Floyd Valley Healthcare

What Floyd Valley Healthcare does

Floyd Valley Healthcare is a non-profit Critical Access Hospital headquartered in Le Mars, Iowa, serving Plymouth County and surrounding rural communities. Founded in 1923 and affiliated with the Avera Health System of Sioux Falls, South Dakota, the organization operates 400+ team members across a hospital campus with a 24/7 Emergency Department, an urgent care facility, a surgery center, and family medicine clinics in Le Mars, Marcus, and Remsen. Its service portfolio spans primary care, emergency and urgent care, surgery (including orthopedic, spine, ophthalmology, and pain management), physical/occupational/speech therapy, cardiac rehabilitation, an ADA-recognized diabetes self-management program, community and home health, and Avera Home Medical Equipment retail.

The technology foundation rests on the AveraChart electronic medical record system and MyChart patient portal (Epic-based) for clinical documentation, scheduling, test results, prescription refills, and billing access via desktop and mobile apps. Patient-family communication during surgical procedures is supported by the Vocera Ease cloud-based application, and AveraNow provides virtual visit telehealth. The organization has invested in recent technology upgrades including a 2021 EMR refresh and 2022 Vocera Ease deployment, alongside 2023 therapy facility expansion and a June 2025 opening of a 9,805 sq ft professional building on Holton Drive consolidating urgent care, community health, and Avera Home Medical Equipment.

The business model is a non-profit, fee-for-service and reimbursement-driven hospital and clinic operator. Revenue streams include patient care services (emergency, primary, surgery, lab, radiology, therapy), clinic and outpatient services across three locations, and community health services such as home health, immunizations, TB screenings, and health education. Specialty services are delivered through visiting specialists on a scheduled basis. The go-to-market is direct-to-consumer via walk-in, appointment, and emergency care, supported by community events, health education content, and social media outreach. The organization was recognized as a Top 20 Critical Access Hospital in America by the NRHA in 2024 and ranked 23rd among 1,043 small hospitals for patient experience by the Women's Choice Award in 2022.

Name

Floyd Valley Healthcare

Legal name

Floyd Valley Healthcare

Website

https://floydvalley.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

251–500 employees

Short description

Floyd Valley Healthcare is a non-profit Critical Access Hospital in Le Mars, Iowa, affiliated with Avera Health, serving Plymouth County through a 24/7 emergency department, urgent care, three clinics, surgery, therapies, and community health services.

Ownership category

akta.pro rank

Product category

Rural Critical Access Hospital Services

NAICS

Ambulatory Health Care Services (621), Other Outpatient Care Centers (62149)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Critical access hospital
• Rural healthcare services
• Emergency and urgent care
• Primary care clinics
• Outpatient therapy services

Headquarters

HQ city

Le Mars

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Direct healthcare services including emergency care, primary care, surgery, therapy, laboratory, radiology, and specialty services provided to patients with insurance or self-pay.
2. Clinic and Outpatient Services: Outpatient services at multiple clinic locations including Le Mars Clinic, Marcus Clinic, and Remsen Clinic, providing family medicine, specialty care, and therapy services.
3. Community Health Services: Home health, community health, and public health services including immunizations, TB screenings, and health education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Floyd Valley Healthcare is a non-profit Critical Access Hospital system providing comprehensive inpatient, outpatient, and community-based healthcare across Le Mars, Marcus, and Remsen, Iowa. Core services include 24/7 emergency care, walk-in urgent care, family medicine and primary care clinics, surgery, therapies (physical, occupational, speech), cardiac rehabilitation, diabetes education, laboratory, radiology, home health, community health, and home medical equipment, supported by a patient portal and visiting specialty outreach clinics.

Product overview

Floyd Valley Healthcare is a Critical Access Hospital system providing comprehensive healthcare services across multiple locations in Plymouth County, Iowa (Le Mars, Marcus, Remsen). The organization operates as a unified healthcare platform combining inpatient, outpatient, and community health services. Core offerings include emergency care (24/7), urgent care, primary care clinics, surgical services, therapy departments (physical, occupational, speech), diabetes education, cardiac rehabilitation, and home health services. The system includes Floyd Valley Urgent Care, Floyd Valley Therapies, Floyd Valley Clinics, Floyd Valley Community Health, and the Surgery Center, all supported by the MyChart patient portal. An Avera Health affiliate, the system recently expanded with a new professional building housing urgent care and community health services.

Differentiator

Problem solved

Functional benefit

Brands

• Floyd Valley Urgent Care: Walk-in urgent care services located at 1080 Holton Drive, Le Mars
• Floyd Valley Community Health
• Floyd Valley Therapies
• Floyd Valley Clinics
• Floyd Valley Foundation
• Floyd Valley Surgery Center

Quantifiable outcome

• Ranked 23rd among 1,043 small hospitals nationally for patient experience
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bruening Eye SpecialistscoreChannel Partner/ Reseller/ Distributor · 28 September 2022Dr. Justin Kuiper provides Ophthalmology Clinic at Floyd Valley Healthcare on first and third Wednesdays each month, focusing on cataract evaluations and injections for macular degeneration and diabetic retinopathy.
• Tri-State SpecialistscoreChannel Partner/ Reseller/ Distributor · 15 August 2021Dr. Bill Samuelson provides Orthopedic and Spine Surgery Clinic at Floyd Valley Healthcare on second and fourth Tuesdays each month, treating cervical, thoracic and lumbar conditions using minimally invasive techniques.
• Avera HealthcoreStrategic or Co-development PartnerFloyd Valley Healthcare is an affiliate of the Avera System of Sioux Falls, South Dakota. Uses AveraChart electronic medical record system and AveraChart patient portal. Avera Home Medical Equipment is co-located at the new professional building on Holton Drive.
• Sioux City MusketeerscoreGTM or Marketing PartnerPartnership for the Hot Shots program honoring pediatric patients with chronic health issues. The program, entering its 7th season, gives children an opportunity to attend hockey games as special guests, receive commemorative jerseys, and meet the team.
• Le Mars Area YMCAminorGTM or Marketing PartnerPartner for Walk for Heart event held in conjunction with National Wear Red Day to bring awareness to heart health. Event includes free walking, interactive heart-health stations, and screenings.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Boone County Health Center: Critical Access Hospital in Albion, Nebraska affiliated with a regional system, providing multi-clinic primary care, ED, outpatient, and specialty services — closely comparable non-profit CAH peer operating a similar rural care model.
• Myrtue Medical Center: Critical Access Hospital in Harlan, Iowa with multiple clinic locations, behavioral health, and community health services — comparable rural Iowa CAH with similar service breadth and award recognition.
• Horn Memorial Hospital: Critical Access Hospital in Ida Grove, Iowa offering a similar portfolio of inpatient, outpatient, clinic, and community health services to a small rural Iowa community — direct peer on geography, size, and CAH operating model.
• Loring Hospital: Critical Access Hospital in Sac City, Iowa providing family medicine, emergency, outpatient, and specialty outreach services to a small rural county — comparable rural Iowa CAH with similar visiting-specialist model.
• Burgess Health Center: Critical Access Hospital in Onawa, Iowa serving rural Monona County with a comparable multi-clinic model, ED, outpatient services, and affiliation with a larger health system — directly comparable in scale, geography, and CAH designation.

Broad incumbents

• UnityPoint Health: Large Iowa-headquartered non-profit health system operating numerous hospitals and clinics across the state, including rural facilities — competes for outpatient and specialty referrals in northwest Iowa markets adjacent to Floyd Valley.
• Sanford Health: Major Upper Midwest health system with significant presence in Iowa and South Dakota — a competing network for rural referrals, specialty outreach, and tertiary care outflows from Floyd Valley's catchment.
• Avera Health: Regional health system based in Sioux Falls, SD and Floyd Valley Healthcare's parent affiliate — provides shared EMR, telehealth, visiting specialists, and home medical equipment, and operates a broad network of hospitals and clinics across the upper Midwest.
• MercyOne: Large non-profit Catholic health system operating across Iowa with hospitals and clinics in or near Floyd Valley's service area — competes for primary care and specialty patients and employs a similar rural clinic network strategy.

Regional players

• St. Anthony Regional Hospital: Catholic non-profit regional hospital in Carroll, Iowa serving west-central Iowa with comparable primary care, specialty, and community health offerings — larger scale but operating in an adjacent rural geography with overlapping catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FloydValleyHosp
• YouTubeyoutube.com/channel/UCZ0qRQlv57uY_3QCxEHVcng
• Facebookfacebook.com/FloydValleyHealthcare
• Instagraminstagram.com/floydvalleyhealthcare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyd Valley Healthcare