AIX Rose
AIX Rose (Maison Saint Aix) is a privately held Provençal winery based in Jouques, France, operating a 75-hectare estate in the Coteaux d'Aix-en-Provence appellation and producing AIX Rosé, AIX White, Saint X Rosé, and BEAU VIVA sparkling wines. It sells through selective wine merchants, HORECA, and country agents across 50+ countries, plus a direct-to-consumer e-commerce boutique for branded wine accessories.
- Company typePrivate
- Founded2008
- HeadquartersJouques, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AIX Rose does
AIX Rose (Maison Saint Aix) is a privately held Provençal winery based in Jouques, France, operating a 75-hectare vineyard in the Coteaux d'Aix-en-Provence appellation. Its core products are AIX Rosé (a Grenache, Syrah, and Cinsault blend), AIX White (Rolle-based white), Saint X Rosé (IGP Méditerranée), and ancillary SKUs including the BEAU VIVA sparkling rosé. The production technology is traditional: hand-crafted winemaking on a single limestone/clay-sandy terroir with 300+ days of sunshine and Mistral wind influence, combined with sustainable viticulture. The brand is operated through two legal entities — Cyclame SARL (Luxembourg, trademark and website) and BOUTIQUE SAINT AIX (France, SAS with €10,000 capital, sales operations) — under a common holding/IP structure.
The go-to-market is two-pronged. Primary revenue is wine sold through a selective global distribution network of wine merchants, HORECA accounts (restaurants, hotels, yacht clubs, resorts), and country-level agents such as Liberty Wines in the UK, with sales reaching over 50 countries. Demand generation is heavily event-driven, with on-premise activation at Monaco Grand Prix, Cannes Film Festival, Paris Fashion Week, ProWein, Vinexpo, and sailing/polo events, complemented by an Instagram/email funnel and earned media via wine competitions (MUNDUS VINI, Gilbert & Gaillard, Falstaff, Wine Enthusiast, Decanter). A secondary revenue stream is direct-to-consumer e-commerce at boutique.aixrose.com (EU delivery, Mollie payments, €100 free-shipping threshold) selling branded wine accessories, including co-branded RIEDEL glassware, ice buckets, corkscrews, apparel, and lifestyle items.
The company serves premium wine consumers and lifestyle buyers (gifting, special occasions, aperitifs, fine dining), HORECA professionals stocking premium rosé for discerning guests, and wine enthusiasts/collectors tracking vintages. Pricing for wine is not publicly disclosed, but accessories are priced between €1.95 (gift bag) and €750 (Vinobutler). The product line breadth (three still wines plus sparkling, ~25 accessory SKUs, plus co-branded exclusivities) plus the global wholesale footprint define the operating model; there is no disclosed institutional funding, no headcount-specific figure beyond the 11-50 band, and no public revenue disclosure. The technology footprint is limited to e-commerce and email platforms — no proprietary AI, API platform, or software business.
AIX Rose firmographics
Firmographics- Name
- AIX Rose
- Legal name
- BOUTIQUE SAINT AIX
- Website
- https://aixrose.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AIX Rose (Maison Saint Aix) is a privately held Provençal winery based in Jouques, France, operating a 75-hectare estate in the Coteaux d'Aix-en-Provence appellation and producing AIX Rosé, AIX White, Saint X Rosé, and BEAU VIVA sparkling wines. It sells through selective wine merchants, HORECA, and country agents across 50+ countries, plus a direct-to-consumer e-commerce boutique for branded wine accessories.
- Ownership category
- akta.pro rank
AIX Rose industry classification
Industry- Product category
- Wine Manufacturing
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where AIX Rose is headquartered
LocationHeadquarters
- HQ city
- Jouques
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
AIX Rose business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales via Distribution Network: Wines (AIX Rosé, AIX White, Saint X Rosé) are sold through a global distribution network of selected wine merchants, restaurants, hotels, and retailers across 50+ countries. This is the primary revenue stream for the wine products.
- E-commerce Merchandise Sales: Sale of branded AIX merchandise and accessories through the online boutique (ice buckets, gift boxes, Riedel glassware, corkscrews, aprons, totes, hats, plaids, petanque sets, notebooks, pens, beach chairs, candle holders). Direct-to-consumer online sales with EU delivery. Orders over €100 receive free shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ice bucket / seau pour bouteille |
| Unit Pricing | Pay-as-you-go | Vasque (large oval ice bucket 150cl/300cl) |
| Unit Pricing | Pay-as-you-go | Riedel Gift Box with 2 glasses |
| Unit Pricing | Pay-as-you-go | Riedel Veloce AIX Rosé glasses |
| Unit Pricing | Pay-as-you-go | Sommelier / Coutale opener |
| Unit Pricing | Pay-as-you-go | Magnum gift box |
| Unit Pricing | Pay-as-you-go | Gift bag / sac cadeau |
| Unit Pricing | Pay-as-you-go | Q de Bouteilles glasses |
| Unit Pricing | Pay-as-you-go | Water carafe /carafe à eau |
| Unit Pricing | Pay-as-you-go | Dropstop small |
| Unit Pricing | Pay-as-you-go | Polishing cloths / liteaux |
| Unit Pricing | Pay-as-you-go | Riedel microfiber polishing cloth |
| Unit Pricing | Pay-as-you-go | Vinobutler |
| Unit Pricing | Pay-as-you-go | Plaid / fleece blanket |
| Unit Pricing | Pay-as-you-go | Triplette / petanque set |
| Unit Pricing | Pay-as-you-go | Beach chair / chaise longue |
| Unit Pricing | Pay-as-you-go | Moleskine notebook / carnet de notes |
| Unit Pricing | Pay-as-you-go | Caran d'Ache ballpoint pen |
| Unit Pricing | Pay-as-you-go | AIX x Stiksen Beanie beige |
| Unit Pricing | Pay-as-you-go | Saint X floatie |
| Unit Pricing | Pay-as-you-go | Riedel Extreme White glasses |
| Unit Pricing | Pay-as-you-go | Riedel Veritas Champagne glasses for BEAU VIVA |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
AIX Rose product offering
Product offeringCore offering
AIX Rose, operating as Maison Saint Aix, is a Provençal winery producing premium rosé, white, and IGP Mediterranean wines from a 75-hectare estate in the Coteaux d'Aix-en-Provence appellation. The company sells its wines globally through selected distributors, HORECA partners, and an appointed UK agent (Liberty Wines), while also running a direct-to-consumer online boutique offering branded wine accessories and lifestyle merchandise such as RIEDEL glassware, ice buckets, corkscrews, apparel, and beach goods.
Product overview
Maison Saint Aix is a Provençal winery producing premium rosé, white, and specialty wines alongside an extensive branded merchandise line. The core wine portfolio includes AIX Rosé (signature Provence rosé from Grenache, Syrah, and Cinsault), AIX White (refined French white wine), and Saint X Rosé (IGP Méditerranée). Supporting the wine experience, the company offers a curated collection of wine accessories including premium RIEDEL glassware (specific glasses designed for AIX Rosé and AIX White), ice buckets, corkscrews, and lifestyle items like totes, hats, blankets, and pétanque sets. The company also features exclusive collaborations with brands like RIEDEL and Stiksen, and the new BEAU VIVA sparkling rosé line with its own specialized glassware.
Differentiator
Problem solved
Functional benefit
Brands
- Saint X Rosé: An IGP Méditerranée rosé offered by Maison Saint Aix, described as a free-spirit-in-a-bottle.
- AIX White
Products and services
- AIX Rosé The signature Provence rosé wine crafted from a blend of Grenache, Syrah, and Cinsault grapes, featuring a luminous pale pink hue with aromas of fresh red berries, citrus, and white flowers, and a silky texture with a long mineral finish. Targeted at premium wine consumers and HORECA partners globally.
- AIX White A refined French white wine from Provence, characterized by notes of pear, green apple, and a spicy finish. Crafted from the Rolle grape variety and targeted at the same premium consumer and HORECA audience as AIX Rosé.
- Saint X Rosé An IGP Méditerranée rosé wine offered under the Saint X sub-brand, positioned as a free-spirit-in-a-bottle offering. Targeted at premium lifestyle consumers seeking a Mediterranean rosé distinct from the AIX Rosé flagship.
- AIX Online Boutique — Wine Accessories and Branded Merchandise Direct-to-consumer e-commerce store offering branded wine accessories (RIEDEL gift boxes and glasses, ice buckets, corkscrews, dropstops, polishing cloths, magnum gift boxes, gift bags, water carafes) and lifestyle merchandise (luxury aprons, tote bags, Panama hats, fleece blankets, petanque sets, beach chairs, Moleskine notebooks, Caran d'Ache pens, AIX x Stiksen beanies and caps, beach bags, Saint X floatie). EU delivery with free shipping over €100.
Quantifiable outcome
- 91 points at International Wine & Spirits Awards 2025 for AIX Rosé; 90 points for AIX White
- +4 more outcomes
Companies that use AIX Rose
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
AIX Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
AIX Rose partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liberty WinescoreLiberty Wines was appointed by Maison Saint Aix as the agent for Great Britain, reinforcing the brand's presence in the UK market. This partnership aligns with Maison Saint Aix's commitment to sustainable viticulture and terroir-specific winemaking in Provence.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
AIX Rose competitors and assessment
Company assessmentDirect peers
- Domaines Ott: One of the most recognized premium Provence rosé producers (Clos Mireille, Coeur de Grain). Competes with AIX on the same appellation, similar price positioning, and parallel HORECA-led distribution model.
- Château d'Esclans: Producer of Whispering Angel, the global benchmark for premium Provence rosé. Direct competitor across the same price tier, distribution channels, and target consumers, with substantially larger scale and shelf presence.
- Château de Berne: Provence wine estate producing premium rosé, white, and red wines alongside a hotel and events business. Compares to AIX on combined winery, lifestyle, and on-site hospitality positioning.
- Miraval (Pitt/Jolie Estate): Provence rosé from the Brad Pitt and Angelina Jolie-owned estate in Correns. Direct premium rosé peer with celebrity-driven brand awareness and overlapping global distribution footprint.
- Château Sainte-Marguerite: Family-owned Provence rosé estate in the Côtes de Provence appellation. Directly comparable as a craft-oriented, single-estate rosé producer targeting on-premise and specialty retail accounts.
Broad incumbents
- Castel Group: Major French wine producer and distributor; relevant as a broader industry incumbent operating across multiple French wine regions including Provence.
- Pernod Ricard: Global wine and spirits group with a portfolio including Mumm, Perrier-Jouët, and Campo Viejo. Relevance is as a broad incumbent sharing the same HORECA-led distribution and event-sponsorship playbook.
- Maison Moët & Chandon (LVMH): Part of LVMH's Wines & Spirits division producing prestige Champagne globally. Comparable as a luxury lifestyle wine brand leveraging event sponsorships, selective distribution, and lifestyle marketing at vastly larger scale.
- Maison Saint Aix is occasionally compared to Boisset Collection: French-American family-owned premium wine group (Jean-Charles Boisset) operating Burgundy, Rhône, and Provence estates. Adjacent comparable on craft-oriented, family-held wine estates with lifestyle-driven hospitality.
Others
- Berry Bros. & Rudd: Historic British fine wine merchant distributing premium wines globally. Relevant as an ecosystem participant and channel partner; Liberty Wines (AIX's UK agent) is a peer in the merchant space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
AIX Rose social profiles
Digital presenceAIX Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIX Rose leadership team
Management profileNumber of profiles
Profiles2 records
AIX Rose subsidiaries and ownership
Company hierarchySubsidiaries1 record
AIX Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIX Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIX Rose
What does AIX Rose do?
AIX Rose, operating as Maison Saint Aix, is a Provençal winery producing premium rosé, white, and IGP Mediterranean wines from a 75-hectare estate in the Coteaux d'Aix-en-Provence appellation. The company sells its wines globally through selected distributors, HORECA partners, and an appointed UK agent (Liberty Wines), while also running a direct-to-consumer online boutique offering branded wine accessories and lifestyle merchandise such as RIEDEL glassware, ice buckets, corkscrews, apparel, and beach goods.
Is AIX Rose a public or private company?
AIX Rose is a private company. It is classified as unknown and is currently operating.
When was AIX Rose founded?
AIX Rose was founded in 2008. It employs 11 to 50 people.
Where is AIX Rose based?
AIX Rose is headquartered in Jouques, France, in the Europe region.
How does AIX Rose make money?
Two revenue lines are on record. Wine Sales via Distribution Network is the primary driver. The others are E-commerce Merchandise Sales.
Who are AIX Rose's main competitors?
Direct peers on record are Domaines Ott, Château d'Esclans, Château de Berne, Miraval (Pitt/Jolie Estate) and Château Sainte-Marguerite. Broad incumbents are Castel Group, Pernod Ricard, Maison Moët & Chandon (LVMH) and Maison Saint Aix is occasionally compared to Boisset Collection. Berry Bros. & Rudd is listed as an others.
Does AIX Rose have an API?
No public API is recorded for AIX Rose.
What industry is AIX Rose in?
AIX Rose's product category is Wine Manufacturing. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 312130 and its SIC code is 2080.