HappyWebsites

What HappyWebsites does

HappyWebsites is a Belgian internet agency that builds and manages websites for small and medium-sized enterprises and self-employed professionals, with a stated focus on the Limburg province and broader Flemish market. Its single core product, the HappyWebsites Website Creation Service, is delivered as an all-in annual subscription that bundles website design, hosting, maintenance, security updates, and customer support, marketed primarily on the absence of startup costs and a fast go-live timeline of a few weeks. The underlying technology is a self-built Belgian CMS platform developed and maintained by parent company Webhero BV, which gives customers a user-friendly interface for text and photo edits but does not expose any public API or developer-facing tooling.

The business is operated through a sales-led, consultative go-to-market: prospects request a free quote via the website or schedule a personal consultation, supported by phone and email channels staffed Monday through Friday. Revenue is generated exclusively through annual subscription renewals, with a stated 3-year minimum contract creating customer retention, while customer acquisition relies on a hybrid mix of direct sales, organic content marketing (the HappyBlog), local SEO targeting 16 Limburg municipalities, organic social media across Facebook/Instagram/LinkedIn/YouTube/Spotify, and referral partnerships with industry associations covering construction (Bouwunie), beauty and massage (Belgian Beauty Federatie, Belgian Massage Federatie), and dietetics (Vlaamse Beroepsvereniging voor Diëtisten).

In June 2025 HappyWebsites was acquired by Webhero BV, the larger Belgian web agency operating since 2013 that reports more than 3,000 entrepreneur customers and over 5,000 websites built since inception. Post-acquisition the company operates under the trading name 'HappyWebsites by Webhero' with headquarters at Officenter Leuven (Grauwmeer 1, 3001 Heverlee), continues to serve SMB customers across Belgium under the GDPR-compliant HappySupport service desk, and has been repositioned as part of Webhero's broader platform offering rather than as an independent agency.

Name

HappyWebsites

Legal name

Webhero BV

Website

https://happywebsites.be

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HappyWebsites is a Belgian website creation service for SMEs and self-employed professionals, offering all-in annual subscriptions with no startup costs and bundled hosting, maintenance, and support. Now operating as 'HappyWebsites by Webhero' following its June 2025 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Creation and Annual License: Customers pay a fixed all-in annual fee that includes website creation, hosting, maintenance, security, and support. No startup costs. The annual license model ensures continuous revenue through subscription renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HappyWebsites is a Belgian internet agency that builds and manages professional websites for SMEs and self-employed entrepreneurs, bundling website creation, hosting, maintenance, security updates, and customer support into a fixed all-in annual subscription with no startup costs. Websites are typically delivered within a few weeks and customers receive access to a self-built, user-friendly CMS for independent text and photo edits. The offering also extends to webshops, online marketing, photography, SEO, and social media marketing support.

Product overview

HappyWebsites is a Belgian website building service that was acquired by Webhero in June 2025. The offering consists of a single unified website creation service (HappyWebsites Website Creation Service) that provides end-to-end professional website solutions for small businesses and SMEs. The service includes website design, development, hosting, maintenance, security updates, and ongoing customer support, all bundled in an all-in annual subscription model with no upfront costs. The company also provides associated services including SEO optimization and social media marketing support through their team.

Differentiator

Problem solved

Functional benefit

Brands

• HappySupport: Customer support and service desk provided to HappyWebsites customers

Products and services

• HappyWebsites Website Creation Service

Quantifiable outcome

• Websites live within a few weeks

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bouwunie LimburgcoreGTM or Marketing PartnerPartnership to develop the 'Bouw Online' campaign specifically to relieve construction professionals of their online marketing burden. HappyWebsites ensures websites remain current and optimally function according to latest developments, enabling construction professionals to focus on their projects and clients.
• Shine Online (Belgian Beauty Federatie and Belgian Massage Federatie)coreGTM or Marketing PartnerLaunched the 'Shine Online' campaign with Belgian Beauty Federatie and Belgian Massage Federatie to support beauty and massage specialists with online marketing. HappyWebsites ensures websites remain up-to-date with latest trends to attract more customers.
• Digitaal Gezond (Vlaamse Beroepsvereniging voor Diëtisten)coreGTM or Marketing PartnerPartnership with Vlaamse Beroepsvereniging voor Diëtisten to launch the 'Digitaal Gezond' campaign helping dietitians strengthen their online presence through professional, up-to-date websites showcasing their expertise.
• FeWebminorStrategic or Co-development PartnerFeWeb provides training, inspiring events and current insights to support web companies in continuous growth and innovation through customized education programs.
• KoffiecafeminorGTM or Marketing PartnerPartnership with Koffiecafe, a coffee-related business partnership.
• De Landsbond der Beenhouwers, Spekslagers en Traiteurs van BelgiëminorGTM or Marketing PartnerPartnership with the Belgian association for butchers, delis and traiteurs to provide website services to members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• One.com: European SMB web hosting and website builder with bundled domain, hosting, and marketing tools. Competes for the same Belgian / European self-employed and SMB customer base with a similar subscription product.
• Weebly: SMB website builder with hosting, e-commerce, and marketing tools, now part of Block. Targets the same self-employed and small business segment with a self-service, low-cost alternative to agency-led offerings.
• Squarespace: Global all-in-one website builder and hosting platform with strong design positioning. Targets the same small business / professional segment as HappyWebsites, with a subscription model and bundled hosting.
• Wix.com: Global SMB website builder with a freemium model, drag-and-drop editor, hosting, and marketing tools. Competes for the same end customer (Belgian SMEs and self-employed) and is widely recognised as the dominant DIY alternative.

Direct peers

• Sitejet: Website building platform designed for agencies serving SMB clients, with bundled hosting, CMS, and customer management. Highly comparable in product shape to the Webhero platform that powers HappyWebsites.
• Webhero: Parent company and direct comparator offering the same all-in annual subscription website service for Belgian SMEs, with the same platform, hosting partner (Combell), and customer success-led GTM. Operates a near-identical product and price structure.
• Jimdo: European DIY website builder targeting the same self-employed and SMB segment with hosted website creation, online marketing, and shop functionality. Directly competes for Belgian SMB customers on price and ease-of-use.
• Vaimo: European digital commerce and experience agency offering website creation, webshops, and digital marketing for brands and merchants. Comparable service-based model targeting SME and mid-market customers in Belgium and the Benelux.

Others

• Combell: Belgian hosting and domain name provider that is also HappyWebsites' infrastructure partner. Comparable as an enabling ecosystem participant in the Belgian SME website stack, rather than a direct competitor.
• FeWeb: Belgian trade association for digital agencies and web companies, providing training, events, and industry representation. HappyWebsites is a member; FeWeb shapes the competitive and regulatory environment rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-JRMF8b8EThAx9yMZu66Ag
• Facebookfacebook.com/webherowebsites
• LinkedInlinkedin.com/company/webherowebsites
• Instagraminstagram.com/webhero_websites

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HappyWebsites