Aksan Kozmetik

What Aksan Kozmetik does

Aksan Kozmetik San. ve Tic. A.Ş. is a privately held Turkish contract manufacturer of cosmetics and cleaning products, founded in 2008 and headquartered in Istanbul (Arnavutköy). The company operates wet-wipe production lines (annual capacity 220 million units) and liquid-filling systems (annual capacity 100,000 tons) and serves three customer pools: private-label brand owners (approximately 40% of capacity), licensed production for P&G's Fairy surface cleaning wipes, and direct consumer sales of its two proprietary brands DeepFresh (cleaning wipes) and Savon De Royal (cosmetics and personal care). Manufacturing is certified to ISO 9001:2015, ISO 22716 GMP, ISO 45001:2018, BRC CP, IFS HPC, HACCP, and targets ISO 27001:2013, with PETA/Vegan-aligned production processes.

Name

Aksan Kozmetik

Legal name

Aksan Kozmetik San. ve Tic. A.Ş.

Website

https://aksankozmetik.com.tr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Aksan Kozmetik is a privately held Turkish manufacturer (founded 2008) producing wet wipes, surface cleaning products, and cosmetics under private label, licensed manufacturing (P&G Fairy), and its own brands DeepFresh and Savon De Royal, serving global FMCG clients and consumer retail.

Ownership category

akta.pro rank

Product category

Personal Care and Household Cleaning Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

akta.pro primary industry

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

Keywords

• Cosmetic manufacturing
• Private label production
• Wet wipes manufacturing
• Contract manufacturing
• Personal care products

Headquarters

HQ city

Arnavutköy

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Contract manufacturing of private label products for external brands. The company dedicates approximately 40% of its production capacity to private label manufacturing, producing customized cosmetic and cleaning products for brand owners.
2. Own Brand Sales: Revenue from proprietary brands DeepFresh and Savon De Royal sold through retail channels and e-commerce platforms.
3. Licensed Manufacturing (P&G/Fairy): Licensed production of Fairy brand surface cleaning wipes under Procter & Gamble authorization, representing a significant revenue stream from established global brand partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Aksan Kozmetik manufactures wet wipes, surface cleaning products and personal care items at facilities in Istanbul and Tekirdağ. Roughly 40% of production capacity is dedicated to contract and private label manufacturing for international FMCG brands, while the remaining output supports its own consumer brands DeepFresh and Savon De Royal and Procter & Gamble-licensed Fairy products. The company sells own-brand goods to end consumers through Aksan Shop e-commerce and through mass-market retail partners in Turkey and export markets.

Product overview

Aksan Kozmetik is a Turkish cosmetics and personal care products manufacturer founded in 2008, specializing in wet wipes and surface cleaning products. The company operates two proprietary brands (DeepFresh for cleaning products and Savon De Royal for cosmetics/personal care), produces P&G-licensed Fairy surface cleaning wipes, and offers private label manufacturing services. Production portfolio includes surface cleaning wipes, floor cleaning wipes, wet wipes, liquid filling, PP caps, ear swabs, and PET bottles, with an annual capacity of 100,000 tons of liquid filling and 220 million wet wipes.

Differentiator

Problem solved

Functional benefit

Brands

• Deepfresh: Surface cleaning wipes brand including carbonated and bicarbonate formulas, lemon-scented variants, and biodegradable options
• Savon de Royal
• Fairy

Quantifiable outcome

• 40% of production capacity dedicated to private label manufacturing
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• P&G (Procter & Gamble)coreOEM/ Whitelabel/ Licensing PartnerLicensing partnership with Procter & Gamble for production of Fairy brand surface cleaning wipes. Aksan Kozmetik manufactures Fairy products under P&G authorization, producing various formulations including lemon oil, lily flower, lavender, white soap, and antibacterial variants. This partnership validates the company's manufacturing quality and provides access to a globally recognized brand.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ontex Group: European leader in personal hygiene and wet wipes manufacturing, supplying private-label and own brands (CanBebe, Moltex, Libero). Comparable product mix and private-label/B2B revenue split to Aksan.
• McBride: UK-listed private-label manufacturer of household cleaning and personal care products with significant aerosol, liquid, and wipe capabilities. Comparable OEM/private-label go-to-market against the same CPG buyer set.
• Nice-Pak: Largest wet wipe contract manufacturer in North America and globally, producing branded and private-label wipes for CPG buyers. Closest direct comparable to Aksan's 220M-unit wet wipe OEM model and P&G-tier customer base.
• Diversey (Solenis): Global B2B manufacturer of cleaning and hygiene products including surface disinfection wipes and formulations. Directly comparable surface-cleaning liquid-fill and wipe capability.
• Rockline Industries: Privately held US-headquartered wet wipes contract manufacturer serving private-label and brand customers at scale. Directly comparable wet-wipe OEM capacity and multi-national CPG customer profile.

Broad incumbents

• Edgewell Personal Care: US-listed manufacturer of personal care, feminine hygiene, and wet wipe products (Wet Ones, Schick, Banana Boat). Overlaps directly with Aksan's personal care and wet wipe product categories.
• Hengan International: Largest Chinese personal hygiene and tissue manufacturer with significant wet-wipe production for branded and private-label markets. Comparable wet-wipe and cleaning product portfolio at larger scale.
• Kimberly-Clark: Global CPG incumbent producing Huggies, Kleenex, and Scott-branded wipes at scale. Comparable downstream category (wet wipes, cleaning consumables), though Kimberly-Clark is a brand owner rather than contract manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aksankozmetik

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aksan Kozmetik