What Studio Aisslinger does

Studio Aisslinger is a Berlin-based design and interior architecture studio founded by Werner Aisslinger in the early 1990s (timeline references both 1993 in firmographic data and 1994 in company history), operating as a German limited partnership (Studio Aisslinger GmbH & Co. KG) with a second studio in Singapore. The firm delivers narrative-driven spatial design across four primary verticals: hospitality operators (including 25hours Hotels, TUI Cruises, Hobo Hotel Helsinki), corporate and office clients (Jägermeister, Universal Music, Zalando/Signa Up, LOQI), cultural institutions (Fotografiska Museum Berlin at the historic Tacheles building), and retail/lifestyle brands (BRLO, Epique Raw, Stayery, Headsquarter coworking, BaseCamp student housing). Its core service is commissioned interior architecture combined with proprietary design philosophies — collage principles, 'DJ-sampling' spatial composition, and storytelling narrative architecture — sold through direct enterprise relationships with no public pricing or self-serve channels.

The studio also designs award-winning products for established manufacturers, including the LoftCube transportable modular housing unit (2003), the Fincube sustainable modular house (2009), the Hemp Chair — the world's first biocomposite and compostable monobloc chair developed with BASF and Moroso (2012) — and the PAD, CHAIRMAN, ADD, and Berker R-series furniture and fittings collections. Revenue derives from project-based professional services fees plus product licensing and royalty income from manufacturer partnerships (Moroso, Vitra, Bulthaup, Berker, Dornbracht, Kvadrat, Foscarini, Nomos). Customer acquisition is portfolio-driven: the studio markets exclusively through its website, Instagram presence, newsletter, and earned media via 20+ international design awards and permanent collections at MoMA, the Metropolitan Museum, the Victoria & Albert Museum, the Vitra Design Museum, and Centre Georges Pompidou. A co-branded agency, Aisslinger Pellegrino, extends the practice into brand identity work.

The firm is founder-led with Werner Aisslinger as creative principal and Dirk Borchering as CEO, supported by an international team of roughly 30+ named contributors spanning architecture, interior design, product design, 3D visualization, photography, and communications across more than ten nationalities. No external investment, parent company, or M&A activity has been disclosed; the firm operates as a privately held professional services practice.

Name

Studio Aisslinger

Legal name

Studio Aisslinger GmbH & Co. KG

Website

https://aisslinger.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Aisslinger is a Berlin-based design and interior architecture studio founded by Werner Aisslinger, serving enterprise clients across hospitality, corporate, cultural, and real estate sectors with narrative-driven spatial design and award-winning product design for premium manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Architecture and Interior Design Services: Studio Aisslinger generates revenue through commissioned architecture and interior design projects. Clients include hospitality operators (hotels, restaurants, food courts), corporate entities (office redesigns), retail brands, and cultural institutions. Revenue is project-based, not recurring. The studio also designs furniture and lighting products for established manufacturers, generating licensing and royalty revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio Aisslinger is a Berlin-based design and interior architecture office that delivers commissioned spatial design services for hotels, restaurants, museums, offices, food markets, and retail environments. The studio also designs award-winning furniture, lighting, and modular housing products for established manufacturers, generating licensing and royalty revenue alongside project-based service fees.

Product overview

Studio Aisslinger is a Berlin-based architecture and design studio offering comprehensive spatial design services. Their portfolio includes hospitality design (hotels, restaurants, bars, food courts), office architecture, museum and cultural spaces, and retail environments. The studio also produces distinctive product designs including the LoftCube mobile loft system and Fincube sustainable housing module, alongside award-winning furniture collections. They employ a 'DJ design' philosophy combining collage principles with storytelling to create experience-oriented spaces. The studio operates at the intersection of spatial design, product design, and branding across international projects.

Differentiator

Problem solved

Functional benefit

Brands

• Aisslinger Pellegrino: Agency for Brand Identity
• Werner Aisslinger

Products and services

• LoftCube Exclusive mobile loft concept — a transportable living and working space with 360-degree panoramic windows, designed for temporary or everyday use with three-day installation including interior. Developed with partners Vitra, Bulthaup, and DuPont Corian.
• Fincube Sustainable modular low-energy house made entirely of local wood, providing 47 sqm of living space with minimal CO2 footprint, easily dismantled and rebuilt with minimum soil sealing. Located near Bozen, South Tyrol, Italy.
• Hemp Chair World's first biocomposite and compostable monobloc chair made of natural fibres, developed with BASF and Moroso. Winner of the ICON Award in 2012.
• 25h Hotel Bikini Berlin Urban Jungle themed hotel interior design with 149 rooms split between nature views (zoo side) and urban views (West Berlin), featuring a loft-like reception area on the 3rd floor. Commissioned by 25hours Hotels.
• 25h Hotel Langstrasse Zürich 170-room hotel design inspired by the YELLO album 'Pocket Universe'. DJ design concept with collage approach to interior decoration.
• Hobo Hotel Helsinki Interior design of the Hobo Hotel Helsinki, a lifestyle hospitality project in Helsinki, Finland.
• Fotografiska Museum at Tacheles Complete interior design of the 5,500 sqm Fotografiska Museum Berlin at the historic Tacheles building, including exhibition spaces, restaurant, bar, café, bakery, shop, and ballroom across six floors plus roof terrace. Opened September 2023.
• Verōnika Restaurant at Fotografiska Fine-dining restaurant design on 338 sqm with 158 seats on the fourth floor of Fotografiska Museum Berlin, featuring open kitchen and private dining area. Opened November 2023.
• Bar Clara at Fotografiska Bar design with pyramid-shaped roof and panoramic roof terrace overlooking Berlin Mitte, located at Fotografiska Museum Berlin.
• Jägermeister Headquarter Office - The Playoffice Complete redesign of one floor (530 sqm) of the Jägermeister administration headquarters in Wolfenbüttel into a creative open-plan 'Playoffice' working landscape, transforming 32 fixed desk places into a creative workspace.
• Signa Up Berlin Community Spaces Interior design of public areas and community work spaces for the Signa Up Berlin building (Zalando headquarters expansion), designed in collaboration with Jasper Architects.
• Universal Music Berlin Foyer Foyer redesign for Universal Music Germany headquarters in Berlin, a listed heritage building at the Spree, featuring mirrored pillars, Welcome Corner, and Guest Corner seating areas.
• Headsquarter Coworking Zuerich Full coworking brand and space design for Headsquarter Zurich, combining offices, co-working areas, and communal spaces targeting the Zurich entrepreneurial scene. Commissioned by Aquilas Company Builder.
• TUI Hanami Restaurant aboard Mein Schiff 4 Design of the Hanami restaurant concept aboard the TUI Cruises Mein Schiff 4 cruise ship, combining Japanese-inspired dining with maritime context.
• TamTam Foodcourt Hamburg Four-year holistic interior design of Hamburg's heritage-listed Hanseviertel mall food court, including spatial design, look and feel, storytelling concepts, multiple restaurant concepts, central farming tower, and the smallest bar in Hamburg.
• The Room San Francisco Interior design of 'The Room' residential project in San Francisco for Metropolis Group US, a US-based property developer.
• BaseCamp Copenhagen Interior design of student housing in Copenhagen, featuring bespoke furniture and communal areas, for BaseCamp.
• LOQI European Headquarter Complete European headquarters redesign in Berlin, an airy 1,000 sqm activity-based office space with open ceiling workspace.
• AIVA Aesthetics Berlin Interior design of the Ästhetik und Longevity Center Berlin — AIVA Aesthetics, an aesthetics and longevity center featuring wellness and aesthetic treatment spaces. Opened 2023.

Quantifiable outcome

• The LoftCube modular house can be installed in 3 days including interior
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• VitracoreStrategic or Co-development PartnerVitra is a long-standing strategic partner of Studio Aisslinger. The studio designed the level34 system furniture for Vitra (FX Award UK Best System Furniture 2005) and the LoftCube project also involved Vitra. Vitra is one of the world's leading furniture manufacturers in the high-end contract and residential market.
• BulthaupcoreStrategic or Co-development PartnerBulthaup, a premium German kitchen manufacturer, partnered with Studio Aisslinger on the LoftCube project, providing high-quality kitchen solutions for the modular living unit. Bulthaup is recognized globally for precision-engineered kitchen furniture.
• DuPont CoriancoreStrategic or Co-development PartnerDuPont Corian collaborated with Studio Aisslinger on the LoftCube project, providing Corian solid surface materials for the modular unit's interior applications.
• DesignHotelscoreChannel Partner/ Reseller/ DistributorDesignHotels serves as a strategic channel partner and curator for Studio Aisslinger's hotel design projects. Through its network of member boutique hotels worldwide, DesignHotels connects design-led hotel operators with Studio Aisslinger's design services. Studio Aisslinger has completed multiple hotel projects for DesignHotels member properties.
• MorosocoreStrategic or Co-development PartnerMoroso, an Italian high-end furniture manufacturer, is a key product design partner of Studio Aisslinger. The studio designed the award-winning Hemp Chair for Moroso (ICON Award winner 2012), the Bikini Wood Chair, and the Yarn Chair. The Hemp Chair was the world's first biocomposite and compostable monobloc chair made of natural fibres, developed with BASF.
• NomosminorStrategic or Co-development PartnerNomos Glashütte, a German luxury watch manufacturer, partnered with Studio Aisslinger for the Nomos Autobahn watch design, which received a Good Design Award Chicago in 2018.
• DornbrachtminorStrategic or Co-development PartnerDornbracht, a premium German bathroom fittings manufacturer, provided a special black edition of TARA bathroom fittings for the Fincube project.
• BerkercoreStrategic or Co-development PartnerBerker, a leading German manufacturer of switches and building automation systems, collaborated with Studio Aisslinger on multiple product designs including the Berker R.1, R.3, and R.classic switch and socket outlet series, as well as the Berker R.1+R.3 Touch Sensor KNX. Multiple products won Red Dot Awards, IF Awards, and Good Design Awards.
• KvadratminorStrategic or Co-development PartnerKvadrat, a Danish premium textile manufacturer, provided fabrics (divina, primus, molly) for the Fincube project.
• FornasarigminorStrategic or Co-development PartnerFornasarig provided the Gap-chair designed by Werner Aisslinger for the Fincube project.
• DAB (dab barcelona)minorStrategic or Co-development PartnerDAB Barcelona, a Spanish lighting manufacturer, collaborated with Studio Aisslinger on the tree series lighting design for the Fincube project. The studio has a long-standing relationship with DAB for lighting products.
• CBRE GmbHcoreStrategic or Co-development PartnerCBRE GmbH, one of the world's largest commercial real estate services firms, partnered with Studio Aisslinger on the TamTam Foodcourt Hamburg project at the heritage-listed Hanseviertel mall. CBRE acted as the real estate/agency partner for the project.
• Jasper ArchitectscoreStrategic or Co-development PartnerJasper Architects collaborated with Studio Aisslinger on the Signa Up Berlin Community Spaces project (Zalando headquarters), working together on the public areas and community work space design.
• Signa Up (Signa Group)coreStrategic or Co-development PartnerSigna Group, a major European real estate and retail group, commissioned Studio Aisslinger for multiple projects including the Signa Up Berlin Community Spaces (Zalando headquarters) and the BRLO KaDeWe cultural hub project.
• Tellerrand ConsultingcoreStrategic or Co-development PartnerTellerrand Consulting, a Hamburg-based consultancy, co-developed the food cosmos concept for Le Big TamTam Foodcourt Hamburg alongside Studio Aisslinger, providing culinary and operational consulting.
• Aisslinger PellegrinocoreStrategic or Co-development PartnerAisslinger Pellegrino is a co-brand of Studio Aisslinger, operating as an agency specializing in brand identity. It is part of the Studio Aisslinger family of brands working at the intersection of product design, communication, strategy, and cultural impact.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studioilse: Ilse Crawford-founded London design studio focused on hospitality, workplace, and product design (Soho House, Aēsop). Comparable boutique-scale, founder-led positioning with crossover between spatial interiors and product design for manufacturers.
• Hirsch Bedner Associates (HBA): Global hospitality interior design specialist serving luxury and boutique hotel groups worldwide. Closely comparable business model to Studio Aisslinger's hotel-focused commissions with 25hours and Hobo, though operating at significantly larger scale.
• Rockwell Group: New York architecture and design firm known for hospitality, restaurant, and experiential interiors (Nobu, W Hotels, Disney). Direct comparable to Studio Aisslinger's hospitality-and-experience architecture positioning and enterprise client base.
• Tom Dixon: London-based design brand operating its own retail and hospitality interiors while licensing furniture and lighting globally. Comparable dual model of project commissions plus branded product IP similar to Studio Aisslinger's Moroso/Berker partnerships.
• Yabu Pushelberg: Toronto-based interior design and product studio with deep hospitality and luxury retail focus (Four Seasons, Edition, LVMH). Comparable to Studio Aisslinger in combining narrative-driven hospitality interiors with licensed product collections and an internationally recognized founder brand.
• Heatherwick Studio: London-based design and architecture studio renowned for landmark cultural and public-space projects (Coal Drops Yard, Google Bay View). Comparable to Studio Aisslinger in founder-led positioning, museum-recognized product design, and crossover between architecture and product.
• Universal Design Studio: London-based design studio working across hospitality, retail, workplace, and cultural projects (Ace Hotel, Starbucks Reserve, Mulberry). Direct peer in combining hospitality interiors with workplace and cultural-institution commissions of comparable size.
• Neri&Hu: Shanghai-based interdisciplinary architectural and interior design practice with award-winning hospitality, retail, and product work. Comparable to Studio Aisslinger in its mix of spatial architecture, product design (for Foscarini, Stellar Works), and narrative-rich boutique projects.

Broad incumbents

• Gensler: Largest global architecture and design firm with deep hospitality, workplace, and cultural practice. Represents the scaled incumbent end of the same market Studio Aisslinger operates in, competing for enterprise hospitality and corporate office redesigns.
• Foster + Partners: Global architecture practice with extensive cultural, hospitality, and workplace portfolios (Reichstag dome, Apple Park). Broader incumbent competing at the intersection of cultural institution design and corporate headquarters where Studio Aisslinger also wins commissions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/studio_aisslinger

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Aisslinger