Specifi
Specifi provides cloud-based and CAD-integrated software tools for the commercial foodservice equipment industry, serving manufacturers, designers, and dealers through a unified platform with over 300 manufacturer libraries and 1M+ 3D equipment models.
- Company typePrivate
- Founded2015
- HeadquartersSchaumburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Specifi does
Specifi is a private software company that designs and publishes tools for the commercial foodservice equipment industry, serving three primary customer segments: equipment manufacturers, foodservice designers/consultants, and equipment dealers. Founded around 2006 (firmographic data) or 2015 (entity/copyright data — discrepancy noted), the company is headquartered in Jupiter, Florida, with an additional US office in Schaumburg, Illinois, and a European headquarters in Mestre (Venice), Italy, operating through two legal entities (Specifi LLC and Specifi Europe S.R.L.). Specifi employs 11-50 people and serves markets in seven regions including the US, UK/Ireland, Italy, France, Spain, Germany, and Australia.
The company's platform centers on the Specifi eCatalog — a centralized database aggregating product data, CAD symbols, BIM files, pricing, and technical specifications from over 300 foodservice equipment manufacturers, encompassing more than 1,000,000 3D equipment models. Built on Microsoft Azure cloud infrastructure with Western Europe data centers for GDPR compliance, Specifi offers a suite of integrated products: Specifi Design (native plugin for AutoCAD, Revit, and BricsCAD Pro enabling 2D/3D kitchen design), Specifi Quote (cloud-based quoting with multi-currency support), Specifi Organiser (cloud-based PIM for manufacturers), Specifi Sketch (web-based space planning without CAD requirements), Specifi Share (website-embeddable eCatalog for manufacturers), Specifi Content Lab (BIM-compliant content creation services), and Specifi API (ERP/PIM/eCommerce integration). The platform is FCSI and IFSE standards-compliant and operates as an Autodesk Authorized Developer.
Specifi generates revenue primarily through per-PC/per-user subscription licensing with automatic multi-year renewal, supplemented by professional services including customized print reports, data export, training (online and on-site), installation/configuration, and Content Lab content digitization services. Go-to-market combines product-led growth via 7-day and 30-day free trials for cloud products with direct enterprise sales for complex deployments and manufacturer partnerships serving as both content contributors and distribution channels. The company holds partnerships with major foodservice industry associations (FCSI, NAFEM, CEDA, ENSE, FEA, GTEG) and serves enterprise customers including Hobart, Williams Refrigeration, Rational, Hoshizaki, and Manitowoc Ice. No funding rounds, revenue figures, or institutional investors are disclosed in available materials.
Specifi firmographics
Firmographics- Name
- Specifi
- Legal name
- Specifi Europe S.R.L.
- Website
- https://us.specifiglobal.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Specifi provides cloud-based and CAD-integrated software tools for the commercial foodservice equipment industry, serving manufacturers, designers, and dealers through a unified platform with over 300 manufacturer libraries and 1M+ 3D equipment models.
- Ownership category
- akta.pro rank
Where Specifi is headquartered
LocationHeadquarters
- HQ city
- Schaumburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Specifi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software Subscriptions: Specifi operates on a subscription licensing model. Licenses are sold per PC/per user with automatic renewal for successive terms of equal length unless 30-day cancellation notice is provided. Cloud products allow same user credentials on up to two PCs.
- Professional Services: Additional paid services include customized print reports, data export to other software formats, online training, on-site training at client headquarters, and installation/configuration services.
- Content Lab Services: Content creation and optimization services for manufacturers to digitize their product libraries into BIM-compliant formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Per-PC Subscription License |
| Freemium | Pay-as-you-go | Specifi Sketch Free Trial |
| Freemium | Pay-as-you-go | Specifi Quote Free Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Specifi product offering
Product offeringCore offering
Specifi designs, develops, and publishes cloud-based and desktop software tools for the commercial foodservice equipment industry. Its product suite enables dealers, designers, and manufacturers to configure, quote, design, and specify commercial kitchens through an integrated ecosystem comprising Specifi Quote, Specifi Design (CAD plugin), Specifi Organiser (PIM), Specifi Sketch, Specifi Share, Specifi API, and the central eCatalog library of over 300 manufacturer brands and 1,000,000+ 3D equipment models.
Product overview
Specifi is a suite of software tools and services designed specifically for the commercial foodservice equipment industry. The platform operates as a unified ecosystem comprising multiple integrated products: Specifi Quote for generating customizable quotes; Specifi Design as an advanced CAD plugin for AutoCAD and Revit; Specifi Organiser as a cloud-based product information management system; Specifi Sketch for web-based space planning without CAD requirements; Specifi Share for embedding product catalogs on manufacturer websites; Specifi Content Lab for content creation and optimization services; and the Specifi API for ERP/PIM/eCommerce integrations. All solutions are powered by the central Specifi eCatalog containing equipment data from over 300 manufacturers, enabling professionals to plan, design, quote, and install commercial foodservice facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Specifi Quote: Cloud-based quotation software for foodservice equipment industry with customizable templates and pricing management.
- Specifi Design
- Specifi Organiser
- Specifi Share
- Specifi Sketch
- Specifi Content Lab
- Specifi API
Products and services
- Specifi Quote Cloud-based quoting solution for foodservice equipment professionals providing access to an up-to-date manufacturer library of equipment, customizable templates, pricing management with multi-currency support, and error-free quote generation.
- Specifi Design Advanced CAD plugin for AutoCAD and Revit enabling foodservice designers to create 2D and 3D commercial kitchen layouts with configurable equipment symbols, utility management (gas, electrical, plumbing), and custom fabrication tools.
- Specifi Organiser Cloud-based product information management (PIM) system for foodservice equipment manufacturers that centralizes storage and distribution of CAD files, spec sheets, manuals, and product collateral across the enterprise.
- Specifi Sketch Web-based space planning and visualization tool for foodservice professionals that requires no CAD skills, enabling 3D room design, equipment configuration, and quote generation from a visual concept with access to over 1,000,000 3D equipment models.
- Specifi Share Website embeddable product catalog solution that allows manufacturers to display configurable equipment content, pricing, and downloadable CAD/BIM files on their own websites for dealers and designers.
- Specifi Content Lab Content creation and optimization service that transforms static manufacturer product libraries into dynamic, BIM-compliant, on-demand configurable symbols with 24/7 access and real-time updates.
- Specifi API API services enabling integration of Specifi Quote and Organiser with enterprise ERP, PIM, and eCommerce systems for real-time data synchronization, price updates, and workflow automation.
- Specifi eCatalog Centralized database serving as the single source of truth for foodservice equipment data, containing product information from over 300 manufacturers accessible across all Specifi platform solutions.
Quantifiable outcome
- Design a commercial kitchen in half the time
- +2 more outcomes
Companies that use Specifi
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Specifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Specifi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, moderate and minor.
- AutodeskcoreAutodesk is an Authorized Developer partner for Specifi. The Specifi Design plugin integrates natively with AutoCAD and Revit, enabling foodservice equipment symbol insertion and management within these CAD platforms.
- NAFEMcoreNational Association of Food Equipment Manufacturers (NAFEM) partnership provides industry credibility and market access within the North American foodservice equipment sector.
- FCSIcoreFoodservice Consultants Society International partnership. FCSI standards compliance for BIM content creation, and access to FCSI consultant network for product adoption.
- CEDAcoreCatering Equipment Distributors Association (UK) Silver partner providing market access to the UK catering equipment distribution network.
- ENSEmoderateENSE (European Network of Food Service Equipment) partnership for European market collaboration and industry standards.
- FEAmoderateFoodservice Equipment Association (UK) partnership for industry representation and market development.
- GTEGminorGlobal Total Food Service Equipment Group partnership for international market collaboration.
- Microsoft AzurecoreCloud infrastructure provider for Specifi's web applications and data storage. Data centers located in Western Europe for GDPR compliance.
- 300+ Foodservice Equipment ManufacturerscoreManufacturer partners including Williams Refrigeration, Hobart, Rational, Hoshizaki, Manitowoc Ice, and 100+ others provide product catalogs, CAD symbols, and pricing to the Specifi platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Specifi competitors and assessment
Company assessmentEmerging players
- Cedreo: Cedreo provides floor plan and 3D home design software primarily for residential builders and remodelers. While focused on a different vertical, it competes with Specifi Sketch in the space planning and 3D visualization category, and represents an adjacent entrant that could extend into commercial kitchen design.
- ConceptDraw: ConceptDraw provides diagramming, project management, and design software with specific kitchen and restaurant layout templates. It competes with Specifi Sketch and Specifi Design in the design and space planning category for foodservice professionals.
- SmartDraw: SmartDraw is a general-purpose diagramming and floor planning tool used across industries including foodservice layout design. It competes with Specifi Sketch in space planning and represents a horizontal tool that designers sometimes use as an alternative to vertical-specific foodservice solutions.
- Planner 5D: Planner 5D provides AI-powered 2D/3D home and interior design tools with multi-platform support. While primarily consumer/residential, its modern web-based design interface and AI capabilities represent the kind of horizontal competition that could erode Specifi Sketch's positioning with non-CAD-using foodservice professionals.
- Floorplanner: Floorplanner is a web-based 2D/3D floor plan design tool used by both consumers and professionals. It overlaps with Specifi Sketch in intuitive space planning, particularly for users without CAD expertise, though it lacks foodservice-specific equipment libraries.
Direct peers
- BIMobject: BIMobject operates a global BIM content platform where building product manufacturers publish configurable, BIM-ready digital objects for use by architects and designers. Specifi Share competes in the same BIM content distribution category specifically within foodservice equipment, and Specifi Organiser competes with BIMobject's PIM capabilities.
- AutoQuotes: AutoQuotes is the most direct competitor to Specifi, providing foodservice equipment specification, quoting, and design software to dealers, manufacturers, and consultants in North America. Both companies serve the same three-sided ecosystem (manufacturers, designers/consultants, dealers) with overlapping product functionality and customer base.
Broad incumbents
- Buildertrend: Buildertrend is a construction project management and customer relationship platform for home builders and remodelers. It represents the broad incumbent category of construction workflow software that could expand into foodservice design/specification as an adjacent vertical.
- Procore: Procore is the leading construction management platform used by general contractors and specialty trades. While not a direct foodservice equipment tool, Procore represents the broad incumbent in construction tech that could potentially integrate or acquire vertical-specific capabilities like Specifi's content ecosystem.
- Autodesk Construction Cloud: Autodesk Construction Cloud is the broad incumbent suite of construction management tools built by Specifi's most important integration partner. While Specifi Design integrates natively with AutoCAD/Revit, Autodesk's BIM 360/ACC ecosystem could expand its own foodservice content capabilities, threatening Specifi's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Specifi social profiles
Digital presenceSpecifi compliance and trust
Trust signalCompliance2 records
Specifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specifi leadership team
Management profileNumber of profiles
Profiles1 record
Specifi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specifi
What does Specifi do?
Specifi designs, develops, and publishes cloud-based and desktop software tools for the commercial foodservice equipment industry. Its product suite enables dealers, designers, and manufacturers to configure, quote, design, and specify commercial kitchens through an integrated ecosystem comprising Specifi Quote, Specifi Design (CAD plugin), Specifi Organiser (PIM), Specifi Sketch, Specifi Share, Specifi API, and the central eCatalog library of over 300 manufacturer brands and 1,000,000+ 3D equipment models.
Is Specifi a public or private company?
Specifi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Specifi founded?
Specifi was founded in 2015. It employs 11 to 50 people.
Where is Specifi based?
Specifi is headquartered in Schaumburg, United States, in the North America region.
How does Specifi make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services and content Lab Services.
Who are Specifi's main competitors?
Emerging players on record are Cedreo, ConceptDraw, SmartDraw, Planner 5D and Floorplanner. Direct peers are BIMobject and AutoQuotes. Broad incumbents are Buildertrend, Procore and Autodesk Construction Cloud.
Does Specifi have an API?
Yes. Specifi API enables integration of Specifi Quote and Specifi Organiser with ERP, PIM, and eCommerce systems. The API allows users to integrate quotation software with existing ERP systems, connect Specifi Organiser to download authorized brands, add new products, perform price updates, and sync with their enterprise. Real-time data synchronization is supported, and the API is designed to facilitate ERP integration with flexible options for company-specific requirements. Developer documentation is at specifi.atlassian.net/wiki/external/NjM0YWM5MzYxODdmNDcxN2E0ODczZmQwZGVjMDZlYmI.