What Hotel Jerome does

Hotel Jerome is a historic luxury hotel located at 330 E Main St in Aspen, Colorado, founded in 1889 at the height of the Aspen silver boom. It is the only Aspen hotel to have survived the silver crash, the pre-ski-resort winters, and the Depression, and functions as the social hub of Aspen with documented associations to figures including Hunter S. Thompson and the 10th Mountain Division. The property operates as part of the Auberge Collection (Auberge Resorts LLC, headquartered in Bethesda, Maryland), a privately held luxury hospitality group whose U.S. portfolio comprises approximately 26 hotels per the parent's public site.

The property's product portfolio centers on overnight accommodations, supplemented by an integrated on-property stack: Yarrow Spa (wellness), Bad Harriet (in-house bar and dining), Hotel Jerome Weddings & Events, and The Mill (private residential suites, 3+ bedrooms, 2,000+ sq ft). Revenue is generated across five streams — accommodations, food & beverage, spa, events/weddings, and signature-scent merchandise (candles, sprays, diffusers sold via Auberge's e-commerce storefront). Pricing is quote-based and not publicly disclosed; the property operates at the luxury tier with rates available upon inquiry through the Auberge central reservations system (855.331.7213) or direct booking at reserve.auberge.com.

Hotel Jerome serves two primary segments: (1) affluent leisure travelers seeking luxury mountain resort experiences in Aspen, and (2) event planners and wedding coordinators organizing destination weddings, private events, and corporate retreats at the historic venue. Distribution runs through three channels — Auberge central reservations, Auberge direct website booking, and a travel-professional network supported by a dedicated sales team (Area Director of Sales Anna Mattingly, Senior Area Leisure Sales Manager Kierstin Strand, Senior Area Group Sales Manager Randi Alt). The property is led by General Manager Stéphane Lacroix and drives brand visibility through annual event programming including the sixth annual Epicurean Passport Weekend (June 18–21, 2026), produced in partnership with Rafanelli Events and luxury brands including Petrossian, Laurent-Perrier, Death & Co., Casa Dragones, and Waterford.

Name

Hotel Jerome

Legal name

Auberge Resorts LLC

Website

https://auberge.com

Company type

Private

Founded year

1889

Operating status

Operating

Short description

Hotel Jerome is a historic luxury hotel in Aspen, Colorado, founded in 1889 and operating under the Auberge Collection. It offers upscale accommodations, Yarrow Spa, Bad Harriet dining, wedding and event venues, and The Mill residential suites to affluent leisure travelers and event clients.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodations
• Mountain resort hospitality
• Spa and wellness services
• Destination weddings and events
• Fine dining experiences

Headquarters

HQ city

Aspen Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Luxury Hotel Accommodations: The primary revenue stream for Hotel Jerome is overnight accommodations in its guest rooms and suites, with pricing consistent with luxury Aspen properties. The hotel also offers residential suite rentals at The Mill.
2. Food and Beverage: Revenue from Bad Harriet bar and restaurant, in-room dining, and special culinary events and dinners.
3. Spa and Wellness Services: Yarrow Spa provides massage, facial, and wellness treatments as a revenue stream.
4. Events and Weddings: Venue rental and event planning services for weddings, private events, and corporate gatherings.
5. Signature Scents and Merchandise: The hotel's signature scent is available for purchase as candles, sprays, or diffusers, allowing consumers to replicate the ambiance at home.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel Jerome is a historic luxury hotel in Aspen, Colorado that sells overnight accommodations in guest rooms and suites, complemented by on-site food and beverage at Bad Harriet bar and restaurant, wellness services at Yarrow Spa, residential suite rentals at The Mill, and venue and event services for weddings, private events, and corporate gatherings. The property operates as part of the Auberge Collection and also sells signature-scent candles, sprays, and diffusers through the Auberge e-commerce site.

Product overview

Hotel Jerome is a historic luxury hotel and experiential destination in Aspen, Colorado (founded 1889), operated by Auberge Collection. Its core product is hotel accommodations and hospitality services. The property's portfolio includes multiple integrated add-on modules: Yarrow Spa (wellness), Bad Harriet (in-house bar and dining), The Mill residential suites (extended-stay luxury rentals), and dedicated wedding and event venue services. These offerings are connected through the Auberge Collection's centralized booking platform, loyalty/gift card program, and curated experience itinerary tools. The property participates in Auberge-wide seasonal programming including Summer Together and Epicurean Passport Weekend.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Jerome Luxury Accommodations Overnight accommodations in luxury guest rooms and suites at the historic Hotel Jerome in Aspen, Colorado, marketed to affluent leisure travelers, couples, and luxury travel advisor clients through the Auberge Collection booking platform.
• Yarrow Spa Holistic spa and wellness treatments including massage, facial, and body services at Hotel Jerome, operated under the Auberge Collection's 'The Joy of Wellbeing' program for hotel guests and outside visitors.
• Bad Harriet Bar and Restaurant
• Hotel Jerome Weddings and Events
• The Mill Residential Suites
• Hotel Jerome Signature Scent Merchandise

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rafanelli EventscoreStrategic or Co-development Partner · 18 June 2026Rafanelli Events serves as creative partner for Hotel Jerome's Epicurean Passport Weekend and other events. The partnership has continued for four consecutive years, with Rafanelli leading design and guest experience transformation across the property.
• PetrossianminorGTM or Marketing Partner · 18 June 2026Luxury caviar and fine food brand participating as a resident partner in Hotel Jerome's sixth annual Epicurean Passport Weekend culinary event.
• Laurent-PerrierminorGTM or Marketing Partner · 18 June 2026Prestigious Champagne house participating as a resident partner in Hotel Jerome's Epicurean Passport Weekend.
• Death & Co.minorGTM or Marketing Partner · 18 June 2026Award-winning cocktail bar and brand participating as a resident partner in Hotel Jerome's Epicurean Passport Weekend.
• Casa DragonesminorGTM or Marketing Partner · 18 June 2026Premium tequila brand participating as a resident partner in Hotel Jerome's Epicurean Passport Weekend.
• WaterfordminorGTM or Marketing Partner · 18 June 2026Luxury crystal brand participating as a resident partner in Hotel Jerome's Epicurean Passport Weekend.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Limelight Hotel Aspen: Limelight Hotel Aspen is an upscale hotel in the same Aspen market with ski-in/ski-out positioning, though at a slightly lower price tier than Hotel Jerome. Comparable regional competitor for Aspen luxury and group bookings.

Direct peers

• Sonnenalp Club: Sonnenalp Club in Vail is a family-owned luxury European-style hotel with comparable full-service amenities, fine dining, spa, and ski resort positioning. Comparable high-touch luxury mountain resort model in a competing Colorado ski market.
• W Aspen: W Aspen is a newer luxury lifestyle entrant in Aspen targeting a similar affluent, design-conscious guest. It expands competitive supply in the Aspen luxury segment and competes for the same experiential traveler.
• Auberge du Soleil: Auberge du Soleil is the flagship Auberge Collection property in Napa Valley and serves as the brand benchmark for luxury accommodations, Michelin-level dining, spa, and wedding business. Directly comparable brand sibling for performance, pricing, and guest migration analysis.
• Madeline Hotel & Residences: Madeline Hotel & Residences is a sibling Auberge Collection property in Telluride, Colorado, offering comparable luxury mountain accommodations, residences, spa, and event programming. It serves a similar HNW ski-town guest profile and competes for Colorado mountain luxury demand.
• The Lodge at Blue Sky: The Lodge at Blue Sky is an Auberge Collection luxury resort near Park City, Utah with similar experiential luxury positioning, residences, spa, and ranch programming. Comparable brand DNA and guest profile in another Western ski destination.
• Element 52: Element 52 is an Auberge Collection property in Telluride offering residences and resort amenities in a luxury Colorado mountain setting. Directly comparable Auberge sister property for cross-brand benchmarking and shared guest pipeline.
• The St. Regis Aspen Resort: The St. Regis Aspen is a luxury branded competitor in Aspen with comparable ski-in/ski-out positioning, spa, fine dining, and event venue offerings. It directly competes with Hotel Jerome for luxury leisure, corporate, and wedding business in Aspen.
• The Little Nell: The Little Nell is the other leading five-star luxury hotel in Aspen, located at the base of Aspen Mountain. It competes head-to-head with Hotel Jerome for affluent ski-season guests, fine-dining revenue, and event bookings in the same hyper-local Aspen luxury market.

Emerging players

• Hotel & Sky Residences Aspen: Hotel & Sky is a newer boutique luxury hotel in Aspen competing in the same affluent leisure and experiential segment. Comparable upscale offering and direct competitor for design-conscious travelers in Aspen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/auberge
• YouTubeyoutube.com/@Auberge
• Facebookfacebook.com/auberge
• LinkedInlinkedin.com/company/auberge-collection
• Instagraminstagram.com/auberge
• TikToktiktok.com/@auberge
• Pinterestpinterest.com/aubergecollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Jerome