What Aim High Consulting does

Aim High Consulting is an India-headquartered public relations and communications consulting firm specialising in strategic communications for startups and new-age technology businesses. Founded in 2004 in Bengaluru by N. Ravi Shankar (CEO) and Gopinath G. (COO), the firm operates three offices (Bengaluru headquarters, Mumbai, Delhi) and employs between 101 and 250 professionals serving as 'extended arms of lean startups' across the country. Its core offering is PR consulting services — strategic communication campaigns, media relations, and messaging for clients in e-commerce, ed-tech, fintech, SaaS, cryptocurrency, consumer internet, mobile, venture capital, and tech-enabled sectors — complemented by a Brand Consulting Practice.

The firm's client base spans 500+ clients across 200+ categories and includes 18 unicorns, with marquee logos such as Flipkart, Ola, Swiggy, BYJU'S, Gupshup, Open Neo Banking, BlackBuck, CoinSwitch Kuber, HealthifyMe, and Mswipe, among others. Aim High Consulting differentiates through an in-house 'planning function' — a think-tank of experienced PR professionals that monitors message impact — and through long-tenured relationships cultivated during the formative years of India's startup ecosystem. Revenue is generated via project-based professional services fees under quote-based B2B engagements, with no proprietary technology platform.

The company has been recognised as 'PR Agency of the Year' on seven occasions by Exchange4Media, IPRCCA, CMO Asia (Singapore), PRCI, and Advertising Club, and has accumulated additional leadership awards from 2014 through 2020. Its go-to-market is sales-led direct B2B engagement targeting early-stage and funded startups, with no disclosed external institutional investors, M&A activity, or international operations.

Name

Aim High Consulting

Legal name

Aim High Consulting

Website

https://aimhighindia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Aim High Consulting is a Bengaluru-headquartered PR and communications consulting firm specialising in strategic public relations for Indian startups and new-age technology businesses across e-commerce, ed-tech, fintech, and SaaS sectors.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Public relations consulting
• Startup communications
• Media relations services
• Brand consulting
• Corporate communications

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR Consulting Services: Fees for public relations consulting services including strategic communication, media relations, and brand consulting for start-ups and new-age businesses. Services are provided to early-stage, funded, and unicorn-stage companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aim High Consulting is a public relations and communications consulting agency that crafts strategic communication campaigns, media relations, and brand consulting for Indian start-ups, funded companies, and unicorn-stage technology-enabled businesses. The firm functions as the extended in-house PR team for lean start-ups, covering verticals such as e-commerce, ed-tech, fin-tech, SAAS, cryptocurrency, consumer internet, mobile, and venture capital. Services are delivered by dedicated teams handling national PR mandates across Bengaluru, Mumbai, and Delhi, supported by an internal planning/think-tank function.

Product overview

Aim High Consulting operates as a single unified PR consulting agency rather than a platform-plus-modules architecture. The core offering is PR Consulting Services — India's leading PR agency for start-ups and new-age businesses — which handles strategic communication campaigns, media relations, and messaging across multiple verticals including e-commerce, ed-tech, fin-tech, SAAS, cryptocurrency, consumer internet, mobile, venture capital, and tech-enabled sectors. Complementing the core PR services is a Brand Consulting Practice that provides strategic brand consulting to early-stage and funded start-ups. The company positions itself as specialists who serve as the extended arms of lean start-ups, offering carefully constructed PR strategies that integrate with client growth journeys.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Consulting Services

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard India: Omnicom-owned global PR network with India operations serving technology, healthcare, and consumer clients. Comparable on integrated communications mandates but with global infrastructure.
• MSL India (Publicis Groupe): India operations of global MSL network. Competes for technology and consumer PR mandates with the backing of Publicis Groupe's broader marketing services portfolio.
• Edelman India: India arm of the world's largest PR firm. Competes for marquee start-up and enterprise mandates in India and offers global scale Aim High cannot match for cross-border clients.
• Hill+Knowlton India: WPP-owned global communications consultancy with India operations. Serves corporate, technology, and policy clients overlapping with Aim High's enterprise-adjacent mandates.
• Weber Shandwick India: Global communications network with an India presence serving technology, consumer, and corporate clients. Overlaps with Aim High on tech and start-up mandates but with international delivery capability.

Direct peers

• PR Pundit: Bengaluru-based communications consultancy focused on technology, start-ups, and consumer brands. Directly competes for the same Indian start-up and enterprise tech PR mandates as Aim High.
• Genesis BCW (Burson Cohn & Wolfe India): One of India's largest communications groups, combining legacy Burson-Marsteller and Cohn & Wolfe capabilities. Competes directly with Aim High for new-age business and technology PR mandates.
• Value 360 Communications: India-headquartered PR and communications agency with strong start-up and new-age business credentials. Overlaps with Aim High's core customer base of funded Indian start-ups and unicorns.
• Adfactors PR: India's largest independent public relations firm, serving corporates and start-ups across multiple sectors. Directly comparable to Aim High in services, geography, and B2B sales-led model, but at significantly greater scale.

Emerging players

• Storytellers 99: Bengaluru-based integrated communications firm focused on start-ups and new-age businesses. Closely comparable to Aim High in positioning and geography but smaller in scale and unicorn coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AimHighConsulting
• LinkedInlinkedin.com/company/aim-high-consulting
• Xx.com/aimhighindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aim High Consulting