Oikotie Asunnot
Oikotie Asunnot is Finland's leading online residential property marketplace, operating a web and mobile platform that connects private buyers, sellers, and renters with professional real estate agents, construction firms, and landlords across all Finnish regions.
- Company typePrivate
- Founded1999
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Oikotie Asunnot firmographics
Firmographics- Name
- Oikotie Asunnot
- Legal name
- Oikotie
- Website
- https://asunnot.oikotie.fi
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oikotie Asunnot is Finland's leading online residential property marketplace, operating a web and mobile platform that connects private buyers, sellers, and renters with professional real estate agents, construction firms, and landlords across all Finnish regions.
- Ownership category
- akta.pro rank
Oikotie Asunnot industry classification
Industry- NAICS
- Offices of Real Estate Agents and Brokers (53121), Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Oikotie Asunnot is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Markets served
Oikotie Asunnot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Listing Fees for Business Customers: Real estate agents, property managers, and construction companies pay for listing services and premium visibility packages on the platform.
- Private Listing Fees: Private sellers can create listings for a fee, with optional premium packages for increased visibility (Loisto-näkyvyyspaketti offering up to 40% more views).
- Agent Referral Services: The platform connects property seekers with real estate agents, earning referral fees or providing lead generation services to agency partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Premium visibility package with increased listing views |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Oikotie Asunnot product offering
Product offeringCore offering
Oikotie Asunnot is a self-service online housing marketplace where private sellers, real estate agents, and construction companies publish listings for residential, vacation, and plot-of-land properties in Finland. Property seekers browse, save searches, and contact sellers or professional agents directly through the web platform and mobile apps.
Product overview
Oikotie Asunnot is Finland's most popular residential property service (Suomen suosituin asuntopalvelu), operated by Vend (formerly Schibsted Marketplaces). The platform consists of a unified listing marketplace for residential and vacation properties, featuring both apartments for sale and for rent, along with supplementary property categories including garages, plots, and agricultural/forest properties. The core portfolio includes Myytävät asunnot (apartments for sale), Vuokrattavat asunnot (apartments for rent), Myytävät loma-asunnot (vacation properties for sale), and Vuokrattavat loma-asunnot (vacation properties for rent). Additional modules serve professional real estate agents (Kiinteistönvälitysjärjestelmä), construction companies (Rakennusliikkeet), and landlords (Vuokranantajalle). The service integrates a mobile application for iOS and Android, search alert functionality (Hakuvahti), and editorial content through the Ideat & oppaat hub. Oikotie also operates a separate commercial properties platform (Oikotie Toimitilat).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Loisto-näkyvyyspaketti visibility package delivers up to 40% more views for listings
Companies that use Oikotie Asunnot
Customer profileNamed customers8 records
Segments4 records
Oikotie Asunnot technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Oikotie Asunnot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vend (formerly Schibsted Marketplaces)coreOikotie is part of Vend (formerly Schibsted Marketplaces), a Nordic marketplace group. In May 2025, Schibsted Marketplaces rebranded to Vend. The Oikotie platform remains unchanged and continues to operate under the same terms and conditions, with user accounts transitioning to Vend accounts. Vend Marketplaces AS serves as the data controller for personal data processed through the platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Oikotie Asunnot competitors and assessment
Company assessmentBroad incumbents
- Rightmove: UK's largest residential property portal with subscription-based agent monetization. Highly comparable business model (agent subscriptions + premium listing upgrades) and a useful proxy for the financial trajectory of a category-leading Nordic-style real estate portal.
- Realtor.com: US residential real estate portal operated by Move Inc. (News Corp) connecting buyers, sellers, and agents. Comparable to Oikotie in its core marketplace function, though broader in geographic scope and adjacent services.
- Zillow: Largest US residential real estate marketplace with a far broader product portfolio (search, Zestimate, Premier Agent, mortgages). Operates the same listing/agent-lead business model as Oikotie at vastly greater scale, serving as a useful global benchmark for marketplace monetization.
- Idealista: Leading Southern European (Spain, Portugal, Italy) residential and commercial real estate marketplace. Comparable to Oikotie in category and monetization, though operating across multiple Southern European countries rather than a single market.
- ImmoScout24: Germany's leading real estate marketplace operating under subscription and lead-gen models. Closely comparable to Oikotie in two-sided marketplace dynamics and agent monetization, though at substantially larger European scale.
Direct peers
- Hemnet: Sweden's dominant residential real estate marketplace, part of the same Vend/Schibsted legacy group. Operates an almost identical two-sided listing model with broker subscriptions and premium seller visibility packages, making it the closest functional and ownership-level peer to Oikotie.
- Etuovi: Finland's other leading residential real estate marketplace, owned by Alma Media. Operates the same two-sided listing model for apartments, vacation homes, and plots in Finland, making it Oikotie's primary direct competitor for both agent supply and consumer traffic.
Regional players
- Boligsiden: Denmark's leading residential real estate portal with agent subscriptions and home valuation tools. Highly comparable business model to Oikotie in a neighboring Nordic market, useful as a regional comparable despite no direct Finnish overlap.
Emerging players
- Tori: Finnish general horizontal marketplace operated by the same Vend parent, including some real estate listings (referenced in Oikotie's footer). Adjacent rather than directly competitive, but a potential substitute for low-end real estate listings and a cross-portfolio traffic alternative.
- Blocket Bostad: Swedish housing vertical within Blocket's horizontal classifieds marketplace, owned by the Vend/Schibsted group. Comparable in two-sided marketplace dynamics and category to Oikotie, though operating as a sub-vertical of a larger horizontal marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oikotie Asunnot social profiles
Digital presenceOikotie Asunnot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oikotie Asunnot leadership team
Management profileNumber of profiles
Oikotie Asunnot subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oikotie Asunnot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oikotie Asunnot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oikotie Asunnot
What does Oikotie Asunnot do?
Oikotie Asunnot is a self-service online housing marketplace where private sellers, real estate agents, and construction companies publish listings for residential, vacation, and plot-of-land properties in Finland. Property seekers browse, save searches, and contact sellers or professional agents directly through the web platform and mobile apps.
Is Oikotie Asunnot a public or private company?
Oikotie Asunnot is a private company. It is currently operating.
When was Oikotie Asunnot founded?
Oikotie Asunnot was founded in 1999. It employs 11 to 50 people.
Where is Oikotie Asunnot based?
Oikotie Asunnot is headquartered in Helsinki, Finland, in the Europe region.
How does Oikotie Asunnot make money?
Three revenue lines are on record. Listing Fees for Business Customers are the primary driver. The others are private Listing Fees and agent Referral Services.
Who are Oikotie Asunnot's main competitors?
Broad incumbents on record are Rightmove, Realtor.com, Zillow, Idealista and ImmoScout24. Direct peers are Hemnet and Etuovi. Boligsiden is listed as a regional player. Emerging players are Tori and Blocket Bostad.
Does Oikotie Asunnot have an API?
No public API is recorded for Oikotie Asunnot.
What industry is Oikotie Asunnot in?
Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 53121 and its SIC code is 6531.