Eagle Ridge Golf Course

What Eagle Ridge Golf Course does

Eagle Ridge Golf Course is a private, single-venue 18-hole public-access golf resort on the Mornington Peninsula in Boneo, Victoria, Australia. Founded in December 1989 on a championship course designed by Kevin Hartley (1958 Australian amateur golf champion), the venue operates with 11-50 employees across green-fee public play, multi-tier annual membership via the resident Carrington Park Golf Club, corporate golf days, private and group golf instruction, a 50-cart motorised fleet, and the on-site Peninsula Beer Garden providing food, beverage, live music, and event hosting. The course itself uses Santa-Ana couch fairways, deployed in late 2007, which delivered a documented 45% reduction in water consumption and serve as the principal agronomic differentiator within a sand-based, hilly links-style layout featuring a signature bunkered sixth hole.

Revenue is generated through a diversified mix: dynamic-priced green fees (pay-as-you-go), recurring annual memberships from A$2,225 (7-day), corporate advertising memberships and event packages, cart rentals, group and private lessons with resident PGA professional Jason Glanz, gift-vouchers, and a bundled Play & Stay package with Nepean Country Club (A$549 for four players). GTM is primarily direct, via the on-site Golf Shop, online booking through Chronogolf, dedicated coordinators for social, corporate, and membership sales, and event-driven demand from recurring tournaments such as the Peter Stickley Vendor Advocacy Legends Pro-Am (PGA Legends Tour) and internal competitions including the Carrington Cup. The customer base spans individual public golfers (all abilities, including tee markers rated for all genders), Carrington Park members, corporate and social groups of 12-plus, beginners entering via starter and junior programs, and professional/amateur competitors.

Ownership is currently the Chen family, who acquired the business in April 2016 from the Russo family (owners since 1995). Course technology is conventional golf-course SaaS (Chronogolf, 1Golf, Netbookings, TryBooking) with no disclosed AI/ML components; the proprietary operating edge sits in agronomy (Santa-Ana couch), course design (Hartley's 'Royal Melbourne of the Mornington Peninsula' vision), and an integrated hospitality stack anchored by the Peninsula Beer Garden added in January 2022.

Name

Eagle Ridge Golf Course

Legal name

Eagle Ridge Golf Course

Website

https://eagleridge.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle Ridge Golf Course is a family-owned 18-hole public-access championship golf course on Victoria's Mornington Peninsula, offering green fees, multi-tier membership via Carrington Park Golf Club, corporate golf events, instruction, on-site Peninsula Beer Garden hospitality, and bundled Play & Stay packages.

Ownership category

akta.pro rank

Product category

Public Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf course
• Golf memberships
• Corporate golf events
• Golf instruction
• Public golf access

Headquarters

HQ city

Mccrae

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Green Fees: Public access green fees using dynamic pricing model that varies across day, week, month and season. Offers walking rates and shared cart rates.
2. Golf Membership: Annual membership packages including 7 Day Membership ($2225), 6 day, 5 day, Midweek and Flexi options. Membership includes playing access, handicap, pro shop and cart discounts. No joining fee.
3. Corporate Golf Events: Corporate golf days and advertising packages with options from simple golf and lunch packages to full 'red carpet' packages with all amenities. Includes signage and digital advertising options.
4. Food & Beverage: On-site Peninsula Beer Garden offering stunning views, local craft beer on tap, live music, and local meals. Also serves clubhouse restaurant and event catering.
5. Golf Lessons: Private lessons and clinics run by resident professional Jason Glanz. Starter programs for beginners including equipment supplied.
6. Cart Rentals: 50-cart fleet offering shared motorised cart options for public golfers.
7. Play & Stay Packages: Golf and accommodation bundle packages ($549 for 4 players) including round of golf with carts and one night's accommodation at Nepean Country Club.
8. Gift Vouchers: Gift certificates available for golf experiences, suitable for Christmas presents, work gifts, or special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Eagle Ridge Golf Course operates a public-access 18-hole championship golf course on the Mornington Peninsula in Boneo, Victoria, designed by Kevin Hartley. Beyond green-fee play, it offers Carrington Park Golf Club memberships, corporate golf days and corporate advertising membership, social group bookings, private lessons and clinics run by PGA professional Jason Glanz, on-site food and beverage at the Peninsula Beer Garden, cart rentals, and bundled Play & Stay accommodation packages with Nepean Country Club.

Product overview

Eagle Ridge Golf Course operates as a single-venue golf resort offering an 18-hole championship golf course as its core product, augmented by the Carrington Park Golf Club membership program and Peninsula Beer Garden hospitality venue. Public play is available through the core golf course with options for 9 or 18 holes, walking or cart. The product portfolio includes membership packages (standard and corporate), golf instruction services (private lessons, group clinics, starter programs, junior programs), social and corporate event hosting, and bundled play-and-stay packages with partner Nepean Country Club. The offering is unified around the single championship course with supplementary services for hospitality, instruction, and events.

Differentiator

Problem solved

Functional benefit

Brands

• Carrington Park Golf Club: The resident golf club at Eagle Ridge offering membership packages and golf competitions for men, women, and mixed events on the Mornington Peninsula.
• Peninsula Beer Garden

Products and services

• 18-Hole Championship Golf Course Public-access 18-hole championship course on the Mornington Peninsula designed by Kevin Hartley, featuring sand-based hilly terrain, Santa-Ana couch fairways, strategic bunker placement, signature 6th hole, and spectacular Mornington Peninsula surrounds. Available to individuals, members, and corporate groups.
• Carrington Park Golf Club Membership Annual membership tiers (7 day, 6 day, 5 day, midweek, flexi) offering playing access, handicap tracking, pro shop discounts, members-only tee times, and competition entry. 7 Day Membership priced at $2,225 with no joining fee or waiting period. Designed for men, women, and mixed groups.
• Corporate Advertising Membership Corporate advertising package combining on-course signage, digital advertising options, guest passes, discounted corporate golf days, and venue hire benefits for businesses seeking visibility and client entertainment on the Mornington Peninsula.
• Corporate Golf Events Customisable corporate golf day packages scaled from simple golf-and-lunch offerings to premium 'red carpet' experiences with entertainment, signage, and venue hire. Managed by a dedicated Corporate Golf Coordinator.
• Social Golf Group Bookings Coordinated group golf bookings for 12 or more players with special pricing, food and drinks packages, and dedicated Social Golf Coordinator support.
• Private Golf Lessons One-on-one instruction with resident PGA professional Jason Glanz covering swing, short game, and personalised coaching programmes.
• Beginner and Intermediate Golf Clinics Group golf clinics such as the Ladies Low Stress Clinic providing structured instruction in a safe, low-pressure environment.
• Starter Golf Program Multi-week introductory programme teaching golf fundamentals to newcomers, with equipment supplied if needed.
• Junior Golf / MyGolf Youth golf introduction programme focused on fun while learning golf fundamentals and values.
• Play & Stay Golf Package Bundled package for four players offering 18 holes with shared motorised carts at Eagle Ridge plus one night's accommodation at Nepean Country Club, priced at $549. Valid June 1 to September 30, excluding school holidays.
• Peninsula Beer Garden On-site hospitality venue offering local craft beer on tap, live music, dining, and event hosting, complementing the golf offering for visitors, members, and function guests.
• Golf Cart Fleet Rental Fleet of 50 motorised carts available for shared use during public play, with walking rates also available.
• Gift Vouchers Gift certificates for golf experiences sold online through the Netbookings platform, suitable for Christmas presents, work gifts, or special occasions.

Quantifiable outcome

• 45% reduction in water consumption achieved through Santa-Ana couch grass conversion
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• ChronogolfcoreTechnology or IntegrationOnline tee-time booking and golf course management platform used by Eagle Ridge for online reservations, dynamic pricing, and member bookings.
• Nepean Country ClubcoreStrategic or Co-development PartnerPartnership offering Play & Stay packages combining Eagle Ridge golf with Nepean Country Club accommodation. Also offers NCC Day Guest Membership access for Eagle Ridge members.
• PGA Legends TourmajorStrategic or Co-development PartnerHosts professional golf events including Peter Stickley Vendor Advocacy Legends Pro-Am as part of the PGA 2019 Legends Tour. Attracts professional golfers including Ian Baker-Finch, Paul Dalgleish, and David Merriman.
• Peninsula Beer GardenmajorStrategic or Co-development PartnerOn-site venue offering stunning views, local craft beer on tap, live music, and fantastic local meals. Used for events including Footy Nights with AFL on big screen.
• Sponsorship Partners (Various)minorGTM or Marketing PartnerMultiple sponsors including Crow Cams, Hop Nation, PenPest, Mornington Ford, SC Weir Cabinets, Rosebud RSL, Cloud Distillery, Battery World, Rosebud Packaging, Beel Plumbing, Golf Clearance, Southern Buoy, Two Bays, and Progress Signs. Corporate Advertising Membership packages available.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• RACV Cape Schanck Resort: RACV Cape Schanck Resort is a Mornington Peninsula resort combining an 18-hole golf course with hotel/lodge accommodation. Directly comparable to Eagle Ridge's combined golf + Play & Stay + hospitality offering for the same Victorian leisure-traveler segment.
• St Andrews Beach Golf Course: St Andrews Beach Golf Course is a neighbouring Mornington Peninsula public-access links-style course offering similar dynamic green-fee pricing, membership tiers, and corporate-golf packages. Operates in the same local market and competes for the same golfers.
• The National Golf Club: The National Golf Club is a multi-course Mornington Peninsula golf venue operated as a membership-based club. Eagle Ridge directly competes for the same Mornington Peninsula golfing tourist, member, and corporate-event demand with overlapping 18-hole championship play.
• Moonah Links: Moonah Links operates two 18-hole championship courses on the Mornington Peninsula open to public play with corporate and stay-and-play packages. Directly comparable scale, public-access model, and corporate-event business mix to Eagle Ridge.

Broad incumbents

• Royal Melbourne Golf Club: Royal Melbourne Golf Club is Australia's premier private/elite golf club and the design inspiration for Eagle Ridge's Kevin Hartley layout ('Royal Melbourne of the Mornington Peninsula'). Comparable championship design DNA; differs in being private and elite-tier, serving a different customer segment.
• Kingston Heath Golf Club: Kingston Heath is a top-ranked private golf club in metropolitan Melbourne with a championship course and tournament-host credentials. Comparable as an elite Australian golf venue, but operates a private members-only model unlike Eagle Ridge's public-access approach.

Regional players

• Sorrento Golf Club: Sorrento Golf Club is a members-based golf club located on the Mornington Peninsula. A regional peer that competes for member and tournament demand from the same Mornington Peninsula golfer pool as Eagle Ridge's Carrington Park Golf Club.
• Portsea Golf Club: Portsea Golf Club is a private members' club on the southern Mornington Peninsula. While more member-focused than Eagle Ridge, it competes for the same Mornington Peninsula golf tourist, member, and corporate hospitality spend.

Others

• PGA of Australia (Legends Tour): The PGA of Australia runs the Legends Tour of which Eagle Ridge is a host venue. They are ecosystem partners rather than competitors, but the relationship is comparable reference data on event-hosting economics at Australian golf courses.

Emerging players

• Thirteenth Beach Golf Links: Thirteenth Beach Golf Links operates public-access 18-hole courses on Victoria's Bellarine Peninsula. Comparable public-access, links-style course model and beginner-friendly positioning; serves an adjacent but distinct regional catchment vs. Mornington Peninsula.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/17841400153576182
• Xx.com/eagleridgegolf
• Facebookfacebook.com/eagleridgegolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Ridge Golf Course