What Moonah Links does

Moonah Links is a private golf and lifestyle resort in Fingal, Victoria, Australia, founded in 2001. It serves serious and recreational golfers, golf tourists, corporate groups, wedding parties, and leisure guests through two championship courses, 65 rooms and suites, golf instruction, a pro shop, TrackMan simulator services, on-site dining, and seven conference and event venues.

The Peter Thomson-designed Open Course was purpose-built to host national opens, while the Ross Perrett-designed Legends Course opened in 2003. The venue has hosted the Australian Open in 2003 and 2005, the Moonah Classic from 2008 through 2010, and the Victorian PGA Championship since 2021; the Open Course ranked 98th in Golfweek's 2025 Top 100 International Courses.

Moonah Links generates revenue from seasonal green fees, instruction, simulator sessions, pro-shop sales, memberships, accommodation packages, food and beverage, and event coordination. It acquires customers through direct online booking, MiClub tee-time and member services, Peppers and Book Direct accommodation channels, third-party OTAs, SevenRooms dining reservations, memberships, and event-led promotion. Its principal disclosed technology is a third-party TrackMan simulator supporting practice analytics, virtual play, online tournaments, and club fitting; no proprietary technology architecture is disclosed.

Name

Moonah Links

Legal name

Moonah Links Resort

Website

https://moonahlinks.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Moonah Links is a private Australian golf and lifestyle resort serving golfers, corporate groups, wedding parties, and leisure guests with two championship courses, 65 accommodation units, dining, events, instruction, retail, and simulator-based practice.

Ownership category

akta.pro rank

Product category

Golf and Lifestyle Resort

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf resort hospitality
• Championship golf courses
• Golf instruction services
• Corporate event venues
• Resort accommodation services

Headquarters

HQ city

Fingal, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees: Revenue from golf rounds on the Open Course and Legends Course, with seasonal pricing (higher Oct-Apr, lower May-Sept).
2. Resort Accommodation: 65 rooms and suites including Moonah Rooms, One Bedroom Apartments, and Open Suites. Bookings via direct website, Peppers platform, and third-party OTAs.
3. Food & Beverage: Dining revenue from Pebbles Restaurant (fine dining), Spike Bar (casual), room service breakfast, and special event catering including Christmas lunch.
4. Conference & Events: Seven purpose-built event venues hosting corporate conferences, weddings, and social events. Revenue from venue hire, catering, and coordination services.
5. Golf Instruction: PGA professional lessons, private tuition, corporate/group lessons, and junior clinics delivered by Head Professional Aung Myint Htwe.
6. Golf Shop & Simulator: Pro Shop sales of TaylorMade, Titleist, and lifestyle products. TrackMan simulator sessions at $40 (members) and $50 (public) per hour.
7. Gift Vouchers: Digital gift vouchers for golf rounds (ranging from $125-$600) and hotel packages sold through the online voucher shop.
8. Membership Programs: Individual and corporate golf memberships offering priority tee times, member pricing, and exclusive access to facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Moonah Links operates two championship golf courses—the Open and Legends—on one Fingal, Victoria resort property. It sells tee times, individual and corporate memberships, golf instruction, corporate and social golf events, TrackMan simulator sessions, and pro-shop merchandise, alongside 65 resort rooms and suites, Pebbles and Spike food and beverage, conference and event services, weddings, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• Pebbles Restaurant: Fine dining restaurant set beside the championship golf course offering seasonal menu crafted by Executive Chef Sailesh Vala, featuring sustainable regional produce and wines from Mornington Peninsula wineries.
• Spike Bar
• Open Suite

Products and services

• Open Course The Peter Thomson-designed 18-hole championship course, built as Australia's first 18-hole course specifically to host a national open, where visitors can book golf rounds and which has hosted the Australian Open and Victorian PGA Championship.
• Legends Course An 18-hole championship course designed by Ross Perrett through Moonah trees and native bushland, with each hole named after an Australian or international golfing legend.
• Individual and corporate golf membership Recurring golf membership for individuals and companies, providing priority tee times, member pricing, member events, and exclusive access to resort facilities.
• Golf instruction and tuition Private, group, corporate, and junior golf instruction delivered by Moonah Links' PGA professionals.
• Corporate and social golf events Managed group golf days, corporate events, social golf events, and tournaments using Moonah Links' two courses, carts, event support, and hospitality facilities.
• Peppers Moonah Links Resort accommodation Overnight accommodation in 65 rooms and suites at the golf resort for leisure travelers, golf guests, event attendees, and wedding parties.
• Conference and events Venue hire, catering, and coordination across seven purpose-built spaces for corporate conferences, meetings, awards events, and social functions.
• Weddings Wedding ceremonies, receptions, and related celebrations supported by on-site venues, accommodation, catering, and a dedicated wedding coordinator.
• Pebbles Restaurant Fine-dining service beside the championship course, offering seasonal menus based on sustainable regional produce, on-site garden herbs, and Mornington Peninsula wines.
• Spike Bar Casual on-site bar and dining service with terrace views of the 18th hole, serving beverages, casual food, and live sport viewing.
• Moonah Links Pro Shop On-site retail of TaylorMade, Titleist, golf equipment, apparel, accessories, and lifestyle products for golfers and resort guests.
• TrackMan simulator sessions Hourly indoor golf practice and virtual play using TrackMan technology, including access to 400+ world-famous courses, online tournaments, practice analytics, and club fitting sessions.
• Gift vouchers Digital vouchers for Moonah Links golf rounds and Peppers Moonah Links Resort hotel packages, sold through the online voucher shop.

Quantifiable outcome

• Venue for Australian Open 2003 & 2005, Victorian PGA Championship since 2021, and Moonah Classic 2008-2010
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Alba Thermal Springs & SpacoreStrategic or Co-development PartnerPartnership for Winter Wellness packages at Peppers Moonah Links Resort. Guests can combine accommodation with bathing experiences at Alba Thermal Springs, Mornington Peninsula's premier wellness destination. Packages include Stay & Bathe (from $420) and Stay, Bathe & Dine (from $550).
• Pebbles Restaurant - Local Wineries (Paringa Estate, Kerri Greens, Foxeys Hangout)minorOthersPebbles Restaurant showcases the Mornington Peninsula's cool-climate varietals from standout local wineries including Paringa Estate, Kerri Greens, and Foxeys Hangout on their curated wine list.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kingston Heath Golf Club: Top-ranked Melbourne sandbelt club that has co-hosted the Australian Open and Presidents Cup. Comparable as a premium Victorian championship venue competing for the same elite tournament bookings, member prestige, and corporate entertainment spend.
• Royal Melbourne Golf Club: Australia's most consistently top-ranked club, also in Victoria. Comparable as a premier Australian championship golf venue with member-based access and a similar tournament-hosting pedigree, providing direct competitive context on pricing, member acquisition, and event hosting in the same metro/regional catchment.
• The National Golf Club (Mornington Peninsula): Direct competitor located on the same Mornington Peninsula. Comparable multi-course destination offering with member access, corporate golf days, and accommodation tie-ups; the closest substitute for both golfers and corporate event buyers evaluating Mornington Peninsula venues.
• The Australian Golf Club: Sydney-based private championship club and former Australian Open host. Comparable as a premier Australian member club with elite tournament credentials; competes for national tournament hosting, corporate memberships, and prestige-driven bookings.
• RACV Cape Schanck Resort: Mornington Peninsula resort with its own 18-hole course, accommodation, and conference facilities operated by RACV. Comparable as a peninsula-based integrated golf resort that competes directly for the same corporate, leisure, and wedding market within a 30-minute drive.
• Barnbougle Dunes / Lost Farm: Multi-course destination golf resort in Tasmania with on-site lodging and a similar integrated-resort positioning. Comparable as a remote destination golf property attracting the same domestic golf-tourist segment and competing for multi-day stay-and-play bookings.

Broad incumbents

• Pebble Beach Company: Iconic US destination resort combining championship links, multiple lodging options, F&B, retail, and corporate events at scale. Comparable as the global benchmark for premium integrated golf-resort economics, helping frame Moonah Links' potential to expand its bundled offerings.
• St Andrews Links Trust: Scottish links venue that inspired Moonah Links' Open Course design. Comparable as a multi-course links destination with tournament pedigree, public access, retail, and accommodation; useful benchmark for brand-building and integrated destination monetization.

Regional players

• Hamilton Island Golf Club: Australian island-based resort golf offering with bundled stay-and-play packages. Comparable as an Australian destination golf property targeting leisure and corporate travelers, though located in Queensland rather than Victoria, so primarily a competitive reference outside core catchment.

Others

• Alba Thermal Springs & Spa: Mornington Peninsula wellness partner that already co-markets Stay & Bathe packages with Peppers Moonah Links. Comparable as an ecosystem partner / co-marketing peer that shapes the destination's appeal, and adjacent enough that it could represent either bundling upside or competitive leisure-spend risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moonah-links

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonah Links