Sanelco
- Company typePrivate
- Founded1962
- HeadquartersOpglabbeek, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Sanelco firmographics
Firmographics- Name
- Sanelco
- Legal name
- SANELCO nv
- Website
- https://sanelco.be
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sanelco industry classification
Industry- Product category
- Electrotechnical Equipment Distribution
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Sanelco is headquartered
LocationHeadquarters
- HQ city
- Opglabbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Sanelco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Product Sales: Sanelco generates revenue through the sale of electrical installation materials, lighting fixtures and lamps, domotica/home automation systems, and ventilation systems. The company operates as a sales organization with extensive product stock and competitive pricing.
- Consultation and Support Services: Revenue from consultation services including light planning, installation support, and programming assistance for domotica systems. Self-builders receive support to complete their projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sanelco product offering
Product offeringCore offering
Sanelco is a Belgian electrotechnical sales organization founded in 1962 that distributes and supports four main product categories: installation materials, lighting, home automation (domotica), and ventilation systems, plus Blitz Power EV charging stations. The company operates a physical showroom, employs authorized sales representatives, and bundles value-added services including light planning, domotica installation, and programming support for self-builders. Its clients are individual consumers, electrical installation professionals, and small/medium enterprises across Belgium.
Product overview
Sanelco is an electrotechnical company offering a diversified portfolio of electrical products and services organized into four main categories: Installation Materials (Installatiematerialen), Lighting (Verlichting), Home Automation (Domotica), and Ventilation (Ventilatie). The company also distributes Blitz Power EV charging stations as a newer product line. Sanelco provides complementary services including light planning for residential projects and technical support for home automation installation and programming. The product portfolio includes both the company's own sub-brand (Fantasia lighting) and partnerships with numerous well-known manufacturers across each category.
Differentiator
Problem solved
Functional benefit
Brands
- Blitz Power: Electric vehicle charging stations distributed by Sanelco
- Fantasia
Products and services
- Installation Materials (Installatiematerialen) Sale of all products required to complete an electrical installation, including industrial components such as relays, photocells, and frequency converters. The company maintains a large inventory with competitive trade pricing.
- Lighting (Verlichting) Sale of various brands of fixtures and lamps, including decorative, design, and industrial lighting. Sanelco co-creates lighting plans with customers to determine optimal light distribution for residential and commercial spaces.
- Home Automation (Domotica) Sale and support of home automation systems covering lighting control, ventilation, heating, gate openers, alarms, music distribution, and door entry/videophone systems. Specializes in Niko Home Control and KNX platforms, including installation and programming assistance for self-builders.
- Ventilation (Ventilatie) Sale and support of ventilation systems including Type D heat recovery ventilation (HRV) with energy-efficient heat transfer and Type C mechanical ventilation. Authorized distributor of Silent Ventilation by Vasco, offering whisper-quiet operation.
- Blitz Power EV Charging Stations Distribution of advanced electric vehicle charging stations featuring powerful charging capabilities, smart connectivity via mobile apps for remote session management, charging status monitoring, cost tracking, and integrated payment functionality.
- Fantasia Lighting Brand Belgian lighting brand offering innovative, energy-efficient lighting solutions that combine smart lighting technology, advanced energy-saving features, and futuristic designs. Positioned as affordable luxury with Belgian craftsmanship.
- Light Planning Service (Lichtplan) Consultative lighting design service in which Sanelco creates a custom lighting plan together with the customer, advising on optimal light distribution for residential and commercial spaces. Includes LED demonstrations in a dedicated dark room at the showroom.
Quantifiable outcome
- Significant energy savings through heat recovery ventilation systems
- +2 more outcomes
Companies that use Sanelco
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sanelco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sanelco partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Blitz PowercoreBlitz Power is a leading supplier of advanced EV charging stations distributed exclusively by Sanelco in Belgium. Blitz Power charging stations feature powerful charging capabilities, smart connectivity via mobile apps for remote session management, and are built with high-quality materials for reliability and durability. Sanelco promotes Blitz Power products as representing 'een belangrijke stap voorwaarts in de ontwikkeling van laadinfrastructuur voor elektrische voertuigen' (an important step forward in EV charging infrastructure development).
- Vasco (Silent Ventilation by Vasco)coreSanelco is an authorized distributor of Vasco ventilation products, particularly 'Silent Ventilation by Vasco' heat recovery ventilation systems. Vasco is a leading European manufacturer of ventilation solutions. Sanelco provides technical documentation and links to Vasco downloads, and offers Vasco D300/D400/D500 ventilation units as part of their product range.
- Niko (Niko Home Control)coreSanelco distributes and supports Niko Home Control home automation systems. Niko is a Belgian manufacturer of electrical installation materials and smart home solutions. Sanelco provides installation and programming support for Niko products, including assistance for self-builders (zelfbouwers).
- KNXcoreKNX is the worldwide standard for home and building automation. Sanelco is a specialist in KNX domotica systems, providing sales, installation support, and programming assistance. KNX enables integration of various building functions including lighting, blinds, HVAC, security, and more. Sanelco also supports KNX Homecontrol solutions.
- Fantasia (Fantasia Verlichting)minorFantasia is a Belgian lighting brand introduced at Sanelco in 2024, representing the latest addition to their lighting portfolio. Fantasia distinguishes itself through innovative and technologically advanced lighting designs, Belgian craftsmanship, and affordable luxury positioning.
Scale indicators3 records
Recent moves6 records
Sanelco competitors and assessment
Company assessmentBroad incumbents
- ABB: Swiss-Swedish multinational offering electrification, motion, and automation products across industrial and commercial markets. Comparable to Sanelco's KMO industrial offering (photocells, frequency converters, relays) but at global manufacturer scale.
- Hager Group: German-headquartered manufacturer of electrical installation systems, distribution boards, and building automation. Comparable to Sanelco's core installation-materials offering through its presence in Sanelco's brand portfolio, but operating as a manufacturer rather than a distributor.
- Schneider Electric: Global French multinational specializing in energy management, electrical distribution, and automation. Comparable through Sanelco's installation-materials offering (relays, frequency converters) and industrial SME (KMO) customer base, but operating as a manufacturer rather than distributor.
- Rexel: Global French-headquartered electrical distribution leader serving installers and industrial customers across Europe. Comparable to Sanelco as a multi-brand electrical wholesaler, but operating at vastly larger scale and with multi-country logistics versus Sanelco's single Belgian showroom.
- Sonepar: World's largest B2B electrical distributor, headquartered in France with extensive Belgian operations (including Cebeo). Directly comparable business model to Sanelco as a multi-brand electrical wholesaler serving installers, but operating globally with far broader SKU coverage.
- Würth: German-headquartered global leader in assembly and fastening materials, tools, and electrical supplies for trade professionals. Comparable to Sanelco's trade-supply (professional installers) business model, though with a much broader tool and fastener focus and global scale.
- Legrand: Global French manufacturer of electrical and digital building infrastructure (wiring devices, lighting control, data centers). One of Sanelco's carried brands and directly comparable in the installation-materials and domotica categories, but at manufacturer scale.
Others
- Niko: Belgian manufacturer of Niko Home Control smart-home and electrical installation solutions. A core Sanelco distribution partner and comparable in the domotica category, but operating as a manufacturer/brand rather than a multi-brand distributor.
- Vasco: European manufacturer of ventilation and heating solutions, including the Silent Ventilation line distributed by Sanelco. A core Sanelco distribution partner and directly comparable in the Type D heat recovery ventilation category, but as a manufacturer rather than multi-brand distributor.
- Brico: Belgian home improvement and DIY chain operating across Belgium. Comparable to Sanelco's consumer (particulieren) lighting and domotica segment through adjacent DIY-oriented retail, but lacking Sanelco's trade-installer specialization and ventilation expertise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sanelco social profiles
Digital presenceSanelco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanelco leadership team
Management profileNumber of profiles
Profiles4 records
Sanelco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanelco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanelco
What does Sanelco do?
Sanelco is a Belgian electrotechnical sales organization founded in 1962 that distributes and supports four main product categories: installation materials, lighting, home automation (domotica), and ventilation systems, plus Blitz Power EV charging stations. The company operates a physical showroom, employs authorized sales representatives, and bundles value-added services including light planning, domotica installation, and programming support for self-builders. Its clients are individual consumers, electrical installation professionals, and small/medium enterprises across Belgium.
Is Sanelco a public or private company?
Sanelco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sanelco founded?
Sanelco was founded in 1962. It employs 11 to 50 people.
Where is Sanelco based?
Sanelco is headquartered in Opglabbeek, Belgium, in the Europe region.
How does Sanelco make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are consultation and Support Services.
Who are Sanelco's main competitors?
Broad incumbents on record are ABB, Hager Group, Schneider Electric, Rexel, Sonepar, Würth and Legrand. Others are Niko, Vasco and Brico.
Does Sanelco have an API?
No public API is recorded for Sanelco.
What industry is Sanelco in?
Sanelco's product category is Electrotechnical Equipment Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 33341 and its SIC code is 5070.