What MyStamp does

MyStamp AB is a Sweden-headquartered, privately held software company that operates a QR code-based digital loyalty platform for small and mid-sized local businesses. The platform consists of a consumer-facing mobile application (iOS and Android) and a self-service Merchant Portal, and integrates directly with what the company states is 90%+ of point-of-sale systems used by merchants in its target verticals. Customers collect points and digital stamps by scanning unique merchant QR codes displayed at checkout or printed on receipts, and merchants configure their own stamp cards, points programs, gift cards, and Stripe-powered subscription rewards through the portal.

The product surface includes customizable digital stamp cards, a points program with a merchant-configurable Point Shop, in-app gift cards, subscription-based recurring purchase programs, a Digital Receipt Program that links email and ICA consumer accounts for online point-earning, and a Merchant Portal dashboard providing real-time insights into customer behavior and purchase patterns. MyStamp also offers automated customer outreach via email, push notifications, and SMS. The company explicitly serves the Beauty & Wellness, Food & Beverage, Retail & Stores, Coffee & Cafés, Flower Shops, and Gas Stations verticals, with named SMB customers including Dahls, Kandyz, The Italian Cousins, Mahalo Vasastan, YOI, Soíe Skin, Lejonet & Björnen, Magari Pizza, Bun Meat Bun, and Bar Schiacciate.

MyStamp generates revenue primarily through subscription fees paid by merchants for access to the loyalty platform, with secondary transaction-based revenue from gift card sales and Stripe-routed subscription payments. Distribution is hybrid: a product-led self-service motion via the Merchant Portal and consumer app stores, supplemented by a "Book a Meeting" demo flow aimed at franchise and multi-location operators. The company operates in two countries, Sweden (mystamp.se) and the Netherlands (mystamp.nl), is GDPR-compliant, and runs a lean organization of 1-10 employees. Reported operational scale includes 160k+ app downloads, 250+ store locations, and a stated 38% average spend increase among participating merchants, though pricing is not publicly disclosed and no audited financial data is available.

Name

MyStamp

Legal name

MyStamp AB

Website

https://mystamp.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MyStamp is a Sweden-based SaaS company that provides a QR code-based digital loyalty platform — mobile app plus Merchant Portal with POS integration — to small businesses in beauty, food and beverage, and retail across Sweden and the Netherlands, monetizing via merchant subscriptions and gift card transactions.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Digital loyalty platform
• QR code rewards
• POS-integrated loyalty
• Customer retention software
• Mobile stamp cards

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Loyalty Platform Subscription: MyStamp provides its loyalty platform to merchants on a subscription basis, enabling them to create digital stamp cards, points programs, and manage customer rewards.
2. Subscription Management (Stripe): Powered by Stripe, subscription payments enable recurring purchases for merchants offering subscription-based loyalty programs to their customers.
3. Gift Card Sales: In-app gift cards boost customer engagement while increasing revenue and strengthening brand loyalty for merchants.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

MyStamp provides a QR code-based digital loyalty SaaS platform that enables small and local businesses to create and manage stamp cards, points programs, subscriptions, gift cards, and digital receipt-based rewards. Customers interact via the MyStamp consumer mobile app (iOS/Android), while merchants configure programs through a self-service portal that integrates directly with 90%+ of POS systems for automated point issuance and redemption at checkout.

Product overview

MyStamp is a single unified loyalty platform consisting of a consumer mobile app and a merchant portal. The core platform enables businesses to create and manage digital reward programs through QR code scanning. The platform includes multiple reward mechanisms: a Points Program for earning and redeeming points, Stamp Cards for visit-based rewards, Subscriptions powered by Stripe for recurring payments, Gift Cards for gifting occasions, and a Digital Receipt Program for earning points from online purchases. The Merchant Portal provides analytics and customer insights. Businesses integrate directly with POS systems (90%+ coverage) while customers use the mobile app for QR scanning and reward redemption.

Differentiator

Problem solved

Functional benefit

Products and services

• MyStamp Loyalty Platform
• MyStamp Mobile App

Quantifiable outcome

• 38% Average spend increase
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe powers MyStamp's subscription solution, providing secure, seamless, and hassle-free payments for recurring purchases. This enables merchants to offer subscription-based loyalty programs to their customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Como (loyalty): Como provides customer engagement and loyalty solutions for SMB and mid-market businesses. Comparable product set (loyalty, gift cards, mobile apps) but typically aimed at slightly larger merchants than MyStamp.
• Antavo: Antavo is an enterprise-grade loyalty cloud platform with points, tiers, and gamification. Less SMB-focused than MyStamp, but a comparable loyalty SaaS business model in the broader loyalty category.
• Belly (by Lightspeed): Belly is a digital loyalty program for SMB retail now part of Lightspeed Commerce. Comparable target market and loyalty mechanics, but bundled into a larger POS and commerce platform.
• Yotpo Loyalty: Yotpo offers a loyalty and referrals product aimed at SMB and mid-market merchants alongside reviews and SMS marketing. Comparable in targeting and reward mechanics, though it operates at a larger scale as part of a broader marketing platform.
• Square Loyalty (Block): Square Loyalty is a broad loyalty module inside Square's POS ecosystem for SMBs. It overlaps MyStamp's POS-integrated loyalty value proposition, but as part of a much wider payments and software suite.

Direct peers

• Stamp Me: Stamp Me offers a QR-code and mobile stamp-card loyalty platform for SMBs, very similar in mechanics to MyStamp. It competes head-to-head in the digital stamp-card niche globally.
• Smile.io: Smile.io provides a points, referral, and VIP loyalty platform for SMB e-commerce and Shopify merchants. It is directly comparable to MyStamp's loyalty mechanics, targeting small businesses with low-friction reward programs.
• Kangaroo Rewards: Kangaroo Rewards offers a cloud-based loyalty platform for SMB retail and F&B with POS integrations. Direct functional competitor to MyStamp's SMB loyalty offering.
• LoyalZoo: LoyalZoo is a digital loyalty platform for independent retailers and small chains offering points and stamp cards. Direct competitor to MyStamp in the SMB segment with similar mechanics.

Regional players

• Stocard (Klarna): Stocard was a European mobile loyalty wallet (now part of Klarna) that aggregated merchant stamp and rewards cards. Comparable consumer-side loyalty wallet model, primarily operating in European geographies overlapping with MyStamp's footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/my-stamp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyStamp