Hausmann Group
Hausmann Group is a Wisconsin-based, employee-owned independent insurance agency offering commercial P&C, employee benefits, personal lines, surety bonds, and risk management consulting to businesses and individuals across Madison and Milwaukee metro markets.
- Company typePrivate
- Founded1944
- HeadquartersMadison, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Hausmann Group does
Hausmann Group is a privately held, full-service independent insurance agency headquartered in Madison, Wisconsin with a second office in Waukesha (Milwaukee metro). Founded approximately 80 years ago as a one-person agency, the firm has grown to 130+ associates, 31 of whom are shareholders, reflecting a broad employee-owned operating model. The company serves Wisconsin businesses and individuals across four product lines: commercial Property & Casualty insurance (including construction, manufacturing, real estate/hospitality specialty practices), Employee Benefits (group health, compliance, communications, employee advocacy, and health care data analytics), Personal Lines (auto, homeowners, watercraft, umbrella), and Surety Bonds. As an independent agency, Hausmann Group represents multiple carriers rather than being captive to one, enabling cross-carrier marketplace leverage and bespoke program design for mid-to-large commercial accounts.
The firm's go-to-market is consultative and relationship-driven, anchored by a direct sales force of client advisors and consultants organized by product line and industry vertical. Distribution is reinforced by active participation in 10+ trade associations across construction (ABC, AGC, WUCA, WTBA, CFMA), manufacturing (WMC), hospitality (Wisconsin Restaurant Association, WHLA), and real estate (Apartment Association of Wisconsin), providing structured access to hard-to-reach industrial verticals. Marketing emphasizes content (blog, webinars, monthly newsletter), community involvement (United Way, American Family Children's Hospital), and industry expertise positioning on compliance topics (ACA, HSA, Medicare). Underlying technology is conventional insurance brokerage infrastructure: a Digital Help Desk portal for policy servicing and certificate requests, an online payment system via Applied Pay, and standard claims reporting workflows; no proprietary AI/ML capabilities, patents, or advanced data analytics are evident in the source material.
Hausmann Group earns revenue through three primary streams: insurance brokerage commissions on placed commercial and personal lines premium (recurring), Employee Benefits service fees (recurring, tied to group health administration), and risk management consulting fees (claims advocacy, health & safety consulting). Pricing is quote-based and varies by client risk profile, coverage scope, and carrier appetite. The business model has no disclosed public-market valuation, no funding rounds, no external PE/VC investors, and no M&A activity; growth appears entirely organic, funded through retained earnings and owner reinvestment.
Hausmann Group firmographics
Firmographics- Name
- Hausmann Group
- Legal name
- Hausmann Group
- Website
- https://myhaus.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Short description
- Hausmann Group is a Wisconsin-based, employee-owned independent insurance agency offering commercial P&C, employee benefits, personal lines, surety bonds, and risk management consulting to businesses and individuals across Madison and Milwaukee metro markets.
- Ownership category
- akta.pro rank
Hausmann Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)
- akta.pro secondary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Hausmann Group is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hausmann Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Earns commissions from insurance carriers for placing commercial and personal insurance policies. As an independent agency, represents multiple insurance companies allowing access to diverse coverage options.
- Consulting Services: Revenue from risk management consulting services including claims management consulting and health & safety consulting for business clients.
- Employee Benefits Services: Group benefits administration including compliance, communications, employee advocacy, and health care data analytics services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Business Insurance - Custom Quote |
| Other | Monthly | Personal Insurance - Custom Quote |
| Other | Monthly | Employee Benefits - Custom Quote |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hausmann Group product offering
Product offeringCore offering
Hausmann Group is a full-service independent insurance agency that places commercial and personal insurance policies, group employee benefits, and surety bonds with multiple insurance carriers on behalf of Wisconsin businesses and individuals. The firm supplements its brokerage with in-house risk management, claims management, and health and safety consulting, with industry specialization in construction, manufacturing, and real estate/hospitality.
Product overview
Hausmann Group is a full-service independent insurance agency offering a comprehensive portfolio of insurance products and risk management services. The company's core offerings span three main categories: Business Insurance (including property, casualty, professional liability, workers' compensation, cyber, and specialty coverages), Employee Benefits (group health, compliance, and data analytics), and Personal Insurance (auto, homeowners, and recreational vehicles). The firm also provides consulting services in Claims Management and Health & Safety. Additional offerings include Surety Bonds and Wealth Management & Retirement Planning through a partner. The agency specializes in industry-specific coverage for Construction, Manufacturing & Distribution, and Real Estate & Hospitality sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Comprehensive commercial insurance coverage for Wisconsin businesses across industries including construction, manufacturing, real estate/hospitality, accounting, law, and nonprofits, brokered through multiple carriers.
- Employee Benefits Group benefits including Group Healthcare Insurance, Compliance, Communications, Employee Advocacy, and Health Care Data Analytics for Wisconsin employers.
- Personal Insurance Personal insurance products for Wisconsin individuals and households, including Car Insurance, Homeowners Insurance, Umbrella, Watercraft, and Recreational Vehicles.
- Surety Bonds Surety bond services for construction contractors and project owners, including bid, performance, and payment bonds.
- Claims Management Consulting In-house consulting services including Claims Advocacy to help business clients navigate the insurance claims process.
- Health & Safety Consulting Consulting services focused on workplace health and safety risk management, including OSHA compliance support.
- Risk Management Consulting Custom risk management program design for commercial clients including Risk Tolerance, Loss Analytics, Risk Financing, Risk Mitigation, Claims Advocacy, and Marketplace Leverage.
Quantifiable outcome
- 99% of associates feel good about ways they contribute to the community
- +1 more outcomes
Companies that use Hausmann Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Hausmann Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hausmann Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ABC Wisconsin (Associated Builders and Contractors)coreIndustry trade association partnership. Hausmann Group actively participates in ABC Wisconsin events, meetings, and board involvement to serve construction industry clients and understand industry challenges.
- AGC Wisconsin (Associated General Contractors)coreIndustry trade association partnership providing deep engagement with general contractors. HG participates in meetings and boards to understand construction industry risk management needs.
- AGC MilwaukeecoreMilwaukee-focused chapter of Associated General Contractors for construction industry engagement in Milwaukee market.
- WUCA (Wisconsin Utility Contractors Association)minorTrade association for utility contractors providing niche industry engagement opportunities.
- MABA (Madison Area Builders Association)minorMadison-area builders association for local construction industry presence.
- WTBA (Wisconsin Transportation Builders Association)minorTransportation construction industry association. Rick Barton serves on advisory board.
- CFMA (Construction Financial Management Association)minorFinancial management association for construction industry providing expertise in construction financial best practices.
- WMC (Wisconsin Manufacturers and Commerce)coreState Chamber of Commerce and manufacturing association. Hausmann Group is a member dedicated to staying current on manufacturing industry issues and risk management challenges.
- Wisconsin Restaurant AssociationminorHospitality industry association supporting restaurant and hospitality business clients.
- WHLA (Wisconsin Hotel & Lodging Association)minorHospitality industry association for hotel and lodging businesses.
- Apartment Association of Wisconsin (scw)minorReal estate industry association serving apartment owners and managers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Hausmann Group competitors and assessment
Company assessmentDirect peers
- Cottingham & Butler: Midwest-based independent insurance brokerage with multi-line offerings (commercial, benefits, personal) and risk management consulting. Comparable mid-sized regional independent model operating in adjacent Wisconsin/Iowa markets.
- M3 Insurance: Madison, Wisconsin-based independent insurance brokerage offering commercial, personal, and employee benefits solutions to Midwest businesses. Highly comparable in size, geography, and multi-line model to Hausmann Group.
- R&R Insurance Services: Wisconsin-based independent insurance agency providing commercial, personal, and employee benefits coverage to businesses and individuals. Comparable regional Midwest independent agency competing in overlapping Wisconsin markets.
- The Starr Group: Wisconsin-headquartered independent insurance agency offering commercial, personal, and benefits coverage to businesses. Comparable regional Midwest independent brokerage competing for similar Wisconsin mid-market accounts.
Broad incumbents
- Lockton: World's largest independent insurance brokerage offering commercial insurance, benefits, and risk management consulting globally. Shares the independent-brokerage model with Hausmann Group but operates at much greater scale across many geographies.
- USI Insurance Services: Large national insurance brokerage and consulting firm serving middle-market and large commercial clients with property/casualty, benefits, and personal lines. Competes for Wisconsin mid-market accounts and acquires regional agencies to expand footprint.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with significant commercial P&C and benefits practices. Competes for the same mid-market and larger Wisconsin accounts Hausmann serves, but at vastly greater scale.
- Hub International: Large North American insurance brokerage built through acquisition of regional independents. Competes directly with Hausmann for mid-market Wisconsin commercial accounts and serves as an active acquirer in the regional independent-broker segment.
- Brown & Brown: Large national insurance distributor offering commercial, personal, and benefits programs through a decentralized model that acquires regional agencies. Actively rolls up Wisconsin-area independents, positioning it as both a peer and a potential acquirer of Hausmann.
- Marsh McLennan: Global professional services firm offering insurance brokerage, risk management, and consulting through Marsh and Oliver Wyman. Largest insurance broker worldwide, competing for upper mid-market and enterprise accounts in Wisconsin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hausmann Group social profiles
Digital presenceHausmann Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hausmann Group leadership team
Management profileNumber of profiles
Profiles13 records
Hausmann Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hausmann Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hausmann Group
What does Hausmann Group do?
Hausmann Group is a full-service independent insurance agency that places commercial and personal insurance policies, group employee benefits, and surety bonds with multiple insurance carriers on behalf of Wisconsin businesses and individuals. The firm supplements its brokerage with in-house risk management, claims management, and health and safety consulting, with industry specialization in construction, manufacturing, and real estate/hospitality.
Is Hausmann Group a public or private company?
Hausmann Group is a private company. It is classified as management employee owned and is currently operating.
When was Hausmann Group founded?
Hausmann Group was founded in 1944.
Where is Hausmann Group based?
Hausmann Group is headquartered in Madison, United States, in the North America region.
How does Hausmann Group make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are consulting Services and employee Benefits Services.
Who are Hausmann Group's main competitors?
Direct peers on record are Cottingham & Butler, M3 Insurance, R&R Insurance Services and The Starr Group. Broad incumbents are Lockton, USI Insurance Services, Arthur J. Gallagher & Co., Hub International, Brown & Brown and Marsh McLennan.
Does Hausmann Group have an API?
No public API is recorded for Hausmann Group.
What industry is Hausmann Group in?
Hausmann Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAE, Large Group Health Insurance (Mid-Market & National Accounts), with a secondary code of FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 524210 and its SIC code is 6411.