Laredo Association of Realtors

What Laredo Association of Realtors does

The Laredo Association of Realtors (LAR) is a non-profit professional trade association founded in 1983 to serve licensed real estate practitioners in the Laredo, Texas market. Operating from a single headquarters at 107 Calle del Norte, Suite 21, the organization functions as the local arm of the National Association of Realtors (NAR) and Texas Association of Realtors (TAR), managing a multiple listing service (MLS) that lists member agents and their properties in the Webb County region. The association reported a directory of approximately 936 entries at the time of input capture.

LAR's core offerings center on three product surfaces. First, the MLS — including the NetworkLaredo MLS platform, Supra electronic lockbox access, and RPR (Realtors Property Resource) data — which gives members the listing infrastructure, showing tools, and lockbox hardware required to transact. Second, education and credentialing: members gain access to TAR and NAR continuing-education programs, the licensed REALTOR® trademark and Code of Ethics, and certification pathways. Third, member services including political advocacy at the Texas legislature, peer networking events, and a member-facing store with branded products.

The business model is fee-based and segmented by tier. Designated REALTOR® dues are listed at $804 per year, standard REALTOR® dues at $360, and an MLS Only (non-REALTOR®) tier at $291. Supplemental revenue is generated through application fees, Branch Office Setup fees ($500), Supra lockbox fees, and revenue from the association store. The organization operates with a small, three-person staff led by an Association Executive (currently in a transitional/interim arrangement) responsible for MLS administration and member-care functions. There is no indication of equity funding, M&A activity, or proprietary technology development; LAR is a membership-supported institutional body within the NAR federation structure.

Name

Laredo Association of Realtors

Legal name

Laredo Association of REALTORS®

Website

https://laredorealtors.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

The Laredo Association of Realtors is a non-profit trade association founded in 1983 that serves approximately 936 licensed real estate practitioners in the Laredo, Texas market by providing MLS access, NAR/TAR affiliation, advocacy, education, and member services through a tiered annual dues structure.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Other Activities Related to Real Estate (531390), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate association
• MLS services
• REALTOR membership
• Professional trade association
• Property listing platform

Headquarters

HQ city

Laredo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual dues billed to members including local, TAR, and NAR portions. Prorated for new members based on month of join. Dues range from $441.25 (December join for brokers) to $804.00 (January join for brokers) for primary members.
2. MLS Fees: Quarterly MLS service fees including setup fees, quarterly fees, SUPRA fees, and admin fees. MLS Only accounts have higher setup fees ($400) while standard MLS members pay approximately $214.97 first month total.
3. Application Fees: One-time application fees for new members: $250 for brokers/appraisers, $100 for agents. Branch office setup fees of $100 processing + $100 MLS service setup.
4. REALTOR Store Products: Sale of branded merchandise including pins, apparel, mugs, tumblers, lockboxes, and accessories. Products range from $3.50 static clings to $130 Supra lockboxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Laredo Association of REALTORS provides a membership-based service portfolio for licensed real estate professionals in the Laredo, Texas market. Its core offerings include access to the Paragon 5 Multiple Listing Service (MLS) for property listings, Supra electronic lockbox property access, the REALTOR store for branded merchandise, Code of Ethics training and enforcement, continuing education, and political advocacy through TREPAC and RPAC. The association is the local chapter of the National Association of REALTORS (NAR) and the Texas Association of REALTORS (TAR).

Product overview

The Laredo Association of REALTORS is a professional association serving real estate professionals in Laredo, Texas. Rather than a traditional software platform, it offers a membership-based service portfolio centered on the LAR Member Directory (online searchable directory of 936+ members), the REALTOR Store (GrowthZone-powered e-commerce for branded merchandise), and the Paragon 5 MLS System (with integrated Supra electronic lockbox access for property access and activity tracking). Additional member services include RPR (market data and analytics), Market Viewer Housing Reports, Zip Forms, My Smart Move tenant screening, and an event calendar/registration system. The organization is affiliated with the National Association of REALTORS (NAR) and Texas Association of REALTORS (TAR), providing members access to broader association benefits and educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership Annual membership tier for licensed real estate agents, brokers, and appraisers providing MLS access, Code of Ethics training, continuing education, political advocacy, networking, and the official REALTOR designation. Annual dues range from $291.25 to $804.00 (Primary REALTOR) plus $35 TREPAC, prorated by join month.
• Multiple Listing Service (Paragon 5 MLS) Multiple Listing Service platform enabling REALTORS to list properties, search listings, and manage real estate transactions. Includes Paragon Support Hotline. Quarterly MLS fees of approximately $140.73, plus $16.24/month SUPRA fees and $8/month admin fees.
• Supra Electronic Lockbox System Bluetooth-enabled electronic lockboxes allowing agents to access listed properties via smartphones/tablets and track client activity. Integrated with the MLS service offering.
• LAR Member Directory Searchable online directory of 936+ member entries (REALTORS, brokers, appraisers, affiliates) with contact information and firm details, browsable by name, firm, or alphabetical order.
• REALTOR Store E-commerce platform selling REALTOR-branded merchandise including lapel pins, apparel (t-shirts, visor caps), drinkware (ceramic mugs, tumblers), office accessories (eyeglass cases, stylus pens, popsockets), and specialty items (Supra lockboxes, static clings). Pricing ranges from $3.50 static clings to $130 Supra lockboxes.
• Realtors Property Resource (RPR) NAR member benefit providing online access to comprehensive real estate market data, analytics, and reports. Included with yearly NAR membership dues.

Quantifiable outcome

• Member access to Paragon MLS System with comprehensive property listings
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Texas Association of REALTORS® (TAR)coreStrategic or Co-development PartnerLAR is affiliated with TAR providing members access to statewide benefits, marketing tools, legal resources, and political advocacy through TREPAC. TAR provides training, forms, and representation at state level.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerLAR is affiliated with NAR providing members access to national REALTOR® benefits, RPR market data, RPAC political advocacy, Code of Ethics, and nationwide networking.
• TREPAC (Texas Real Estate Political Action Committee)coreStrategic or Co-development PartnerPolitical action committee raising funds to promote home ownership and protect private property rights in Texas. Affiliated with TAR for political engagement.
• RPAC (REALTORS® Political Action Committee)coreStrategic or Co-development PartnerNational political action committee using voluntary REALTOR® contributions to elect candidates supporting real estate industry interests at federal level.
• Habitat for Humanity LaredominorGTM or Marketing PartnerAssociation partners with local Habitat for Humanity for community service and housing advocacy. Members can volunteer or donate to build affordable housing.
• REALTOR® PartycoreStrategic or Co-development PartnerAlliance of REALTORS® and associations working to protect property rights and promote candidates supporting real estate at all government levels.
• Supra (Access Control and Lockbox)coreTechnology or IntegrationSupra provides electronic lockbox systems (Bluetooth-enabled) enabling agents to access listed properties via smartphone/tablet. System tracks client activity and is integrated with MLS.
• Realtors Property Resource (RPR)coreTechnology or IntegrationNAR member benefit providing comprehensive real estate market data, analytics, and reports. Exclusive to NAR members.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Texas Association of REALTORS: State-level umbrella organization to which LAR belongs; provides state-wide forms, legal resources, and political advocacy through TREPAC. Comparable in function but at a broader geographic tier.
• National Association of REALTORS: National trade association that charters LAR and grants the REALTOR® brand; same membership-organization model applied at national scale, providing RPR, Code of Ethics, and RPAC.

Regional players

• Houston Association of REALTORS: Large Texas regional REALTOR association with MLS (HAR.com), member services, and advocacy functions; mirrors LAR's business model of dues-funded membership organization operating MLS infrastructure for local agents, scaled to a much larger metro.
• San Antonio Board of REALTORS: Regional peer REALTOR association serving the San Antonio, TX market; directly comparable as a local NAR/TAR chapter providing MLS access, member dues, and education to licensed agents — same operating model as LAR but in a larger metro.
• Austin Board of REALTORS: Central Texas REALTOR association operating the ACTRIS MLS; peer to LAR in operating model (membership dues, MLS, advocacy) but serving a much larger and faster-growing metro.

Others

• North Texas Real Estate Information Systems (NTREIS): Regional MLS shared by multiple Dallas-Fort Worth REALTOR associations; comparable to LAR's Paragon MLS as a vendor-operated listing platform serving member agents, though at much larger scale.

Direct peers

• Corpus Christi Association of REALTORS: Regional Texas REALTOR association along the Gulf Coast; direct peer to LAR in scale and structure, offering MLS access and member services to local residential and commercial agents.
• El Paso Association of REALTORS: Texas border-region REALTOR association serving El Paso; comparable to LAR as a local chapter offering MLS, Code of Ethics, and advocacy to agents in a similar cross-border economic market.
• Greater McAllen Association of REALTORS: Neighboring South Texas REALTOR association serving the McAllen metro area; closest direct peer to LAR in geography, market size, and cross-border economic profile, offering MLS, dues, and member services to local agents.
• Brownsville Association of REALTORS: Border-region REALTOR association serving the Brownsville, TX market; highly comparable to LAR in membership size, MLS structure, and reliance on cross-border economic activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laredorealtors
• LinkedInlinkedin.com/company/laredo-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laredo Association of Realtors