Hedef Grup

What Hedef Grup does

Hedef Grup Satış Dağıtım Sanayi ve Ticaret A.Ş. is a privately held Turkish sales and distribution company founded in 1965 and headquartered in Esenler, Istanbul. The company operates as an integrated third-party logistics and distribution provider, distributing fast-moving consumer goods (FMCG), cosmetics, and consumer health products on behalf of major international and Turkish brand principals — including P&G, Kraft Heinz, Danone, Fater, Züber, Aksan Kozmetik, and Sevinçler Sağlık Ürünleri. Hedef Grup serves approximately 40,000 delivery points across Turkey through a network of warehouses in Istanbul (European and Anatolian sides), Bursa, and Ankara, supported by a 210-vehicle Euro 6 fleet and a 420-employee professional team, with a stated on-time delivery rate exceeding 98%.

The company's core service offering comprises three integrated pillars: (1) Depolama — modern warehousing across 35,000 m² of WMS-enabled, temperature-controlled facilities; (2) Sevkiyat — nationwide distribution, cold-chain transport, express delivery, and GPS-tracked fleet management; and (3) Dijital Çözümler — a digital platform incorporating ERP integration, B2B portals, EDI (Electronic Data Interchange), warehouse automation, and business intelligence reporting for 24/7 partner access. Technology is positioned as a differentiator, though evidence is limited to operational IT systems rather than AI-driven optimization. The company holds a comprehensive set of ISO certifications (9001, 14001, 45001, 27001, 14064-1) covering quality, environmental, occupational health, information security, and greenhouse gas accounting.

Hedef Grup generates revenue through distribution service fees and managed logistics/wareasing services paid by its brand principals. The business is sales-led, with field sales teams managing both principal-side and retail-side relationships. Its sub-brand Target Trade indicates a modest extension into proprietary product distribution. Governance is led by Chairman Ahmet Kara, and Nexora Investment Holding is referenced in investor/parent material, though the precise ownership structure is not publicly disclosed. The company is privately held, with no public listing, no disclosed funding rounds, and no reported revenue figures.

Name

Hedef Grup

Legal name

Hedef Grup Satış Dağıtım Sanayi ve Ticaret A.Ş.

Website

https://hedefgrup.com.tr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hedef Grup is a privately held Turkish sales and distribution company, founded in 1965 and headquartered in Istanbul, that distributes FMCG, cosmetics, and consumer health products for global and local brand principals across 40,000 delivery points nationwide through an integrated warehousing, fleet, and digital platform.

Ownership category

akta.pro rank

Product category

FMCG Distribution and Logistics Services

SIC

Wholesale-Groceries, General Line (5141), Trucking (No Local) (4213)

akta.pro primary industry

SMB/Commercial B2C Standard Parcel Delivery (TLAAACAB)

Keywords

• FMCG distribution services
• Logistics and warehousing
• Cold chain transport
• Retail supply chain
• Third-party logistics

Headquarters

HQ city

Istanbul

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Distribution and Sales Services: Hedef Grup generates revenue by distributing fast-moving consumer goods (FMCG) for major international and Turkish brands across Turkey. The company operates as a distributor/sales agent, earning margins or fees on products sold through its distribution network to retailers and trade partners.
2. Logistics and Warehousing Services: Provides advanced storage, cold-chain transport, and dynamic shipment solutions to brand partners, generating revenue through logistics service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hedef Grup is a B2B sales and distribution company that distributes fast-moving consumer goods (FMCG) for major international and Turkish brands across Turkey, reaching 40,000 delivery points through an integrated logistics network. The company offers warehousing and storage solutions across 35,000 m² of facilities, nationwide shipment and cold-chain transport via a 210-vehicle fleet, and digital solutions including ERP, B2B portals, and EDI systems. Its customers are FMCG brand principals and retail trade partners, with distribution and logistics services being the primary revenue-generating offerings.

Product overview

Hedef Grup operates as a sales and distribution services provider with three interconnected core service lines: (1) Depolama (Warehousing & Storage Solutions) — offering modern storage across Istanbul, Bursa, and Ankara with WMS-enabled inventory management, temperature-controlled and secure storage, and advanced automation; (2) Sevkiyat (Logistics & Shipment Solutions) — providing nationwide distribution, cold chain transport, express delivery, and GPS-tracked fleet management to 40,000 delivery points; and (3) Dijital Çözümler (Digital Solutions) — delivering ERP integration, B2B portals, EDI systems, and warehouse automation for operational efficiency. Together these form an integrated logistics approach where physical storage and transport capabilities are digitally orchestrated through the company's technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Target Trade: A sub-brand/distribution unit under Hedef Grup for various product categories.

Products and services

• Warehousing & Storage Solutions (Depolama) Modern and secure storage services offered across facilities in Istanbul (European and Anatolian sides), Bursa, and Ankara, featuring WMS-enabled smart inventory management, temperature-controlled storage (12-22°C), general and secure storage options, high-bay racking, automated fire detection, and climate control. Designed for FMCG brand principals requiring reliable storage infrastructure.
• Logistics & Shipment Solutions (Sevkiyat) Nationwide logistics and shipment services including regional distribution, cold chain transport, express delivery, GPS-based real-time tracking, and modern fleet management with Euro 6 vehicles and telematic solutions. Serves 40,000 delivery points with 210 vehicles across Turkey.
• Digital Solutions (ERP, B2B Portal, EDI) Digital platform encompassing ERP integration, B2B portals, EDI (Electronic Data Interchange) systems, warehouse automation, electronic document management, real-time inventory tracking, automatic order processing, and smart reporting with 24/7 business partner access for FMCG brand partners and retail trade customers.
• Target Trade (Private Label Distribution) Proprietary/private label brand operation under Hedef Grup, distributing various consumer products under the Target brand through the company's Turkey-wide distribution network.

Quantifiable outcome

• 98%+ on-time delivery success rate
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• P&G (Procter & Gamble)coreChannel Partner/ Reseller/ DistributorHedef Grup serves as a key distribution partner for P&G in Turkey, distributing brands including Ariel, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Orkid, Prima, Febreze, Venus, and Herbal Essences. The partnership includes strategic collaboration with P&G's Global Distribütör Operasyonları Başkanı Omar Channawi and senior management team.
• Kraft HeinzcoreChannel Partner/ Reseller/ DistributorHedef Grup distributes Kraft Heinz food and beverage products across Turkey through its nationwide distribution network.
• DanonecoreChannel Partner/ Reseller/ DistributorHedef Grup distributes Danone dairy and health nutrition products in Turkey through its integrated logistics network.
• FatercoreChannel Partner/ Reseller/ DistributorHedef Grup distributes Fater baby care and feminine hygiene products across the Turkish market.
• ZübercoreChannel Partner/ Reseller/ DistributorHedef Grup distributes Züber snack products including peanut butter and related snack items throughout Turkey.
• Aksan KozmetikcoreChannel Partner/ Reseller/ DistributorHedef Grup distributes Aksan Kozmetik cosmetic and personal care products including Fairy brand across Turkey.
• Sevinçler Sağlık ÜrünleriChannel Partner/ Reseller/ DistributorHedef Grup distributes Sevinçler Sağlık Ürünleri health and wellness products including Gigglies baby care and pet care products (Pepy Pet Care) across Turkey.
• Target TradecoreChannel Partner/ Reseller/ DistributorTarget Trade is a proprietary/private label brand operation under Hedef Grup, distributing various consumer products under the Target brand.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• DHL Supply Chain Turkey:

Direct peers

• Bizim Toptan Satış Mağazaları: Turkish wholesale FMCG distributor serving small businesses, HORECA and traditional retail nationwide. Comparable as a Turkey-wide FMCG distribution operator serving 40,000+ retail points with CPG and food categories.
• Mars Logistics: Turkish logistics and distribution company with national coverage, providing warehousing, transportation and e-fulfillment. Comparable as a national 3PL operating similar technology-enabled distribution for CPG and retail clients.
• Netlog Lojistik: Turkish contract logistics provider offering warehousing, distribution and value-added services to FMCG and retail clients. Directly comparable business model, customer base and asset footprint to Hedef Grup.
• Üçler Gıda Dağıtım: Turkish FMCG distribution company serving modern trade and traditional channels nationwide. Directly comparable as a Turkish third-party distributor handling multi-category CPG brands across a national delivery network.
• Omsan Lojistik: One of Turkey's largest integrated logistics and distribution companies, providing warehousing, transportation and supply-chain services. Closely comparable as a Turkish 3PL/distributor operating multi-region warehouse networks and serving enterprise principals.

Broad incumbents

• Horoz Lojistik: One of Turkey's largest logistics groups with broader service portfolio including international freight, customs and contract logistics. Overlaps with Hedef Grup's warehousing and distribution services but at greater scale and with broader geographic scope.
• DB Schenker Turkey: International logistics provider with Turkish contract logistics operations for FMCG and retail supply chains. Comparable as a competing 3PL serving the same Turkish FMCG distribution mandates as Hedef Grup.
• Reysaş Lojistik: Turkish logistics and warehousing operator with a publicly listed parent and large depot portfolio. Comparable as a multi-site warehouse and distribution operator serving enterprise clients in Turkey.
• Evyap Group: Turkish manufacturer and distributor of personal care and home care products (including the Faber-Castell cosmetics and dalan brands). Comparable in distribution of FMCG/personal-care categories and overlapping customer base in Turkish retail trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tv/CXQarN7K2sl/?igsh=cWVqc3hqajNsNGp6
• Xx.com/hdfgrp
• Facebookfacebook.com/hdfgrp
• LinkedInlinkedin.com/company/hdfgrp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedef Grup