Trialcraft
Trialcraft is a private, boutique trial consulting firm in Alameda, California, serving civil and criminal trial attorneys across the United States with services including mock trials, witness preparation, voir dire coaching, trial strategy, and trial monitoring.
- Company typePrivate
- Founded2012
- HeadquartersAlameda, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trialcraft does
Trialcraft is a private, boutique trial consulting firm headquartered in Alameda, California, serving trial attorneys and law firms across the United States. The firm delivers professional services — not software — spanning litigation research (mock trials, focus groups, and custom research design), witness preparation, trial graphics, voir dire and jury selection, case consultations, opening and closing argument coaching, and trial monitoring through embedded consultants and shadow juries. Trialcraft was founded in 2012, has 11-50 employees, and is led by Principal Sarah Murray. The firm combines anthropological and social science research methods with courtroom trial experience, drawing on cognitive and counseling psychology, storytelling principles, and oral persuasion techniques to help attorneys craft persuasive trial narratives and identify case strengths and weaknesses.
The firm's principal differentiator is its people and methodology rather than technology. Its senior consultants bring nearly 75-80+ years of combined courtroom-honed trial experience and have personally designed and executed more than 500 mock trials. Its proprietary 'Voir Dire Savoir Faire' jury selection methodology is positioned as a branded, trial-tested coaching framework, with the firm claiming that every coached attorney has since achieved more cause challenges than in any prior jury selection. Trialcraft carries no disclosed AI or ML capabilities, patents, or technology integrations; competitive separation rests on consultant experience, proprietary process, and case-level pattern recognition accumulated over hundreds of matters.
Trialcraft generates revenue primarily on a fee-for-service basis. Case consultations are priced either as flat fees tied to an agreed scope of work or on hourly billing, with multi-year engagement structures possible. Litigation research services (mock trials, focus groups) and trial monitoring/shadow juries are similarly billed. CLE presentations on trial skills topics are offered at no cost as a relationship-building activity, with more extensive in-house training programs available for a fee. The firm markets via its blog, curated legal book and movie recommendations, public testimonials from named partners at major US law firms, and CLE programming. Customers are concentrated in legal services, including O'Melveny, Sheppard Mullin, Hanson Bridgett LLP, Hodgkinson Street Mepham, Matheny Sears, and Hart Wagner, spanning civil and criminal defense matters.
Trialcraft firmographics
Firmographics- Name
- Trialcraft
- Legal name
- Trialcraft
- Website
- https://trialcraft.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trialcraft is a private, boutique trial consulting firm in Alameda, California, serving civil and criminal trial attorneys across the United States with services including mock trials, witness preparation, voir dire coaching, trial strategy, and trial monitoring.
- Ownership category
- akta.pro rank
Trialcraft industry classification
Industry- Product category
- Legal Trial Consulting Services
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro industry
- Litigation Support & Expert Witness ServicesBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services
Keywords
Where Trialcraft is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trialcraft business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Case Consultations: Consulting services for case analysis, theme development, trial strategy, and witness preparation. Charged either as a flat fee based on agreed scope of work or on an hourly basis.
- CLE & Training Programs: Hour-long CLE (Continuing Legal Education) presentations on trial skills topics offered at no cost. More extensive in-house training and coaching offered for a fee.
- Litigation Research Services: Mock trials, focus groups, and research design services for testing cases before trial, helping identify strengths and weaknesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Case Consultations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Trialcraft product offering
Product offeringCore offering
Trialcraft is a boutique trial consulting firm that helps attorneys prepare for and win high-stakes litigation. The firm delivers end-to-end trial support services spanning pre-trial case strategy, in-trial monitoring, and post-trial follow-up, including mock trials, focus groups, witness preparation, voir dire coaching, opening/closing argument development, trial graphics, and shadow jury programs. Their work is grounded in social science research, cognitive and counseling psychology, and storytelling principles, anchored by the proprietary Voir Dire Savoir Faire jury selection method.
Product overview
Trialcraft is a full-service trial and jury consulting company offering a portfolio of professional services rather than a software product. The core offerings include Litigation Research (mock trials and focus groups), Witness Prep, Trial Graphics, Voir Dire & Jury Selection using the proprietary 'Voir Dire Savoir Faire' method, Case Consultations, Opening Statements & Closing Arguments, and Trial Monitoring & Shadow Juries. These services are complemented by training programs including Bespoke CLE Training, Online Jury Selection Training, and the specialized Female Figure Of Justice program. All services draw on social science expertise and decades of courtroom experience to help attorneys craft more persuasive cases and achieve better trial outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Female Figure Of Justice (FFJ): A coaching/training program exploring why western culture has embodied justice as female and providing coaching and training to carry female attorneys to the next level of success.
Products and services
- Case Consultations Strategic case analysis and consultation services that leverage Trialcraft's trial and research experience to help attorneys craft their trial story from all angles, identify case strengths and weaknesses, and develop theme, strategy, and witness preparation guidance at a fraction of the cost of a mock trial.
- Litigation Research
- Opening Statements & Closing Arguments
- Trial Graphics
- Trial Monitoring & Shadow Juries
- Voir Dire & Jury Selection
- Witness Prep
- Voir Dire Savoir Faire Training Program
- Bespoke CLE Training
- Online Jury Selection & Voir Dire Training
- Female Figure Of Justice (FFJ) Program
Quantifiable outcome
- Every attorney coached using the Voir Dire Savoir Faire method has achieved more cause challenges in their next jury selection than ever before in their career
- +2 more outcomes
Companies that use Trialcraft
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Trialcraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trialcraft partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Trialcraft competitors and assessment
Company assessmentDirect peers
- DOAR: DOAR is a trial consulting and litigation support firm offering jury research, mock trials, witness preparation, and trial strategy. Operates in the same premium segment of the trial-consulting market as Trialcraft and serves many of the same large-firm clients.
- JuryScope: JuryScope is a jury research and trial consulting firm offering mock trials, focus groups, and jury selection services to plaintiff and defense counsel. Directly comparable to Trialcraft in core service mix (mock trials, voir dire, witness prep) and target customer (trial attorneys at mid-to-large law firms).
- Persuasion Strategies: Persuasion Strategies is a trial consulting firm specializing in jury research, voir dire strategy, witness preparation, and trial communication. Directly comparable in methodology (theme development, storytelling, jury profiling) and target customer profile to Trialcraft.
- TrialGraphix: TrialGraphix specializes in trial graphics, courtroom presentations, and demonstrative evidence design, with related jury consulting capabilities. Comparable to Trialcraft's Trial Graphics service line and broader trial presentation offering.
- Persuasion Inc. Persuasion Inc. is a trial strategy and jury consulting firm working with trial attorneys on case themes, voir dire, and witness preparation. Closely comparable to Trialcraft in methodology emphasis on persuasion science and trial narrative development.
- A2L Consulting: A2L Consulting is a trial presentation and jury consulting firm that combines litigation graphics, courtroom technology, and jury research. Comparable to Trialcraft across trial graphics, mock trials, witness preparation, and voir dire coaching for trial lawyers.
- National Litigation Research: National Litigation Research provides jury research, mock trials, focus groups, and trial support to civil litigators. Closely comparable to Trialcraft on research-driven litigation services for high-stakes civil cases.
- Courtroom Sciences Inc. (CSI): Courtroom Sciences is a full-service trial consulting firm providing jury research, trial strategy, witness preparation, and graphics to law firms nationwide. Overlaps with Trialcraft on virtually every core service line and the same Am Law-style customer base.
Broad incumbents
- Epiq: Epiq is a large legal services business that includes e-discovery, managed services, and trial consulting (via acquired firms such as DOAR). Competes with Trialcraft in the jury consulting and trial presentation space as part of a much wider legal services platform.
- Magna Legal Services: Magna Legal Services is a larger, diversified litigation support firm offering trial prep, court reporting, record retrieval, and trial consulting. Overlaps with Trialcraft on trial consulting and jury services, but operates a much broader portfolio at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trialcraft social profiles
Digital presenceTrialcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trialcraft leadership team
Management profileNumber of profiles
Profiles1 record
Trialcraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trialcraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trialcraft
What does Trialcraft do?
Trialcraft is a boutique trial consulting firm that helps attorneys prepare for and win high-stakes litigation. The firm delivers end-to-end trial support services spanning pre-trial case strategy, in-trial monitoring, and post-trial follow-up, including mock trials, focus groups, witness preparation, voir dire coaching, opening/closing argument development, trial graphics, and shadow jury programs. Their work is grounded in social science research, cognitive and counseling psychology, and storytelling principles, anchored by the proprietary Voir Dire Savoir Faire jury selection method.
Is Trialcraft a public or private company?
Trialcraft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trialcraft founded?
Trialcraft was founded in 2012. It employs 11 to 50 people.
Where is Trialcraft based?
Trialcraft is headquartered in Alameda, United States, in the North America region.
How does Trialcraft make money?
Three revenue lines are on record. Case Consultations are the primary driver. The others are CLE & Training Programs and litigation Research Services.
Who are Trialcraft's main competitors?
Direct peers on record are DOAR, JuryScope, Persuasion Strategies, TrialGraphix, Persuasion Inc., A2L Consulting, National Litigation Research and Courtroom Sciences Inc. (CSI). Broad incumbents are Epiq and Magna Legal Services.
Does Trialcraft have an API?
No public API is recorded for Trialcraft.
What industry is Trialcraft in?
Trialcraft's product category is Legal Trial Consulting Services. Its primary akta.pro industry code is BPAHALAG, Litigation Support & Expert Witness Services. Its NAICS code is 5411 and its SIC code is 8111.