COTE D'AZUR

What COTE D'AZUR does

Cote d'Azur is a family-owned spa and wellness center founded in 2003 by Carolyn and Darrin Jaques, operating from a single Victorian-era house at 41 West Bellevue Drive in Old Pasadena, California. The business delivers massage therapy, facials, energy balancing, body treatments, and specialized services (including Space Clearing and De-Stress for Kids) to individual consumers in the Pasadena area, using an all-natural, sustainable ingredient positioning formalized by a Certified Green Business designation. Its treatment menu blends ancient global traditions with modern modalities and includes a flagship Indigo Massage, multiple massage modalities (Restorative, Deep Tissue, Hot Stone, Thai, Pregnancy, Majestic Escape), facial lines anchored by Bio Jouvance and Cinq Mondes partner products, and an á la carte add-on layer.

Revenue is generated through transactional, pay-as-you-go service fees ranging from $70 (Salt Glow) to $300 (Tri-Venom Facial) and up to $500+ for Space Clearing, with secondary revenue from digital gift certificates sold via MassageBook and a Buy More Save More series discount (up to 20% off six sessions). Go-to-market is direct-to-consumer: customers book through MassageBook online, phone, text, or walk-in; customer acquisition relies on word-of-mouth, an email newsletter, Pasadena Magazine editorial features, and a 20% new client special. The company accepts third-party SpaFinder, SpaWeek, and SpaWish gift cards and operates Tuesday through Sunday by appointment.

Name

COTE D'AZUR

Legal name

Cote d'Azur

Website

https://cotedazurspa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cote d'Azur is a family-owned spa founded in 2003 in Pasadena, California, offering massage therapy, facials, energy balancing, and holistic body treatments to individual wellness consumers using all-natural ingredients from a single Victorian-era location.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Deep Tissue Massage (HSALAEAB)

Keywords

• Spa wellness services
• Massage therapy
• Facial treatments
• Energy balancing
• Holistic health

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Spa Treatment Services: One-time transaction-based revenue from massage therapy, facials, energy balancing, and body treatments. Services range from $70-$300 per session.
2. Gift Certificates: Digital gift certificates sold through MassageBook for spa treatments, providing prepaid revenue
3. Series/Multi-session Packages: Buy More Save More packages offering up to 20% off when purchasing a series of 6 treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cote d'Azur is a family-owned spa offering massage therapy, facials, energy balancing, and holistic body treatments delivered by skilled therapists. Services blend ancient global traditions with modern scientific modalities and use all-natural, sustainable ingredients. Treatments are priced individually per session and include flagship offerings such as the Indigo Massage, Tri-Venom Facial, and Energy Balancing.

Product overview

Cote d'Azur is a family-owned spa offering massage therapy, facials, energy balancing, and holistic health treatments. The core product portfolio includes seven distinct massage services (Indigo, Restorative, Deep Tissue, Hot Stone, Pregnancy, Thai, and Majestic Escape) ranging from 25 to 115 minutes, six facial treatments (Bio Jouvance, Cinq Mondes Ritual, Tri-Venom, Energy, plus De-Stress for Kids and Salt Glow body treatment), and specialized energy balancing services. The spa operates on an add-on model where clients can enhance base treatments with a la carte options (Aromatherapy, Hand/Foot Hydration, Foot Scrub, Hot Stone Placement, Vibrational Toning). The Indigo Massage serves as the flagship cornerstone offering. All treatments emphasize all-natural ingredients, ancient global techniques blended with modern scientific modalities, and personalized care delivered by a team of skilled therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigo Massage Cornerstone 75-minute massage blending multiple massage techniques, custom aromatherapy, hot stone placement, and therapist-specific energy work to return the body to a state of balance. Priced at $180 per session.
• Restorative Massage Custom blend of Swedish and deep tissue techniques to relax and rejuvenate the body. Available in Mini (25 min, $75), Full (55 min, $110), and Deluxe (85 min, $155).
• Deep Tissue Massage Penetrating massage to manipulate and release adhesions in deep muscle groups. Available in Mini (25 min, $85), Full (55 min, $145), Deluxe (85 min, $180), and Mega (115 min, $240, male therapist only).
• Hot Stone Massage Heated river stones used along meridians and major muscle groups to soothe and relax the entire body. Available in Full (55 min, $145) and Deluxe (85 min, $180).
• Pregnancy Massage Pre- and post-natal massage designed to ease muscle tension and prepare a woman's body for the stresses of childbirth. Available in Mini (25 min, $95) and Full (55 min, $145).
• Thai Massage Incorporates stretching while massaging pressure points and meridians to relieve deep muscle tension and blocked energy pathways. Performed fully clothed. Available in Full (55 min, $120) and Deluxe (85 min, $155).
• Majestic Escape Massage 75-minute Swedish/Deep Tissue blended massage with hot healing packs, hot stone integration, silk hand hydration, and cold stone head massage. Priced at $225.
• Bio Jouvance Facial Classic European facial with cleansing, mask, steam, and extractions using Bio Jouvance's chemical-free, entire-plant based products. 60-minute session priced at $125.
• Cinq Mondes Ritual Facial All-natural facial using ingredients and processes derived from beauty rituals around the world, featuring Cinq Mondes anti-aging, cleansing, and restorative products.
• Tri-Venom Facial Advanced hydrating and instant lifting facial formulated with Ceramide, Peptides, Hyaluronic Acid, Multivitamins, and Zinc, designed for large pores and mature skin. Priced at $300.
• Energy Facial 90-minute combination of energy balancing, cold stones, and one of two main facial lines for inner and outer glow, delivered by Carolyn.
• Energy Balancing Session blending color therapy, chi quong, sound, and Native American practices to clear blocked energy, cut energetic cords, and restore grounded openness. 30-minute session with Carolyn at $100.
• De-Stress for Kids Energy clearing specifically oriented for children to help work through school, social, and transitory issues. 30-minute session with Carolyn at $100.
• Space Clearing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MassageBookcoreTechnology or IntegrationIntegrated online booking platform powering appointment scheduling with availability by date or therapist; also handles gift certificate sales and series package purchases.
• SpaFinder/SpaWeek/SpaWishminorChannel Partner/ Reseller/ DistributorThird-party gift card acceptance for regularly priced treatments. SpaFinder, SpaWeek and SpaWish gift cards can be redeemed for massage, facials, energy balancing, body treatments and add-ons.
• Bio JouvanceminorChannel Partner/ Reseller/ DistributorSkincare product line used for Bio Jouvance Facial treatment. Chemical-free, entire-plant based products sourced from this brand for European-style facials.
• Cinq MondesminorChannel Partner/ Reseller/ DistributorLuxury skincare brand used for Cinq Mondes Ritual Facial. All natural ingredients and processes derived from beauty rituals from around the world, featuring anti-aging, cleansing and restorative facials.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Soothe: On-demand mobile massage platform delivering in-home and in-office massage via an app-driven booking model. Addresses overlapping consumer demand with an alternative delivery model that competes for share of wellness wallet in the same Los Angeles metro.

Direct peers

• The Now Massage: Modern boutique massage studio with strong Los Angeles presence and design-led positioning. Comparable in service specialization, walk-in/online booking convenience, and aspirational local-market brand positioning.
• Woodhouse Day Spa: Luxury boutique day spa franchise offering massage, facials, and body treatments in design-forward studio settings. Closest comparable in ambiance, full-service positioning, and premium price-point strategy.
• Massage Heights: Membership-based massage and facial spa franchise with significant California presence. Comparable in service mix (massage + facials + enhancements), direct-to-consumer model, and wellness-oriented target customer.
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise with a membership-driven model offering walk-in services, facials, and add-on enhancements. Competes for the same local clientele with a near-identical menu structure and price ladder.
• Burke Williams Day Spa: California-based luxury day spa chain operating multiple locations with full-service massage, facial, and body treatment menus at premium price points. Directly comparable in menu breadth, full-service spa positioning, and Southern California wellness consumer target.

Broad incumbents

• Aman Spa: Ultra-luxury hotel spa brand with holistic, all-natural treatment philosophies drawn from global traditions. Comparable in wellness positioning, emphasis on natural ingredients, and premium-to-luxury price points.
• Bliss Spa: Hotel-anchored luxury spa brand known for results-oriented facials and body treatments with proprietary product lines. Comparable in product philosophy (branded skincare-led facials) and brand-driven positioning at scale.
• Massage Envy: Largest US massage and skincare franchise with thousands of locations nationwide. Sets the competitive baseline in the Pasadena market for membership-based wellness services and shapes consumer expectations on pricing and convenience.

Others

• SpaFinder Wellness 365: Wellness marketplace and gift card network already integrated with Cote d'Azur as a distribution partner. Adjacent ecosystem participant that drives customer acquisition rather than directly competing for service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tribalmassage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COTE D'AZUR