Overnamemarkt

What Overnamemarkt does

Overnamemarkt is a Belgian online B2B marketplace connecting prospective buyers and sellers of SMEs and commercial properties, operated as a subsidiary of UNIZO (Belgium's largest SME organization) through its corporate vehicle KMONET NV. The platform lets sellers self-list businesses and lets buyers browse and contact sellers directly, with no commissions charged on transactions. It surfaces 500-700+ listings across sectors including hospitality, retail, construction, services, and increasingly commercial real estate, with advertised reach to 300,000+ candidates. Distribution is anchored in UNIZO's member network, supplemented by an Expert Directory of 80+ M&A advisors, accountants, and lawyers, educational content, events/webinars (in partnership with PMV and Vlerick Business School), and an AI chatbot for visitor support.

The underlying technology is a self-serve web marketplace with seller accounts, search/filter functionality by region/sector/price/revenue, messaging between parties, and supporting content modules. There is no mobile app, no public API, and no disclosed proprietary AI beyond the chatbot. Revenue is generated through two narrow streams: a €120 + VAT seller listing fee for a 3-month placement (with a UNIZO-member discount) and a €99 buyer-side premium instant-alert subscription for six months. Buyers browse for free and the platform explicitly takes no transaction commission. The business operates with 1-10 employees from Brussels, is GDPR-compliant, and is wholly owned by UNIZO with no external institutional investment.

Name

Overnamemarkt

Legal name

Overnamemarkt NV

Website

https://overnamemarkt.be

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Overnamemarkt is a Belgian online B2B marketplace, operated as a UNIZO subsidiary, that connects buyers and sellers of SMEs and commercial properties via self-serve listings, charging sellers €120 per 3-month placement and taking no transaction commission.

Ownership category

akta.pro rank

Product category

Business Acquisition Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121)

akta.pro primary industry

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

Keywords

• Business acquisition marketplace
• Business transfer platform
• Commercial real estate listings
• SME M&A matching
• Business brokerage services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Listing fees: Sellers pay to list their businesses on the platform. Fee is €120 + VAT for 3 months listing. UNIZO members receive a discount on this fee.
2. Premium search services: Buyers can purchase instant search updates for €99, receiving real-time notifications of matching listings for 6 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Overnamemarkt operates an online B2B marketplace connecting prospective buyers and sellers of businesses and commercial properties in Belgium, with over 500-700 business acquisition opportunities listed. Sellers pay listing fees to advertise their businesses, while buyers can browse for free or subscribe to instant matching notifications. The platform is backed by UNIZO, Belgium's largest SME organization, and also offers tailored advisory services, an expert directory, and educational content for business transfers.

Product overview

Overnamemarkt is a unified B2B marketplace platform for business acquisitions in Belgium, developed with UNIZO expertise. The platform operates as a single integrated system combining business listings, commercial real estate, expert advisory services, and educational content. The core marketplace enables buyers and sellers to connect directly, while complementary services include tailored advice, a directory of 80+ professional experts, events/activities, and knowledge resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Listings (Bedrijven te koop)

Quantifiable outcome

• 90% survival rate after 5 years for entrepreneurs who acquire existing businesses versus 50% for startups

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Vlerick Business SchoolminorGTM or Marketing Partner · 29 April 2026Overnamemarkt contributes data and participates in the annual Vlerick Business School M&A Monitor survey. The 13th edition (2026) was based on 158 Belgian M&A specialists' responses and provides market insights that benefit platform users.
• UNIZOcoreStrategic or Co-development PartnerUNIZO is the parent organization and knowledge partner behind Overnamemarkt. As Belgium's largest SME organization, UNIZO provides expertise, credibility, and distribution through its member network. The platform is developed with UNIZO's support and prominently features 'Met de expertise van UNIZO' branding.
• PMVminorGTM or Marketing PartnerPMV (Participatiemaatschappij Vlaanderen) collaborates with Overnamemarkt on joint events and webinars, such as the 'Boost your Monday' series aimed at entrepreneurs considering business acquisitions.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Overnameplatform.nl: Dutch-language business-for-sale marketplace focused on the Netherlands with listings of SMEs and commercial real estate. Highly comparable operating model and category focus to Overnamemarkt, but operates in a different national market.
• Reprendre.be / Reprendre une entreprise: Belgian Wallonia-focused platform for business transfer matching buyers and sellers of SMEs in the French-speaking community. Direct same-country peer covering the other linguistic community, with similar low-commission marketplace mechanics.
• Cessionpme.com: French online marketplace for buying and selling SMEs (PME) with listings, alerts, and advisor access. Comparable SME-business-transfer marketplace model operating in France, useful as a benchmark for Overnamemarkt's monetization and feature set.

Emerging players

• Acquire.com: Marketplace for buying and selling startups and SaaS businesses with curated listings and serious-buyer vetting. Comparable model of structured listings and direct buyer-seller contact, operating in a narrower tech vertical than Overnamemarkt.

Direct peers

• Flippa: Online marketplace for buying and selling online businesses, SaaS, and digital assets with a fee/listing model. Comparable transaction-mechanics and self-serve listing flow as Overnamemarkt, though focused on digital businesses rather than SMEs.
• BusinessesForSale.com: International business-for-sale marketplace active in multiple countries with listings across sectors. Comparable to Overnamemarkt as a listing-based fee model connecting SME buyers and sellers in a defined geographic footprint.
• Transentreprise: French association-backed platform supporting SME business transfers, founded by the French employers' organization MEDEF. Highly comparable to Overnamemarkt in structure (SME-association initiative, online marketplace, no commission model) and ideal European benchmark.
• BizBuySell: Large US business-for-sale marketplace listing tens of thousands of businesses for sale across categories. Closest direct counterpart to Overnamemarkt in terms of marketplace model, listing fees, and buyer-seller matching, although it operates at much greater scale in the US.

Broad incumbents

• BDO Belgium M&A Advisory: Belgian member of a global advisory network providing M&A advisory, valuation, and transaction services for SME buyers and sellers. Represents the traditional advisory channel that Overnamemarkt partially disintermediates; relevant incumbent for share-of-wallet comparison.
• Dun & Bradstreet Marketplace: Major business data provider with a business-for-sale / business-listing component embedded in a broader data and analytics platform. A large incumbent offering overlapping capability but not specializing in the SME transfer niche Overnamemarkt serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/overnamemarkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overnamemarkt