Albany Subaru

What Albany Subaru does

Albany Subaru is a privately-held, single-rooftop Subaru automobile franchise dealership headquartered at 718 San Pablo Avenue in Albany, California, owned by John Nakamura. The company sells new, used, and Subaru Certified Pre-Owned vehicles, runs an authorized service center at a separate 929 San Pablo Avenue location, and operates an online parts ordering channel. Its customer base is individual retail buyers across the East Bay — Albany, Berkeley, Oakland, El Cerrito, and Richmond — with no enterprise or fleet segment.

The dealership carries Subaru's full product portfolio spanning gasoline (Outback, Forester, Crosstrek, Ascent, Impreza, WRX, BRZ), Wilderness off-road variants, hybrid (Crosstrek Hybrid, Forester Hybrid), and all-electric (Solterra, 2026 Uncharted, 2026 Trailseeker) models. Underlying vehicle technology — including Symmetrical All-Wheel Drive, EyeSight Driver Assist, STARLINK Multimedia, and the e-Subaru Global Platform — is supplied by the OEM rather than developed by the dealer. Albany Subaru layers on integrations such as Apple CarPlay, Android Auto, Subaru Connected Services, Kelley Blue Book trade-in valuation, Sunbit service financing, and Botdoc encrypted document handling.

Revenue is generated through five streams: new-vehicle sales, used/CPO sales, parts and accessories, service and repairs, and finance and insurance products. Pricing includes MSRP-based one-time purchases ($30K-$55K range), 36-month subscription-style leases, APR financing at 0%-3.9%, and unit-priced service work. The go-to-market combines a physical showroom with an end-to-end online purchase platform supporting home delivery. Beyond transactions, Albany Subaru invests heavily in the Subaru Love Promise community-partnership ecosystem across nonprofits in environment, education, health, and pet welfare, which functions as a top-of-funnel brand and retention lever.

Name

Albany Subaru

Legal name

Albany Subaru

Website

https://albanysubaru.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Albany Subaru is a privately-owned Subaru franchise dealership in Albany, California, selling new, used, and certified pre-owned Subaru vehicles and providing authorized service and parts to East Bay retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sales of new Subaru vehicles including cars, SUVs, and electric/hybrid models
2. Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles
3. Parts and Accessories: Sale of genuine Subaru parts and accessories for vehicle maintenance and customization
4. Service and Repairs: Vehicle maintenance, repairs, and routine service including oil changes, tire service, brake service, and multi-point inspections
5. Finance and Insurance Products: Vehicle financing, leasing options, and add-on protection plans including added security plans and CarDoc maintenance programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Albany Subaru is an authorized Subaru franchise dealership that sells new Subaru vehicles (including all-electric, hybrid, and gasoline models), certified pre-owned and used Subaru vehicles, and genuine Subaru parts and accessories. The dealership also operates a service center providing factory-trained maintenance and repairs, and a finance center offering vehicle financing, leasing, trade-in valuation, and protection products. Customers can complete purchases either in-store at 718 San Pablo Avenue, Albany, CA, or end-to-end online with home delivery across the East Bay / Bay Area.

Product overview

Albany Subaru is a Subaru automobile dealership serving Albany, CA and the greater Bay Area. The company offers a comprehensive portfolio of Subaru vehicles spanning electric, hybrid, and gasoline-powered models across multiple segments. The core product lineup includes the Solterra (all-electric SUV), 2026 Uncharted (all-new electric crossover), 2026 Trailseeker (all-electric midsize SUV), Forester Hybrid, Crosstrek Hybrid, plus traditional gasoline models including Outback, Forester, Crosstrek, Ascent, Impreza, WRX, and BRZ. Off-road enthusiasts can choose from Wilderness variants of Outback, Forester, and Crosstrek. The company provides integrated digital services including online vehicle purchasing, scheduling service appointments, ordering parts, and financing options. Albany Subaru also participates in the Subaru Love Promise community initiative supporting environmental, educational, health, and pet welfare causes.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Subaru Uncharted All-new electric crossover SUV featuring up to 338 horsepower with available Symmetrical All-Wheel Drive, over 300 miles of range, and fast-charge capability that works in cold weather.
• 2026 Subaru Trailseeker All-new all-electric midsize SUV with 375 horsepower, legendary Subaru Symmetrical All-Wheel Drive, 8.5 inches of ground clearance, and NACS fast-charging compatibility.
• Subaru Crosstrek Hybrid Plug-in hybrid compact crossover SUV combining hybrid technology with Subaru Symmetrical All-Wheel Drive for fuel efficiency and all-weather capability.
• Subaru Forester Hybrid Hybrid compact SUV offering fuel efficiency with standard Symmetrical All-Wheel Drive and advanced safety features.
• Subaru Solterra All-electric SUV with zero emissions, Symmetrical All-Wheel Drive, and fully electric powertrain delivering impressive driving range.
• Subaru Outback Midsize crossover SUV known for reliability, all-wheel drive capability, and generous cargo space for family adventures.
• Subaru Forester Compact SUV with excellent visibility, Symmetrical All-Wheel Drive, and practical interior designed for daily driving and outdoor activities.
• Subaru Crosstrek Compact crossover SUV combining agile handling, standard all-wheel drive, and versatile design for urban and light off-road use.
• Subaru Ascent 3-Row SUV providing seating for up to eight passengers with standard Symmetrical All-Wheel Drive for family hauling.
• Subaru Impreza Compact 5-door hatchback offering fuel efficiency, all-wheel drive, and practical hatchback versatility.
• Subaru WRX Compact sports sedan designed for performance driving with turbocharged engine and sport-tuned all-wheel drive.
• Subaru BRZ Rear-wheel drive sports car offering agile handling and driver-focused performance for enthusiasts.
• Subaru Outback Wilderness Off-road focused variant of Outback with enhanced ground clearance, rugged exterior styling, and capability-tuned features.
• Subaru Forester Wilderness Rugged off-road variant of Forester with enhanced capability features for adventure enthusiasts.
• Subaru Crosstrek Wilderness Off-road oriented Crosstrek variant with increased ground clearance and adventure-ready features.
• Subaru Certified Pre-Owned Vehicles Certified pre-owned vehicle program with rigorous inspection standards, backed by Subaru warranty coverage.
• Albany Subaru Buy Online Fully customizable online car-buying experience allowing customers to complete vehicle selection, financing, and purchase from home with home delivery options.
• Albany Subaru Service Center Factory-trained technicians providing professional Subaru maintenance and auto repair using genuine Subaru parts and advanced diagnostic equipment.
• Albany Subaru Parts Order Online ordering system for genuine Subaru parts with contact form for parts requests and installation services.
• Albany Subaru Finance Center Financing and leasing options including pre-approval, payment calculator, trade-in valuation, and Added Security Plans.

Quantifiable outcome

• 97% of Subaru vehicles sold in the last 10 years are still on the road today

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and local.

• Operation WarmcoreStrategic or Co-development PartnerSubaru partnership to provide brand-new coats, shoes, and socks to children in urgent need at homeless shelters and support agencies. Through this partnership and other Subaru Loves to Help efforts, Subaru and retailers have supported over 1 million children and adults nationwide.
• Arbor Day FoundationcoreStrategic or Co-development PartnerPartnership to provide and distribute 100,000 regionally appropriate trees across the country. Through Subaru Loves the Earth initiatives, over 1.1 million trees have been distributed and planted. Albany Subaru hosts native tree giveaways at the dealership.
• Blood Cancer United / Leukemia & Lymphoma SocietycoreStrategic or Co-development PartnerPartnership to provide warm blankets and encouraging messages of hope to cancer patients. Over 550,000 cancer patients supported nationwide. Albany Subaru delivers blankets and comfort items to Alta Bates Summit Medical Center.
• ASPCAcoreStrategic or Co-development PartnerSubaru and its retailers provide direct financial assistance and host pet adoption events. Over $70 million donated supporting rescue, adoption, and health of over 700,000 animals. Albany Subaru is the largest corporate donor.
• AdoptAClassroom.orgcoreStrategic or Co-development PartnerPartnership supporting education and high-needs schools by providing teachers with funding to purchase school supplies. Subaru is the largest corporate supporter, having helped more than 950,000 students nationwide. Albany Subaru adopts classrooms at local schools.
• Animal Refugee ResponselocalStrategic or Co-development PartnerLocal no-kill animal shelter partnership. Albany Subaru hosts annual pet adoption events at the dealership and donated over $10,000 to the shelter. For October 2022, donated $150 for every new Subaru sold.
• Alta Bates Summit Medical CenterlocalStrategic or Co-development PartnerLocal hospital partnership for Subaru Loves to Care initiative. Albany Subaru delivers blankets, patient care kits, and messages of hope to cancer patients receiving treatment.
• Wong Family Fund at Stanford Cancer CenterlocalStrategic or Co-development PartnerFund benefiting nurses at Stanford Cancer Center Infusion Center for educational opportunities, wellness seminars, and team building. Albany Subaru has donated $20,000 to the fund and matches donations during Share the Love events.
• Bay Area Outreach and Recreation Program (BORP)localStrategic or Co-development PartnerLocal charity selected as hometown charity for Subaru Share the Love program. Albany Subaru raised nearly $25,000 for BORP plus an additional $10,000 donation, totaling $35,000.
• Solano Avenue AssociationlocalStrategic or Co-development PartnerAnnual sponsorship of Solano Avenue Stroll, one of the largest family-oriented street fairs in the area attracting over 200,000 people. Supports local merchants and raises funds for Albany High School Mountain Biking Team and Albany Senior Center.
• Berkeley Food & Housing ProjectlocalStrategic or Co-development PartnerDonations of socks, blankets, and sanitizing wipes to support homeless and low-income community members. Part of Subaru Loves to Help initiative.
• Blue Glove CrewlocalStrategic or Co-development PartnerOngoing sponsorship of community-based volunteer organization that works to keep Albany streets and parks clean. Albany Subaru provides a vehicle for volunteer transport and financial support.
• Local Schools (Fred T Korematsu Middle School, Albany High School, Ocean View Elementary School)localStrategic or Co-development PartnerSupport for local education through Subaru Loves Learning program including classroom adoptions, donations of school supplies, and sponsorship of the Albany High School Mountain Biking Team.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoNation: AutoNation (NYSE: AN) is the largest U.S. franchised auto retailer with ~300+ rooftops spanning most major OEM brands. It operates the same core business model as Albany Subaru (new/used vehicle sales, F&I, service, parts) and provides a public-market benchmark for franchise dealer economics, although at vastly greater scale and a multi-brand portfolio.
• Group 1 Automotive: Group 1 Automotive (NYSE: GPI) operates ~200 franchised dealerships in the U.S. and U.K. across premium and mass-market brands. Comparable to Albany Subaru in core franchise dealer model and revenue mix (new, used, F&I, parts and service), though at much greater scale and geographic diversification.
• Sonic Automotive: Sonic Automotive (NYSE: SAH) is a U.S. franchised dealer group with ~140 rooftops, including EchoPark used-car stores. It shares the same franchise dealer business model as Albany Subaru (new sales, F&I, service) and offers a scaled, public-market reference for franchise dealer margins and capital structure.
• Penske Automotive Group: Penske Automotive Group (NYSE: PAG) is a leading international automotive retailer with premium-brand franchised dealerships in the U.S. and overseas. Operates the same core franchise dealer model as Albany Subaru (new/used sales, F&I, service) and serves as a comparable for premium franchise dealer unit economics.
• Lithia Motors: Lithia Motors (NYSE: LAD) is one of the largest U.S. franchised auto dealer groups with hundreds of rooftops across multiple brands including Subaru franchises. It is comparable to Albany Subaru as a scaled, multi-brand franchise dealer operator with similar new vehicle, F&I, and service-and-parts revenue mix, though at materially greater scale and geographic reach.
• Asbury Automotive Group: Asbury Automotive Group (NYSE: ABG) operates ~150 franchised dealerships primarily in the Sunbelt with a Total Care Auto F&I product. It shares the franchise dealer revenue model with Albany Subaru and has been an active roll-up acquirer, making it a useful reference for franchise dealer M&A valuation.

Direct peers

• Carlsen Subaru: Carlsen Subaru operates multiple Subaru franchised dealerships in the San Francisco Bay Area, including in Redwood City and San Jose. Directly comparable to Albany Subaru as a same-brand, same-region Subaru franchise competitor with overlapping trade areas, similar service/parts operations, and the same Subaru product portfolio.
• Hansel Subaru: Hansel Subaru is a Subaru franchised dealership located in Santa Rosa, CA serving Sonoma County. Directly comparable to Albany Subaru as a single-brand Subaru franchise dealer with the same product lineup, certified pre-owned program, and service operations, though serving a different Northern California trade area.

Emerging players

• Carvana: Carvana (NYSE: CVNA) is an online used-car retailer with vehicle vending machines and home delivery. It competes with Albany Subaru's used vehicle and online-buying capabilities through a pure e-commerce model, and serves as the leading indicator of how digital native auto retail could pressure traditional franchise dealer economics.
• CarMax: CarMax (NYSE: KMX) is the largest U.S. used-vehicle retailer with ~240 stores and a national online platform. Comparable to Albany Subaru's used vehicle business and certified pre-owned program, but operates a no-haggle, fixed-price model rather than franchise new-car sales. Represents the structural alternative channel pulling used-car demand from traditional dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Albany_Subaru
• Facebookfacebook.com/SubaruAlbany
• LinkedInlinkedin.com/company/albany-ford-subaru

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albany Subaru