Wedia

What Wedia does

WEDIA Visuelle Großflächenwerbung GmbH (Wedia) is a German out-of-home (OOH) advertising operator headquartered in Mannheim that designs, produces, installs, and documents large-format advertising campaigns for enterprise consumer brands across Germany, Austria, and Switzerland. The company is organized as a GmbH and operates branch offices in Berlin, Vienna, and Stans, with a sales organization split by country and product category. Its core offering is built on a physical media pool — the WEDIA OUTDOOR MEDIA POOL — comprising over 90 giant poster advertising spaces and a network of over 20 Digital Beamboards that project digital content onto building facades of up to 240m² at nightfall.

The product portfolio spans five core lines: Giant Posters (Riesenposter), Digital Beamboards (projection onto building facades), Murals (hand-painted artwork combined with animated digital projections), Special Projections (3D mappings, facade projections, and large-scale landscape projections of up to 10,000m²), and Advertising Technology (Werbetechnik), which extends into indoor and outdoor signage and store branding for business parks and retail chains. A sixth line, Green OOH, is layered across the portfolio and delivers PVC-free materials, CO2 reduction certificates, and renewable-energy-sourced lighting. Wedia serves large consumer brands — including Samsung, Chanel, Netflix, Amazon Prime, Red Bull, BMW, Sony, Mercedes Benz, Audi, Nike, Coca Cola, Porsche, and Google — as well as corporate real estate and retail chain buyers such as Sirius Business Park, Lidl, Kenny's, and Hornbach.

Wedia's commercial model is project-based and quote-driven rather than subscription-based, with multi-year contract cadence and a direct enterprise field sales motion organized regionally (Germany, Austria, Switzerland) and by product line. Full-service delivery — production, installation, and campaign documentation — is handled internally. Pricing is not publicly disclosed. Distribution is exclusively direct; there is no reseller or partner sales channel, and the company depends on its website, portfolio case studies, and named sales directors to generate inbound and outbound enterprise demand. No disclosed funding rounds, acquisitions, or revenue figures exist in the source material.

Name

Wedia

Legal name

WEDIA Visuelle Großflächenwerbung GmbH

Website

https://wedia.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Wedia is a German out-of-home advertising operator that designs, produces, and installs large-format campaigns — giant posters, digital beamboards, murals, and special projections — across Germany, Austria, and Switzerland, serving major consumer brands.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Outdoor advertising services
• Large-format billboards
• Projection advertising
• Hand-painted murals
• Sustainable OOH

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Giant Posters: Full-service giant poster advertising including production, installation, and campaign documentation. One-time project-based revenue from outdoor billboard advertising spaces.
2. Digital Beamboards: Nighttime digital projection advertising on building facades. Revenue from projecting online content and digital ads onto large surfaces.
3. Murals: Hand-painted artwork combined with digital projections for brand campaigns. Premium pricing for artistic outdoor advertising.
4. Special Projections: Specialized projection services including 3D mappings, facade projections, and landscape projections (up to 10,000m2). Custom guerrilla projections and interactive campaigns.
5. Advertising Technology: Indoor and outdoor advertising technology implementations for business parks, companies, and public buildings. Full-service branding including production and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wedia provides large-format out-of-home advertising services across Germany, Austria, and Switzerland, offering Giant Posters at 90+ locations, Digital Beamboards (night-time facade projections at 20+ locations), hand-painted Murals combined with digital projections, Special Projections (3D mappings, facade and landscape projections up to 10,000m²), Advertising Technology for indoor/outdoor branding, and Green OOH sustainable advertising. Full-service execution covers production, installation, and campaign documentation for enterprise brand campaigns.

Product overview

Wedia is an out-of-home (OOH) advertising innovator offering a portfolio of large-format advertising solutions. The core product portfolio consists of Giant Posters (traditional billboard advertising), Digital Beamboards (night-time facade projections), Murals (hand-painted artwork with digital animation), Special Projections (3D mappings and landscape projections), and Advertising Technology (indoor/outdoor branding). These products are unified through the company's WEDIA OUTDOOR MEDIA POOL network spanning Germany, Austria, and Switzerland. The Green OOH sub-brand provides eco-friendly alternatives across all product categories using PVC-free materials and renewable energy.

Differentiator

Problem solved

Functional benefit

Products and services

• Giant Posters (Riesenposter) Large-format outdoor advertising posters with over 90 billboard locations in Germany, Austria, and Switzerland. Full-service offering includes production, installation, and campaign documentation for enterprise brand campaigns.
• Digital Beamboards Network of over 20 digital projection advertising surfaces across Germany, Austria, and Switzerland that project digital content onto building facades (up to 240m²) at nightfall. Designed for brands seeking high-impact nighttime digital visibility in urban centers.
• Murals Hand-painted outdoor artwork created by professional artists, combined with animated digital projections for enhanced visual impact. Targets brands seeking premium, artistic outdoor advertising aimed at young and urban audiences.
• Special Projections (Sonderprojektionen) Guerilla projections, facade projections, 3D-mappings, and large-scale landscape projections (up to 10,000m²). Includes interactive and reactive projection capabilities for custom brand campaigns.
• Advertising Technology (Werbetechnik) Indoor and outdoor advertising technology implementations for business parks, large and small companies, and public buildings. Includes Filialbrandings (store branding) for retail chains and franchise operations.
• Green OOH Sustainable out-of-home advertising sub-brand using PVC-free materials, CO2 reduction certificates, and renewable energy (solar, wind, water power) for lighting and digital boards. Applied across all product categories for environmentally conscious brands.

Quantifiable outcome

• Over 90 giant poster advertising spaces in DACH region
• +4 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• HEAT Filmproduktion GmbHminorStrategic or Co-development PartnerFilm production partner listed in partner section. HEAT Filmproduktion is an Austrian film production company based in Vienna. Partnership appears to support video content creation for campaigns.
• CONCRETE CANDYminorStrategic or Co-development PartnerCreative agency partner listed in partner section. CONCRETE CANDY is a creative agency based in Germany. Partnership supports campaign creative development and execution.
• Green OOH Technology PartnerscoreTechnology or IntegrationSelected partners for green-tech innovations supporting sustainable advertising implementations. These partners provide CO2 offset certification services and PVC-free materials for Green OOH offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Media Frankfurt: Frankfurt Airport and premium OOH operator in Germany. Comparable as a German large-format and premium-locations OOH specialist serving enterprise brand advertisers.
• Gewista: Austria's leading outdoor advertising company offering billboards, street furniture, and digital OOH across Austrian cities. Comparable as a DACH regional OOH operator with a similar advertiser base.

Broad incumbents

• JCDecaux: Global outdoor advertising leader offering street furniture, billboards, and digital OOH. Comparable to Wedia in serving multinational brand campaigns but at vastly larger scale and broader geographic footprint.
• Clear Channel Outdoor: Major international OOH operator with billboard and digital display networks. Competes with Wedia for premium out-of-home brand budgets at a global scale.
• Lamar Advertising: US-based large outdoor advertising operator with billboard, transit, and digital networks. Comparable in offering premium large-format poster and brand campaign executions at scale.

Emerging players

• HYGH: Berlin-based digital OOH operator running programmatic digital displays in retail and street environments. Comparable as a DACH-based OOH technology operator targeting modern brand campaigns.
• Impressions. GmbH: German specialist in mobile projection and guerrilla-marketing projections. Comparable to Wedia's special-projection and guerrilla projection capabilities.

Direct peers

• WallDecaux: Premium street-furniture and large-format OOH specialist in Germany and Europe. Directly comparable to Wedia in delivering premium urban poster and brand-building executions.
• Ströer: Germany's largest out-of-home advertising operator with extensive poster, digital, and street-furniture inventory across DACH. Most direct competitor to Wedia's giant-poster and large-format business in Germany.
• BlowUp Media: European specialist in giant poster and large-format building wrap advertising across multiple European cities. Closely comparable to Wedia's Riesenposter and facade-based offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wedia-visuelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedia