Recreo Coffee & Roasterie

What Recreo Coffee & Roasterie does

Recreo Coffee & Roasterie is a family-owned, vertically integrated single-origin coffee company that controls the full production lifecycle from a 364-acre farm in Jinotega, Nicaragua (El Recreo Estate Farm, held by the Ferrey-Machado family since 1972) through small-batch roasting in Boston to final cup. The company's product portfolio centers on the flagship Estate Premium roast and Swiss Water Process decaf, extended by eight specialty microlots, and is supported by Rainforest Alliance certification and Biotre 2.0 compostable packaging. Distribution spans two company-owned Boston cafés (West Roxbury opened February 2015, Boston City Hall opened June 2017), a direct-to-consumer e-commerce storefront shipping nationwide, and a wholesale program serving restaurants, offices, grocery stores, and caterers across Massachusetts and Connecticut.

The business operates multiple go-to-market motions in parallel: a sales-led wholesale B2B channel (with equipment assistance, staff training, and micro-roasting per order); a direct-to-consumer channel via retail cafés and e-commerce, including a recurring subscription (weekly at $18 and monthly at $19); and a community-led motion anchored by Nicaragua origin trips and the Boston-area café experience. Ancillary revenue streams include merchandise (mugs, Miir tumblers, chocolate-covered beans), gift cards (in-store and online), and experiential tourism. Customers range from individual home consumers and office subscribers to SMB wholesale accounts; no enterprise anchor accounts are disclosed, and revenue is not publicly reported. The company remains privately held by siblings Miriam and Hector Morales with 11-50 employees, no disclosed institutional funding, and no recent M&A activity, positioning it as a craft-scale specialty operator rather than a venture-backed growth company.

Name

Recreo Coffee & Roasterie

Legal name

Recreo Coffee & Roasterie

Website

https://recreocoffee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Recreo Coffee & Roasterie is a family-owned, vertically integrated single-origin coffee company that roasts Nicaraguan coffee from its own 364-acre Jinotega farm for retail sale through two Boston cafés, a nationwide e-commerce subscription channel, and a wholesale program serving Greater Boston restaurants, offices, and grocers.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Independent Neighborhood Cafes (THAFADAC), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Single-origin coffee
• Wholesale coffee distribution
• Coffee subscription service
• Coffee shop operations

Headquarters

HQ city

West Roxbury

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Sales: Sale of roasted coffee beans in various sizes and roasts (Estate Premium, SWP Decaf, Microlots) through café locations and e-commerce. One-time purchase model.
2. Coffee Subscriptions: Recurring weekly or monthly delivery of freshly roasted coffee to homes and offices. Weekly subscription saves 10%, monthly saves 5%.
3. Wholesale B2B: Bulk sales to restaurants, cafes, offices, and grocery stores. Includes equipment assistance, staff training, and micro-roasting per order.
4. Café Beverages: In-café sales of espresso drinks, hot/cold coffee, tea, hot chocolate, and locally made pastries.
5. Merchandise: Sale of mugs, tumblers, chocolate-covered coffee beans, and gift items.
6. Gift Cards: Online and in-store gift cards available in various denominations.
7. Origin Trips: Experiential tourism offering trips to Nicaragua farm with accommodation, meals, and immersive coffee journey experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Recreo Coffee & Roasterie is a family-owned single-origin coffee company that sources 100% of its green coffee from its 364-acre family farm in Jinotega, Nicaragua, and roasts it in small batches in Boston. It sells its own Estate Premium, SWP Decaf, and specialty microlot coffees through two Boston cafés, a nationwide e-commerce store with subscriptions, a wholesale program, and experiential origin trips.

Product overview

Recreo Coffee & Roasterie is a family-owned single-origin coffee company with a vertically integrated 'true farm to cup' model. The core offering consists of premium single-origin Nicaraguan coffees grown on their 364-acre family farm in Jinotega, Nicaragua (El Recreo Estate Farm, managed since 1972). The product portfolio centers around the Estate Premium flagship roast (available in regular and Swiss Water Process decaf) and extends to specialty microlots (La Finca, Don Carlos, Honey Hybrid, Honey Parainema, Pacamara, Maragogype, Marsellesa, and Catuai). The company offers direct-to-consumer channels through two Boston cafes (West Roxbury and City Hall locations), online subscription services (weekly and monthly delivery), a wholesale program for restaurants/cafes/offices/grocery stores, and merchandise including mugs, tumblers, and gift cards. The brand emphasizes Rainforest Alliance certification, small-batch roasting, sustainability practices, and community engagement through origin trips to Nicaragua and donations to farm workers' programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Premium The signature single-origin Nicaraguan coffee roast with rich body, flavor, and aroma; available in bold, medium, and light roasts with a Swiss Water Process decaf option. Sold in 12oz or 1lb sizes with multiple grind options, aimed at home and wholesale coffee drinkers.
• SWP Decaf Signature decaffeinated coffee using the Swiss Water Process (chemical-free); made from 100% Arabica beans grown on the family farm in Jinotega, Nicaragua, and available in multiple sizes and grinds for home and wholesale buyers.
• Coffee Subscription Recurring weekly or monthly delivery of freshly roasted single-origin coffee to homes and offices, delivered every Wednesday per the selected frequency. Weekly subscription offers 10% off and monthly subscription offers 5% off each shipment.
• Gift Subscription Coffee subscription with a predefined end date and multiple shipment options, designed to be given as a gift so recipients receive Recreo's signature single-origin coffee delivered to their door.
• Wholesale Program Direct trade wholesale program for restaurants, cafés, offices, grocery stores, and catering companies, providing coffee program development, equipment assistance, staff training, and micro-roasting per order.
• Origin Trips Immersive farm visits to El Recreo Estate in Jinotega, Nicaragua, including accommodation in the Casona (big house), all meals, farm tours, and a hands-on experience with the coffee production process.
• Specialty Microlot Coffees A rotating collection of small-batch specialty single-origin microlots grown, harvested, and roasted at El Recreo Estate, including La Finca, Don Carlos, Marsellesa, Catuai, Honey Hybrid, Honey Parainema, Pacamara, and Maragogype varieties, sold in 12oz bags to consumers and wholesale buyers.
• Recreo Sample Box Sampler box available as an estate sampler (bold, medium, light, and decaf roasts) or a microlot sampler (a variety of specialty coffee beans), priced from $19, to let customers taste the range of Recreo's coffees.
• Green Beans (Unroasted) Raw unroasted green coffee beans sourced directly from the El Recreo Estate Farm in Jinotega, Nicaragua, sold in 5lb bags and targeted at home roasters and micro roasters; 100% Arabica and Rainforest Alliance certified.
• Gift Combo #2 Pre-packaged gift bundle containing two bags of single-origin freshly roasted coffee (Estate Premium and a microlot) along with a Miir Tumbler 16oz with vacuum insulation, priced at $65.
• Recreo Mug and Tumbler Merchandise Branded merchandise including a 12oz Recreo ceramic mug ($15), a 13oz Recreo ceramic mug with cork bottom ($18), a 16oz Miir Tumbler in Black with Thermo 3D vacuum insulation ($22), and a 16oz Miir Tumbler in Sandstone White ($25).
• Chocolate Covered Coffee Beans Estate roast coffee beans coated in velvety smooth dark chocolate; made with dark chocolate, roasted Arabica coffee beans, natural cocoa powder, and confectioner's glaze, sold as a confection item for $5.
• Online Gift Card Digital gift card valid only for online store purchases at recreocoffee.com, available in denominations of $25, $50, $100, $150, or $200.
• In-Store Gift Card Gift card redeemable only for in-café purchases at the West Roxbury or Boston City Hall locations, valid for coffee drinks, bagged coffee, pastries, and merchandise, starting from $10.
• Company-Owned Cafés (West Roxbury and Boston City Hall) Two retail café locations serving espresso drinks, hot and cold coffee, tea, hot chocolate, and locally made pastries. West Roxbury location at 1876 Centre St opened February 2015; Boston City Hall location at 1 City Hall Plaza opened June 2017. Hours Mon-Fri 7am-4pm, Sat & Sun 8am-4pm.

Quantifiable outcome

• A third of profits reinvested in farm and worker education
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Concepts CafeminorChannel Partner/ Reseller/ DistributorBoston-based cafe serving Recreo coffee at their 18 Newbury St. location.
• Exodus BagelsminorChannel Partner/ Reseller/ DistributorRoslindale cafe serving Recreo coffee at 2 McCraw St. location.
• Black Bear CaféminorChannel Partner/ Reseller/ DistributorBelmont café serving Recreo coffee at 79 Leonard St.
• Midnight Morning RestaurantminorChannel Partner/ Reseller/ DistributorBoston restaurant (14 Birch St.) serving Recreo coffee.
• West on Centre RestaurantminorChannel Partner/ Reseller/ DistributorWest Roxbury restaurant (1732 Centre St.) serving Recreo coffee.
• The Paramount RestaurantminorChannel Partner/ Reseller/ DistributorBoston restaurant (44 Charles St.) serving Recreo coffee.
• Red Lentil Vegetarian & Vegan RestaurantminorChannel Partner/ Reseller/ DistributorWatertown vegetarian restaurant (600 Mount Auburn St.) serving Recreo coffee.
• Allandale FarmminorChannel Partner/ Reseller/ DistributorChestnut Hill farm store (259 Allandale Rd.) retailing Recreo coffee products.
• Walnut MarketminorChannel Partner/ Reseller/ DistributorNewton Highlands market (20 Lincoln St.) retailing Recreo coffee.
• Crescent Ridge DairyminorChannel Partner/ Reseller/ DistributorSharon dairy (407 Bay Rd.) carrying Recreo coffee products.
• The Spirited GourmetminorChannel Partner/ Reseller/ DistributorSpecialty food retailer retailing Recreo coffee at 448 Common St.
• Basil Tree CateringminorChannel Partner/ Reseller/ DistributorCambridge caterer (10 Fawcett St.) providing Recreo coffee at events.
• On the Spot CateringminorChannel Partner/ Reseller/ DistributorConnecticut caterer (513 Norwich Rd., Plainfield) providing Recreo coffee for events.
• Rainforest AlliancecoreStrategic or Co-development PartnerCertification body. All Recreo coffee is Rainforest Alliance certified, meeting standards for sustainability, eco-friendly farming, and social responsibility.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Onyx Coffee Lab: Specialty roaster known for competition-grade single-origins, microlots, and a competition-award-driven brand — directly comparable microlot/single-origin merchandising approach to Recreo.
• Counter Culture Coffee: Specialty coffee roaster with a strong sustainability and direct-trade mission, single-origin focus, and a training/wholesale program for cafés and restaurants — closely mirroring Recreo's farm-to-cup positioning, just at much larger scale.
• George Howell Coffee: Single-origin specialty roaster with deep farmer relationships, premium pricing, and a focus on traceability — directly comparable to Recreo's estate/Nicaragua single-origin stance.
• Equator Coffees: Certified B Corp specialty roaster with farm partnerships, cafés, wholesale accounts, and a strong sustainability story — closely aligned with Recreo's values-led positioning.
• Intelligentsia Coffee: Pioneering third-wave roaster with direct-trade single-origin programs, barista training, and a wholesale business serving specialty cafés — direct analogue to Recreo's wholesale + training GTM.
• Verve Coffee Roasters: Specialty third-wave roaster with farm-level sourcing, flagship cafés, e-commerce subscriptions, and microlot offerings — comparable product mix and farm-forward brand story to Recreo.
• Heart Coffee Roasters: Specialty single-origin roaster with a small café footprint, direct-trade sourcing, and a strong quality/traceability reputation — comparable scale and ethos to Recreo.

Broad incumbents

• Blue Bottle Coffee: Large specialty coffee brand with cafés, subscription, wholesale, and ready-to-drink — incumbent reference point for the premium café + roastery + D2C bundle Recreo is building.
• La Colombe Coffee Roasters: National specialty roaster operating cafés, wholesale distribution, draft latte RTD, and direct-to-consumer e-commerce — broader scale overlap with Recreo's café + wholesale + D2C model.
• Stumptown Coffee Roasters: Established third-wave roaster with direct-trade sourcing, cafés, wholesale, and a subscription program — incumbent scaled comparison for Recreo's vertical integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elrecreocoffee
• Facebookfacebook.com/Elrecreocoffee
• Instagraminstagram.com/elrecreocoffee
• LinkedInlinkedin.com/company/recreo-coffee-roasterie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreo Coffee & Roasterie