4attention
4attention is a Cologne-based, founder-owned sports marketing and event agency providing live communication, sponsorship consulting, and interactive entertainment services to enterprise clients via proprietary hardware modules, notably the RoboKeeper goalkeeper robot.
- Company typePrivate
- Founded2002
- HeadquartersKöln, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 4attention does
4attention GmbH & Co. KG is a Cologne-based sports marketing and event agency founded in 2002, operating with a twelve-person team that includes its four founders. The firm is structured around three service lines — Live Communication, Sponsorship, and Entertainment — serving enterprise clients including Nike, Microsoft, Red Bull, Liverpool FC, EHF, UniCredit, Manchester City, Coca-Cola, Mercedes-Benz, and L'Oréal/Biotherm. Its economic engine is a portfolio of proprietary, interactive sports event modules — most prominently the RoboKeeper goalkeeper robot (available in football, handball, ice hockey, and field hockey variants, plus a 2018 soccer mini edition), the SpeedMaster speed measurement system, twall reaction walls, SpeedGoal team duel games, Kick-Point electronic goals, ICON passing rings, PoolBall, Biathlon-Torwand, and ActivityBoard — many of which 4attention operates under exclusive global marketing rights.
The underlying technology is electromechanical and sensor-driven rather than software- or AI-driven: RoboKeeper accelerates 20x faster than a Formula 1 car at start and stops shots over 100 km/h; SpeedMaster provides five-digit real-time speed readouts; twall and ActivityBoard use base-plate and touch sensors to capture participant interaction. The firm also operates the YOURSHOWACT booking platform aggregating 40+ sports show acts and has partnerships with United Freestylers and table football world champion Chris Marks.
4attention monetizes through five streams: event module rental, event module hardware sales (e.g., SpeedMaster Pro, twall), project-based live communication production (event production, promotion campaigns, incentives, roadshows, location scouting), sponsorship consulting and athlete management, and entertainment booking. Pricing is quote-based per project with no publicly disclosed tiers, and engagements are structured as multi-year contracts with enterprise buyers. The go-to-market is direct B2B enterprise field sales supplemented by trade show presence, industry events, and project-based referrals; the firm is founder-owned, bootstrapped, and has neither disclosed external funding nor executed acquisitions.
4attention firmographics
Firmographics- Name
- 4attention
- Legal name
- 4attention GmbH & Co. KG
- Website
- https://4attention.de
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 4attention is a Cologne-based, founder-owned sports marketing and event agency providing live communication, sponsorship consulting, and interactive entertainment services to enterprise clients via proprietary hardware modules, notably the RoboKeeper goalkeeper robot.
- Ownership category
- akta.pro rank
4attention industry classification
Industry- Product category
- Sports Marketing & Event Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Sports Event Promotion & Ticketing (MPAGAMAH)
Keywords
Where 4attention is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
4attention business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Module Rental: Rental of interactive sports event modules including RoboKeeper, SpeedGoal, twall, Kick-Point, PoolBall, Biathlon-Torwand, SpeedMaster, ICON, ActivityBoard, table football variants. Modules rented for events across Germany and internationally.
- Event Module Sales: Sale/purchase of event modules including SpeedMaster (Pro version), twall reaction walls, Kick-Point, SpeedGoal, Biathlon-Goalwall, PoolBall. Products sold to customers wanting permanent installations.
- Event Production Services: Live communication event production, promotion campaigns, incentive events, roadshows, team events, corporate events. Includes strategic consulting, research, evaluation, project planning and implementation, activation measures, advertising material production, location scouting.
- Sports Sponsorship Services: Strategic sponsorship consulting, athlete management, sponsorship package development. Matching companies with appropriate sports and athletes based on corporate goals and brand alignment.
- Entertainment Booking: Booking of sports show acts (freestyle football, urban acts, classic performances, modern acts), artists, and workshop facilitators through YOURSHOWACT platform. Includes custom show productions with choreographers and world-class artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for event services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
4attention product offering
Product offeringCore offering
4attention is a sports marketing and event agency that designs, produces, and delivers live communication, sponsorship, and entertainment experiences for enterprise clients. The company develops, rents, and sells proprietary interactive sports event modules (such as the RoboKeeper goalkeeper robot, SpeedGoal, SpeedMaster, twall, and ActivityBoard), books sports show acts, and provides end-to-end event production including strategic consulting, project planning, location scouting, activation execution, and athlete sponsorship management.
Product overview
4attention is a sports marketing and event agency founded in 2002, based in Cologne, Germany. The company operates three core service divisions: Live Communication, Sponsorship, and Entertainment. Their flagship product portfolio centers on interactive sports event modules that can be rented or purchased, with the RoboKeeper goalkeeper robot as the flagship product (available in soccer, handball, ice hockey, and field hockey variants, including a mini version). The product lineup includes speed measurement systems (Speedmaster), team competition games (SpeedGoal, PoolBall, Biathlon-Torwand), reaction training walls (twall®), electronic targets (Kick-Point, ICON), interactive boards (ActivityBoard), and table football (tournament and XXL versions). Entertainment offerings include football freestylers, show acts, and workshops through the YOURSHOWACT platform. The company also operates branded projects including SoccerBeat, YourTeamEvent, and Pros for You. All products emphasize sports marketing activation capabilities with branding opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- RoboKeeper: The world's fastest goalkeeper robot - an interactive goalkeeper robot that challenges participants at sports events. Available for football, handball, ice hockey, and hockey. The company exclusively markets this product worldwide.
- SpeedGoal
- twall
- PoolBall
- Kick-Point
- ICON
- Speedmaster
- ActivityBoard
- YOURSHOWACT
- United Freestylers
Products and services
- Live Communication Services End-to-end event production and live marketing services for enterprise clients, including multi-faceted event production, promotional campaigns, incentives, roadshows, influencer events, team events, location scouting, and staffing. Designed to create direct, personal interaction between a brand and its target audience.
- Sponsorship Services Strategic sports sponsorship consulting, athlete management, and sponsorship package development. Matches companies with sports disciplines and top athletes to provide services and products with a sporting image aligned with corporate goals and brand fit.
- RoboKeeper World's fastest goalkeeper robot for soccer, handball, ice hockey, and field hockey. Accelerates 20x faster than a Formula 1 car at start and parries shots over 100 km/h from less than 8 metres. Weatherproof (IP67) with LED floodlighting and photo/video capture. Available for rent and purchase via 4attention's exclusive global marketing rights.
- SpeedGoal Team duel game where two teams compete to get balls to the opponent's side as quickly as possible. Available for soccer, handball, and basketball. Developed for the VELUX EHF Final4 sponsor Jack&Jones.
- SpeedMaster
Quantifiable outcome
- RoboKeeper holds shots at 100+ km/h from under 8 metres, accelerating 20x faster than F1 car at start
- +3 more outcomes
Companies that use 4attention
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
4attention technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
4attention partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- RoboKeepercore4attention holds exclusive global marketing rights for RoboKeeper - the world's fastest goalkeeper robot for football, handball, ice hockey and hockey. Company handles all global rental, sales, and activation of the RoboKeeper system.
- SpeedGoalcoreDeveloped SpeedGoal team duel game for VELUX EHF Final4 sponsor Jack&Jones. 4attention owns/operates SpeedGoal modules for event activations.
- twall (Reaktionswand)corePartner for twall reaction wall products - interactive sports training devices. 4attention offers twall 16/32/64 and twall PLUS models for rent and sale.
- YOURSHOWACTcore4attention operates YOURSHOWACT portal for booking 40+ sports show acts. Platform connects clients with freestyle athletes, urban performers, classic and modern show acts worldwide.
- United FreestylerscorePartnership with United Freestylers (Hannser, Mike, Mo) - Germany's top football freestylers with 17+ years of experience since 2003. Performers available for events through 4attention bookings.
- Chris Marks (World Champion Table Football)minorPartnership with table football world champion Chris Marks for tournament and entertainment services at table football events.
- SpeedMastercoreSpeedMaster Pro speed measurement system - 5-digit display, real-time detection. 4attention offers purchase and rental of SpeedMaster equipment.
- Biathlon-TorwandcoreBiathlon-Torwand (Biathlon Goal Wall) product - unique combination of winter sports and ball sports. Available for rent and purchase through 4attention.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
4attention competitors and assessment
Company assessmentOthers
- Red Bull Media House: In-house content and event arm of Red Bull producing sports marketing activations globally. Comparable to 4attention in delivering interactive sports experiences (Neymar Jr's Five is a 4attention project), but operates as a brand-owned entity rather than an agency.
- Mackevision (part of Accenture Song): German experiential marketing and content production company. Adjacent to 4attention in providing brand experiences but with more emphasis on digital and visual content production rather than physical sports event modules.
Emerging players
- Streetskate Show Events: German sports entertainment and show act agency providing football freestyler, street basketball, and urban show performances. Comparable to 4attention's YOURSHOWACT platform and United Freestylers offering but as a more specialized entertainment booking competitor.
- Poolball International: Direct product competitor to 4attention's PoolBall module — combines football and billiards in an oversized event format. Comparable in providing event-based interactive sports experiences for brand activations and corporate events.
Direct peers
- Jung von Matt/SPORTS: German-based creative agency specializing in sports marketing and brand activation. Direct competitor serving similar DACH enterprise clients with sponsorship consulting, athlete management, and event execution.
- BBDO Live: German event marketing and live communication agency serving major brands. Comparable to 4attention in providing live event production, brand activations, and sports-related marketing services in DACH.
- HYVE (formerly known as HAGEN INVENTURE): German event and marketing agency delivering brand experiences, live communication, and activation campaigns for enterprise clients. Direct competitor in the DACH live communication and brand activation market.
Broad incumbents
- Endeavor (IMG): Global sports and entertainment company offering talent representation, event management, and brand activation. Overlaps with 4attention in athlete management, sponsorship, and live event production for major brands.
- Octagon: Global sports marketing agency providing sponsorship consulting, athlete management, and event activation. Comparable to 4attention in sponsorship and athlete matching services, but operates at much larger scale across multiple sports.
- SPORTFIVE (formerly Lagardère Sports): Global sports marketing agency offering sponsorship, media rights, and brand activation services to enterprise clients. Direct competitor in the sports marketing/activation space but at significantly larger scale and broader geographic footprint than 4attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
4attention social profiles
Digital presence4attention financial estimates
Financial estimateRevenue estimate
Valuation estimate
4attention leadership team
Management profileNumber of profiles
Profiles7 records
4attention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4attention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4attention
What does 4attention do?
4attention is a sports marketing and event agency that designs, produces, and delivers live communication, sponsorship, and entertainment experiences for enterprise clients. The company develops, rents, and sells proprietary interactive sports event modules (such as the RoboKeeper goalkeeper robot, SpeedGoal, SpeedMaster, twall, and ActivityBoard), books sports show acts, and provides end-to-end event production including strategic consulting, project planning, location scouting, activation execution, and athlete sponsorship management.
Is 4attention a public or private company?
4attention is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 4attention founded?
4attention was founded in 2002. It employs 11 to 50 people.
Where is 4attention based?
4attention is headquartered in Köln, Germany, in the Europe region.
How does 4attention make money?
Five revenue lines are on record. Event Module Rental is the primary driver. The others are event Module Sales, event Production Services, sports Sponsorship Services and entertainment Booking.
Who are 4attention's main competitors?
Others on record are Red Bull Media House and Mackevision (part of Accenture Song). Emerging players are Streetskate Show Events and Poolball International. Direct peers are Jung von Matt/SPORTS, BBDO Live and HYVE (formerly known as HAGEN INVENTURE). Broad incumbents are Endeavor (IMG), Octagon and SPORTFIVE (formerly Lagardère Sports).
Does 4attention have an API?
No public API is recorded for 4attention.
What industry is 4attention in?
4attention's product category is Sports Marketing & Event Services. Its primary akta.pro industry code is MPAGAMAH, Sports Event Promotion & Ticketing. Its NAICS code is 7113 and its SIC code is 7900.