What Santa Rosa County Federal Credit Union does

Santa Rosa County Federal Credit Union is a federally chartered, member-owned, not-for-profit financial cooperative headquartered in Milton, Florida. Founded in 1957 to serve educators in the Milton area, SRCFCU has expanded its field of membership to anyone who lives, works, worships, or attends school in Santa Rosa, Escambia, or Okaloosa Counties in Northwest Florida. It is regulated by the National Credit Union Administration and insured up to $250,000 per depositor.

The institution operates five physical branches across Milton (two), Pace, Jay, and Gulf Breeze, complemented by a hybrid digital channel set: a mobile app and online banking platform powered by Mahalo Banking and integrated with a Jack Henry Symitar core system, CALL24 24-hour phone banking, surcharge-free access to 30,000+ ATMs through the CO-OP network, and digital onboarding via the Cotribute platform. Products span deposit accounts (checking, savings, youth, share certificates, IRAs, HSAs), consumer lending (auto, personal, home equity, land, recreational vehicles, seasonal vacation and Christmas loans), and a four-tier Mastercard credit card program.

SRCFCU generates revenue primarily through net interest income on its loan portfolio (auto loans priced from 4.24% APR up to credit-rebuilder products at 18% APR) and transaction-based fee income (overdraft privilege at $27.50 per item, wire transfer fees, and account service charges). As a cooperative, net income is returned to members via higher deposit rates, lower loan rates, and reduced fees rather than distributed to shareholders. Distribution is primarily direct-to-consumer across its three-county field of membership, with member acquisition driven by community presence, local school partnerships, word-of-mouth, and promotional offers such as the $150 checking account bonus.

Name

Santa Rosa County Federal Credit Union

Legal name

Santa Rosa County Federal Credit Union

Website

https://srcfcu.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Rosa County Federal Credit Union is a federally chartered, member-owned credit union founded in 1957, serving consumers in Santa Rosa, Escambia, and Okaloosa Counties in Northwest Florida with five branches and a full suite of digital and in-person consumer banking, lending, and credit card products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130)

SIC

Finance Services (6199)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Digital member banking
• Membership savings accounts
• Community credit union

Headquarters

HQ city

Milton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Interest Income from Lending: As a not-for-profit credit union, SRCFCU generates primary revenue through interest earned on loan products including auto loans, personal loans, home loans, credit cards, and recreational vehicle loans. Interest rates range from approximately 4.24% APR for auto loans to 18% APR for credit rebuilder products.
2. Fee Income: Revenue generated from various account fees including overdraft privilege fees ($27.50 per item), ATM fees from non-network ATMs, wire transfer fees, and other service charges as outlined in the Schedule of Fees and Charges.
3. Deposit Account Services: Income from managing member deposit accounts including checking, savings, certificates, and IRA accounts. Funds are pooled and invested or lent to other members at competitive rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Santa Rosa County Federal Credit Union (SRCFCU) is a federally chartered, not-for-profit, member-owned financial cooperative that provides retail banking and consumer lending services to individuals and families in Northwest Florida. It offers deposit products (checking, savings, youth, share certificates, IRAs, HSAs) and a broad loan portfolio (auto, personal, home equity, land, first mortgage refinance, recreational vehicles, Mastercard credit cards) delivered through five physical branches and digital channels. As a credit union, any net income is returned to members through higher savings rates, lower loan rates, and reduced fees.

Product overview

Santa Rosa County Federal Credit Union operates as a member-owned financial cooperative offering a comprehensive suite of banking and lending products. The core banking platform consists of checking and savings accounts, including youth accounts, share certificates, and Health Savings Accounts, all accessible through digital channels. The credit union's lending portfolio spans auto loans, personal loans, vacation and Christmas seasonal loans, recreational vehicle financing (boats, RVs, motorcycles), home equity and land loans, and first mortgage refinancing. Credit card offerings include four Mastercard tiers (Platinum, Classic, Secured, Starter) with varying APRs and no annual fees. Digital banking services are delivered through the SRCFCU Mobile App (powered by Mahalo Banking) and Online Banking, providing 24/7 access to account management, mobile check deposits, bill pay, card controls, and CALL24 phone banking. Additional services include overdraft protection options, wire transfers, insurance, and financial education tools. The institution partners with Mahalo Banking for digital banking technology, Jack Henry Symitar for core processing, and offers access through the CO-OP ATM network with over 30,000 surcharge-free ATMs nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts Free checking accounts with no monthly maintenance fees, no minimum balance, early direct deposit (up to 2 days early), surcharge-free ATM access, and customizable debit card designs featuring local imagery. For individual consumers and families in Northwest Florida.
• Savings Accounts Regular share savings accounts with $25 minimum opening deposit and a 0.30% APY, serving as the foundation account for SRCFCU membership.
• Youth Accounts Banking accounts designed for children and teenagers (ages 12-18) with parental/guardian co-ownership, providing early financial literacy and supervised account access.
• Certificates / IRAs (Share Certificates) Term-based share certificates with rates up to 3.51% APY (9-month term) across 3- to 36-month maturities, plus Individual Retirement Accounts (IRAs) for long-term retirement savings. Minimum $1,000 deposit.
• Health Savings Accounts (HSA) Tax-advantaged health savings accounts with Mastercard debit card access, 0.30% APY earnings, and NCUA-insured funds for members with qualifying high-deductible health plans.
• Auto Loans Vehicle financing for new, used, or refinance, with rates starting at 4.24% APR for terms up to 84 months. Includes Credit Rebuilder and Starter options at higher APRs. For individual members purchasing or refinancing personal vehicles.
• Personal Loans Fixed-amount loans up to 60 months at 10.40% APR, including credit rebuilder and starter signature loan options at 18.00% APR, and a Personal Line of Credit at 9.90% APR.
• Vacation Loans Seasonal travel financing up to $2,000 with a 9.90% APR for 12-month terms, available from May 1 through August 31.
• Christmas Loans Seasonal holiday financing up to $2,000 with a 9.90% APR for 12-month terms, available from October 1 through December 31.
• Mastercard Credit Cards Four-tier Mastercard credit card program: Platinum (9.90% APR), Classic (12.90% APR), Secured (for credit building), and Starter (14.90% APR). All feature no annual fees, no transfer fees, and zero liability protection.
• Recreational Vehicle Loans Financing for boats/jetskis (up to 120 months, 6.49-7.99% APR), RVs/motorhomes (up to 180 months, 6.49-8.24% APR), and motorcycles/ATVs/4-wheelers (up to 72 months, 6.49-6.74% APR).
• Home Equity Loans Home equity financing up to 240 months at 6.24-6.99% APR, allowing members to unlock equity for renovations, debt consolidation, or other needs.
• Land Loans Raw land and lot financing up to 240 months with rates ranging from 6.49% to 7.49% APR based on term length.
• First Mortgage Refinance Mortgage refinance options up to 180 months at competitive rates (5.99-6.49% APR) for members looking to refinance existing first mortgages.
• Digital Banking (Online Banking) 24/7 online banking platform enabling members to view balances, transfer funds, pay bills, set alerts, apply for loans, and manage accounts through a web browser.
• SRCFCU Mobile App
• CALL24 Phone Banking 24-hour telephone banking service at (850) 983-8282 for balance inquiries, account transfers, loan payments, and line of credit access via touch-tone phone with personal identification number.
• Overdraft Coverage Options Overdraft protection linking to another deposit account ($3 per transfer), Overdraft Protection Line of Credit (subject to credit approval), and Overdraft Privilege ($27.50 per item) with Standard and Extended coverage tiers.
• Bill Pay Digital banking bill payment service enabling automatic recurring or one-time payments to creditors through online and mobile banking, with daily limits of $10,000.
• Wire Transfers
• Insurance Services
• Financial Calculators
• Repo Deals

Quantifiable outcome

• Auto loans as low as 4.24% APR
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

One partnership is on record.

• Mahalo BankingcoreTechnology or Integration · 3 June 2026SRCFCU renewed its partnership with Mahalo Banking for digital banking services. Mahalo provides the Thoughtful Banking platform that integrates with the credit union's Jack Henry Symitar core system, delivering continuous innovation and platform enhancements. The partnership enables modern, member-centric digital banking experience with features including mobile deposit, fund transfers, and bill pay. SRCFCU CEO Steve German highlighted that Mahalo's platform accelerated growth and enabled introduction of new capabilities without disruption to members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Achieva Credit Union: Achieva Credit Union is a Largo, Florida-based community credit union serving members across the Tampa Bay region and beyond with consumer deposits, auto, mortgage, and digital banking. It is comparable to SRCFCU in cooperative structure, consumer focus, and reliance on a defined geographic field of membership.
• MIDFLORIDA Credit Union: MIDFLORIDA is a Central Florida-based state-chartered credit union offering consumer checking, savings, lending, and digital banking across multiple counties. While larger than SRCFCU, it operates a similar member-owned model with the same core product categories and competes for member attention through rate competitiveness and digital experience.
• Eglin Federal Credit Union: Eglin FCU is a Fort Walton Beach-based federal credit union serving Okaloosa, Santa Rosa, and Walton Counties with a comparable consumer banking, lending, and digital product set. It overlaps directly with the Okaloosa County portion of SRCFCU's field of membership and competes head-to-head for similar military-affiliated and panhandle retail customers.
• BayPort Credit Union: BayPort Credit Union is a Newport News, Virginia-based community credit union offering checking, savings, mortgages, auto loans, and digital banking to members across multiple states. It is comparable to SRCFCU in mission, member-owned structure, and consumer-focused product set, though it operates at a meaningfully larger scale.
• Grow Financial Federal Credit Union: Grow Financial is a Tampa-based federal credit union serving members across Florida and the U.S. with a similar consumer deposit, auto, mortgage, and credit card product portfolio. It is directly comparable in product breadth, member-owned cooperative structure, and digital capabilities, and competes with SRCFCU for any shared Florida-based employer or association groups.
• Insight Credit Union: Insight Credit Union is a Central Florida community credit union serving members across several Florida counties with consumer checking, savings, lending, and digital banking products. It mirrors SRCFCU's community-based retail credit union model and similar member-facing product breadth.
• First Florida Credit Union: First Florida Credit Union is a Jacksonville-based community credit union serving members across multiple Florida counties with consumer banking, lending, and digital services. It is comparable to SRCFCU as a Florida-based community retail credit union with a similar member-owned cooperative structure and product mix.
• Pen Air Federal Credit Union: Pen Air is a Pensacola-based federal credit union serving Northwest Florida and surrounding communities with a similar mix of consumer deposits, auto loans, mortgages, and digital banking. It is the closest geographic and product-line competitor to SRCFCU and directly overlaps the Escambia County portion of SRCFCU's field of membership.

Emerging players

• Alliant Credit Union: Alliant is a large, digital-first national credit union offering consumer checking, savings, lending, and credit cards with a member-owned cooperative structure. It represents an emerging channel competitor that competes for the same digitally-engaged primary-banking relationships as SRCFCU, but with a fundamentally different nationwide, branch-light operating model.

Broad incumbents

• Suncoast Credit Union: Suncoast Credit Union is one of the largest Florida credit unions, serving members statewide with full-service consumer banking, lending, and digital channels. It is a broad incumbent that competes for the same household primary-banking relationships and demonstrates the scale benchmark against which SRCFCU's product depth, rates, and digital features are evaluated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SRCFCU
• Facebookfacebook.com/SRCFCU
• Instagraminstagram.com/srcfcu
• LinkedInlinkedin.com/company/santa-rosa-county-federal-credit-union

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Rosa County Federal Credit Union