Nuova Rade
- Company typePrivate
- Founded1955
- HeadquartersBusalla, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nuova Rade does
Nuova Rade is an Italian designer and manufacturer of plastic accessories and equipment for the boating trade, founded in 1955 and headquartered in Busalla (Genoa). The company self-describes as the largest manufacturing facility in Europe for marine plastics, operating from an expanded Busalla campus that includes a 920 m2 warehouse added in March 2023. Its portfolio spans more than 850 stock-keeping units organized into eight major categories: hatches (portlight, deck, inspection, storage), tanks (fixed, portable, flexible, plus sensors and gauges), engine parts and accessories, plumbing and ventilation, deck equipment, mooring and fendering, fishing accessories, and spare parts.
The company's underlying technology stack is built around three plastics-processing capabilities — injection moulding, rotational moulding, and blow moulding — applied to marine-grade polymers selected for UV resistance and sea-environment endurance (e.g., ASA used in its marine horn line). Products are designed to meet the durability, safety, and aesthetic requirements of professional boat builders and end users, with dedicated supporting assets including mounting templates, manuals, and an approvals/certifications section.
Commercially, Nuova Rade operates a B2B hardware sales model. Its primary customer segment is boat builders, with secondary channels through marine equipment distributors, retailers, and boating professionals/end users. Go-to-market combines sustained presence at international marine trade shows (Zagreb Boat Show for 15+ consecutive years, BOOT Düsseldorf, METSTRADE, Genoa, Seatec, Salon Nautique Paris) with the Lalizas B2B platform and direct inquiry-driven RFQ pricing. The legal entity is Lalizas Italia s.r.l. Unipersonale, making Nuova Rade a subsidiary within the Lalizas Group and extending its distribution reach through the parent company's global marine network.
Nuova Rade firmographics
Firmographics- Name
- Nuova Rade
- Legal name
- Lalizas Italia s.r.l. Unipersonale
- Website
- https://nuovarade.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Nuova Rade is headquartered
LocationHeadquarters
- HQ city
- Busalla
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Nuova Rade business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Plastic Boating Accessories Sales: Design, production and sale of plastic accessories for boating trade including hatches, tanks, buoys, boat hooks, and fuel tanks. The company manufactures over 850 product items sold to boat builders and marine professionals worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B pricing through direct inquiry |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nuova Rade product offering
Product offeringCore offering
Nuova Rade designs, manufactures, and sells plastic accessories and equipment for the boating trade, producing more than 850 distinct items across categories such as hatches, tanks, engine parts, plumbing and ventilation, deck equipment, mooring, and fishing accessories. The company operates the largest manufacturing facility for marine plastics in Europe, using injection, rotational, and blow moulding technologies to serve boat builders, distributors, and boating professionals worldwide.
Product overview
Nuova Rade is a leading manufacturer of plastic boating accessories and equipment with over 60 years of experience since 1955, producing more than 850 items. The company operates the largest manufacturing facility for marine plastics in Europe, located in Busalla, Italy. Their product portfolio is organized into major categories including Hatches (Portlight, Deck, Inspection, Storage), Tanks (Fixed, Portable, Flexible with Sensors), Engine Parts & Accessories, Plumbing & Ventilation, Deck Equipment (Tables, Ladders, Lights, Horns, Steering), Mooring (Buoys, Paddles), Fishing accessories, and Spare Parts. Products are manufactured using injection, rotational, and blow moulding technologies. The company serves boat builders, marine equipment distributors, boat dealers, and boating professionals worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Hatches Plastic hatches for boats including Portlight - Escape Hatches, Deck Hatches, Inspection Hatches, and Storage Hatches, designed for boat builders and marine professionals.
- Tanks
- Engine Parts & Accessories Engine-related plastic components including Fuel Line Accessories, Battery Boxes & Accessories, Storage Bottles, Bailers & Funnels, Outboard Engine Accessories, and Silencers.
- Plumbing & Ventilation Marine plumbing and ventilation equipment including Deck Shower, Pumps, Thru-Hulls, Ball Valves, Drain Sockets, Ventilation systems, Marine Toilets, Water Hoses, Faucets, Float Switches, Shower Sump Systems, and Strainers.
- Deck Equipment Comprehensive deck accessories including Tables & Pedestals, Storage Cases, Fastening Accessories, Sail/Bimini-Top Equipment, Steering Wheels, Handrails, Ladders, Insect Screens, Marine Stereo Speakers, Optimist Equipment, Air Pumps, Lights, Marine Horns, Fire Ports, and Hinges.
- Mooring Mooring equipment including Marking Buoys, Mooring Buoys, Mussel Farming Buoys, Surface Floats, Mooring - Fendering Accessories, Paddles & Hooks, and related accessories.
- Fishing Fishing accessories including Fishing Rod Holders, Angling Accessories, and Gaffs for recreational and professional marine fishing.
- NUOVA RADE Spare Parts Replacement parts and spare components for Nuova Rade marine plastic products, supporting existing installed base of equipment.
- Marine Horns
Companies that use Nuova Rade
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Nuova Rade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nuova Rade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lalizas Italia s.r.l. UnipersonalecoreNuova Rade is owned by Lalizas Italia s.r.l. Unipersonale, a company within the Lalizas Group. The partnership involves shared corporate identity, B2B platform integration (lalizasb2b.com), and unified data protection policies. The company website and copyright indicate Nuova Rade as part of Lalizas Italia. Contact information shows Lalizas Italia as the operating entity.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Nuova Rade competitors and assessment
Company assessmentDirect peers
- Beckson: US manufacturer of marine plastic products including hatches, pumps, and thru-hulls, directly overlapping with Nuova Rade's plastic accessory portfolio for boats.
- Osculati: Italian marine accessories manufacturer producing plastic and metal components for boat builders; direct competitor with overlapping product breadth and customer base to Nuova Rade's plastic accessory portfolio.
- Plastimo: French marine accessories and safety equipment manufacturer with comparable product portfolio serving boat builders and recreational boaters across Europe.
- Perko: US marine hardware and lighting manufacturer serving boat builders and aftermarket with similar accessory categories including deck fittings, hardware, and navigation lighting.
- Garelick: US marine accessories and seating equipment manufacturer with comparable offerings in deck hardware and accessories for boat builders and aftermarket.
- Tempress Products: US marine accessory and plastics manufacturer producing fittings, rod holders, and deck hardware, overlapping with Nuova Rade's marine plastics product range.
- Whale (Water Systems): UK-based marine plumbing and pump manufacturer, directly comparable to Nuova Rade's plumbing, ventilation, and pump product lines serving recreational and small commercial boats.
- Scandvik: US marine accessories and lighting manufacturer serving recreational boating aftermarket with overlap to Nuova Rade's deck equipment and marine lights categories.
Broad incumbents
- Lalizas: Parent Group and global marine safety and accessories manufacturer with broader geographic reach and product scope than Nuova Rade; offers overlapping marine accessory and safety equipment lines as part of a wider portfolio.
- Attwood Marine (Dometic): US-based marine accessories manufacturer now part of Dometic, producing deck hardware, fuel systems, and lighting that overlap with Nuova Rade's tanks and deck equipment categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nuova Rade social profiles
Digital presenceNuova Rade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuova Rade leadership team
Management profileNumber of profiles
Nuova Rade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuova Rade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuova Rade
What does Nuova Rade do?
Nuova Rade designs, manufactures, and sells plastic accessories and equipment for the boating trade, producing more than 850 distinct items across categories such as hatches, tanks, engine parts, plumbing and ventilation, deck equipment, mooring, and fishing accessories. The company operates the largest manufacturing facility for marine plastics in Europe, using injection, rotational, and blow moulding technologies to serve boat builders, distributors, and boating professionals worldwide.
Is Nuova Rade a public or private company?
Nuova Rade is a private company. It is classified as corporate owned and is currently operating.
When was Nuova Rade founded?
Nuova Rade was founded in 1955. It employs 11 to 50 people.
Where is Nuova Rade based?
Nuova Rade is headquartered in Busalla, Italy, in the Europe region.
How does Nuova Rade make money?
One revenue line is on record: plastic Boating Accessories Sales.
Who are Nuova Rade's main competitors?
Direct peers on record are Beckson, Osculati, Plastimo, Perko, Garelick, Tempress Products, Whale (Water Systems) and Scandvik. Broad incumbents are Lalizas and Attwood Marine (Dometic).
Does Nuova Rade have an API?
No public API is recorded for Nuova Rade.