Hyber, ZAGO, and Palm Angels, and seasonal collections like the Provence line featuring linen clothing.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Swimwear Luxury men's swim trunks including the iconic Moorea classic, Stretch Classic, Ultra-light, Embroidered, Flat Belt, and rashguard styles, featuring signature marine prints, drawstring waistbands, and peach-finish polyamide fabrics. Sold to affluent male consumers and family purchasers.
- Women's Swimwear Women's swimwear line including bikinis, one-piece suits, tops, bottoms, and rashguards with vibrant prints and tailored fits designed for beach-to-elegance styling.
- Boys' Swimwear Boys' swim trunks and rashguards mirroring adult designs in smaller sizes, including classic cut, stretch, ultra-light, embroidered, and magical water-reactive styles for coordinated family looks.
- Girls' Swimwear Girls' swimwear including one-piece suits, bikinis, rashguards, and bottoms available in coordinating prints with adult collections.
- Baby Swimwear Swimwear designed for infants and toddlers as part of the family-oriented product range, including rashguards and baby trunks.
- Men's Ready-to-Wear Men's clothing line including polos, shirts, Bermuda shorts, sweaters, cardigans, outerwear, pants, T-shirts, and loungewear featuring premium fabrics like linen and Tencel for resort and casual wear.
- Women's Ready-to-Wear Women's clothing including dresses, polos, shorts, shirts, cover-ups, pants, sweatshirts, T-shirts, loungewear, and kimonos designed for beach-to-street versatility.
- Boys' Ready-to-Wear Boys' clothing including polos, T-shirts, pants, shirts, shorts, and sweatshirts matching the men's collection aesthetic for coordinated family looks.
- Girls' Ready-to-Wear Girls' clothing including dresses, skirts, jumpsuits, shorts, sweatshirts, and T-shirts coordinated with the women's collection.
- Accessories Beach and resort accessories including caps, bucket hats, towels, pareos, beach bags, luggage, mini bags, tote bags, sunglasses, scarves, kids accessories, pouches, flip flops, loafers, comfort shoes, outdoor items, socks, beach games, key rings, and jewelry.
- Linen Clothing Linen-based clothing line featuring shirts and overshirts made from breathable linen fabric, positioned as part of the Provence collection theme.
- Provence Collection Seasonal collection inspired by Provence featuring prints depicting tomatoes, sardines, oleanders, lemons, and Mediterranean landscapes, encompassing swimwear and linen clothing.
- Yachting Collection Premium capsule collection for yachting and nautical-themed resort wear for women.
- Gift Cards Digital and physical gift cards available in multiple currencies (AUD, CAD, CHF, CNY, EUR, GBP, HKD, MOP, MXN, SGD) with fixed denominations of $100, $400, $600, and custom amounts up to $2,000. Valid for 5 years on EU sites with no expiry on US sites.
- Monogramming Service Personalization service available in select stores allowing customers to add monograms to swimwear and other items for a personalized touch.
- Repair Service Repair service for men's swim shorts, extending product lifecycle and supporting the brand's sustainability commitment to long-life, repairable products.
- La Plage Beach Locations Brand-operated beach establishments in Cannes, Doha, Miami, Elounda, and Muscat offering hospitality services, wedding personalization, and branded beach experiences.
Quantifiable outcome
- Products can be worn, re-worn, repaired, and passed on, reducing environmental impact
Companies that use Vilebrequin
Customer profileSegments3 records
Ideal customer profiles3 records
Vilebrequin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vilebrequin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- 3 ParadisminorCollaborative collection featuring dove motifs and artistic prints on swim trunks. The partnership brings artistic vision to resort wear.
- Fabrice HyberminorArtist collaboration featuring playful fish and underwater motifs including the 'Pescador' and 'Multi Bubbles' designs in the Vilebrequin x Fabrice Hyber Cycle collection.
- ZAGOminorFootwear collaboration producing the Hybrid Loafer Solid design, blending Vilebrequin's luxury beach aesthetic with ZAGO's shoemaking expertise.
- Palm AngelsminorVBQ x Palm Angels collaboration featuring Hawaiian-inspired prints including Hawaiian Splash, Flower Splash, Hawaiian Patchwork, and Camo Splash designs.
- Paul SignacminorArtistic collaboration featuring 360 Swim Shorts with Voile et Pins and Sortie Du Port De St Tropez prints inspired by the Pointillist painter's works.
- HighsnobietyminorCollaborative limited edition swim trunks featuring contemporary streetwear-inspired solid colorways in Chambray and Rooibos fabrics.
- Maison BUCOLminorSilk swim shorts collaboration featuring Vagues, Mystère, Zebra Stripes, and Kyoto designs utilizing Maison BUCOL's silk expertise.
- FalkeminorRonde des Tortues Tricot collaboration featuring knitted patterns on swim trunks, combining Vilebrequin's marine motifs with Falke's hosiery expertise.
- St Regis Bora BoraminorLuxury hospitality partnership bringing Vilebrequin products to St Regis Bora Bora resort guests, potentially including branded beach experiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Vilebrequin competitors and assessment
Company assessmentBroad incumbents
- Ralph Lauren: Global luxury fashion house with a substantial swimwear and resort wear assortment across Purple Label, Polo, and Lauren brands. Competes in the same luxury/resort category as one of many lines within a much broader portfolio.
- Tommy Bahama: Established American premium beachwear and resort lifestyle brand with broad men's and women's swimwear collections. Operates at a slightly lower price point but competes in the same resort/vacation category for affluent casual consumers.
- Hermès: Global luxury house with seasonal swimwear and beachwear capsules for men and women. Swimwear is a small part of a much broader luxury portfolio, but represents a high-end benchmark for branded luxury swim shorts.
- Zimmermann: Australian luxury women's fashion brand known for premium swimwear and resort wear. Overlaps with Vilebrequin's women's resort categories and competes for affluent vacation-oriented women's apparel spending.
- Prada: Italian luxury fashion house producing seasonal swimwear and beachwear lines. Competes in the luxury swimwear category as part of a broader fashion portfolio, with growing emphasis on lifestyle and resort apparel.
Direct peers
- Frescobol Carioca: Rio de Janeiro-born luxury beachwear brand featuring premium swim trunks and resort wear with distinct prints and craftsmanship. Directly competes in men's luxury swimwear and beach lifestyle apparel at similar price points.
- Saturdays NYC: NYC-origin lifestyle brand with a strong men's swim shorts and beachwear offering, sold at premium price points ($150–$300) and targeting affluent coastal and urban consumers. Closely comparable in product category and customer overlap.
- Onia: New York-based luxury swimwear and resort wear brand for men and women. Competes head-to-head with Vilebrequin in premium swim trunks, vacation apparel, and DTC e-commerce targeting affluent travelers.
- Orlebar Brown: British luxury swim shorts brand offering premium tailored swimwear with photoprint customization. Closest direct competitor with overlapping product (men's tailored swim shorts), price point (~$250–$400), and target customer (affluent vacationers).
Emerging players
- Sunsea: Japanese luxury lifestyle and swimwear brand focused on craftsmanship and elevated resort wear with a niche but growing global following. Comparable in craftsmanship-led positioning and premium pricing, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vilebrequin social profiles
Digital presenceVilebrequin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vilebrequin leadership team
Management profileNumber of profiles
Vilebrequin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vilebrequin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vilebrequin
What does Vilebrequin do?
Vilebrequin designs, manufactures, and sells luxury swimwear (centered on the iconic 1971 Moorea men's swim trunk), women's, boys', girls', and baby swimwear, family-coordinated ready-to-wear clothing (polos, linen shirts, dresses, sweaters), and beach accessories (caps, towels, bags, sunglasses, footwear). Products are sold through owned e-commerce, physical boutiques, and branded La Plage beach venues, with in-store monogramming and swimwear repair services supporting the core offering.
When was Vilebrequin founded?
Vilebrequin was founded in 1970. It employs 101 to 250 people.
Where is Vilebrequin based?
Vilebrequin is headquartered in Geneva, Switzerland, in the Europe region.
How does Vilebrequin make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are monogramming Personalization Service, repair Services and gift Cards.
Who are Vilebrequin's main competitors?
Broad incumbents on record are Ralph Lauren, Tommy Bahama, Hermès, Zimmermann and Prada. Direct peers are Frescobol Carioca, Saturdays NYC, Onia and Orlebar Brown. Sunsea is listed as an emerging player.
Does Vilebrequin have an API?
No public API is recorded for Vilebrequin.
What industry is Vilebrequin in?
Vilebrequin's product category is Luxury Swimwear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of IMAOAEAH, Swimwear & Beachwear Cut & Sew. Its NAICS code is 3159 and its SIC code is 2300.