Magenta

What Magenta does

magenta Kommunikation, Design und Neue Medien GmbH & Co. KG is a full-service creative agency founded in 1987 and headquartered in Mannheim, Germany. The firm employs a 16-person interdisciplinary team covering consulting, branding, corporate design, campaign development, text/redaktion, web development (TYPO3 and WordPress), motion design, 3D visualisation, editorial design, live event communication, and social media management. Notable technical work includes TYPO3-based multi-domain web platforms with AJAX-driven dynamic content and cookie-compliant architecture, a spritesheet-based browser game engine with approximately 3,600 optimised frames for a BASF collaboration, and 3D product visualisation for pharmaceutical packaging clients such as Ursatec Verpackung.

The agency operates a direct, consultative B2B sales motion targeting regional companies in the Mannheim/Rhein-Neckar metropolitan area and beyond, with a client roster exceeding 50 named organisations spanning energy (MVV), chemicals (BASF), healthcare and senior care (avendi, ZI Mannheim, CSL Behring), biotechnology (Richter-Helm BioLogics), real estate (BPD, Diringer & Scheidel), and public administration (Stadt Mannheim, IHK Rhein-Neckar). Revenue is generated through project-based fees calculated according to Bundes Deutscher Grafik-Designer (BDG) recommendations, comprising design fees, usage/copyright fees, and production drawing fees, with multi-year contracts and advance-payment provisions for long-duration engagements.

magenta is privately held with no external investors, owned by managing directors Matthias Tamm, Stefanie Probst, and Gero Ulmrich under a typical German GmbH & Co. KG structure. The company holds the institutional designation of Hausagentur (house agency) of IHK Rhein-Neckar and has delivered more than 25,000 projects across approximately 37 years of operation. Geographic focus remains concentrated in Baden-Württemberg and Rhineland-Palatinate, with selective national and international trade-show execution.

Name

Magenta

Legal name

magenta Kommunikation, Design und Neue Medien GmbH & Co. KG

Website

https://magenta-mannheim.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

magenta is a 16-person, full-service creative agency in Mannheim, Germany, founded in 1987, offering integrated branding, web, campaign, 3D visualisation, and event-communication services to enterprise and public-sector clients across the Baden-Württemberg and Rhineland-Palatinate regions.

Ownership category

akta.pro rank

Product category

Advertising & Creative Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAB

Creative Boutique Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Advertising agency services
• Brand identity design
• Corporate communication
• TYPO3 web development
• Creative campaign design

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based fees for full-service creative and communication services including branding, campaigns, web development, motion design, 3D visualization, event communication, and editorial design. Fees are calculated based on design drafts, usage rights, and production drawings, following Bundes Deutscher Grafik-Designer fee recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

magenta is a full-service creative advertising agency delivering integrated communication solutions including branding, corporate design, multi-channel campaign development, TYPO3 and WordPress web development, motion design, 3D visualization, custom browser games, editorial design, and live event/trade show communication. A 16-person interdisciplinary team of consultants, designers, copywriters, web developers, and 3D specialists executes end-to-end projects for B2B and B2C clients.

Product overview

magenta is a full-service creative agency based in Mannheim, Germany, operating under the legal name magenta Kommunikation, Design und Neue Medien GmbH & Co. KG. Founded in 1987, it is a 16-person team offering an integrated suite of creative and strategic services spanning consulting, branding, campaign development, and corporate publishing alongside a digital portfolio that includes TYPO3 and WordPress web development, custom web applications, browser-based games, motion design, video mapping, 3D visualization, live event communication, and trade show design. Services are delivered through a collaborative Think-Create-Produce-Talk methodology, with project teams assembled per client need. Clients span pharmaceuticals, healthcare, energy, public sector, and consumer goods industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung (Consulting) Strategic consulting services including market analysis, brand positioning, and communication strategy development through workshops and briefings for company clients.
• Branding Brand identity development and redesign including logo creation, brand strategy, and visual identity systems for corporate and product brands.
• Kampagne (Campaign) Multi-channel advertising and marketing campaign development and execution across digital, print, and outdoor media.
• Corporate Design Comprehensive corporate identity systems including typography, color palettes, graphic standards, and brand guidelines for consistent visual communication.
• TYPO3 Web Development Custom website development and ongoing support built on the TYPO3 content management system, including template design, extension development, and CMS hosting.
• WordPress Web Development Custom WordPress website development and maintenance services.
• Web Applications Custom web application development including interactive features, AJAX-driven forms, job portals with filters, and responsive front-end interfaces.
• Online-Spiel / Browsergame Custom browser-based games and gamified experiences for employer branding and education, including character-driven storytelling, quiz mechanics, and animated gameplay.
• Motion Design Animated graphics, video mapping, and moving-image content for events, presentations, and digital campaigns.
• Live Kommunikation / Messebau Trade show booth design, exhibition concept development, event visual identity, and on-site execution including 3D visualization and spatial design.
• 3D-Visualisierung Three-dimensional visualization services including product packshots, architectural rendering, and animated 3D models for web and print applications.
• Editorial Design Print publication design including annual reports, magazines, brochures, and corporate newspapers with consistent brand-aligned layouts.
• Corporate Publishing Design and production of corporate print materials including magazines, books, catalogs, and recurring publications.
• Social Media Management Social media strategy, content creation, and ongoing management across platforms.
• Content Marketing Editorial content strategy and creation for digital and print channels to support brand communication goals.
• Digital Advertising Paid digital advertising campaign planning and execution across search, social, and display channels.
• Workshops Interactive workshop facilitation for brand development, employer branding, and communication strategy co-creation with clients.

Quantifiable outcome

• Over 25,000 projects completed across approximately 37 years of operation
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• IFOK (Institut für Organisationskommunikation)minorStrategic or Co-development Partnermagenta collaborated with IFOK on the 'Jugend denkt Zukunft' innovation game project alongside BASF. IFOK served as the project coordinator and strategic partner while magenta handled brand development and ongoing communications support.
• Planwerk EventsminorImplementation/ SI/ Consulting PartnerPlanwerk Events served as the trade show construction and technical services provider on the MVV shareholder meeting project and the Swif GmbH trade show booth project. magenta led concept and design while Planwerk handled physical construction.
• m:con – mannheim : conferminorImplementation/ SI/ Consulting Partnerm:con handled event implementation at Rosengarten Mannheim for MVV shareholder meetings. magenta collaborated with m:con on event execution elements including signage, presentations, and exhibition setup.
• Commha Consulting (Heidelberg)minorStrategic or Co-development PartnerCommha Consulting and magenta collaborated as equal partners on the BASF browser game 'SuperGoo'. Commha developed the idea, storyline, and didactic content while magenta handled technical concept, usability, all graphic/animation work, and full game implementation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency known for brand strategy, corporate design, campaigns, and digital products for German enterprise clients. Closely comparable to magenta as a German boutique full-service creative agency with a similar interdisciplinary team model and enterprise client focus.
• Heimat: Berlin-based independent creative agency delivering brand strategy, integrated campaigns, and digital content for German and European enterprise clients. Comparable to magenta as a German independent full-service creative agency with a similar emphasis on interdisciplinary teams and integrated brand-to-campaign delivery.
• Antoni: Berlin-based independent creative agency delivering brand strategy, advertising, and digital content for German and European clients. Comparable to magenta as a German independent full-service creative agency with a similar emphasis on integrated campaigns and interdisciplinary teams.
• Grabarz & Partner: Hamburg-based independent creative agency offering integrated brand, campaign, and digital communication for German enterprise clients. Comparable to magenta as a German independent full-service creative agency with a similar mix of branding, advertising, and digital execution.
• Strichpunkt Design: Stuttgart-based independent design agency specializing in corporate design, brand identity, and digital communication for German B2B and consumer brands. Comparable to magenta as a German design-led boutique agency with similar geographic focus in southern Germany and comparable enterprise client base.
• KMS Team: Munich-based independent creative agency delivering brand identity, communication design, and digital work for German B2B and consumer clients. Comparable to magenta as a German boutique full-service creative agency with similar positioning around design quality and integrated brand-to-digital delivery.
• thjnk: Hamburg-based independent creative agency group with brand strategy, campaign, and digital capabilities for enterprise clients. Comparable to magenta as a German independent full-service creative agency competing for similar enterprise pitch opportunities in the DACH market.

Broad incumbents

• Serviceplan Group: Europe's largest independent, owner-managed agency group headquartered in Munich with integrated brand, digital, and media capabilities. Comparable as a major German full-service creative agency serving enterprise clients, though at substantially greater scale and with a much broader service portfolio.
• Scholz & Friends: Long-established German creative agency network with full-service brand, advertising, and digital offerings headquartered in Hamburg. Comparable as a senior German creative agency serving enterprise and consumer clients, though materially larger and more network-oriented than magenta.
• Jung von Matt: One of Germany's largest independent creative agency networks with full-service brand, campaign, digital, and content capabilities across multiple offices. Comparable as a German full-service creative agency, though significantly larger and more international than magenta's boutique Mannheim operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magentamannheim
• YouTubeyoutube.com/user/magentaWerbeagentur
• Facebookfacebook.com/MagentaMannheim
• LinkedInlinkedin.com/company/magentamannheim
• Instagraminstagram.com/magenta_mannheim

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magenta