EMG Entertainment

What EMG Entertainment does

EMG Entertainment is a Delhi-based creative events and branding company founded in 1997 that provides end-to-end event management, brand activation, and experiential marketing services to enterprise clients, government agencies, and luxury brands. Its service portfolio spans MICE (Meetings, Incentives, Conferences, Exhibitions), corporate events, brand experiences, brand activations, experiential zones, brand launches, corporate identity design, live and experiential marketing, exhibitions, BTL marketing, and entertainment booking, executed through 7000+ events for 250+ brands over more than 20 years.

The firm's core technical capability is 3D video mapping projection technology, in which it is credited with pioneering the first such project in India, notably for the Ferrari FF launch. This is delivered alongside conventional event production, creative stall design, celebrity booking, and BTL marketing through internet, social media, and outdoor channels. International MICE delivery is enabled through partnerships with 15+ convention bureaus across Thailand, Taiwan, Dubai, Croatia, Spain, Germany, Austria, Malta, France, the USA, Hungary, and the Czech Republic, with documented event execution in Thailand, Taiwan, Sri Lanka, and Dubai.

EMG operates as a privately held, founder-led firm under Director Sharad Mathur, with a team of 11-50 employees. Revenue is generated through professional services fees on a project-based, quote-driven model, with no publicly disclosed pricing tiers. Go-to-market is direct enterprise field sales targeting large corporations, government, and luxury brands, supplemented by client referrals, industry recognition through EEMA awards (Best Signature Event 2012; certifications 2010-11, 2011, 2014-15), and a portfolio-based website presence. Named clients include Ferrari, Jaguar, Google, Indian Air Force, DLF, HSBC, IBM, Sony, Tata, Vodafone, Genpact, and Videocon.

Name

EMG Entertainment

Legal name

EMG Entertainment

Website

https://emg.co.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

EMG Entertainment is a Delhi-based creative events and branding company that plans and executes corporate events, brand activations, product launches, MICE events, and experiential marketing campaigns for enterprise, government, and luxury brand clients, pioneering video mapping technology in India.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Activation/Experiential Creative Agencies (MPAAAAAO), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Corporate event management
• Experiential marketing services
• MICE event planning
• Brand activation services
• Video mapping technology

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: Professional services revenue generated through planning and executing corporate events, brand activations, product launches, exhibitions, and MICE (Meetings, Incentives, Conferences, Exhibitions) events for enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

EMG Entertainment is a creative events and branding company that plans and executes corporate events, brand activations, product launches, exhibitions, and MICE (Meetings, Incentives, Conferences, Exhibitions) services for enterprise clients. The company provides end-to-end event solutions including creative design, video mapping projection technology, celebrity and artist booking, BTL marketing, and destination management for both national and international events.

Product overview

EMG Entertainment is a Creative Events and Brand company offering integrated event management and experiential marketing services. The company operates as a unified service portfolio organized around core competencies including MICE (Meetings, Incentives, Conferences, Exhibitions), Corporate Events, Brand Experiences, Brand Activations, Experiential Zones, Brand Launches, Corporate Identity, Live and Experiential Marketing, Exhibitions, BTL Marketing, Entertainment Services, and Video Mapping technology. With 20 years of experience and 7000+ events executed for 250+ brands, EMG positions itself as both a brand management consultancy and brand design agency, combining creative event execution with strategic brand development.

Differentiator

Problem solved

Functional benefit

Products and services

• MICE Services
• Corporate Events
• Brand Activations
• Brand Experiences
• Experiential Zones
• Brand Launches
• Exhibitions
• Corporate Identity
• Live and Experiential Marketing
• BTL (Below The Line) Marketing
• Entertainment Services
• Video Mapping

Quantifiable outcome

• 7000+ events completed successfully
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Thailand Convention And Exhibition Bureau (TCEB)coreStrategic or Co-development PartnerPartnership with Thailand's official MICE marketing organization providing creative solutions, logistical assistance, and destination support for organizing meetings, incentives, conferences, and exhibitions in Thailand.
• Taiwan Convention And Exhibition Association (TCEA)coreStrategic or Co-development PartnerPartnership with Taiwan's foremost MICE industry organization comprising professionals in organizing international incentive travels, meetings, and exhibitions with world-class infrastructure.
• Dubai Convention BureaucoreStrategic or Co-development PartnerPartnership with Dubai's leading international business center and regional hub for MICE events, providing state-of-the-art infrastructure and professional environment support.
• Zagreb Tourist Board & Convention BureauminorStrategic or Co-development PartnerPartnership with Zagreb's convention bureau offering historic and modern venues, world-class hotels, and professional PCOs and DMCs for memorable conferences and incentives.
• Barcelona Turisme Convention BureauminorStrategic or Co-development PartnerPartnership with Barcelona's convention bureau for hosting professional meetings and conferences in a cosmopolitan city with perfect weather, culture, and good professionals.
• Vienna Convention BureauminorStrategic or Co-development PartnerPartnership with Vienna's congress infrastructure supporting international conferences, with focus on responsible and sustainable actions and Green Meetings initiatives.
• Visit Berlin Convention OfficeminorStrategic or Co-development PartnerPartnership with Berlin's convention office providing access to Germany's political, cultural, and historical center with excellent conference facilities.
• Malta Convention Bureau (Conventions Malta)minorStrategic or Co-development PartnerPartnership with Malta's MICE destination promotion organization focusing on research, planning, marketing, product development, and quality assurance.
• French Convention BureauminorStrategic or Co-development PartnerPartnership with France's convention bureau leveraging the country's ease of access, top infrastructure, beautiful landscapes, and unique venues for business events.
• EEMA (Event and Entertainment Management Association)coreOthersEMG is a member of EEMA, India's premier event and entertainment industry association, providing industry recognition and credibility through certifications and awards.
• Running on WavesminorStrategic or Co-development PartnerPartnership with luxury cruise sailing ship for corporate events, workshops, trainings, and private weddings as unique MICE venue options.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency and part of the IPG DXTRA network, offering experiential marketing, events, and sponsorships for enterprise brands. Comparable as a global incumbent competing for the same multinational clients (e.g., Google, IBM, HSBC) that EMG serves.
• Pico Group: Asia-headquartered global experiential marketing and event services group with operations across multiple Asian markets. Comparable as a larger, more diversified incumbent offering similar brand activation and MICE capabilities with broader geographic reach.
• George P. Johnson (GPJ): World's largest experiential marketing agency with deep enterprise B2B event expertise. Comparable as a large global player serving many of the same Fortune 500 technology and corporate clients EMG targets.

Regional players

• Teamwork Arts: India-based arts, culture, and live entertainment production company with crossover into corporate and MICE events. Comparable in the cultural/festival event production capability and India-centric footprint, though more skewed toward cultural programming than pure corporate events.

Direct peers

• Cineyug: Mumbai-headquartered event and entertainment production company known for high-end celebrity-driven events and brand experiences. Directly comparable on luxury/celebrity event execution and corporate client roster.
• Wizcraft Entertainment: One of India's largest event management and experiential marketing agencies, headquartered in Mumbai with a 30+ year track record. Most directly comparable peer given its scale, full-service event/activation portfolio, and similar Fortune 500 Indian and global client base.
• DNA Entertainment Networks: Mumbai-based event management and entertainment company specializing in corporate events, brand experiences, and celebrity bookings. Comparable in scale, service mix (MICE, activations, entertainment booking), and India-centric client base.
• Encompass (India event management): Indian experiential marketing and event management firm delivering corporate events, conferences, and brand activations. Comparable as a direct India-based competitor in the mid-to-large corporate event segment.
• Percept Limited: Indian integrated marketing, events, and entertainment group offering MICE, brand activations, and experiential services. Comparable as a direct competitor serving large Indian corporates and government clients across event management and BTL marketing.
• WOW Entertainment: India-based experiential marketing and events firm specializing in brand activations, product launches, and corporate events. Directly comparable as a domestic peer in the same mid-market Indian experiential segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emg-entertainment-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMG Entertainment