FFT

What FFT does

FFT (operating as FFT Asia and Fun Food Thailand) is a Thailand-based commercial kitchen equipment distributor and supplier founded in 2012 and headquartered in Pattaya, with a secondary showroom in Phuket. The company sources and resells professional-grade kitchen equipment from leading international manufacturers including UNOX (BAKERTOP MIND.Maps combi ovens, 4- to 16-grid models), Rational (combi ovens), Hoshizaki (refrigeration and ice equipment), and VITO, spanning more than 30 product categories — cooking equipment, refrigeration, food preparation, beverage, bakery, dishwashing, display, and stainless steel fabrication. FFT also distributes a small set of FFT-branded products (8-bottle wine fridge, hot dog steamer, donut waffle iron) and a second-hand equipment line. The firm does not manufacture proprietary technology; its competitive position rests on multi-brand catalog breadth, in-country showrooms, and bundled service capabilities.

The business operates a sales-led, consultative go-to-market model. Revenue is generated through unit-priced hardware sales (e.g., UNOX combi ovens listed at 255,000-925,000 THB) and professional services including free kitchen design with CAD planning, installation, warranty, and maintenance support. Distribution channels include an e-commerce website (fft.asia), two physical showrooms, and direct outreach via phone, WhatsApp, and LINE. Customers span luxury hospitality (Amanpuri, Banyan Tree Phuket, Outrigger Hotels & Resorts, Cafe Del Mar), mid-market restaurants (Little Paris, Little Roma), and SMB operators (The Smokaccia), across hotels/resorts, restaurants, coffee shops, and bakeries in Thailand, with worldwide shipping available for international clients.

FFT is privately held with no disclosed institutional funding, no subsidiaries, and no M&A activity. Leadership consists of Managing Director Ranko Eggink, and the firm operates with an 11-50 employee range. The operating model is asset-light distribution plus service: procurement and resale of third-party equipment, complemented by design and after-sales support, with a modest push into own-brand product extensions.

Name

FFT

Legal name

FFT

Website

https://funfoodthailand.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

FFT (Fun Food Thailand / FFT Asia) is a Pattaya-based distributor of commercial kitchen equipment from brands such as UNOX, Rational, and Hoshizaki, serving hotels, restaurants, cafes, and bakeries across Thailand with showrooms in Pattaya and Phuket, worldwide shipping, and bundled kitchen design, installation, and maintenance services.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment Distribution

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

Keywords

• Commercial kitchen equipment
• Professional catering supplies
• Kitchen design services
• Food service equipment
• Hospitality kitchen solutions

Headquarters

HQ city

Pattaya

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Kitchen Equipment Sales: FFT generates revenue primarily through the sale of commercial kitchen equipment including ovens, refrigeration, cooking appliances, and food preparation machinery. They offer both new and second-hand equipment across a comprehensive product catalog.
2. Professional Services: FFT provides professional kitchen design services including CAD planning, layout design, consultation, and expert advice for commercial kitchen setups. They also offer installation, delivery, warranty, and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FFT distributes and supplies comprehensive commercial kitchen appliances and equipment to hotels, restaurants, coffee shops, and bakeries in Thailand and overseas, drawing on leading international brands such as UNOX, Rational, Hoshizaki, and VITO. Its offering covers ovens, refrigeration, cooking equipment, food preparation machinery, beverage equipment, dishwashers, buffet equipment, stainless steel fabrication, and second-hand units. FFT also provides professional full-kitchen design (including CAD planning), installation, delivery, warranty, and maintenance services through its Pattaya and Phuket operations.

Product overview

FFT (Fun Food Thailand) Asia is a commercial kitchen equipment supplier operating as a multi-brand distributor and service provider. The company offers over 40 product categories spanning cooking equipment (UNOX BAKERTOP MIND.Maps ovens, Rational combi ovens, induction cookers, gas ranges, grills), food preparation (meat processors, vegetable cutters, pasta cookers, potato peelers), refrigeration (fridges, freezers, cold displays), beverage equipment (coffee machines, juice/slush machines), and specialized equipment (ice cream machines, rotisseries, dishwashers, bain maries). FFT also provides FFT-branded products including wine fridges and hot dog steamers, alongside full kitchen design services with CAD planning, delivery, installation, warranty, and maintenance support. The company serves hotels, restaurants, coffee shops, and bakeries across Thailand and internationally, with service locations in Pattaya and Phuket.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Kitchen Design Service End-to-end professional kitchen design service for hotels, restaurants, coffee shops, and bakeries, including CAD-based layout planning, equipment selection guidance, free quotes, and design advice, with installation, delivery, and warranty coordination.
• UNOX BAKERTOP MIND.Maps Professional Ovens High-performance UNOX BAKERTOP MIND.Maps professional combi ovens ranging from compact 4-grid electric units to large 16-grid gas/electric models, with MIND.Maps intelligent cooking control for baking and cooking in commercial kitchens.
• Rational Combi Ovens Rational combi ovens for professional kitchens, distributed as part of FFT's Professional Ovens range for hotels, restaurants, and bakery operations.
• Hoshizaki Commercial Refrigeration & Ice Makers Hoshizaki-brand commercial refrigeration units, ice makers, and ice machines for foodservice operators, offered by FFT with promotional pricing.
• 8 Bottle Wine Fridge (FFT Brand) Compact 8-bottle capacity wine refrigeration unit sold under the FFT brand, intended for commercial and hospitality beverage service.
• Commercial Hot Dog Steamer Machine (FFT Brand) Countertop hot dog steamer and bun warmer, sold under the FFT brand, designed for commercial foodservice operations and snack outlets.
• Commercial Coffee Machines Commercial-grade coffee machines and espresso equipment for professional cafes, hotels, and restaurants, including beverage dispensers.
• Commercial Dishwashers Commercial dishwashing equipment for professional kitchens, sourced from leading manufacturers and distributed via FFT's Dishwashers category.
• Second-Hand Commercial Kitchen Equipment Pre-owned commercial kitchen equipment offered at reduced prices, providing budget-conscious foodservice operators with an alternative to new equipment.
• Stainless Steel Fabrication & Custom Kitchen Components Stainless steel fabrication products for commercial kitchens, including sinks, shelving, and custom kitchen components.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• UNOXcoreChannel Partner/ Reseller/ DistributorUNOX is a leading manufacturer of professional ovens for commercial kitchens. FFT Asia serves as a distributor of UNOX products including the BAKERTOP MIND.Maps series of combi ovens ranging from 4-grid to 16-grid capacity models.
• HoshizakicoreChannel Partner/ Reseller/ DistributorHoshizaki is a premier manufacturer of commercial refrigeration and ice equipment. FFT Asia offers promotional deals on Hoshizaki products including refrigeration units, ice makers, and ice machines.
• RationalcoreChannel Partner/ Reseller/ DistributorRational is a leading brand in combi ovens for professional kitchens. FFT Asia features Rational brand combi ovens and provides related content and marketing for Rational products.
• Various Kitchen Equipment ManufacturerscoreChannel Partner/ Reseller/ DistributorFFT Asia works with leading brands and manufacturers to bring customers the best quality equipment, including gas ranges, dishwashers, refrigeration, cooking equipment, and food preparation machinery from multiple suppliers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Central Restaurant Products: US multi-brand commercial kitchen equipment distributor serving restaurants, schools, and hospitality customers. Closely matches FFT's bundled model of equipment supply plus kitchen design and installation services.
• Chef's Deal: US commercial kitchen equipment distributor combining e-commerce with free kitchen design and layout services. Closely mirrors FFT's 'free quotes, designs and advice' positioning and bundled services approach.
• Tundra Restaurant Supply: Online-first commercial kitchen equipment distributor serving restaurants, bars, and hotels. Comparable to FFT in product breadth (cooking, refrigeration, food prep) and target buyer profile.
• Bargreen Ellingson: US-based commercial foodservice equipment distributor offering equipment supply, kitchen design, and installation services — directly paralleling FFT's bundled value proposition of design + supply + service.
• Restaurant Depot: Cash-and-carry foodservice supplier operating warehouse-style stores and online ordering. Comparable to FFT as a multi-category kitchen equipment distributor serving both independent restaurants and larger hospitality operators.
• Webstaurant Store: Largest online distributor of commercial kitchen equipment and supplies in the US. Highly comparable to FFT in business model — multi-brand reseller of ovens, refrigeration, food prep equipment from leading OEMs — but operates at much larger scale and through a pure e-commerce channel rather than physical showrooms.
• KaTom Restaurant Supply: US-based online and catalog distributor of commercial kitchen equipment to restaurants, hotels, and foodservice operators. Mirrors FFT's multi-brand distribution model across ovens, refrigeration, and smallwares, with a comparable consultative sales approach.
• Nella Online (Nella Cutlery): Online distributor of commercial kitchen equipment, cutlery, and smallwares serving restaurants and hotels. Comparable to FFT in product mix and online-first distribution model.

Broad incumbents

• Hoshizaki: Global manufacturer of commercial refrigeration and ice equipment, and one of FFT's key supplier partners. Included as a broad incumbent because Hoshizaki could bypass distributors like FFT by selling directly in Thailand, making it both an upstream partner and a structural threat.

Regional players

• Mega Catering Equipment: Thailand-based commercial catering and kitchen equipment supplier serving the Thai hospitality and foodservice market. Direct regional comparable to FFT in geography and product offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/funfoodthailand
• Instagraminstagram.com/fft.asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FFT