Kirchen Insurance
Kirchen Insurance is a family-owned independent insurance agency in Glendale, Wisconsin, founded in 1960, that brokers auto, home, commercial, boat, flood, motorcycle, and umbrella policies from nine carriers for Wisconsin residents and small businesses.
- Company typePrivate
- Founded1960
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Kirchen Insurance does
Kirchen Insurance is a privately held, family-owned independent insurance agency headquartered at 2255 W Good Hope Rd, Glendale, Wisconsin. Founded in 1960 by James L. Kirchen and now led by his son James W. Kirchen (President), the firm operates as a multi-carrier broker serving Wisconsin residents and small-to-medium businesses. Its core product set spans personal lines (auto, home, boat/watercraft, motorcycle, flood, umbrella), commercial lines (property, general liability, business income interruption, workers' compensation, commercial auto), and ancillary life/Medicare/health advisory work handled by individual agents.
The agency's operating stack is built on EZLynx agency management and quoting software, which powers the website's instant quote comparison tool (via agentinsure.com) and internal workflow. Distribution is multi-channel: a quote-comparison-enabled website, phone and email intake, an in-office presence in Glendale, and a Facebook brand page; customer referrals complement these digital touchpoints. The firm represents nine insurance carriers — Acuity, Atlantic Casualty, Auto-Owners, Dairyland, Geico, Hagerty, Progressive, Secura, and West Bend — giving customers a single point of comparison across both national and regional carriers.
Kirchen Insurance earns revenue via commissions on policies sold and renewed, with billing on monthly carrier-issued cycles. Pricing is fully individualized and not publicly listed; quotes depend on coverage type, limits, deductibles, location, and carrier underwriting. The agency has approximately seven team members across producers and operations and has remained under family control with no venture capital, private equity, or institutional ownership disclosed. Its service geography is confined to Wisconsin, and its growth model is essentially organic, anchored by long-tenured producer relationships and multi-generational household renewals.
Kirchen Insurance firmographics
Firmographics- Name
- Kirchen Insurance
- Legal name
- Kirchen Insurance
- Website
- https://kircheninsurance.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kirchen Insurance is a family-owned independent insurance agency in Glendale, Wisconsin, founded in 1960, that brokers auto, home, commercial, boat, flood, motorcycle, and umbrella policies from nine carriers for Wisconsin residents and small businesses.
- Ownership category
- akta.pro rank
Kirchen Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
- akta.pro secondary industries
- Homeowners Insurance (FSAJACAA), Personal Umbrella Insurance (FSAJANAA), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)
Keywords
Where Kirchen Insurance is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kirchen Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Policy Commissions: As an independent insurance agency, Kirchen Insurance earns commissions from multiple insurance carriers (Acuity, Atlantic Casualty, Auto-Owners, Dairyland, Geico, Hagerty, Progressive, Secura, West Bend) for policies sold to customers. Revenue is generated through commissions on auto, home, commercial, boat, flood, motorcycle, and umbrella insurance policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized insurance quotes based on individual customer needs and risk profiles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Kirchen Insurance product offering
Product offeringCore offering
Kirchen Insurance is a family-owned independent insurance agency based in Glendale, Wisconsin that brokers personal and commercial insurance products from multiple carriers including Acuity, Atlantic Casualty, Auto-Owners, Dairyland, Geico, Hagerty, Progressive, Secura, and West Bend. The agency sells and services auto, home, commercial, boat/watercraft, flood, motorcycle, and umbrella insurance policies to Wisconsin residents and businesses. Revenue is generated primarily through commissions earned from insurance carriers on the policies placed with them.
Product overview
Kirchen Insurance is a locally owned independent insurance agency established in 1960, offering a comprehensive portfolio of insurance products for Wisconsin residents and businesses. The company provides eight core insurance products: Auto Insurance, Home Insurance, Commercial Insurance, Boat/Watercraft Insurance, Flood Insurance, Motorcycle Insurance, and Umbrella Insurance. These products are complemented by client services including a Client Center for policy management, Compare Quotes for quote comparison, and Contact Your Carrier for direct carrier access. As an independent agency, Kirchen Insurance serves as a broker offering multiple insurance carriers including Acuity, Atlantic Casualty, Auto-Owners, Dairyland, Geico, Hagerty, Progressive, Secura, and West Bend.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Comprehensive auto insurance coverage including liability, collision, comprehensive, uninsured/underinsured motorist, medical payments, and personal injury protection for Wisconsin drivers. Brokered through multiple carrier partners.
- Home Insurance Home insurance coverage including dwelling, personal property, liability protection, guest medical, additional living expenses, with optional add-ons like identity theft restoration and water backup coverage. For Wisconsin homeowners.
- Commercial Insurance
Companies that use Kirchen Insurance
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles7 records
Kirchen Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kirchen Insurance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AcuitycoreInsurance carrier partner. Kirchen Insurance distributes Acuity insurance products and provides claims support via 800-242-7666.
- Atlantic CasualtycoreInsurance carrier partner. Kirchen Insurance distributes Atlantic Casualty insurance products and provides claims support via 877-222-5522.
- Auto-OwnerscoreInsurance carrier partner featured on carrier page. Kirchen Insurance distributes Auto-Owners insurance products with claims support via 888-252-4626.
- DairylandcoreInsurance carrier partner. Kirchen Insurance distributes Dairyland insurance products with claims support via 800-334-0090.
- GeicocoreMajor insurance carrier partner. Kirchen Insurance distributes Geico insurance products with claims support via 800-841-3000.
- HagertycoreInsurance carrier partner specializing in classic vehicle coverage. Kirchen Insurance distributes Hagerty insurance products with claims support via 888-220-9565.
- ProgressivecoreMajor insurance carrier partner. Kirchen Insurance distributes Progressive insurance products with claims support via 800-776-4737.
- SecuracoreInsurance carrier partner. Kirchen Insurance distributes Secura insurance products with claims support via 800-318-2136.
- West BendcoreInsurance carrier partner. Kirchen Insurance distributes West Bend insurance products with claims support via 877-922-5246.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Kirchen Insurance competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown Insurance: Large national insurance brokerage with personal and commercial lines distributed through partner agencies. Comparable brokerage/distribution model at the SMB and personal customer tier but materially larger scale than a single-office Wisconsin agency.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm operating across retail, commercial, and employee benefits. Comparable in serving small commercial and personal clients via independent agency-like distribution, but vastly larger and broader in scope.
Direct peers
- Hausmann Group: Independent insurance brokerage headquartered in Wisconsin offering personal, commercial, life, and employee benefits. Comparable multi-line independent agency model serving the same regional Wisconsin market with carrier-side commission revenue.
- The Starr Group: Wisconsin-based independent insurance agency and benefits consultancy with multi-line personal, commercial, and group benefits offerings. Comparable independent agency model and Wisconsin geography, with broader scope in employee benefits.
- M3 Insurance: Wisconsin-based independent insurance brokerage serving commercial and personal lines across the Midwest. Comparable as a regional multi-line independent agency with a similar carrier-agnostic distribution model and Wisconsin footprint.
- Wood Insurance Group: Wisconsin-based independent insurance agency offering auto, home, commercial, life, and health coverages. Comparable as a family-rooted, multi-carrier independent agency competing for the same Wisconsin household and small-business customers.
- Robertson Ryan & Associates: Independent insurance brokerage based in Milwaukee offering personal, commercial, and specialty insurance. Direct Wisconsin-market overlap with Kirchen, comparable multi-carrier distribution and local relationship-driven service model.
Regional players
- Cottingham & Butler: Midwest-based independent insurance brokerage with personal, commercial, and employee benefits lines. Comparable independent multi-line model but operates across multiple states with broader geographic reach than Kirchen's Wisconsin-only footprint.
Others
- GEICO: Major direct-to-consumer auto and home insurer that is both a partner of Kirchen and a structural alternative to using an independent agent. Relevant for understanding the DTC competitive dynamic Kirchen's independent model competes against.
- West Bend Mutual Insurance: Wisconsin-based regional property and casualty carrier that distributes through independent agents including Kirchen. Relevant peer as a partner-supplier whose product mix and underwriting appetite shape what Kirchen can offer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Kirchen Insurance social profiles
Digital presenceKirchen Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kirchen Insurance leadership team
Management profileNumber of profiles
Profiles6 records
Kirchen Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kirchen Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kirchen Insurance
What does Kirchen Insurance do?
Kirchen Insurance is a family-owned independent insurance agency based in Glendale, Wisconsin that brokers personal and commercial insurance products from multiple carriers including Acuity, Atlantic Casualty, Auto-Owners, Dairyland, Geico, Hagerty, Progressive, Secura, and West Bend. The agency sells and services auto, home, commercial, boat/watercraft, flood, motorcycle, and umbrella insurance policies to Wisconsin residents and businesses. Revenue is generated primarily through commissions earned from insurance carriers on the policies placed with them.
Is Kirchen Insurance a public or private company?
Kirchen Insurance is a private company. It is classified as family owned and is currently operating.
When was Kirchen Insurance founded?
Kirchen Insurance was founded in 1960. It employs 11 to 50 people.
Where is Kirchen Insurance based?
Kirchen Insurance is headquartered in Milwaukee, United States, in the North America region.
How does Kirchen Insurance make money?
One revenue line is on record: insurance Policy Commissions.
Who are Kirchen Insurance's main competitors?
Broad incumbents on record are Brown & Brown Insurance and Arthur J. Gallagher & Co.. Direct peers are Hausmann Group, The Starr Group, M3 Insurance, Wood Insurance Group and Robertson Ryan & Associates. Cottingham & Butler is listed as a regional player. Others are GEICO and West Bend Mutual Insurance.
Does Kirchen Insurance have an API?
No public API is recorded for Kirchen Insurance.
What industry is Kirchen Insurance in?
Kirchen Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAJACAA, Homeowners Insurance. Its NAICS code is 5242 and its SIC code is 6411.