Airport Analytics

What Airport Analytics does

Airport Analytics is the flagship product of GrayMatter Software Services Pvt. Ltd., a Bangalore-headquartered enterprise software firm founded in 2006 that builds pre-built business intelligence and analytics solutions specifically for airport operators. The company's core platform integrates data from 20+ airport source systems through 50+ pre-built connectors into a centralized data warehouse, delivering 10 functional modules (Operations, Finance, Commercial, Airline Marketing, Infrastructure, Ground Handling, Car Park Revenue Management, Environment & Sustainability, Human Resources, and Survey Analytics) supported by 450+ KPIs, 100+ dashboards, and 20+ predictive models. Adjacent products extend the platform into IoT-based retail concession capture (StoreSense), passenger traffic analytics from Baggage Source Messages (SkyEdge), dynamic car park pricing (CPRM), and an integrated digital airport platform (Skateboard).

The underlying technology stack is deliberately BI-platform-agnostic, supporting SAP BusinessObjects, Oracle, Pentaho, and Microsoft, with a strategic VAR partnership and certified integration with SAP. AI and analytics capabilities include predictive forecasting, video-based queue analytics, optimization-driven dynamic pricing, and automated revenue-share income computation. GrayMatter reports 100+ man-years of airport domain expertise and 500+ man-years of BI experience across 170+ implementations in 35+ countries, with offices in Bangalore (global HQ and R&D), Addison Texas (North America), London (Europe), Petaling Jaya (Southeast Asia), and Helsinki (Global R&D).

Revenue is generated through three streams: enterprise software licensing on annual or multi-year subscriptions (quote-based, modular pricing tied to number of modules and source systems), professional services for implementation and customization, and transaction-style fees from the CPRM dynamic-pricing module. Go-to-market combines direct enterprise field sales targeting C-level airport executives, a SAP VAR channel partnership, regional implementation partners (Arprotec S.A. in Latin America, Dubai Technology Partners in MENA), and active presence at major airport industry events (Passenger Terminal Expo, ACI, IATA Ground Handling Conference, Inter Airport Europe). Named enterprise customers include GMR Airports, Kempegowda International Airport Bangalore, El Dorado International Airport (OPAIN), Winnipeg Airports Authority, and Swedavia.

Name

Airport Analytics

Legal name

GrayMatter Software Services Pvt. Ltd.

Website

https://airportanalytics.aero

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Airport Analytics Software

NAICS

Support Activities for Air Transportation (4881), Other Support Activities for Air Transportation (488190)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Market Sizing, Competitive Benchmarking & Performance Analytics (THALAIAE)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Airport analytics software
• Enterprise business intelligence
• Airport data warehouse
• Predictive analytics solutions
• Car park revenue management

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licensing: Pre-built analytics software solution licensed to airport operators. The solution is deployment-ready, customizable, and scalable. Revenue is generated through enterprise license agreements with annual or multi-year terms.
2. Implementation Services: Professional services for system implementation, customization, data integration, and deployment support. GrayMatter provides consulting services alongside their software products to ensure successful deployment at customer airports.
3. Dynamic Pricing Management (CPRM): Revenue management system for car parks that optimizes pricing based on demand forecasting. Generates revenue through improved yield management for airport car parking operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Airport Analytics is a pre-built, enterprise-wide analytics solution for airport operators that integrates data from 20+ airport source systems into a centralized data warehouse. The platform delivers role-based dashboards, 450+ KPIs, and 20+ predictive models across 10 functional modules covering operations, finance, commercial, airline marketing, infrastructure, ground handling, car park revenue, environment, HR, and survey analytics. Adjacent products include StoreSense (IoT-based POS data capture), SkyEdge (passenger traffic analytics from Baggage Source Messages), and Skateboard (digital airport operations platform).

Product overview

GrayMatter's Airport Analytics is a pre-built, enterprise-wide analytics solution for airport operators delivered as a platform-plus-modules architecture. The core Airport Analytics platform integrates data from 20+ airport systems into a centralized data warehouse, providing role-based dashboards, 400+ KPIs, and 10+ predictive models. It comprises 10 functional modules: Operations Analytics, Finance Analytics, Commercial Analytics, Airline Marketing Analytics, Infrastructure Analytics, Ground Handling Analytics, Car Park Revenue Management (CPRM), Environment & Sustainability Analytics, Human Resources Analytics, and Survey Analytics. Adjacent products include Store Sense (IoT-based retail POS capture and concession revenue management) and SkyEdge (passenger traffic analytics from Baggage Source Messages). The solution is technology-agnostic and operates on platforms including SAP BusinessObjects, Oracle, Microsoft, and Pentaho.

Differentiator

Problem solved

Functional benefit

Brands

• StoreSense: IoT device and software solution for real-time data capture from POS systems at airports, enabling automated revenue reporting, billing, and income computation based on contract rules. Also integrates passenger demographics and purchase data.
• CPRM (Car Park Revenue Management System)
• SkyEdge

Products and services

• Airport Analytics

Quantifiable outcome

• Total revenue gain of approximately 8% for car park operations
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered regional, core, minor and strategic.

• Arprotec S.AregionalImplementation/ SI/ Consulting Partner · 27 June 2019Partnership with Arprotec S.A, a reputed global IT consulting firm in Bogota, Colombia, to jointly deliver Airport Concessionaires Revenue Management & Analytics implementation for El Dorado International Airport. Arprotec provides local implementation support, technology consulting, and computer security aligned with company strategies.
• Dubai Technology PartnersregionalImplementation/ SI/ Consulting Partner · 1 January 2014Partnership established in 2014 to provide cutting edge business intelligence solutions to aviation companies in MENA region. Dubai Technology Partners offers a broad portfolio of services designed to support and improve aviation industry throughout MENA region.
• SAPcoreTechnology or IntegrationStrategic alliance and VAR Channel Partnership with SAP for BI platform development. GrayMatter has a strong pool of SAP BI resources in-house and develops all industry-specific solutions on SAP's BI platform. Airport Analytics is available as a certified SAP solution.
• Airport Cluster FinlandminorStrategic or Co-development PartnerNeutral private and public funded cluster program promoting growth of Finnish companies in the airport industry. Started in Helsinki-Vantaa in December 2009 with 12 member companies, now representing expertise of around 30 companies. Provides networking opportunities between industry parties.
• Airports Council International (ACI)coreStrategic or Co-development PartnerGlobal trade representative of world's airports. ACI develops standards, policies and recommended practices for airports. GrayMatter participates in ACI events and aligns solutions with ACI standards including ASQ survey programs.
• COST AVIATIONstrategicStrategic or Co-development PartnerStrategic partnership for joint go-to-market of software solutions for ground handling functions at airports. COST AVIATION provides aviation business consulting combining Stuttgart Airport expertise with a strong network of co-operation partners. They educate customers about business needs for solutions like GroundStar and Airport Analytics.
• INFORMstrategicStrategic or Co-development PartnerStrategic partnership for joint go-to-market of software solutions for ground handling functions. INFORM specializes in intelligent planning and logistics decision-making software based on mathematical optimization algorithms. Solutions allow optimal use of resources such as people, machines and inventory. Founded 1969, over 550 employees serving 1000+ customers worldwide.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SITA: Global IT and communications specialist serving airports and airlines, offering operations, passenger processing and analytics solutions. Most direct large-scale peer to GrayMatter's airport-focused BI platform.
• INFORM: Specialist in optimization and resource planning software for aviation ground handling and logistics. Existing GrayMatter partner but also a competitor in ground handling analytics and dynamic resource optimization.
• AeroCloud: Cloud-native airport management platform providing real-time operational intelligence and BI for small and mid-sized airports. Competes with GrayMatter's Operations Analytics module in the cloud-deployable airport BI space.
• TAV Technologies: Subsidiary of TAV Airports providing IT solutions, BI and operations software to airports worldwide. Direct comparable in the enterprise airport analytics category, especially across emerging markets.
• Veovo: Specialist in passenger flow forecasting, queue analytics and airport capacity optimization. Closely comparable to GrayMatter's SkyEdge and predictive passenger forecasting capabilities.
• Sabre AirCentre: Sabre's airport operations suite covers passenger management, BI and operations optimization for airports. Competes head-on with Airport Analytics in airport operations and airline marketing analytics.

Broad incumbents

• ADB SAFEGATE: Provides airfield lighting, gate management, apron and turnaround optimization solutions. A broader airport technology incumbent whose operations modules overlap with parts of GrayMatter's Operations Analytics.
• Collins Aerospace (ARINC): Through its ARINC airport solutions business, Collins offers airport operations, passenger processing and information management. A large diversified incumbent overlapping with multiple GrayMatter modules.
• Amadeus Airport IT: Large travel technology incumbent with a growing airport IT portfolio including operations management and analytics. Competes in the same enterprise RFPs as GrayMatter but from a much broader airline/GDS platform.

Emerging players

• Cirium: Aviation data and analytics provider offering market intelligence, performance benchmarking and operational data. Comparable to GrayMatter's Airline Marketing Analytics and ICAO/IATA/ACI benchmarking capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airport-analytics-aa-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airport Analytics